Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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Hear more. Feel more. Be more! Come with me and dive into some great classical music. For over 1000 years great musicians have explored what it means to live, love, die and everything in between: asking all our deep and universal questions. Escape the cacophony - the noise of your brain and daily life; tune into the music, your feelings and emotions ‘good’ and ‘bad’ …and find the space, stillness and love that underpins everything. NB: May include loud noise, surprises, challenges, cacophono ...
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Episode 275 - Doing Good Things with "Cause Marketing"
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Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to lea…
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A subtle extremist, in his Symphony no.51 Haydn throws down some extraordinary challenges to his horn players - can they beat the ‘immutable forces of nature’? Listening time 30 mins (podcast 9′, music 21′) Music here on YouTube, Spotify and [with links to first movement only] on Apple and Amazon played by The English Concert, conducted by Trevor P…
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Episode 274 - Marketing and Finance: The Dream Team
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Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, devel…
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Episode 272 - Optimizing Your Professional Conference Experience
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36:14
Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote s…
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Episode 271 - Leader Advocate
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37:46
Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…
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Episode 270 - Advice to My Younger Self
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Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…
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Episode 269 - Enter, Stage Right
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47:01
Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …
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Episode 268 - Just Show Up: Building the Life You Want With Discipline
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**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspiratio…
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Episode 267 - Farm Sense
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You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the…
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Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
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In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distin…
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Episode 265 - Leadership
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Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadersh…
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A cool and funky wedding anniversary present - a 15 minute classic from the most famous composer alive, Stravinsky's Dumbarton Oaks is stylish, sophisticated and hugely enjoyable! Listening time 23 mins (podcast 8', music 15') Music here, played by the Ensemble InterContemporain conducted by Pierre Boulez, on Youtube, Spotify, and (links to the 1st…
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Episode 264 - Developing Great Case Studies & Using AI To Help
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What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - http…
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153. Ecstasy, beauty, and ripping the universe open: Messiaen, Vingt regards sur l’enfant Jésus - with Rolf Hind
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Pianist Rolf Hind introduces one of the epics of piano music. A heady mix of virtuoso composing and devout faith, Olivier Messiaen's 20 reflections on the infant Jesus, Vingt regards sur l'infant Jésus, brings us a two-hour deep dive of awesome power and beautiful stillness. Listening time 38 mins (plus music 2hrs 8') Music here on Youtube, played …
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Episode 263 - Organization Tips for 2024
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Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
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Episode 262 - Year-End Wrap-Up, Look Forward for 2024
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As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
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Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
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This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
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Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
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This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
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Episode 259 - Finding What's Next
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Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in t…
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Episode 258 - Career Path: Sedona Scheopner
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Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning …
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152. An injection of flavour and joy: Nohl, Spices
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Hot off the press! The wonders of modern tech allow us to enjoy Katharina Nohl's rhapsody for piano and orchestra, Spices, before it's even been performed by live musicians! And Katharina joins us to talk us through the recipe. Listening time 33 mins (podcast 15', music 18') The complete music here on Youtube. What do you think? Tell me with a comm…
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Episode 257 - Good Research
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Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back…
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Episode 256 - Good BD Plans
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As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how …
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Always entertaining the crowds, Haydn brings up his 50 with typical style (before settling down for 50 more symphonies). Not a famous piece but well worth a listen! Listening time 27 mins (podcast 9', music 18') Music here on Youtube, Spotify, Amazon and Apple Musics played by the Swedish Chamber Orchestra conducted by Béla Drahos. You can buy the …
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Episode 255 - Back to School with Marketing Plans
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Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk abou…
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Episode 254 - Marketing Plans for Beginners
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Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) Marovich joined Summit Engineering as an administrator and qu…
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Episode 253 - Department of One
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38:44
How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the constr…
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It's the Women’s World Cup of Classical Music! And it's THE FINAL! USA vs Republic of Ireland Complete music here: hthttps://youtube.com/playlist?list=PLCXUbmBaA9OoRjafAn_k1zTnHR8cH9qyj Please listen to the music and then: vote here: https://forms.gle/XJoU1Vr3MfWraQL48 Voting open NOW Please share the podcast widely, by telling people you know and …
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If plankton made music what would it sound like? Norway: Maja S K Ratkje
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Maja S K Ratkje joins Cacophony at the Women's World Cup to explore the fun and joy of writing music and choose pieces by her Norwegian colleagues. But there must be something in the Norwegian water, as there's the same tiny inspiration for several of the composers! The complete pieces on Maja's list can be heard here: https://youtube.com/playlist?…
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Episode 252 - Being a Better Human
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This episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people really doing the best they can with the tools they have in the moment? So many angles to this, so many take-aways, and so much empathy. Come learn how to be a better human. Resources: The Collaborative…
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Music from a global melting pot: Brazil / Gabriella di Laccio
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It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. Singer, Gabriella di Laccio is our guide to music by women from Brazil - a melting pot of traditions and cultures that ends up with music that sounds... Brazi…
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Music with intention...for those with an open mind: Canada / Melissa Hui
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It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. In this episode we turn to Canada, where Melissa Hui's selection is typically diverse with living composers who are first nations, Canadian born and immigrant…
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Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is
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This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job performance matters, and sometimes people suck. You're stuck. We've been there, let's unstick it. Resources: Burnout by Emily and Ameilia Nagoski (available on Amazon) The Middle by Jimmy Eat World (so…
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”Music is integral, it’s like breathing”: Roxanna Panufnik/ England
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19:16
It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. We shift the focus to England, with Roxanna Panufnik's choice of rich and satisfying pieces from a line up of stellar composers. Listening time: podcast 20min…
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Living through the ups and downs of creation: Elena Kats-Chernin/ Australia
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22:56
It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. Elena Kats-Chernin presents her choices of music from Australia - composers who all work hard and write music of vitality, invention, intensity and often fun!…
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Mountains, olives and the vastness of existence: Spain/ Inés Medina-Fernández
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23:51
It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. In this epsiode, Inés Medina Fernández presents her choices of music from Spain, carefully chosen from accross the country and including including famous musi…
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Music as a thing for shared connection: Netherlands/ Marion von Tilzer
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20:59
It's Cacophony… at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. This episode features music from the Netherlands and Marion von Tilzer's choices of music that gets us more connected. We'll hear how, when a performer is rel…
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Super excited and hyped up! Sage Shurman/ USA
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18:41
It's Cacophony …at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. This epsiode we hear top young composer, Sage Shurman, getting super excited - in a pretty chilled Californian kind of way - for both the World Cup football a…
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”Planting women’s music in the collective memory of society” Katharina Nohl/ Switzerland
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It's Cacophony …at the Women’s Football World Cup! A glorious celebration of music from around the world, all written by women, and chosen specially for Cacophony by leading female musicians. In this episode we hear from Katharina Nohl, founder of the Swiss Female Composers Festival, with her choices of music from Switzerland and how giving female …
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Episode 250 - Super Moms Part 2
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Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is ric…
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Episode 249 - Super Moms Part 1
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Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is with Jennifer Hebblethwaite who demonstrated all the stages of mom-ness for her two daughters. She talks candidly and honestly about some of the struggles with going back to work and the seasons of life…
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By turns grand and genial with moments of great inventiveness and wit, Louise Farrenc's Nonet for wind and strings is a bit of magic! Listening time 37 mins (podcast 7', music 30') Music here on Youtube, Spotify, Amazon and Apple Musics (tracks 7-10) played by the Intercontinental Ensemble with tons of style and (unlike some of the other recordings…
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Episode 248 - Difficult Conversations
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How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recommeded resources: The Power of Vulnerability - https://brenebrown.com/book/the-power-of-vulnerability/ The Collaborative Way - https://collaborativeway.com/ Brené Brown TedTalk - https://www.ted.com/tal…
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Meeting his boss's insatiable desire for new content 'forced' [his word] Joseph Haydn to write original, inventive music that sounds as fresh and full of life today as when it was written. And he wrote so much great music that I only heard this piano trio for the first time this week - and it's wonderful stuff. Listening time 19 mins (podcast 6', m…
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Episode 247 - On Being Blunt
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On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences, how to use bluntness for good versus evil, and the gift of honesty. Recommended reading: Radical Candor, by Kim Scott - available on Amazon Music by RomanSenykMusic on Pixabay. www.pixabay.com…
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148. Rituals, a riot and a revolution: Stravinsky, The Rite of Spring
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110 years ago in Paris, Stravinsky's The Rite of Spring caused a furore and changed music forever. Did the police have to be called? It's still a piece that shocks and stuns and is filled with something amazing every second. Listening time c45 mins (podcast, 12', Music 33') Music here on Spotify, Amazon and Apple Music played by the Junge Deutsche …
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A rarity from Wales (a Welsh rare-bit?), Grace Williams's orchestral piece Penillion surprises, delights and has an epic grandeur. It's terrific stuff and I think you'll love it! Listening time 25 mins (podcast, 7', Music 18') Music here on Youtube played by the BBC National Orchestra of Wales conducted by Owain Arwel Hughes What do you think? Tell…
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Episode 246 - Curating Dynamic Experiences and Staying Strong
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49:23
Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Amplify AEC and the Pinnacle Experience. As usual, the conversation goes deep and Marci gets real about how things happen, about change, and about keeping your head above water when you're in rough seas. I…
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Another great, short piece, here's the first of Joan Tower's Fanfares celebrating risk-taking and adventurous women. This is both celebratory and substantial, plus a workout for brass and percussion. Listening time 8 mins (podcast 5.5', music 2.5') Listen to the music, Fanfare for the Uncommon Woman No.1, here on Youtube, Spotify, Apple Music or Am…
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Episode 245 - A Seller-Doer's Relationship-Building Journey
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43:50
Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engineer upon graduating from the University of Cincinnati. He moved through the engineering ranks and into a leadership position focusing primarily on strategy, planning, and revenue generation. In his cur…
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