Лучшие подкасты про Engagious (2024)

1
[Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 29:09

6d ago29:09

29:09

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. Nikhil Jain is the Co-Founder …

1
Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota 30:38

13d ago30:38

30:38

In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from East…

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[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro 37:51

20d ago37:51

37:51

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. Th…

1
Nikky Finney 1:19:01

22d ago1:19:01

1:19:01

Nikky Finney is not only a poet but a storyteller, the kind of voice that weaves through the air in a room until every person there feels that much closer together. Her poems travel the world, from her home in South Carolina to the stage at the National Book Awards where she was lauded for her prizewinning book Head Off & Split. The journeys Finney…

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Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures 36:41

27d ago36:41

36:41

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Git…

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[Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties 37:01

1M ago37:01

37:01

In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highligh…

1
Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health 41:35

1M ago41:35

41:35

In this episode of Getting to Aha!, Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, empha…

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[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 45:14

2M ago45:14

45:14

In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. Together, they explore how John became involved in pol…

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Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 39:09

2M ago39:09

39:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts wit…

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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands 43:05

2M ago43:05

43:05

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and …

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The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 42:05

2M ago42:05

42:05

In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporat…

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[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 43:37

3M ago43:37

43:37

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customer…

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The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods 34:46

3M ago34:46

34:46

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kuli Kuli Food…

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[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 39:19

3M ago39:19

39:19

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have …

1
Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker 37:33

3M ago37:33

37:33

In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New …

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[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 39:55

3M ago39:55

39:55

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning…

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The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 33:14

4M ago33:14

33:14

In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sa…

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[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 42:29

4M ago42:29

42:29

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surfac…

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Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 33:35

4M ago33:35

33:35

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also s…

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[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 47:56

4M ago47:56

47:56

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…

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Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 39:57

5M ago39:57

39:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…

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[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

5M ago44:39

44:39

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…

1
Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 43:00

5M ago43:00

43:00

In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …

1
[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu 52:06

5M ago52:06

52:06

In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…

1
Youth Poet Laureate: Mateo Acuña 45:35

5M ago45:35

45:35

In this episode of SAL/on air, two poets from SAL's Youth Poetry Fellowship, Mateo Acuña and Aamina Mughal, talk about access to arts education, finding community in Seattle's literary scene, and about Mateo's forthcoming chapbook, "Dear Spanish." Published by Poetry Northwest Editions, "Dear Spanish" is an inquiry into identity, desire, and belong…

1
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 30:36

6M ago30:36

30:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…

1
[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 43:33

6M ago43:33

43:33

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…

1
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 38:06

6M ago38:06

38:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…

1
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

6M ago30:02

30:02

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…

1
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 33:04

7M ago33:04

33:04

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…

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[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 33:13

7M ago33:13

33:13

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …

1
James Tate 56:32

7M ago56:32

56:32

For James Tate, comedy and tragedy are inextricably linked within poetry. They appear as dual facets of ordinary life—the mundane and the extraordinary as one. As you’ll hear in this recording from February 2003, this is laugh-out-loud poetry that wanders from the baseball field to the petting zoo and back home. And yet, after the laughter, you’ll …

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Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer 43:10

7M ago43:10

43:10

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…

1
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 33:36

7M ago33:36

33:36

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…

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The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 54:46

7M ago54:46

54:46

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…

1
[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 30:29

8M ago30:29

30:29

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…

1
Barbara Kingsolver 1:27:05

8M ago1:27:05

1:27:05

The works of Barbara Kingsolver have shaped a generation of readers. From her first novel The Bean Trees and beyond, Kingsolver’s characters speak to us, cradle our faces in their hands and exchange their hearts for ours. We were thrilled to recently welcome Kingsolver back to SAL in October of 2023 for a discussion of her Pulitzer Prize-winning ma…

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The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 50:09

8M ago50:09

50:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold …

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[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku 34:12

8M ago34:12

34:12

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your prod…

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From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

8M ago47:16

47:16

In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director…

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[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 25:43

9M ago25:43

25:43

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professiona…

1
Dean Young 59:54

9M ago59:54

59:54

When Dean Young took the stage in October of 2012 to read from his Copper Canyon Press collection, Bender, we were incredibly fortunate to bear witness to his humorous, irreverent, and fearless poetry. We were deeply saddened to hear of his passing in August 2022, and we continue to treasure his voice as it lives on in his work.…

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Differentiation and Authenticity in Marketing with Alex Montas of BENlabs 29:54

9M ago29:54

29:54

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learn…

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[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton 32:44

9M ago32:44

32:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence …

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Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

9M ago33:31

33:31

In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. Bec…

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[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 49:20

10M ago49:20

49:20

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product in…

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Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties 37:01

10M ago37:01

37:01

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conver…

1
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition) 13:44

10M ago13:44

13:44

Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing t…

1
Sandra Cisneros 1:09:07

10M ago1:09:07

1:09:07

In October of 2003, Sandra Cisneros joined us for an evening 20 years after the publication of her luminous work The House on Mango Street. Now, we have the chance to listen again with reverence, 40 years after that seminal book first came into our lives, and we are reminded more than ever of the importance of spending time with work that not only …

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[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 42:50

10M ago42:50

42:50

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and champi…

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