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Ecommerce Optimizers

Scott Reid

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Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.
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The Thoughtful Teacher Podcast

R. Scott Lee, Ph.D.

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The Thoughtful Teacher podcast shares the stories of educators who have implemented innovative or creative solutions within their space. These stories and commentaries empower educators by sharing a world of ideas that can enhance pedagogical choices and decrease the isolation many teachers experience. We introduce listeners to school-based educators, thinkers, policymakers and researchers who have useful and powerful ideas and innovations that makes your work more meaningful for your studen ...
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Capehart

The Washington Post

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Opinion writer Jonathan Capehart talks with newsmakers who challenge your ideas on politics, and explore how race, religion, age, gender and cultural identity are redrawing the lines that both divide and unite America. "Capehart" is a podcast from Washington Post Opinions, with conversations adapted from Washington Post Live events.
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Actor André Holland best known for his standout performance in the Academy Award-winning movie “Moonlight" joins The Post’s Jonathan Capehart to discuss his new father-son drama “Exhibiting Forgiveness,” his upbringing in Alabama and his roles portraying historical Black figures on screen.Conversation recorded on Wednesday, October 23, 2024.…
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In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, hav…
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This episode features a conversation with Vince Shorb, CEO of the National Financial Educators Council. In this wide-ranging conversation we discuss the problems many K-12 educators face in developing a quality personal finance program at all grade levels and Vince shares his ideas for improving outcomes and implementing serious reform initiatives.…
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In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brand…
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Washington Post associate editor Bob Woodward joins The Post’s Jonathan Capehart to discuss his latest book, “War,” about the three concurrent conflicts seizing the world’s attention: the wars in Ukraine and the Middle East and the ongoing political battles in America.Conversation recorded on Tuesday, October 15, 2024.…
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Global communications strategist and author of the new book “7 Rules of Self-Reliance,” Maha Abouelenein joins The Post's Jonathan Capehart to discuss practical advice on how individuals can harness their inner potential, her learnings from her three-decade entrepreneurial career about mastering self-reliance and seizing opportunity in today’s worl…
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In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, esp…
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In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesse…
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In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribu…
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Environmental photographer, filmmaker and explorer James Balog and CNN anchor and chief climate correspondent Bill Weir join The Post's Jonathan Capehart from Washington Post Live's "This is Climate Summit" in New York City to discuss their work documenting the impact of a warming world on Antarctica’s glaciers and the positive stories they’ve seen…
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Education researcher and advocate Dr. Nancy E. Bailey shares why educators should be concerned about literacy programs that claim to be based on the "Science of Reading". While there is no consensus on what the term "Science of Reading" means, many reading programs may only meet the literacy needs of some students. In this conversation we discuss w…
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Former U.S. Secretary of State and Inaugural U.S. Special Presidential Envoy for Climate John Kerry joins The Post's Jonathan Capehart from Washington Post Live's "This is Climate Summit" in New York City to discuss the climate talks between China and the United States, the role of global cooperation to meet the generational challenge of protecting…
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In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn a…
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Washington Post Well+Being Editor Tara Parker Pope and professor of psychiatry at Columbia University Robert Klitzman join The Post's Jonathan Capehart for a conversation about how the impacts of cognitive decline in senior citizens, ways to keep your brain active and stimulated as you get older and reducing the stigma surrounding aging.Conversatio…
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Our friend James Dittes returns to share his latest experiences with teaching internationally. When we first met James in 2020 he had started an exchange program with his class and a school in Germany. Since our last conversation, James has taken on a new adventure and now teaches English in an international school in Turkey. In this conversation h…
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Rep. James Clyburn (D-S.C.) joins The Post's Jonathan Capehart from the Democratic National Convention in Chicago to talk about the Harris-Walz 2024 campaign strategy, the prospects for Democrats to regain control of the House of Representatives and why he feels Kamala Harris' 2024 campaign "surpasses" Barack Obama's 2008 campaign run.Conversation …
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On the heels of the historic prisoner swap that led to the release of detained journalists Evan Gershkovich and Alsu Kurmasheva, we revisit a conversation from Post Live's World Press Freedom Day May 3 event. Jonathan Capehart speaks with Committee to Protect Journalists CEO Jodie Ginsberg, RSF USA executive director Clayton Weimers and Radio Free …
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U.S. ambassador to the United Nations Linda Thomas-Greenfield joins The Post's Jonathan Capehart for a conversation about Sudan’s hunger and displacement crisis, the underlying conflict of the country’s civil war and the response from the international community.Conversation recorded on Tuesday, July 30, 2024.…
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As she sets the stage for her presidential campaign in the upcoming 2024 election, we revisit this conversation with Vice President Kamala Harris from 2019 as she sat down with Jonathan Capehart to discuss her memoir, upbringing and career in front of a live audience on the campus of George Washington University. Conversation recorded on Jan. 9, 20…
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In a special expanded edition of First Look, Sen. Tim Kaine (D-Va.) talked about Vice President Kamala Harris’s White House campaign, possibilities for her running mate and the political dynamic in his home state. Next, Post reporters and columnists discussed where the presidential contest goes from here and offered perspectives on a historic and u…
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Retired judge David Tatel joins The Post's Jonathan Capehart for a conversation about his new memoir, his rise to becoming a judge on the influential D.C. circuit, coming to terms with his blindness and his growing concern about the direction of the Supreme Court.Conversation recorded on Wednesday, July 10, 2024.…
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In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in…
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In a special expanded edition of First Look, Post reporters and columnists discuss the debate in the Democratic party over Biden's candidacy, the upcoming Republican National Convention and the stakes for American democracy in the 2024 presidential election.Conversation recorded on Friday, July 12, 2024.…
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key que…
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating…
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Alex Edelman has just won a Tony award for his Broadway solo stand-up show "Just for Us" that he also turned into a HBO special. In this encore presentation from April, Edelman talks about exploring antisemitism through humor in the hit show and why the special “felt conversant with the moment but also sort of an escape from” Hamas’s October 7 atta…
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Historian and special envoy to monitor and combat antisemitism Deborah Lipstadt joins The Post’s Jonathan Capehart for a conversation about the spike in antisemitism following the Oct. 7 Hamas attack on Israel, her role at the State Department, her scholarship about the Holocaust and the lessons of the past for today.Conversation recorded on Thursd…
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Hayes Greenfield is a jazz musician, composer, and teaching artist. In this episode he shares the importance of not just music-but sound and how teaching students about sound can enhance social emotional learning and student attention.R. Scott Lee, Ph.D.
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loy…
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In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, re…
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Following its success as a 45th annual Telly Award winner in the DEI category, we revisit a 2023 conversation with Alicia Roth Weigel, an activist profiled in “Every Body," a new documentary exploring the lives of intersex people who are born with a combination of male and female biological traits as she discusses the intersex community, gender ide…
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Actor Hoa Xuande, star of the new espionage thriller "The Sympathizer," talks about his role as a double agent in the miniseries, how the show reexamines the Vietnam war through the Vietnamese perspective and how growing up in Australia led him on a path to "figure out who he really is."Conversation recorded on Thursday, May 23 2024.…
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Historian and Washington Post editor at large Robert Kagan joins The Post’s Jonathan Capehart for a conversation about the stakes in the 2024 presidential election, the historical parallels to this moment in American politics and what he calls the “anti-liberal rebellion.”Conversation recorded on Thursday, May 16, 2024.…
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During Washington Post Live's World Press Freedom Day event on May 3, Jodie Ginsberg, CEO of the Committee to Protect Journalists, Clayton Weimers, executive director of RSF USA and president and CEO of Radio Free Europe/Radio Liberty, Stephen Capus assess the state of global press freedom, ensuring the safety for journalists around the world, the …
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Lynne Roland, Brain Hopkins, and Raymond Appleberry are educators in the Grand Prairie Independent School District in Texas and Rising Phoenix Consulting. In this episode they share their stories of creating a culture where students develop resilience because of their work implementing restorative practices and cultivate positive relationships base…
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In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate hi…
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In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their busin…
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Acclaimed author Percival Everett joins The Post’s Jonathan Capehart for a conversation about Everett’s latest novel, “James,” which reexamines Jim from Mark Twain’s “The Adventures of Huckleberry Finn” in an attempt to give the character “control of his own story.” Everett also tackles the issue of book bans across the country, Twain’s use of the …
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In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an i…
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Legendary musician Jon Bon Jovi of the band Bon Jovi, joins The Post’s Jonathan Capehart for a conversation about the group’s new Hulu docuseries, “Thank You, Goodnight: The Bon Jovi Story,” which chronicles their journey from Jersey Shore clubs to some of the largest stages in the world, their trials and triumphs, what their legacy means and the 4…
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In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital m…
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Sloyd is a 19th century teaching methodology that fell out of favor in the early 20th century in America. Luke Johanson shares how The Sloyd Experience is bringing this highly useful teaching approach back to relevance for students in the 21st century.R. Scott Lee, Ph.D.
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In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods…
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Longtime SNL cast member Colin Jost will be hosting this year's White House correspondents’ dinner. We revisit a 2020 conversation with Jost about how he has used the power of the written word and comedy to get through life’s challenges and some of the poignant events that have shaped him.Conversation recorded for Washington Post Live on July 20, 2…
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In this conversation recorded for Washington Post Live on April 3, comedian Alex Edelman talks about his HBO comedy special “Just for Us,” how it became “conversant with the times” in the aftermath of Oct. 7, the mechanics of his comedy and why he’s decided to stop doing the routine.The Washington Post
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Listen to this conversation with science curriculum developer Janneke Petersen shares how she empowers students with Symbiotic Schoolyard. This curriculum helps teachers plant and grow native plants in their schoolyard. This place-based learning initiative is aligned to Next-Gen Science Standards and helps students understand how ecology is local a…
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In this conversation recorded for Washington Post Live on March 21, Skydio CEO Adam Bry talks about the prominence of China in the drone industry, why it threatens U.S. national security, and how the company’s drones are being used both in Ukraine and here in the United States.The Washington Post
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In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence …
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In this conversation recorded for Washington Post Live on March 22, actor Regina King breaks down her starring role as Shirley Chisholm in the new biopic, “Shirley,” talks about why the film took 15 years to make and explores the lawmaker’s enduring legacy.The Washington Post
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