What big ideas in technology and design can build better, more human experiences? In Future Future, Phnam and Mardis Bagley, Creative Directors at Nonfiction, talk about what the future looks like and how we can get there. Nonfiction is a San Francisco-based creative studio turning science fiction into reality for a better future. Our team of industrial designers, business strategists, architects, engineers, and more create innovative products, places, and systems for clients around the worl ...
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Planet Earth is beautiful, but she's suffering. We're polluting ecosystems. Displacing people because of climate change. And we're seeing species disappearing every day at alarming rates. This needs to stop. In this episode of Future Future, hosts Phnam and Mardis Bagley cover the myths and misconceptions around the word, "sustainability," and inst…
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It is estimated that by 2058 the Earth will have 10 billion people on it. How will those humans survive and thrive? This latest episode of Future Future, starring futurists Mardis Bagley and Phnam Bagley, talks about what behaviors, activities, and technologies keep people healthy today, and what transformative technologies scientists and technolog…
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Life today can often feel daunting. How can we find balance? One way is to identify our life's purpose and trigger a cycle of abundance. In this episode of Future Future, hosts Mardis Bagley and Phnam Bagley emphasize the importance of abundance and resilience mindsets. They explain that these mindsets help individuals thrive, and how they in turn …
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Most people might think design for disability equals medical devices that do the job. But it's so much more than that. Today's great innovators are thinking differently about who to design for, and what they actually need: dignity, taste, look, motivation, even pride. Designing for disability is a process that involves human-centered design researc…
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Design is powerful. But if you're not designing to positively impact humans and the environment, then you shouldn't be designing. At Nonfiction, we think about systems around the product that we design. Where do the materials come from? How are they being transformed? How do they impact the lives of the people they're designed for? What happens aft…
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Pre-historic humans designed the sewing needle to survive the elements, and started planting crops to feed their growing tribes. Today, we have customized transformative technology to help us perform better, like the Oura Ring and Fitbit. And soon, we'll have AI and machine learning powered technology to help us become even healthier and happier. I…
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We need air, water, and food to survive. Unfortunately, the 7+ billion people on this planet today don't have access to these essentials. In this episode, hosts Phnam and Mardis Bagley share how good design, how good science, and how good technology working together can help us create of a future where we can all breathe, eat, and drink water safel…
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"What exactly does Nonfiction do?" is a question we hear often. We merge science, technology, business, art, and design to create solutions that put our clients at the forefront of their industries, from healthcare to aerospace to consumer electronics and more. Why? We believe that science validates magic. That technology creates possibilities. Tha…
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How did we feed humanity's growing population in the early 1900s? How will we feed our growing population in the very near future? Revolutionary technologies like hydroponics will enable us to feed people wherever they are - whether in food deserts, on the Moon, or even on Mars. In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley…
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By 2050, we will be an estimated 10 billion people living on Earth. How will we feed ourselves? How will we keep our air clean? One way we can do this is through hydroponics. Applied solutions like vertical farming enables us to grow delicious, nutritious food and remove toxins from the air while using less soil and space. In New York, people are a…
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What is your stuff made out of? When we look at the products around us - consumer electronics, furniture, food containers - it's always that same fifteen materials. It's plastics. Glass. Aluminum. Wood. At Nonfiction, we insist on getting more creative with materials. One of the ways we do that is by accessing a material library. Our headquarters h…
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Good designers know how to use materials to tell brand stories. In other words, materials are a way a brand's vision, mission, and purpose can be translated to the end user. Thanks to our in-house material library in partnership with Material ConneXion, we at Nonfiction access the latest in material science advancements to apply renewable materials…
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Design can help in all kinds of ways! We work with clients at all kinds of stages, from pre-seed to well-established. Sometimes, they come with an idea, or a technology, or a partially-baked design. Then, we help turn those things into market leading products. At Nonfiction, we are trained to think critically from a business perspective, from a de…
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Ergonomic design is about design that works for you rather than you working for it. It can help counteract fatigue caused by repeated interactions with construction equipment or even computers. In this episode of #FutureFuture, hosts Phnam and Mardis Bagley share a short history of ergonomic design, why it's important, and how industrial designers …
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Space has been in the news a lot lately. In 2024, we'll be going back to the Moon for the first time since the 1970s. The Moon is going to be used for mining and as a launching point for an even bigger mission to Mars. But how can lunar miners live happily and healthily on the Moon? We've designed Color on the Moon: high-tech habitats and structure…
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At Nonfiction, we've crafted a series of six questions to help us make the right decisions as we design innovative products, services, and environments. In this episode of Future Future, hosts Phnam and Mardis Bagley share what these right questions are, how they define, "good design", and invite you to try this six question methodology out for you…
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We get hit up all the time by people who want us to quickly design high quality products for cheap. But realistically, they can't expect to get all three. In this episode of Future Future, hosts Mardis and Phnam Bagley share why companies developing products can't have it all, rookie mistakes they've seen, and how we at Nonfiction help companies lo…
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Business class needs some serious updating. How can airlines transform the business class flight experience to make it more exciting and aligned with how people actually do business today? Nonfiction has redesigned the business class experience with the goal of reinstating pleasure in flight. Networking, connections, privacy, productivity, entertai…
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Are you a leader by paycheck, or by practice? True leadership shows through behaviors, like micromanaging (don't), delegating (do), being decisive (do), and much more. Watch the latest episode of Future Future, where hosts Mardis and Phnam Bagley share the productive leadership attitudes and behaviors they've picked up on their journey from early c…
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We want to have happy personal lives, AND we want to very productive at work. What we want to do is to do less and achieve more. What if our tasks every day were propelling us towards a goal in life, instead of slowing us down? In this newest episode of Future Future, hosts Mardis Bagley and Phnam Bagley will tell you the hyperproductive attitudes,…
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We can't talk about the future of human flourishing without talking about the future of space. That's because much of the technological innovations we enjoy today on Earth were researched and developed in space. In the last twenty years alone, there have been over 6,000 experiments conducted on the International Space Station. In 2024, humans are p…
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We live in a world that is very toxic, from our pipes to our packages to the food we eat. How can we live a non-toxic life? One way is to dramatically reduce the toxicity of the products we manufacture. At Nonfiction, we're always trying to move away from toxic materials in our designs. Innovations in materials science have introduced new, non-toxi…
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We often hear from venture capital firms is that money is always number one while sustainability is always an afterthought. At Nonfiction, we firmly believe that good design and sustainability go hand in hand, and must be integrated into every aspect of a product. Find out more about what we do and what you can do to advocate for sustainable brands…
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Like colors and materials, finish is a design element that impacts how people experience products. From glossy painted coating to etched metal (knurling!), finishes do many things: establish brand look and feel, elicit human emotion, and make products easier to use. Find out more about how we at Nonfiction choose finishes for products we design in …
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Some designers choose finishes that simply serve the functionality of a product. At Nonfiction, we intentionally incorporate sustainably made finishes that work with the product to forge emotional connections with users. Water-based wood stains, virtually-enhanced finishes, self-healing paint, these are just some of the many finishes we think about…
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In the product development process, designers and companies consider cost, performance, the environment, desirability, authenticity, and so much more when choosing the right materials for a product or built environment. Learn how designers at Nonfiction think through these decisions, and how we all can make better decisions around what products we …
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Companies, designers, and consumers all have a responsibility to produce, design, and consume products more consciously - but how? In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley share creative behavior changes we can adopt to mitigate harm to the planet. Please note: this is an audio version of our video episode, which is vi…
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Over the years at Nonfiction, we've realized we can't use the same methodology for all our clients' projects. Instead, we use logic, experience, and intuition to get creative, be productive, mitigate risk, and shorten timelines. Learn more about how we do this in this latest episode of FUTURE FUTURE, hosted by Nonfiction co-founders Mardis and Phna…
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Conceptual design is where industrial design starts. It’s when we at Nonfiction start thinking about ideas of how to use a technology, how to use a product, and how to revolutionize an industry. As we do this, we think about usability, the market, the sales opportunity, and the stakeholders. We ask questions, surround ourselves with the right peopl…
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Transformational technologies merge cutting edge science, technology, and good design to create solutions for humans to be the best versions of themselves. In this latest episode, hosts Phnam and Mardis Bagley show the six ways in which transtech can help you become the best version of yourself both today and in the future. To learn more about tran…
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Evolution vs Revolution
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It's a designer's job to understand the status quo of any industry and identify opportunities for products and services to undergo evolution or revolution. In this latest episode of Future Future, our co-founders Phnam and Mardis Bagley show Nonfiction-designed examples, and what hurdles must be overcome in order to bring innovative, revolutionary …
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Design for Manufacturing
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After concept design comes design for manufacturing. In this phase, designers have to consider value engineering, maintain design intent, and source materials, manufacturers, and more. A truly great designer prioritizes strong collaboration with engineers and anticipatory problem solving that results in the manufacturing of high quality products wi…
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Who do we design for? It is the designer's imperative to understand the needs and considerations of multiple stakeholders beyond the end user to make a truly impactful, effective, and innovative product or service. Learn more about how we do this at Nonfiction in this latest episode of Future Future. To see some of our award-winning work, visit htt…
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So many devices today feel like consumer electronics tacked onto your body. We need better designs that integrate technology with our bodies. Infusing natural design into engineering, interactions, ergonomics, and aesthetics will create a user experience that is subtle, simple, comfortable, and intuitive. Watch this latest episode on Natural Design…
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Did you know that 65% of the jobs kids of today will have in the future do not yet exist? In this episode, Creative Directors Phnam and Mardis Bagley tell you what employers and employees should develop to prepare for the future of work: critical thinking, communication, safe and healthy environments, and leadership. Discover the work of Nonfiction…
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What do successful children of tomorrow need today? Educational systems should be designed to provide children with a safe space for unstructured play, to develop community, awareness, and connections with others. In this episode, Creative Directors Phnam and Mardis Bagley introduce you to 5 tools Nonfiction has developed to revolutionize education…
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What makes a truly sustainable product? This episode covers design for disassembly, monstrous hybrids, innovative new materials borrowed from nature (like mushrooms!), and faux environmental products. Join us to learn how glues and tapes make recycling more difficult, while 3D printing reduces the need for these fasteners. Visit our website at http…
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You've probably heard the old adage, "hardware is hard." In this episode we dive into the process of hardware design, from agile vs. waterfall methods, to molds and tooling (soft vs. hard), to the use of additive manufacturing techniques, to the power of generative design, to the benefits of fabricating locally, to virtual prototype testing using V…
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Designing and developing hardware - it's not cheap! It always takes more time and money than you'd want or hope. Designing a good hardware product requires experienced professionals working in great teams who think about the sourcing of materials, manufacturing process, functionality, user experience, end of life disposal, and more. This podcast is…
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Tired of being treated like cattle? We are. What if we celebrated the journey as much as the destination? Let's make flying a pleasurable experience again. Learn how designers at Nonfiction are dreaming about opportunities for innovation and reinstating pleasure in flight. See with your own eyes Nonfiction's vision for the future of flight by visit…
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Flying in a post-COVID world will require different standards in: hygiene, human-machine interaction, hospitality, efficiency, and more. Learn how designers at Nonfiction are dreaming about opportunities for innovation and reinstating pleasure in flight. To learn more about Nonfiction, visit https://www.nonfiction.design. Credits: Mardis Baglely, H…
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