“What’s the 𝘽𝙐𝙕𝙕?” is a bi-weekly live format where leaders and hands-on practitioners in the field of artificial intelligence, generative AI, and automation share their insights and experiences on how they have successfully turned hype into outcome. Each episode features a different guest who shares their journey in implementing AI and automation in business. From overcoming challenges to seeing real results, our guests provide valuable insights and practical advice for those looking to lev ...
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The Innovation Rockstars podcast is your no-nonsense guide to all things corporate innovation. With a focus on actionable insights and real-world experiences, we dive deep into the practices that drive sustainable growth and transformative change. From corporate foresight to ideation and creativity to hands-on execution, our episodes bring you unfiltered conversations with the minds shaping the future of business. Tune in!
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Don't navigate your marketing career alone. Our mission is to provide tips, tools, & connections to marketers everywhere. Whether you’re a marketing student, specialist, manager, or leader, we tackle burning industry questions and provide guidance on how to accelerate your career. In every episode, you'll also get links to helpful tools & templates available exclusively to our members. The Marketing Careers Podcast is sponsored by TheMarketingHelp.co, the only mentorship platform just for ma ...
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Leverage The AI Hype And Disillusionment For Business Impact (Guest: Lasse Rindom)
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In this episode, Lasse Rindom (AI Lead, BASICO) and Andreas Welsch discuss leveraging the AI hype and disillusionment to drive business impact. Lasse shares his story from previous hype cycles in Automation and AI to the latest one of Generative AI and provides valuable advice for listeners looking to get actionable insights into driving AI adoptio…
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How AI Agents Will Change The Way We Work (Guest: Marek Kowalkiewicz)
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In this episode, Marek Kowalkiewicz (Professor & Author) and Andreas Welsch discuss how AI agents will change the way we work. Marek shares his insights on the economy of algorithms that guide our everyday lives and provides valuable advice for listeners looking to learn how AI agents will shape our workplace. Key topics: - Describe the evolution f…
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Exploring Generative AI In Procurement (Guest: Pedro Berrocoso)
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In this episode, Pedro Berrocoso (Digital Procurement & Automation Advisor) and Andreas Welsch explore Generative AI in Procurement. Pedro shares example) on leveraging the latest generation of AI in Procurement and provides valuable advice for listeners looking to identify opportunities for leveraging this technology in their own business. Key top…
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Cutting Through The Generative AI Hype — An Analyst Perspective (Guest: Marc Beccue)
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In this episode, Mark Beccue (Independent Market Analyst) and Andreas Welsch cut through the Generative AI hype. Mark shares examples of B2B software vendors leading the Generative AI development and adoption based on past learnings, and provides valuable advice for listeners looking to ascertain where the AI market is going. Key topics: - Assess t…
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Adopting Data-Centric Machine Learning For Small Datasets (Guest: Jonas Christensen)
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In this episode, Jonas Christensen (Senior Data & Analytics Leader) and Andreas Welsch discuss adopting a data-centric Machine Learning approach for small datasets. Jonas shares learnings on improving data quality before building models and provides valuable advice for listeners looking to improve their results with small data sets. Key topics: - D…
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#75 - Navigating Industry Challenges with Strategic War Gaming | Prof. Dr. Jan Oliver Schwarz | Bavarian Foresight-Institute
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"The term ‘war gaming’ comes from military war gaming. I think often business leaders are experiencing competition as being something very brutal when they fight over market shares." In this episode, we welcome Prof. Dr. Jan Oliver Schwarz, a renowned expert in strategic foresight and trend analysis. As the Head of the Bavarian Foresight Institute …
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Building AI Agents For Business With A Mixture Of Assistants (Guest: Jeremy Ravenel)
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In this episode, Jeremy Ravenel (Founder naas.ai) and Andreas Welsch discuss building AI agents for business with a mixture of assistants. Jeremy shares his journey from corporate finance to building a technology platform for AI agents and provides valuable insight) for listeners looking to increase efficiencies in their business with the help of A…
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#74 - Embracing Radical Optimism for a Future-Ready Mind State | Dr. Frederik G. Pferdt | Author of "What’s Next Is Now”
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“We live in very dynamic times. But ask yourself, ’What can you control?’. And the only thing you can control is your way of thinking. And if you feel a little bit more optimistic, a little bit more open, I guarantee you're going to have a chance to invent that future that you always wanted to see happen.” In this captivating episode, we welcome Dr…
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Scaling Enterprise AI Products For Business Impact (Guest: Srujana Kaddevarmuth)
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In this episode, Srujana Kaddevarmuth (Senior AI CoE Leader) and Andreas Welsch discuss scaling enterprise AI products across the business. Srujana shares her insights on applying a product mindset to building AI capabilities and provides valuable advice for listeners looking to scale their AI applications across the enterprise. Key topics: - Produ…
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Are Your AI Agents Ready For Enterprise Decision-Making? (Guest: Kence Anderson)
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In this episode, Kence Anderson (Founder & Machine Teaching Expert) and Andreas Welsch discuss how you can determine if your AI agents are ready for enterprise decision-making. Kence shares his learnings on building autonomous AI agents for top Fortune 500 companies and provides valuable advice for listeners looking to get started with agents in th…
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#73 - From Creators to Coaches: Chick-fil-A’s Innovation Transformation | Prof. Michael McCathren | Chick-fil-A
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"How can you create this army of everyday innovators throughout your organization? Whether it's 100 people or 100,000 employees, democratizing innovation is key." In this episode of Innovation Rockstars, we feature Michael McCathren, Senior Principal for Enterprise Innovation at Chick-fil-A and former Adjunct Professor at the University of Georgia.…
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Drive Sustainability And Energy Efficiency With AI Leadership (Guest: Philippe Rambach)
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In this episode, Philippe Rambach (Chief AI Officer, Schneider Electric) and Andreas Welsch discuss driving sustainability and energy efficiency with AI leadership. Philippe shares (their story/journey/insights/perspective/learnings/examples) on (specific aspect of topic) and provides valuable (advice/tips/insights) for listeners looking to (achiev…
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#72 - How To Nail Your Startup Engagement Program | Paolo Lombardi | Author of 'Startup Program Design'
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“A [startup] program gives a very clear collaboration platform to engage with startups. It's a clear gateway that corporations can create to send a signal to the startup ecosystem, that they are ready to collaborate.” In this episode, we welcome Paolo Lombardi, author of the book ‘Startup Program Design’ and Director of Artificial Intelligence Inno…
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#71 - The Complete Guide To Measuring Innovation Performance | Dan Toma | OUTCOME
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"Measuring innovation is not about finding one perfect metric; it's about understanding the broader impact on your organization." In this enlightening episode of the Innovation Rockstars podcast, we welcome Dan Toma, acclaimed author, innovation expert, and co-founder of OUTCOME to demystify the complexities of measuring innovation performance. Dan…
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Go Beyond Quick-Win Use Cases For Generative AI (Guest: Randy Bean)
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In this episode, Randy Bean (Founder, Data & AI Leadership Exchange) and Andreas Welsch discuss going beyond quick-win use cases for Generative AI. Randy shares perspective on data and AI leadership, spanning more than 35 years of experience in the industry, and provides valuable advice for listeners looking to move from quick wins to strategic AI …
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Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell
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Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Underst…
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#70 - Commercialization Eats Culture For Breakfast | Prof. Dr. Andy Wynn | TTIP Global
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"No technology is ever going to make an impact today unless somebody is going to make money from it. And that's the cold hard reality." In this episode, we welcome Prof. Dr. Andy Wynn, CEO TTIP Global, Professor @ IE Business School in Madrid, and professional globetrotter. Facing Andy’s decades of international business and innovation expertise, w…
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Increase Engagement For Responsible AI Programs (Guest: Elizabeth Adams)
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In this episode, Elizabeth M. Adams (Leader of Responsible AI) and Andreas Welsch discuss increasing engagement in Responsible AI programs. Elizabeth shares findings from her doctoral research on responsible AI engagement in Fortune 10 companies and startups. She provides valuable insights for listeners looking to create effective responsible AI pr…
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Generative AI Disruption - Eps. 8: AI Marketing Tech Leader, Benjamin Hoehn
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Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success." Generative AI as a Tool for Efficiency: Be…
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Generative AI Disruption - Eps. 7: Jodie Lail from GE Healthcare
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Key takeaways from our guest, Jodie Lail (GE Healthcare): Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results. Collaboration Betwe…
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Prepare For A Future Of Converging Technologies And AI (Guest: Bernard Marr)
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In this episode, Bernard Marr (Futurist & Author) and Andreas Welsch discuss preparing for a future of converging technologies and AI. Bernard shares his insights on the next wave of AI-driven innovation and provides valuable examples for listeners looking to seize opportunities across their business when data, AI, mixed reality, and many more capa…
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Generative AI Disruption - Eps. 6: Florian Delval from ActionIQ
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Key takeaways from our guest, Florian Delval: Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the …
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Empower Women To Thrive In Data & AI (Guest: Sadie St Lawrence)
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In this episode, Sadie St. Lawrence (Founder of Women in Data & Human-Machine Collaboration Institute) and Andreas Welsch discuss how leaders can empower women to thrive in Data & AI. Sadie shares her story in data and data science and provides valuable tips for listeners looking to increase overall diversity on their teams in an age where AI needs…
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#69 - Building a Competitive Edge with AI | Andreas Welsch | Intelligence Briefing
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"One of the ways that I see humans are creating a problem for AI is that these large models... rely at the end of the day on data that humans have created and even that humans have curated." In this engaging episode of the Innovation Rockstars podcast, we converse with Andreas Welsch, Chief AI Strategist at Intelligence Briefing and Adjunct Lecture…
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Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard
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Key takeaways from our guest, Kaarin Howard: Leadership's Role in Embracing and Driving AI Adoption: Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. Th…
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#68 - Beyond the Boardroom: The Open Strategy Revolution | Prof. Dr. Christian Stadler | Warwick Business School
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"Identify your most important problems as an organization, and then think whether you have a way to address them. That's the sweet spot where you should concentrate your strategy on." In this episode, we are delighted to welcome Prof. Dr. Christian Stadler, a strategic management expert and Professor of Strategy from the Warwick Business School. To…
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Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch
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Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency…
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Supercharge Your Retrieval Augmented Generation (RAG) App With A Knowledge Graph (Guest: Anthony Alcaraz)
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In this episode, Anthony Alcaraz (Chief Product Officer) and Andreas Welsch discuss supercharging your Retrieval Augmented Generation (RAG) application with a knowledge graph. Anthony shares his experience expanding Generative AI applications and large language models and provides valuable tips for listeners looking to get even more relevant result…
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Generative AI Disruption - Eps. 3: Ashley Gross from commercetools
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Key takeaways from our guest, Ashley Gross (commercetools): Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and…
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Strengthen Your Cybersecurity Against Generative AI Hackers (Guest: Carly Taylor)
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In this episode, Carly Taylor (Director of Franchise Security Strategy, Activision/ Call of Duty) and Andreas Welsch discuss strengthening your security against Generative AI hackers. Carly shares examples of Generative AI's use to aid black hat and white hackers in their cat-and-mouse game. Carly provides valuable insights for listeners looking to…
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Generative AI Disruption - Eps. 2: Tech/AI Leader, George Kamide
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Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide: Generative AI's Transformative Potential: George emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities…
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Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper
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Key takeaways from Jessica Hreha from Jasper.ai: The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use. Adoption and Integration Challenges: Successfully integrating generative AI into m…
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Improve Your User Experience With Generative AI (Guest: T. Scott Clendaniel)
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In this episode, T. Scott Clendaniel (VP & AI Instructor, Analytics-Edge) and Andreas Welsch discuss improving your user experience with Generative AI. Scott shares his perspective on making business applications more accessible with AI and provides valuable tips for listeners looking to get more business value from AI projects. Key topics: - Democ…
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Looking for more information and resources to help you navigate the Gen A.I. disruption? Go to: themarketinghelp.co/genai to access: A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I. Your Gen A.I. Transformation checklist Comprehensive list of Gen A.I. tools every marketer should be testing daily Having trou…
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Prepare Your Business Teams For Generative AI (Guest: Bill Schmarzo)
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In this episode, Bill Schmarzo (Professor & Author, Dean of Big Data) and Andreas Welsch discuss preparing your business team for Generative AI. Bill shares his learnings from teaching business teams about data literacy and provides valuable insight) for listeners looking to help their stakeholders develop a better understanding of Data, Artificial…
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Stay On Top Of Generative AI Industry News (Guest: Conor Grennan)
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In this episode, Conor Grennan (Dean of Students, MBA Program & Head of Generative AI, NYU Stern School of Business) and Andreas Welsch discuss how you can stay on top of Generative AI industry news. Conor shares his insights on learning about Generative AI and provides valuable advice for listeners looking to focus on the key AI news for their job…
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Create A Sustainable Future With Generative AI (Guest: Mark Minevich)
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In this episode, Mark Minevich (Chief Digital AI Strategist & Author) and Andreas Welsch discuss creating a sustainable future with AI. Mark shares his perspective on using artificial intelligence that serves our planet and provides valuable advice for listeners looking to align their AI initiatives with sustainable, ethical AI objectives. Key topi…
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Get Your Business Ready For The E.U. AI Act (Guest: Andrea Isoni)
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In this episode, Andrea Isoni (Chief AI Officer) and Andreas Welsch discuss how you can prepare for the E.U. AI Act. Andrea shares his insights on the upcoming regulation as well as AI-related ISO certifications and provides valuable insights for listeners looking to better understand the impact of regulation on their AI products. Key topics: - Und…
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#67 - Carolin Šalé & Steffen Kuhn | Detecon Consulting | Über den Nutzen von Foresight und Szenarien
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„Foresight ist etwas, das man kontinuierlich betreiben sollte und nicht erst im Krisenmodus. Wenn ich mich kontinuierlich mit der Zukunft beschäftige, dann werde ich in der Regel auch nicht so oft überrascht und kann die eine oder andere Sache viel schneller umsetzen in der Organisation oder vielleicht eine Strategie anpassen.“ In dieser Folge habe…
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Generative AI In The Enterprise — Trends & Predictions (Guest: Daniel Faggella)
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In this episode, Daniel Faggella (Founder, Emerj Research) and Andreas Welsch discuss the big trends and predictions for Generative AI in the enterprise. Daniel shares his insights on Generative AI and provides valuable advice for listeners looking to implement AI in business this year Key topics: - Anticipate key trends for Generative AI in 2024 -…
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Designing Human-AI Collaboration For Adaptable Processes (Guest: Enrico Santus)
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In this episode, Enrico Santus (Human-AI Collaboration Leader) and Andreas Welsch discuss designing human-AI collaboration for adaptive processes. Enrico shares his experience in balancing the strengths of humans and AI for optimal results in business processes by gaining trust and sharing a long-term vision. Key topics: - Design processes for huma…
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Increase Business Leaders’ AI Fluency (Guest: Laks Srinivasan)
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In this episode, Laks Srinivasan (Founder of Institute for Return on AI) and Andreas Welsch discuss how technology leaders can help their business counterparts develop AI literacy. Laks shares his insights on working with leadership teams and provides valuable advice for listeners looking to help their leaders become more familiar with AI. Key topi…
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#66 - Daria Krivonos | Copenhagen Institute for Futures Studies | Navigating Tomorrow's World: Insights into Futures Studies
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"The future is always important but never urgent". In this episode, we step into the world of foresight and future studies by introducing you to Daria (Dasha) Krivonos, CEO of the Copenhagen Institute for Futures Studies. We kick things off with a glimpse into what the institute is all about, setting the stage for an exploration of how the field of…
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Teach Your Data Scientists About The Business (Guest: Mark Stouse)
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In this episode, Mark Stouse (CEO, Proof Analytics) and Andreas Welsch discuss teaching your data scientists about the business. Mark shares his perspective on connecting data science & AI teams with their peers in the business and provides valuable advice for listeners looking to bridge communication gaps, manage expectations, and focus on AI-driv…
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The Four Types of Marketing Job Listings & What They Really Mean
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The 4 Types of Marketing Job Listings: The "Genuine" Job Listing The "Talent Trap" Job Listing The "Lead Gen" Job Listing The "Unicorn Hunt" Job Listing Having trouble navigating your marketing job search, or building and developing your marketing team? Let me help - email me - erik (at) themarketinghelp (dot) co More information about CyberMarketi…
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Build Your AI Team With These Roles (Guest: Keith McCormick)
23:35
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In this episode, Keith McCormick (Executive Data Scientist) and Andreas Welsch discuss the key roles to focus on when building your AI team. Keith shares his expertise on Generative AI, Artificial Intelligence, and Machine Learning and provides valuable insight) for listeners looking to support their teams in the jungle of AI terms and technologies…
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#65 - Barbara Schandl | Mondelēz International | Crunching Numbers and Trends in the Snack Industry
50:07
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"Even more important than looking at the snacking industry is looking outside the box to see what is changing in consumer behavior, but also to see how certain trends complete the bigger picture." In this episode, we welcome Barbara Schandl from Mondelēz International. With more than 25 years of experience in consumer research and marketing at a gl…
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Build Generative AI Applications With Open Source Tech (Guest: Tobias Zwingmann)
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In this episode, Tobias Zwingmann (AI Advisor & Author) and Andreas Welsch discuss building Generative AI applications with Open Source technology. Tobias shares his examples on weighing proprietary against open source technology for large language models and provides valuable advice for listeners looking to decide whether to use commercially avail…
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Augment Your Generative AI Model With New Data (Guest: Harpreet Sahota)
25:42
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25:42
In this episode, Harpreet Sahota (Developer Relations Expert) and Andreas Welsch discuss augmenting your Generative AI model with new data. Harpreet shares his insights on going beyond the limitations of off-the-shelf Large Language Models (LLM) and provides valuable advice for listeners looking to create AI-based applications that generate tailore…
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#64 - Ronja Stoffregen | DB Schenker | Next-Level Venture Clienting @ DB Schenker
41:36
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“Make sure you actually solve the problem and make sure you know your audience. By that I mean know who's your champion inside the organization.”In this episode, we are delighted to welcome Ronja Stoffregen, Head of Global Startup Management at DB Schenker, co-author, and lecturer at the Frankfurt School of Finance & Management. Together with Ronja…
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