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Roadmap to Referrals

Stacey Brown Randall

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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts. I will also share practical examples, including my own experiences, to illustrate how gr…
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Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals? Tune in to discover insights that can help you leverage your unique personality to grow your business through referrals. Resources and links mentioned in this episode can be found on the show notes page at http:…
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It’s time for another Q&A episode! Join me as I dive into some fantastic questions from listeners like you about making time for referrals and creating meaningful connections. I address how you can be authentic and transparent without feeling pushy or salesy. It’s possible to receive referrals while staying true to your values, and I share strategi…
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As we enter the last quarter of the year, it’s important to take a methodical approach to managing and generating referrals. This period can often be stressful due to looming deadlines and the pressure to finish strong. In this episode, I will calmly and methodically explain how to prepare for referrals over the next 90 days. We will focus on prepa…
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Have you ever watched the Netflix show The Home Edit? Whether you're a fan or not, I promise this episode will be fun and valuable as we dive into how you can apply their organizing principles to your referral process. Similar to the KonMari method, we will use The Home Edit's four-step process: Edit, Categorize, Contain, and Maintain to create a m…
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I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean? Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects. Tune in to learn how I simplified my offerings …
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Are you having trouble getting referrals despite your best efforts? You're not alone! If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want. Resources and links mentioned in this epi…
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Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success. Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life. Resources and links mentioned in …
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Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the re…
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Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable cli…
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Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies. Phil shares his journey of increasing his referrals by 300% in just 7 months using the strate…
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Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals. We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a re…
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Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your …
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We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each…
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Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their ins…
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After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join u…
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Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting …
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Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll expl…
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Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does …
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To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how…
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Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and m…
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Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to th…
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Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refe…
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We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few membe…
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There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two …
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Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her …
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When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Gen…
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While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as…
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As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more e…
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Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-m…
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Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align y…
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Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress …
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In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the pro…
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Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifyin…
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Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to…
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As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of…
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As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-ye…
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Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. …
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Do you struggle with labeling or categorizing your referral sources? In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries. Throughout the episode, we discuss the importance of labeling and categori…
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Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals. In this episode, we debunk some common misconceptions about referrals and provide valuab…
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Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it! Join us as we discuss the magic and complexity of ref…
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