BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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Episode 240: Reaching an Elite Performance With Deb Bilbao
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Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and lea…
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Phil Gafka: Leveraging a Multigenerational Workforce to Enhance Law Firm Culture
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33:03
In this episode, Steve Fretzin and Phil Gafka discuss: The impact of cultural shifts on workplace harmony The role of clear expectations in boosting employee morale and productivity How inclusive leadership practices improve job satisfaction Leveraging unique team experiences and backgrounds Key Takeaways: Embracing cultural changes, valuing divers…
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Nanette Fridman: Finding Purpose and Fulfillment in Serving on a Board
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In this episode, Steve Fretzin and Nanette Fridman discuss: Expanding professional networks through board service The role of lawyers in board settings Enhancing board effectiveness through diverse skills Strategic relationship-building in nonprofit organizations Key Takeaways: Serving on boards lets lawyers contribute to meaningful causes while bo…
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Episode 239: Finding Your Voice With Dia Bondi
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Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundrai…
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Arthur Levitan: The Tao of Law for Professional Growth and Harmony
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In this episode, Steve Fretzin and Arthur Levitan discuss: Importance of knowing when to stop working Impact of remote work on stress and productivity Techniques for managing stress and maintaining mental health Role of deep breathing in stress reduction and performance Humility and adaptability in success and professional growth Key Takeaways: Est…
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Eduardo Paiz: Business Development in North and Latin America
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In this episode, Steve Fretzin and Eduardo Paiz discuss: When most lawyers feel discontent with their jobs. How business development is different between the US and Latin America. Cultural differences in business communication. How the Young Partners Accelerator is helping lawyers in transition and changing their mentality. Key Takeaways: Most lawy…
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Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge
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Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms a…
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Ryan Kimler: Financially Healthy Law Firms by the Numbers
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In this episode, Steve Fretzin and Ryan Kimler discuss: Understanding the amount of money you need to keep your law firm and your personal finances healthy. Reinvesting money into your firm. What a typical comp plan looks like for small firms. A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways: As a…
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Molly McGrath: Secrets to Hiring for Your Law Firm in Shark-Infested Waters
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In this episode, Steve Fretzin and Molly McGrath discuss: Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs. How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways: Before strategy, you h…
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Episode 237: Developing Well-Rounded Leadership Skills With Natalie and Gordon Loeb
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Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female busines…
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Chris Dreyer: Proper Execution for Successful Scaling
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In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways: Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page m…
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Steven Dimitt: Keeping Credibility During Practice Area Transitions
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In this episode, Steve Fretzin and Steven Dimitt discuss: Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development. Key Takeaways: When you focus on a niche, it brings credibility to you as…
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Episode 236: Dominating LinkedIn With Tracy Enos
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Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these chall…
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Eddie Dabdoub: Fresh Ideas for Scaling Your Law Firm
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In this episode, Steve Fretzin and Eddie Dabdoub discuss: Falling in love with your practice area but remembering it is a business. Transitioning from general law practice to a niche law practice. Getting buy-in from your team for the law firm growth. Taking care of your team to stop the turnover. Key Takeaways: There is a barrier of entry for thos…
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Mark Silverman: Make It Happen Consistently
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In this episode, Steve Fretzin and Mark Silverman discuss: Building client relationships from the start of your career. Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients. Key Takeaways: Even when you’re crazy busy, i…
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Episode 235: Creating Memorable Accessibility With Paul Faust
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Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a…
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Ray Koenig: Finding Your Success Through Authentic Engagement
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In this episode, Steve Fretzin and Ray Koenig discuss: Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership. …
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Randa Predergast: Conquering Your Law Firm’s AR and Billing
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In this episode, Steve Fretzin and Randa Predergast discuss: Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients. Key …
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Episode 234: The Power of Boutique Law Firms in Digital Marketing
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Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketin…
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Phil Fornaro: Maker of Dreams
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In this episode, Steve Fretzin and Phil Fornaro discuss: Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways: People are interested in talking about what they do, but if you’re …
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MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams
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In this episode, Steve Fretzin and MerriLyn Gibbs discuss: Staying focused on your goals. How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. The art of delegation. Business lessons from the game of golf. How you show up every day will determine the results you get. Key Takeaways: Delegation starts slow - y…
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Episode 233: Calling in the CFOs With Brooke Lively
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Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under …
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Nathan Ohler: The Value of Legal Peer Advisory Groups
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In this episode, Steve Fretzin and Nathan Ohler discuss: Moving past the status quo to something different. Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups. Topics that come up frequently in lawyer peer advisor groups. Top benefits of peer advisor groups for the members. Key Takeaways: In peer groups, y…
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Karl Seelbach: Slow Down to Speed Up
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In this episode, Steve Fretzin and Karl Seelbach discuss: The way you do one thing is the one way you do everything. Building out and being consistent with expectations through SOPs and accountability charts. Setting aside time specifically to work on your business, not just in it. Hiring a coach to remove your blinders. Key Takeaways: Focus on the…
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Aligning Culture with Brand Promise: Boost Your Team's Performance & KPIs | Interview: Mark Iorio
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In this episode, Matt and Dr. Ben interview Mark Iorio, Managing Director st BCAP, as he shares tips on how to get your whole team pulling in the same direction to achieve greater KPIs. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpreneurpodcast.com/grow-my-brokerage/ Jo…
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Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett
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Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling bo…
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Chelsea Williams: Personal Finance for Lawyers
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In this episode, Steve Fretzin and Chelsea Williams discuss: Why personal finance is so key to living a healthy, balanced life. The formulas for success at your firm and as an individual. The most common mistakes lawyers make around money. Tips for taking control of your money today. How to stay on top of your finances. Key Takeaways: Watch out for…
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Unlock Your Author Potential: How to Write a Book Without Writing and Boost Your Real Estate Business | Interview: Michael DeLon
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In this episode, Matt and Dr. Ben interview Michael DeLon, founder of Paperback Expert. Michael shares the process of writing a book without having to write it manually and how your real estate business can benefit from it. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpr…
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Dennis Kennedy: Leaning into Technology
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In this episode, Steve Fretzin and Dennis Kennedy discuss: The intersection of the legal system and technology. Utilizing technology in ways that enhance the customer experience. Recognizing where you can free up time to do higher-level legal work. Why every lawyer should have a good, well-utilized CRM. Key Takeaways: Using technology for things li…
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Episode 231: Becoming “That” Lawyer With Steve Fretzin
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34:18
Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier …
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John Sciaccotta: Getting Involved and Building Relationships Everywhere You Go
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In this episode, Steve Fretzin and John Sciaccotta discuss: Building relationships everywhere you go. Connecting authentically and building trust in the community. The time of building relationships and expected outcomes. Breaking out of the billable hour hampster wheel. Controlling your destiny. Key Takeaways: Get active, get involved, and maintai…
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Erin Andersen: Having the Right Mindset and Tips for Hiring for Your Law Firm
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In this episode, Steve Fretzin and Erin Andersen discuss: Why lawyers have a hard time finding and retaining great talent. Hiring for personality and culture, not just skills. Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent. Seeing hiring as an investment, not just an expense. Key Takeaways: Don’t jus…
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Episode 230: Running a Law Firm That Lasts With Mark Powers
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Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Tim…
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Elevating Your Network to Grow Your Net Worth Interview: Steve Ramona, Super Connector
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In this episode, Matt and Dr. Ben interview the Super Connector, Steve Ramona. Steve emphasizes the power of giving as a means to receive and discusses practical tips for real estate brokers and agents to grow their business through effective connections. Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/ Whenever you are read…
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Matt Campobasso: Insights from a General Counsel
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In this episode, Steve Fretzin and Matt Campobasso discuss: Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel. Key Takeaways: Good preventio…
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Navigating Business Development And Effective Networking | Interview: Steve Fretzin, Fretzin Inc.
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In this episode, Matt and Dr. Ben interview Steve Fretzin, President of Fretzin Inc., Author, Speaker, and Podcast Host. Steve discusses the importance of networking and business development both in real estate and law. Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin/ Whenever you are ready here are a number of ways we can …
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Michele Ross: Building Your Law Firm with Human Expertise and Great Systems
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In this episode, Steve Fretzin and Michele Ross discuss: Why patience and time are key to anything worthwhile. Avoiding repeated mistakes and moving forward with improvement. Business management tools to make your law firm more efficient. Building a great team that works toward the same vision. Key Takeaways: You will have to find your way forward …
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Episode 229: From Uninspired to Unstoppable With Sheila Murphy
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Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach…
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Kerry Barrett: Secrets to Being Camera Ready for Lawyers
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In this episode, Steve Fretzin and Kerry Barrett discuss: Being on camera is a requirement - make it work for you. Public speaking and having a camera presence. Tips to do better with camera media content and presence. Performing and speaking to engage your audience. Key Takeaways: When speaking to a group, in person, or on camera, you do not want …
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Creating Value Beyond Transactions | Interview: Melissa Rubin, Founder MJR Group - Compass
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In this episode, Dr. Ben interviews Melissa J. Rubin, founder of the MJR Group with Compass. Melissa emphasizes the value of relationship-building, personalized service, and dedication to providing a high-quality, curated experience for all clients, regardless of the transaction size. Connect and collaborate with Melissa: via Email - melissajane@co…
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Adrian Mendoza: Sincerity and Qualification in Successful Networking
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31:58
In this episode, Steve Fretzin and Adrian Mendoza discuss: Flipping the script on sales to professional development. Spending your time in the best way for your skills and interests. The importance of qualifying questions and building the right relationships. Tips for networking effectively. Key Takeaways: Networking is about building relationships…
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Revolutionizing Real Estate and Equities | Interview: Robert Costomiris, MIOYM
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In this episode, Matt and Dr. Ben interview Robert Costomiris, President of MIOYM Equities, on how real estate brokers can leverage equity investment opportunities. Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertcostomiris/ Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with M…
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Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger
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Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. Single-handedly, Kenny has built a personal injury firm that commands the r…
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Erik Reid: Changing the Image of International Hiring
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In this episode, Steve Fretzin and Erik Reid discuss: Why you should consider international hiring for your US-based company. What to consider in doing remote versus in-house staffing. The red flags to catch if you did make a wrong hiring decision. Changing the stigma around international hiring. Key Takeaways: Using an aptitude test can help you u…
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Christina Martini: Recognizing Opportunities and Nurturing Authentic Networking Relationships
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32:35
In this episode, Steve Fretzin and Christina Martini discuss: How Tina pivoted from engineering to legal. Selling big law by increasing the stickiness factor through cross-selling. Minding your assets in networking and cross-marketing. Building your book of business authentically. Key Takeaways: The practice of law is not that different from having…
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Episode 198 REMASTERED: Achieving Victory in Sports Advocacy With Attorney Matt Kaiser
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28:15
With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally repres…
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Josh Branch: Building Trust and Rapport with Clients
33:05
33:05
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33:05
In this episode, Steve Fretzin and Josh Branch discuss: Building trust with your network, clients, and prospective clients. Developing your relationships and reputation. The importance of preparedness to trust and likeability. Finding natural affinities for helping to build trust. Key Takeaways: Building a relationship without trust will not lead t…
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Real Estate Recruiting: Do You Treat Them Like Independent Contractors?
21:07
21:07
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21:07
In this episode Matt and Dr. Ben talk about the treating your agents like independent contractors while still keeping them as a part of your culture. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpreneurpodcast.com/grow-my-brokerage/ Join us Every Friday for our Free Brok…
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Robert Plotkin: Why Lawyers Should Write a Book
35:49
35:49
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35:49
In this episode, Steve Fretzin and Robert Plotkin discuss: Giving information away. Writing a lead-generating book while maintaining your law practice. Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication. Key Takeaways: Even if you gave someone your entire process…
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Episode 178 REMASTERED: An Epic of Long-Term Success With Jason Abraham
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23:00
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This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law …
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