Лучшие подкасты про Rooijmans (2024)

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Unleash Your Primal Brain With Tim Ash 30:53

4y ago30:53

30:53

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifyin…

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Water Cooler Topics with Nils Rooijmans 30:56

4y ago30:56

30:56

Nils Rooijmans is here to make your business grow and help you get more clients at fewer costs. He talks about how to get started with, or improve, your Search Engine Advertising, Google Ads, and Bing Ads. Not mention PPC Automation via Google Ads Scripts and Search Engine Optimization (SEO). You can Contact Nils at nils@watercoolertopics.com…

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Advertising During The 2020 Holiday Season 31:08

4y ago31:08

31:08

COVID-19 has driven consumers online and boosted eCommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Today we talk about the Holiday 2020 Insights guide from Microsoft, Google, and more with Lisa Raehsler, Founder of Big Click …

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AdAlysis with Brad Geddes 32:04

4y ago32:04

32:04

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.WMR.FM

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Melissa Mackey With Gyro 32:19

4+ y ago32:19

32:19

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.bey…

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Ginny Marvin of Search Engine Land 34:20

4+ y ago34:20

34:20

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny…

1
Frederick Vallaeys From Optmyzr Returns! 32:31

4+ y ago32:31

32:31

Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.WMR.FM

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Learning Strategist John Lee 32:21

4+ y ago32:21

32:21

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and…

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The Last Frontier Of Web Marketing with Gianpaolo Lorusso 31:47

4+ y ago31:47

31:47

Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late '90. Now he believes in bettering user experience to increase conversions is the last frontier of web marketing. Since then he has been working on several large web projects for some renowned Italian and multinational companies as …

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Hennessey Digital with Navah Hopkins 32:24

4+ y ago32:24

32:24

Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as …

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Take Some Risk Inc. With Duane Brown 31:22

5y ago31:22

31:22

Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in…

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Optmyzer with Fredrick Vallaeys 33:19

5y ago33:19

33:19

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for se…

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Things you Should Be Thinking As a PPC Manager 33:08

5y ago33:08

33:08

Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketin…

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Marketing Now 34:40

5y ago34:40

34:40

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together. "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that…

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Google's AI And More With Nil Rooimans 29:16

5y ago29:16

29:16

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.WMR.FM

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The Paid Search Association 31:55

5y ago31:55

31:55

The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in …

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Digital Marketing With Andrea Cruz 31:53

5y ago31:53

31:53

Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and contentsyndication campaigns on platforms including Google AdWords, Bing Ads, Facebook, LinkedIn, and more.…

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LinkedIn Ads With AJ Wilcox 32:40

5y ago32:40

32:40

LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes the largest deals. They're the only agency worldwide that's a LinkedIn certified marketing partner. Their team of experts have managed over 300 LinkedIn A…

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7 Hidden PPC Features You Probably Don’t Know About 27:04

5+ y ago27:04

27:04

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand gen…

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Google Marketing Live is an essential experience for anyone who works in the PPC trenches 30:56

5+ y ago30:56

30:56

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers. More context is here…

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Digital Marketing in an AI World: Futureproofing Your PPC Agency 33:30

5+ y ago33:30

33:30

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digi…

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the power of chatbots 33:28

5+ y ago33:28

33:28

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey. Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. Mobil…

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Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns 31:02

5+ y ago31:02

31:02

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts. Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group. They also talk about shopping…

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How Facebook Advertising and Search Advertising are Synergistic 36:10

5+ y ago36:10

36:10

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the produc…

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PPC ads come in many shapes and sizes 32:24

5+ y ago32:24

32:24

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads. The…

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Why advertisers need to rethink bidding strategies 35:53

5+ y ago35:53

35:53

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Va…

1
why advertisers need to rethink bidding strategies 35:53

5+ y ago35:53

35:53

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Va…

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5 Common Pieces of Misinformation about Google Ads & Their Corrections 32:59

5+ y ago32:59

32:59

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things…

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Issues For Automated Advertising 32:57

5+ y ago32:57

32:57

Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency a…

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The Microsoft Audience Network with Frances Donegan-Ryan from Bing Ads 35:26

5+ y ago35:26

35:26

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft. The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your tar…

1
The Microsoft Audience Network 35:26

5+ y ago35:26

35:26

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft. The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your tar…

1
Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio 29:20

6y ago29:20

29:20

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine r…

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Helping Brands Convert More Of Their Existing Website Traffic Into Buyers 33:43

6y ago33:43

33:43

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on co…

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Understanding Smartphone Usage to Start the Buyer Journey as David Szetela talks with the author of Landing Page Optimization and the CEO of 30:00

6y ago30:00

30:00

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it i…

1
PPC-LinkedIn Profile Targeting now available on Bing Search Ads 30:24

6y ago30:24

30:24

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. Linke…

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Managing Paid Search Client Satisfaction 33:44

6y ago33:44

33:44

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009. They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.…

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