In this modern commerce talk with Avensia and Voyado, we unlock the secrets to optimizing your e-commerce business to improve conversions and delight customers. E-commerce experts Thomas Raneland, Product Architect and Product Manager at Voyado, and Sophie Vildahl, Senior Commerce Advisor at Avensia, share three keys to success. Tune in to discover…

In this episode, Per Rotzius, e-Commerce Advisor, and Ulrik Lilius, Senior Business Advisor at Avensia, discuss how to Digitize, Understand and Optimize complex Sales in B2B. Tune in to gain valuable insights from Per Rotzius and Ulrik Lilius on how to stay ahead and manage the changing market of B2B, and learn how to expand and bring value to your…

In this episode, Jack Stratten, Head of Trends at Avensia, is joined by Jamie Cairns, Chief Strategy Officer at Fluent Commerce, to discuss the importance of Order Management. Tune in to get Jamie Cairns' insights on the fundamental role of order management in today's economic landscape of uncertainty. Discover how businesses can stay on top of cus…

NRF is the world's biggest annual retail conference in New York City. The trends presented are the most influential, predicting how retail will develop in the upcoming year. Jack Stratten, Head of Trends at Insider Trends, and Johan Sommar, Chief Strategist at Avensia, attended the conference and arranged several store tours. In this Modern Commerc…

E-commerce has changed fundamentally over the last 20 years, and the industry is more exciting than ever before. In this Modern Commerce Talk, Robin Gustafsson, CEO, and co-founder of Avensia shares his journey. Tune in to get his learnings and highlights, along with an outlook on today's e-commerce landscape. Plus, you'll get insights into the com…

Outdoor clothing and apparel business Haglöfs focus on sales in direct-to-consumer channels. Curious to learn what it takes to succeed and how the customer journey differs between B2C and B2B? In this episode, Bogdan Sarbu, Global Head of Direct To Consumer at Haglöfs, shares the key success factors in D2C. Find out what determines whether you'll m…

Composable commerce is a flexible and modern approach to e-commerce. But, what is the true value for B2B businesses? Find out in this Modern Commerce Talk with Kelly Goetsch, Chief Product Officer at commercetools. The composable commerce expert reveals how the technology can accelerate your digital transformation and support complex B2B sales funn…

The Voyado shopping index 2022 has just been released. The annual trend report unveils consumer behavior based on 164 million purchase occasions in the Nordics, Benelux, and the UK. In this Modern Commerce Talk, you'll get the key takeaways from Felix Kruth, Chief Product Officer at Voyado, along with Jens Axelsson, Director of Customer Experience …

Before starting a new e-commerce project, you must choose a partner and a platform. Both bring different values to your business. But what should come first, and where should you start to optimize the project? Johan Liljeros is a Senior Commerce Advisor at Avensia. In this Modern Commerce Talk, he shares whether you should start with your platform …

Many retail trends start in New York City. Now, footfall is back after the pandemic, and retailers are able to try out new concepts and ideas again. But, the omnichannel landscape has changed. In this episode, Jack Stratten, Head of Trends at Insider Trends, gives you a summary of the latest trends from NYC. You'll get a fresh update on the latest …

Making composable commerce happen starts with your organization, not technology. By starting with your organization, you can realize the composable approach to modern commerce, speeding up your time to market. Kelly Goetsch, Chief Strategy Officer at commercetools is an expert in composable commerce. In this Modern Commerce Talk, he reveals the ben…

Today, customers have higher demands than ever before. Continuous testing can help you understand and iterate your design to meet their needs. Gear your decision-makers with accurate information, avoid investing in the wrong activities, and improve the customer experience. Amanda Bergknut is a UX Designer at Avensia. She has 20 years of experience …

Starting at the right end is fundamental in Product Information Management. This means focusing on strategy initially, prior to implementing the solution. Andreas Josefsson, Business Advisor at Avensia, is an expert in Product Information Management. In this Modern Commerce Talk, he sheds light on success factors for Product Information Management.…

Design sprints can help solve challenges in your UX project for your new e-com in just four days. Design sprints enable you to test a prototype on real customers before a single line of code is written. By taking away building and launching you're avoiding the guessing game. Örn Sigurbergssson, a Senior UX Designer at Avensia, has extensive experie…

Returns are a major headache for many retailers, especially in the competitive fashion industry where profitability is key. Best-in-class product information can help reduce returns in fashion, benefiting your bottom line and enhancing the customer experience. In this Commerce Talk, Business Advisor Marielle Israelsson from Avensia explains how to …

UX should not be an afterthought. Incorporating it from the beginning can help minimize time, reduce costs and mediate risk in your next e-commerce project. To maximize the value of UX, you need to address it in the beginning. Starting your next e-commerce project at the right end can solve both technical and logistical challenges early on, and sup…

Personalization is fundamental in modern commerce. And to succeed in modern commerce, a personalized customer experience is key. Today, this means targeted communication, offers, emails, and beyond. Your customers want to be recognized, inspired, and engaged. In this Talk, we shed light on customer expectations, competitive advantages, and success …

Customer loyalty means everything in modern commerce. Yet, many businesses do not have the metrics in place to understand the level of loyalty across its customer base. In this talk you’ll learn about the different loyalty KPIs and how to combine these for a holistic view and actionable insights.Jens Axelsson

Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. With a good implementation strategy you can translate your business needs into system logic, and feed the system with the…

If you want to use the full potential of a modern e-commerce solution, you need to adopt a new way of working as well. Too many teams change system, but keep their old ways, and are thereby wasting the possibilities of the new software. To be successful in modern commerce, the organization needs to adopt an agile mindset as well as agile processes.…

Often, e-commerce teams are waiting for the next deploy or the addition of a new third party solution to be able to do cool things. But in order to get the results and the benefits, you need the right knowledge, a strategy and a time plan. Modern commerce software has huge potential, but the conversion rate doesn't peak automagically. In this Moder…

MDM stands for Master Data Management and involves both tools, strategy and processes for managing data in an efficient and secure manner. When you have your data in order, you have really set the stage for growth. The benefits of a Direct to Consumer e-commerce are significantly lower costs, higher profits, and ownership of all the customer data. …

This is the second part of the Experimentation focus with Optimizely. If you want to reap the real benefits of experimentation, making sure that you always deliver what is best for your customers, you need to get the fundamentals right. In this talk, Heather Miller, Senior Strategy Consultant at Optimizely talks us through the seven pillars of a su…

How can you find your competitive edge while saving time, money and resources? By making sure that you always deliver what is best for the customers. How? With a Test & Learn mindset and methodology! In this Modern Commerce Talk, Jack Stratten talks to Heather Miller, Senior Strategy Consultant at Optimizely. Heather will explain how organizations …

Andre Ihlar, Head of Online Sales at Lyko and Tobias Ekholm, Project Manager at Avensia, will briefly answer what agility means to them in the daily development of Lyko's e-commerce. Andre, Tobias and their respective development teams have been working together for several years. The collaboration culture is honest and pragmatic, important keys to…

Connecting sellers and buyers using an online marketplace platform is a different way of doing business. You need to be able to offer value to both sellers and consumers. In this Modern Commerce Talk with Avensia's marketplace expert Daniel Kassman, we will learn more about the business model, value propositions and the importance of branding.…

What happens in the world of logistics in a time when modern consumers demand both sustainability and extreme convenience? What type of delivery options should retailers offer? In this Modern Commerce Talk, trends expert Jack Stratten talks to Jenny Vesterlund, Avensia’s Business Advisor in the field of Omnichannel logistics, about new trends in mo…

Lyko, e-com pioneers within hair and beauty, are growing fast and smart. During the years that Avensia and Lyko have worked together the relationship has become both close and honest, which is beneficial for both parties. Andre Ihlar, Head of Online Sales at Lyko and Tobias Ekholm, Project Manager at Avensia, explain how the collaboration culture a…

Online marketplaces are powerful sales channels, increasing your reach and your audience. But before you can start selling, you need to prepare your products and your organization. In this Modern Commerce Talk with Avensia's marketplace expert Daniel Kassman, you will be guided through the fundamentals.…

Michael Mokhberi, Founder and CEO from Apptus Technologies will explain how Artificial Intelligence (AI) can understand what the online shopper is looking for, and map that purchase intent to relevant products, using a conceptual understanding of the products. Avensia’s commerce advisor Johan Liljeros will explain how this can revolutionize the bus…

Composable commerce technology, headless architecture and microservices, you have heard the buzzwords - but what's in it for your business? Get a deeper understanding in a shorter time about the business value of a composable approach to commerce technology, in this Modern Commerce Talk with Avensia's Senior Commerce Advisor Johan Liljeros.…

Andrew Kumar, Platform Strategist at Contentful, talks about the role of content in commerce, and how a story led approach can enhance customer experiences. This is where the content platform comes in, enabling teams to tell stories and engage their audience in all channels.Contentful

Jenny Vesterlund heads up the business unit for omnichannel logistics at Avensia. She works as an advisor to retailers, helping them with strategies for customer experiences linked to fulfilment and logistics. In this talk, Jack Stratten will talk to Jenny about modern consumer expectations in terms of e-com deliveries.…

When you are in the online fashion retail business, you need to deal with the highest customer expectations on the internet. You need to be able to convey exactly what you offer, so visitors almost can touch and feel the garments. How do you do it? With top notch product information. Marielle Israelsson is Avensia's subject matter expert on PIM for…

Today, every business is a software business. But commerce isn’t just about tech and stores, none of it would exist without “the builders”. In this talk, Jack Stratten talks to Andrew Kumar from Contentful about the shift in focus from individuals to teams, and how teams with complementing skillsets are more agile and able to adapt.…

As consumers are returning to the physical stores, they are still expecting a safe shopping experience. In this modern commerce talk, Mats Näs will talk about the value of non-touch digital displays, controlled by a mobile phone. The use cases are many, as they can be used both by the store assistant and the customer.…

Cate Trotter is often named one of top 5 influencers within retail in the world. In this session, she is talking with her Insider Trends colleague Jack Stratten about a new trend, or a concept if you will, that is starting to emerge within modern commerce.Insider Trends

Composable commerce is a way to approach custom commerce application development by combining a selection of the best components. The result is a “composed” application that is better tailored to tackle the specific needs of a business, rather than a prepackaged solution. In this talk, Colin Ingram, Developer at Avensia, gives us examples of what i…

In this Modern Commerce Talk, Jack Stratten talks with Colin Ingram, developer at Avensia, about the appeal of working with composable and API-first architecture. Colin works with Avensia's composable framework Avensia Excite and commercetools, and will share his thoughts about the benefits.Colin Ingram

Get inspired as Cate Trotter from Insider Trends talks you through the most impactful innovations that have emerged during the pandemic. Cate will give us examples of retailers who have found new ways of delighting their customers with the use of modern commerce strategies and technology.Insider Trends

As consumers have gone even more digital, they have also been exposed to even more brands and products. How has this affected their loyalty to brands? Get the expert view on the topic, from Jens Axelsson, Senior Commerce Advisor within customer experience and loyalty at Avensia.Jens Axelsson

Commerce is all about relations. How has instant access to an unlimited number of sellers changed the modern consumers expectations on Customer Experience (CX)? And how do you get loyal customers with such fierce competition? In this talk Jens Axelsson, senior commerce advisor within the field, will give you some of the answers.…

Many retailers have invested heavily in their digital commerce to cope with the pandemic. Now, as consumers are slowly coming back to the stores, there are ways to leverage that investment and create safe and relevant experiences in the physical space. In this commerce talk, Jack Stratten talks to Mats Näs, Director of Products at Avensia, about th…

In this Talk, Jack Stratten is talking to Tobias Bergström, commerce strategist, about D2C (Direct to consumer). They discuss what's the real value of a D2C platform for a brand that has never done anything like that before.Tobias bergström

How can manufacturers distribute all that product information in an efficient way? How can they optimize content for 3rd party sites to make sure they win the digital shelf? In this talk, Jack Stratten is talking about Product Information Management (PIM) for manufacturers with Ulrik Viebke, PIM business advisor and Johan Boström, co-founder of inr…

In this Talk, Jack Stratten is talking to Tobias Bergström, senior commerce advisor, about the A-word. Agility. We hear it all the time, but what does agility mean in terms of tech and e-commerce platforms? Do you have to go headless to be agile?Tobias Bergström

If you think about it, buyers interact with your content, not with your technology. The way you use content to tell the story about your products plays a major role for the position of your e-commerce business. This is true for both retailers and manufacturers. In this talk Johan Boström, Co-Founder of inRiver, and Ulrik Viebke, Business Advisor wi…

Instead of getting stressed about all the trends that keep popping up in e-commerce, and how to keep up with them - let your KPIs tell you what to do next. In this Modern Commerce Talk Tobias Bergström, senior commerce advisor, argues that KPIs should be the starting point for everything you do to optimize your e-commerce.…

Online marketplaces have grown in numbers and in popularity among consumers, both before and during the pandemic. If you are thinking of turning your online business into a marketplace, what do you need to know? How do you make sure your offer stands out? In this Modern Commerce Talk, our host Jack Stratten is joined by Lawrence Greenway, Platform …

In this episode, our host Jack Stratten will discuss e-commerce organizations with senior commerce advisor Tobias Bergström. Tobias has been in charge of several digital commerce teams, and helps Avensia's customers with organizational strategy. Here, he shares a few best practices.Tobias Bergström