Лучшие подкасты про GroupM (2024)

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Ep 180 - Jennifer Yepes-Blundell, Co-founder and COO of Drafted 30:26

2d ago30:26

30:26

In episode 180, Erik and Kerel met with Jennifer Yepes-Blundell, co-founder and COO of Drafted, who discusses balancing her role as a mother, wife, and entrepreneur in Texas. She emphasizes the importance of being present for her children and maintaining her marriage. Jennifer shares her career journey, from being a collegiate athlete to founding D…

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Love is Blind and Golden Bachelorette 1:15:27

6d ago1:15:27

1:15:27

Send us a text On today’s episode, we begin with Amanda’s recap of The Golden Bachelorette. Joan and her suitors are giving us ALL of the feels this season. We love them all! Next, we turn to a dating show that feels a little bit less hopeful. We discuss the first installment of Love is Blind DC, and wow. These episodes were a little bit of a slog,…

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HSBC UK: Banking on bold authentic marketing for success 29:48

7d ago29:48

29:48

In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall, Head of Brand for HSBC UK. Together, they explore the intricate journey of crafting multi-award-winning marketing campaigns—including a recent bronze IPA Award—that not only achieve commercial success but also have a posi…

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Sichert der Sport die Zukunft des linearen Fernsehens? Mit Haruka Gruber 26:39

6d ago26:39

26:39

Unser heutiger Podcast-Gast ist Haruka Gruber (Senior Vice President Media bei DAZN). Mit seiner umfassenden Expertise im Bereich Sportjournalismus und als Executive Producer von u.a. „Being Mario Götze“ bringt Haruka eine einzigartige Perspektive mit. Gemeinsam diskutieren wir spannende Fragen rund um den Sport im Kontext der Programmgestaltung de…

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HYNHOTopics (Space, Chappell Roan, The Idea of You, & The Menendez Brothers) 50:37

11d ago50:37

50:37

Send us a text Today’s episode is……a lot! We begin with some rumors about space before deep diving the recent chatter around Chappell Roan. Is this Gen Z icon a great example for those struggling with mental health, or does she need to toughen up? We have thoughts! We discuss the various books that have wrecked us, and focus on Amanda’s recent bing…

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Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton 27:26

18d ago27:26

27:26

Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode. Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challen…

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HYNHOTrueCrime 1:03:00

20d ago1:03:00

1:03:00

Send us a text On today’s episode, we talk true crime. We begin with a scientific update on the mysterious disappearance of Malaysian Airlines flight 370. Did someone finally crack the case!?! Next, Katie and Amanda each deep dive a case from their home state that keeps them up at night. We transition into talk about the ethics of true crime, and K…

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Die neuen Grenzen der Wissenschaft im Weltall. Mit Daniela Bezdan 28:20

24d ago28:20

28:20

In dieser Episode begrüßen wir Daniela Bezdan (Chief Scientific Officer bei Yuri und Co-Chair des NASA GeneLab Microbiome Project). Sie zeigt uns, wie die Forschung in der Schwerelosigkeit des Weltraums einzigartige Möglichkeiten für die Medizin und unser alltägliches Leben eröffnet. Erfahrt, warum Zellen und Bakterien im Weltraum erforscht werden,…

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Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds 18:57

24d ago18:57

18:57

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of Future Proof, we delve into the world of KitKat’s latest campaign, one of the winners of the Kantar Creative Effectiveness Awards 2024. Join host Jane Ostler for an insightful conversation with Wael Jabi, Head of Marketing for KitKat at Nestlé,…

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Mormon Wives and MomTok Influencers 57:00

27d ago57:00

57:00

Send us a text On today’s episode, we deep dive Hulu’s “The Secret Lives of Mormon Wives,” which leads to a broader conversation about the world of online Momfluencers. We dissect how these women and their families make their money, and the impact this social media movement has on influencers and audiences alike. Thanks for listening! We'd love it …

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Ep 179 -Dr. Marcus Collins, professor, best-selling author, and keynote speaker 32:53

27d ago32:53

32:53

In episode 179, Erik and Kerel had the pleasure of interviewing Dr. Marcus Collins, a renowned professor, best-selling author, keynote speaker, and chief strategy officer.Dr. Collins offered a fascinating look at how culture, human behavior, and marketing intersect. His journey, combined with his academic and professional experiences, gives him a u…

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HYNHOTopics (summer break, trad wives, etc.) 1:05:39

1M ago1:05:39

1:05:39

Send us a text We are back with Season 4!!! Fresh off summer break and fully immersed in the stress of fall, we spend this episode updating each other on all we did, saw, read, and enjoyed over our break. We also discuss various pop culture controversies. From Trad Wives to celebrity apologies, we are back in business. We finish with an update on A…

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Kreative Werbung durch KI-Power. Mit Christian Zimmer 17:13

1M ago17:13

17:13

In dieser Episode des NextM-Podcasts haben wir Christian Zimmer (Managing Director Germany von Teads) zu Gast. Er erklärt, wie Teads künstliche Intelligenz im Kreativ-Prozess nutzt, um personalisierte und effektive Werbemittel und Kampagnen zu erstellen. Dabei betont er, dass Werbung nur dann funktioniert, wenn Mensch und KI zusammen agieren. Chris…

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Decoding IKEA’s marketing success 22:06

1M ago22:06

22:06

Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof, host Jane Ostler, EVP Global Thought Leadership at Kantar, welcomes Gianluca Toccafondi, the marketing lead at IKEA, who won the Most Meaningfully Different Award in our recent Brand Blueprint Awards…

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How can CMOs build a more trusted media landscape? 19:16

2M ago19:16

19:16

Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at Dow Jones. They discussed the dynamics at play in the media environment, with traditional monetisation models under threat, the erosion of trust in media, and AI looming large. So, what is the role of CMOs in this maelstrom? …

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From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins 12:38

2M ago12:38

12:38

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of re…

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How to harness Generative AI for creative effectiveness? 22:26

3M ago22:26

22:26

In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be incl…

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Ep 178 - Grouchy Greg Watkins, Founder at AllHipHop.com 48:04

3M ago48:04

48:04

In episode 178, Erik and Kerel sit down with Grouchy Greg Watkins, Founder at AllHipHop.com, a trusted source for daily hip hop news, videos, rumors, entertainment, features and more founded in 1998 by Grouchy Greg and Chuck Creekmur. Greg was born in Albany, NY to a black father and white mother, who eventually moved their family to Delaware. Ther…

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How should brands Find New Space? 14:34

3M ago14:34

14:34

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand Growth. They discuss the strategic exploration of incremental opportunities beyond a brand's current market. It involves identifying new categories, occasions, or services where a brand can extend its…

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Why do brands need to Be More Present? 23:27

3M ago23:27

23:27

Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimising marketing investments across product range, distribution, pricing, and promotions. Paul Murphy highlights Nike’s strategy of balancing digital and physical retail presence to meet diverse consumer …

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Why do brands need to Predispose More People? 28:29

3M ago28:29

28:29

Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More People to increase the probability of purchase, and this can be measured through Demand Power and Pricing Power. Adele highlights the importance of predisposition in both acquiring new customers and retain…

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Why do brands need to Be Meaningfully Different to More People to drive growth? 21:03

3M ago21:03

21:03

In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, especially in challenging economic times. Host Jane Ostler talks to Kantar’s Graham Staplehurst about the Blueprint’s Growth Driver, Be Meaningfully Different to More People. This episode highlights the…

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AI 2030: Provoking insights for smarter and more efficient outcomes 20:25

3M ago20:25

20:25

Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to J. Walker Smith ,Global Knowledge Lead at Kantar; Mark Vis…

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Ep 177 - Cynthia Morgan Jenkins, Head of Supplier Diversity, Managing Partner at GroupM 28:08

3M ago28:08

28:08

In episode 177, Erik and Kerel talk with Cynthia Morgan Jenkins, Head of Supplier Diversity and Managing Partner at GroupM, the world's leading media investment company. Cynthia was born and raised in Long Island by two parents who grew up in the Deep South of North Carolina. She was a dancer through and through until one day she got injured and he…

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Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth 22:05

3M ago22:05

22:05

Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society. In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards (Adjunct Associate Professor of Marketing at London Business School, Author, Columnist…

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What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP 26:01

3M ago26:01

26:01

In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his …

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Kann KI das? Mit Prof. Dr. Katharina Zweig 20:21

4M ago20:21

20:21

Was kann Künstliche Intelligenz wirklich und wo liegen ihre Grenzen? Prof. Dr. Katharina Zweig (Professorin am Fachbereich Informatik, RPTU Kaiserslautern-Landau und Leiterin Algorithm Accountability Lab) gibt uns einen Einblick in die Welt von KI und verrät, welche menschlichen Fähigkeiten auch im KI-Zeitalter unersetzlich bleiben. Wir sprechen üb…

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Responsible Investment in the Supply Chain Evolution 12:11

4M ago12:11

12:11

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…

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Bringing Commerce Media to the Masses via Product Based Strategies 17:50

4M ago17:50

17:50

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …

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Navigating the New Era of Commerce feat. Kellanova & Target 22:11

4M ago22:11

22:11

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …

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Transformation of ad tech and supply in an AI-driven world feat. Microsoft 19:43

4M ago19:43

19:43

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…

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The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom 22:58

4M ago22:58

22:58

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…

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The Influenceables 27:39

4M ago27:39

27:39

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…

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Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers 17:43

4M ago17:43

17:43

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…

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Shaping the Future of Responsible Media 6:16

4M ago6:16

6:16

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠_GroupM is WPP’s media investment group and the world’s lead…

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How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying 21:17

4M ago21:17

21:17

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…

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Brand meets AI 19:39

4M ago19:39

19:39

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠GroupM …

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Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta 26:05

4M ago26:05

26:05

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …

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The Finale about Finales, Sharks, TikTok, and True Crime! 1:07:41

4M ago1:07:41

1:07:41

Send us a text On today’s episode, we are finally back to wrap up season 3! We begin with a Bravo roundup and discuss the finale episodes of The Valley, Vanderpump, and Summer House. And man, the vibes are dark. Next, we discuss our favorite movie of the year - the Netflix gem “Under Paris.” We cannot recommend this one enough, but we are more terr…

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Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia 22:55

4M ago22:55

22:55

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…

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The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive 20:40

4M ago20:40

20:40

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…

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Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer 16:33

4M ago16:33

16:33

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…

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The New Entertainment Economy & The New Social Economy feat. NBCUniversal 12:47

4M ago12:47

12:47

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

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Platform Magic feat. Colgate-Palmolive & Perfetti 18:01

4M ago18:01

18:01

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…

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The Future of Content and Brand Engagement: A Conversation with Jon Steinberg 21:24

4M ago21:24

21:24

Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

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A New Era of Shopping and Performance 14:46

4M ago14:46

14:46

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …

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AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce 24:58

4M ago24:58

24:58

Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

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Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain 30:44

4M ago30:44

30:44

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…

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Gaming with Purpose feat. L'Oreal's Global Head of Sustainability 7:47

4M ago7:47

7:47

Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

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How Marketing and Business Vision is Enabled by Organizational Change 22:00

4M ago22:00

22:00

Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…

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