The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
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Women in business face many challenges. And women entrepreneurs are taxed even more. Join Lena Graham-Morris: The Entreprenista each week as she takes you from the green room to the boardroom! I Am Entreprenista Podcast shares various strategy and tactics to bridge the knowledge that individuals need to excel in business. No matter the size or current status of your business. The Entreprenista will provide you valuable knowledge!
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How Marissa Shipman Built Resilient Beauty Businesses with theBalm and Pretty Smart
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“I'm a glass half full kind of person. I really like to think of things like, “Okay, why did this happen?” And, you know, it's like, if life gives you lemons, add vodka.” In this episode of Entreprenista, we sat down with Marissa Shipman, the founder and CEO of theBalm Cosmetics and Pretty Smart Cosmetics. Under her leadership, theBalm has expanded…
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Maryellis Bunn on Scaling Creativity with the Museum of Ice Cream
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“One of my firm belief systems is that curiosity and imagination are directly correlated. One of the things I learned very early on in my career is that as children, curiosity is at the helm.” In this episode of Entreprenista, we sat down with Maryellis Bunn, the founder and co-CEO of the Museum of Ice Cream. Inspired by a childhood belief that dre…
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How to Unlock Your Leadership Potential with Advisor and Executive Coach Laurie Arron
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"Effective coaching listens for what's really happening in the dialogue, not what's just being said." In this episode of Entreprenista, we sat down with Laurie Arron, a seasoned executive coach and former AT&T leader with over 31 years of experience. Laurie shared her journey from corporate leadership to coaching, emphasizing the importance of inve…
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The Power of Personal Branding in Business with Jasmine Star
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48:19
“All we have to say is, ‘Today is the day I do not quit. I'm not gonna focus on tomorrow. Today is the day I do not quit.’ And so, to be able to walk away from a course or a podcast conversation or off a stage or off a plane saying, ‘Well, today wasn't the day I quit, I'm gonna pat myself on the back.’” In this episode of Entreprenista, we sat down…
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Reclaiming Feminine Power in Entrepreneurship with Jessica Zweig
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“You could build the most beautiful products, gorgeous website, phenomenal marketing team strategy. But if your people don't like coming to work, it doesn't matter. None of that will.” In this episode of Entreprenista, we sat down with Jessica Zweig, a serial Entreprenista, author, and “the one you call when you want to scale your revenue, visibili…
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How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader
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“Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That's how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themsel…
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How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital
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“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn't still be standing today.” In this episode of Entreprenista, we sat down with Laurel Mintz, the CEO and …
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The Secrets to Building a Community Led Business with Ingrid Read
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“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don't do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with Ingrid Read, the founder of Working Momkind, the largest community and …
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How To Build a Sellable Business with Carrie Kerpen from The Whisper Group
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In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts "The Exit Whispe…
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How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration
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“It's all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink mix based on the World Health Organizat…
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Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa
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“It felt like eight, nine years we were like, ‘Did anybody ever see our videos? Does anyone ever comment on our stuff? Like, what is going on? Why? We work so hard, we edit new stuff every day!’ Until we started to commit to the audience and give them more of our attention and our time and listen to them, is when it really shifted.” -Sarah Potempa …
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How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry
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“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don't—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like we've done a good job of that.” In this e…
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How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora
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“There's a lot of things that come with being able to support a retailer like that… If you're not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that you can really kind of speak to, but high-level …
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Taryn Jones Laeben on Bridging Founders and Investors for Startup Success
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“So many of us, me included, suffer from imposter syndrome. And it's so misleading because we know so much more than we think we do—and more importantly, we know how to navigate what we don't know.” In this episode of Entreprenista, we sat down with Taryn Jones Laeben, president and founder of IRL Ventures, a bespoke early-stage advisory and invest…
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April Gargiulo on Addressing the Luxury Skincare Market Gap
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“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality and efficacy. When c…
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Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS
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“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.” In this episode of E…
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Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell
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“I realized with every business that I've ever had, that is my strength, being of service. I'm an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and CEO of Kitsch, an international brand…
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From Gut Instinct to Global Impact with Lifeway Food's Julie Smolyansky
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“Step after step, it’s like climbing a mountain. You don’t necessarily get to the peak really fast—it’s consistent, steady growth.” In this episode of Entreprenista, we sat down with Julie Smolyansky, CEO of Lifeway Foods, a company specializing in kefir to support the gut microbiome. Born in Ukraine, Julie immigrated to the US and watched her pare…
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Building a Family Legacy into a Multi-Million Hydration Success with Jesslyn Rollins
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46:20
“That journey of self reflection and really being humbled by the business punching you in the face was not something I anticipated. I knew there were going to be hurdles to climb. But actually challenging yourself with ‘I might need to look at myself in the mirror and take a second to reflect on how I can be a better leader’ and then actually doing…
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Conquering Fear and Finding Your Purpose with Tracy Litt
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“There's a lot of beautiful healing things that we do and they're all amazing, but the thing that will heal those old versions of you the fastest and most effectively is when you embody the version of you who no longer believes that.” In this episode of Entreprenista, we sat down with Tracy Litt, a rapid transformational hypnotherapist, best-sellin…
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Self-Care as a Leadership Strategy with BetterHelp's Haesue Jo
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“You're pushing yourself beyond what you feel is comfortable, which means you're gonna have chapters of discomfort or feeling like, ‘I'm not really sure if I'm there yet. And sometimes that's true. Sometimes you're not there yet. It's good to tune into that because then you know where you should be focusing to improve.” In this episode of Entrepren…
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Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso
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“Keep the momentum going. And that's continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down with Emilie Fritz Veloso, founder …
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Creating a Meal-Kit Revolution with Ooshma Garg
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“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you have a little bit of luck, but also great exe…
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Reinventing Yourself and Your Business With Lori Harder
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“Expose all of the elephants in the room. We just try to hide them… We're trying to throw our skirt up over the elephant… I have gone into everything. It's been a superpower. I'm like, ‘Here's the elephant. Here's the elephant. Here's the elephant. Yes, I'm new at this. Yes, you might be afraid of this. Yes, I understand that fear of yours around t…
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Innovating Clean Hair Care with Nadine Ramos
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“It's not just about selling your products anymore. You need to know how your products work, you need to know what you're putting out there, and you need to be the expert at it so that you can educate your consumer. That also builds trust, so it's like, ‘Okay, she did the work. She has her license in cosmetology. She's a hair expert.’ And then bein…
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Redefining the Culinary Industry with Aishwarya Iyer
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“Nothing lasts forever, we're all gonna die. It’s all very short. So, having that perspective kind of makes you say, ‘We're not around for that long, we probably should make the most of it and be happy.’” In this episode of Entreprenista, we sat down with Aishwarya Iyer, founder and CEO of Brightland, a stylish olive oil, vinegar, and honey company…
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Building a Business to Sell with Mary McKinney Flaherty
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“We'll always meet with any business owner to talk about where they are today and what their goals are. That can lead to one of three results. One, we decide to move toward an exit planning and consulting process… The second option is we go to market, we've developed an assessment of value, and we agree that now is the time. And the third option is…
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Building a Product-Based Business with Dr. Ronak Mehta
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In this episode of Entreprenista, we sat down with Dr. Ronak Mehta, founder and CEO of Nerdbugs, anatomically correct plush toys aimed at educating and engaging people about the human body. With a background as a family medicine doctor, Dr. Ronak has leveraged her expertise to develop the toys’ educational content. Her mission with Nerdbugs is to d…
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Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin
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“You really, really need to trust your gut. Human nature is everything. It's like your first date where everyone's on their best behavior. But when there's smoke, there's fire. If you feel something in your intuition, it's not right.” -Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin, co-founders o…
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Growing Through Partnerships with Abby Price
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“If you're not good at it, that is 100% okay. You don't need to be good at everything. But just make sure, in the beginning at least, you're spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you're doing it right.” In this episode of Entreprenista, we sat down with Abby Price, the founder o…
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Minisode with Steph: Spilling Wellness Secrets
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Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner. You’re going to hear about: My s…
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Minisode with Steph: Making the Most of Your Founders Weekend Experience
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Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus I will be sharing a behind the scenes of w…
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Optimizing and Scaling Your Business with Tylar Brannon
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“I think you have to stay calm when the world is on fire. You might have a small fire, you might have a massive fire, but your job as a leader is to create that calm… There's days you feel like you're drowning, but you still have to be able to show up for your team, show up for your company.” In this episode of Entreprenista, we sat down with Tylar…
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Crafting a Powerful Pitch with Katie Dunn & Kat Weaver
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57:41
“We've helped founders secure so much money just by sticking to the foundations and not doing crazy-flashy things or over-thinking… We had one founder secure $85,000 in one pitch opportunity—the money really is out there.” -Kat Weaver In this episode of Entreprenista, we’re sitting down with angel investor Katie Dunn and serial entrepreneur Kat Wea…
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Building Gravitas and Catalyzing Confidence with Lisa Sun
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58:28
“When we tie so much of our happiness to [the] brass ring… It really just keeps us even more insecure and more overachieving.” -Lisa Sun In this episode of Entreprenista, we sit down with fashion entrepreneur Lisa Sun, founder and CEO of Gravitas New York, a lifestyle and apparel company that’s revolutionizing the concept of shapewear. Lisa is also…
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Turning Fears Into Stepping Stones For Success with Farnoosh Torabi
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49:50
“Sometimes when fear shows up, it's really pointing to a gap in knowledge” - Farnoosh Torabi In this episode of Entreprenista, we sit down with Farnoosh Torabi, a trailblazer in the world of personal finance. The author, speaker, and host of the "So Money" podcast, shares with us her journey as the daughter of Iranian immigrants, becoming one of th…
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The Business of Wellness with Anabel Oelmann
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40:56
“It's okay not to have the answer to everything. And you don't have to do everything, you need to get really strong at what you are good at, and find other people that complement that” Anabel Oelmann is an international model turned Co-Founder and Director of The Healing Company. They are a conglomerate that acquires and scales health and wellness …
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2023 End of Year Note with Steph + Courtney
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"As you look back on 2023, be sure to celebrate all you have accomplished this year!” Hi Entreprenistas! It’s Steph & Courtney here. It has been quite the year for us both running Entreprenista and Socialfly. 2023 has been filled with lots of new experiences and learning lessons and we are about to share lots of them with you. Plus be sure to liste…
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Sharon Price John on Leading with Heart at Build-A-Bear Workshop
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“It's magical to be of service.” In this incredibly motivating episode of Entreprenista, we're joined by Sharon Price John, the transformative CEO and President of Build-A-Bear Workshop. Under Sharon's visionary leadership, this iconic brand has undergone a remarkable transformation, redefining the retail experience for millions. Her journey, a ble…
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How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest
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52:42
“Risk-averse means you don't want to take a risk; risk-aware means you're willing to take it if you understand it." - Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie's leadership, Ellevest has achiev…
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Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt
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34:34
“The power of e-commerce and the power of the small businesses is now and not just in the hands of the bigger companies, so go for it and make it happen.” In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand disrupting the beverage industry with guilt-free ways to enjoy a var…
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The Future of Healthcare with Ellen DaSilva Founder of Summer Health
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Ellen DaSilva is the visionary founder and CEO of Summer Health, a telehealth service that focuses on connecting parents to pediatricians and answering their questions via text within 15 minutes. At Summer Health, Ellen and her team are on a mission to radically simplify healthcare while addressing how we approach being and staying well. In this ep…
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BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays
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“This is no small thing. It's okay to not be okay. Talk to your team about it.” Hey, everyone, it's Stephanie here! Whether you're simply family planning, or you're experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to make i…
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Protecting Your Business and Creative Rights with Cheval
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53:47
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53:47
“When we're younger, and we're hungry for these opportunities, there's always this tendency to feel like you have to compromise more, or that you need to let somebody else define your value or your worth.” On this episode of Entreprenista, we welcome back the talented Cheval, who was one of our very first guests on the podcast. When we initially co…
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1
Amanda Bradford on Disrupting the Dating App Game
43:52
43:52
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43:52
“Let's have standards that are high, and let's be unapologetic about them” In this episode of Entreprenista, we sit down with Amanda Bradford, the mastermind behind 'The League' dating app, as she offers a candid peek into the world of app development and building her business from the ground up.. Having navigated the challenging terrains of the te…
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1
The Power of Instagram and Influencers with Stephanie Gottlieb
52:41
52:41
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52:41
“if you want to do something big, if you want to do it in your own way and have more ownership of the business that you're driving, you have to do it for yourself” If you let Stephanie tell it, being a business owner was never something she set out to do, which is a tale as old as time for many of us Entreprenistas. But true enough, her leap into l…
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1
How to Go Viral with Ashley Stahl
52:37
52:37
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52:37
Ashley Stahl is a well-known career coach, a Fortune 500 spokesperson, a profound TEDx speaker, and an author with expertise in helping Entreprenista’s like you find clarity and purpose in their professional lives. As a former counterterrorism professional, Ashley found herself feeling lost and in need of making a change. Now, she’s dedicated her c…
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1
Getting Investors To Fall In Love With Your Business with Katie Shea
53:17
53:17
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53:17
“You're not trying to convert the skeptics, you're looking for the believers.” Raising capital can feel like the ultimate courtship process and Katie Shea has all the tea on making your business the belle of the ball every fundraising season. Before having an investment portfolio valued at over 6 Billion USD, Katie started her career by co-founding…
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1
Finding Solutions for Diversity and Inclusion in the Beauty Industry with Maude Okrah
41:08
41:08
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41:08
“We're terrified of making a mistake, because of public reputation. And what we recognized is that, with all these conversations happening in silos, we had to bring everyone together. We had to break down the silos and try and figure out a solution that worked.” If you or someone you know has ever experienced the struggles of looking casket-ready, …
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1
Building A Bad Bitch Empire with Lisa Carmen Wang
50:18
50:18
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50:18
“A woman steps into HER FULL POWER not when she is finally given permission to do so, but when she realizes she never needed it in the first place.” If the world is going to label you a bitch, you might as well be a bad bitch according to Lisa Carmen Wang. As a USA champion gymnast, angel & crypto investor, serial entrepreneur, keynote speaker, and…
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