"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing. Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape. Whether you're a seasoned professional or just starting out, "Sales and Marketing Playbook: Unlea ...
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WINNING Business Radio, hosted by Kevin Hallinan, is a live, weekly broadcast featuring interviews with business owners, executives, advisors and authors who are experts in their fields. We discuss topics including legal, accounting, finance, staffing, sales, marketing, leadership, strategy and more. Our goal is to provide listeners with proven advice and insights, and to help them avoid the mistakes of others. As Churchill said, “Those who fail to learn from history are condemned to repeat ...
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Evan Polin, President of Polin Performance Group LLC
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Evan Polin, President of Polin Performance Group, brings 20+ years of sales experience to his clients maximizing their business development and sales results via coaching, consulting, and fractional sales management. Evan specializes in working with non-selling professionals, having co-authored Selling Professional Services the Sandler Way: Nobody …
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Transforming Sales and Marketing: Innovative Thinking and AI-Driven Tools
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Send us a text Uncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordinary journey of deconstructing and creating, steering clear of the mainstream and inspiring c…
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Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management Part 2
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Send us a text Ready to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrews, as we uncover the tools you need—like CRM systems and sales enablement software—and the …
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Tim Kenneally, Employment Law Expert and Shareholder of Foley & Foley, PC
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Tim Kenneally, Shareholder and Employment Attorney with Foley & Foley PC, talks about his 34 years as a litigator. He represents clients in matters involving employment and labor law, data security & personal information protection, insurance, contracts and litigation. Tim has successfully resolved hundreds of cases in state and federal courts, at …
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Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management
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Send us a text Is your business ready to ace the back-to-school season? Discover how the end of summer can be a prime opportunity to refocus your sales and marketing strategies. Join Evan and me, Craig Andrews, as we draw fascinating parallels between students gearing up for a new school year and businesses striving to hit their annual goals. We’ll…
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Laura Sauter, strategic brand consultant and founder of Agency Bel
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Laura Sauter, strategic brand consultant and founder of Agency Bel, is a seasoned brand expert, speaker and educator. With brand strategy and design, she supports entrepreneurs, and long-time founders, feel confident during corporate transition - launching, merging or creating a succession plan. Laura leads brand transformations by turning ideas in…
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Walker McKay, McKay Consulting Group; No BS Sales; No BS Sales Podcast; Author
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Walker McKay, founder & principal of McKay Consulting Group, founder of No BS Sales and the No BS Sales Podcast, and author of the soon to be released book, Some Will. Some Won't. So What! Who's Next? Walker has made a career out of coaching and training salespeople around the country to sell without being “salesy”, to build trusting business relat…
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Unlocking Local SEO Secrets: Boosting Your Business Visibility with Emilia Andrews
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Send us a text Unlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community. Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how be…
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Scott Yelle, President of New England Sales Solutions, Treasurer of Jackson Yelle Family Foundation
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Scott Yelle, Founder/President of New England Sales Solutions, brings 20 plus years of sales leadership experience to his clients, helping grow revenue & profits using a customized assessment, and developing a strategy and execution plan to achieve results. Scott’s family started the Jackson Yelle Family Foundation in 2023 to honor their son Jackso…
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David Clayman, co-founder and CEO of Twelve Points Wealth Management and the Twelve Points Companies
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Dave Clayman, co-founder and CEO of Twelve Points Wealth Management and the Twelve Points family of companies, embodies principals from his experience in Boy Scouts - especially becoming an Eagle Scout at 16. The 3 co-founders created a financial services firm based on the twelve principles of scouting, including trustworthiness, loyalty, kindness …
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Scott MacGregor, founder and CEO of SomethingNew LLC and The Outlier Project, author of Standing O!
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Scott MacGregor is founder and CEO of staffing company SomethingNew LLC, and The Outlier Project. He is an entrepreneur at heart: 3x company founder, 4x author, and magazine publisher with many awards and accolades to his credit including a record 8 consecutive American Business Awards Winner for Innovation; Best of Staffing Winner; and Net Promote…
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Episode 12 Mastering Sales and Marketing for Non-Selling Professionals
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Send us a text Can non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort z…
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Jeremy Bombard, Founding and Principal Attorney of Bombard Law
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Jeremy Bombard, founder and Principal Attorney of Bombard Law, discusses his career and how he provides legal services to his small business clients. Jeremy is a recognized advisor with demonstrated success in corporate law, land-use litigation, civil litigation, and small business advisement. He is dedicated to empowering with legal expertise, ens…
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Episode 11: Authenticity in Sales: Transforming Your Strategy with Genuine Personal Branding
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Send us a text How can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of bu…
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Summer Sales Strategies: Turning Slow Seasons into Prime Opportunities
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Send us a text Have you ever wondered if the summer slowdown is just a myth? Craig Andrews, partner and CEO of Beholder Agency & Evan Polin, President of Polin Performance Group, joins us to reveal why summer is the golden season for maintaining sales and marketing momentum. Discover the truth behind the misconception that business grinds to a halt…
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Steve Pike, founder-Next Wave Community; church planter; author, Discovering the 21st Century Church
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Steve Pike, founder of Next Wave Community, veteran church planter, author: Next Wave-Discovering the 21st Century Church, Total Fitness for Your Church, co-author-Leading Church Multiplication, and The Reimagined Church. Catalyst for Next Wave Virtual Community, an online community of church leaders committed to success in the 21st Century, Presid…
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Brian Brady, Pres. of Integrated Digital Solutions, Inc. and owner of WSI Digital Marketing in WV.
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Brian Brady, Pres. of Integrated Digital Solutions & owner of WSI Digital Marketing in Vienna, WV talks about how he helps clients outmarket their competition. Brian has worked for the Treasury Dept, in the hotel industry, and was a 35-year Navy Reservist retiring at the rank of Captain. He earned 14 decorations and served in 3 deployments to Kuwai…
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Episode 9 Sales & Marketing Playbook - The Debate Part 2
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Send us a text Can you imagine a world where fragmented CRM usage and inconsistent data are a thing of the past? Join Craig Andrews and Evan Polin as they dive into the intricate dance between sales and marketing metrics and KPIs, revealing how these distinct yet complementary functions can harmonize to boost organizational performance. We kick off…
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Episode 8 Sales and Marketing The DEBATE - Part 1
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Send us a text Is your sales team struggling to hit their targets due to misaligned marketing efforts? Join us in our latest episode as Craig Andrews and Evan Polin reveal the crucial intersection points between sales and marketing, starting with the pivotal concept of "time to market." Discover how aligning short-term marketing initiatives with sa…
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Kim Calvi, Owner of Boston Edits – The Word Lady (TM)
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Kim Calvi, Owner of Boston Edits – The Word Lady (TM) - talks about her background and career path that led her to found and run her business. Kim founded Boston Edits in 2003. Prior to starting her company, she held roles as: technical editor, contracts editor/paralegal, editorial assistant, bi-lingual proofreader. In short, Kim writes content for…
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Ep7: Developing a 30 second Commercial
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Send us a text Crafting an Engaging Elevator Pitch: Networking Success through Authentic Connection: Unlock the secrets to crafting an engaging elevator pitch as Evan Polin and I, Craig Andrews, dissect the finesse behind this networking powerhouse. Rather than a mere transactional tool, we reveal how a well-designed pitch can ignite meaningful con…
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Harrison Ryder, Founder and President of Elevation Sales Group, powered by Sales Xceleration
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As Founder and President of Elevation Sales Group, Harrison Ryder leverages his 35 years of successful sales/sales management experience to help small to medium-sized companies exceed their revenue goals. He partners with Owners, CEOs and Presidents to create high performing sales teams that consistently deliver breakthrough sales results by aligni…
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Greg Hill, founder of marketing consultancy BrandBirth
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Greg Hill is a transformational leader and entrepreneur with a unique ability to redefine and reinvigorate brands. His experience includes sr-level positions at multinational agencies to serving as a principal in several boutique agencies. Greg has advised some of the world’s leading brands, including Sony, Mattel, Microsoft, Virgin, Land Rover, Ja…
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Jim Roche - CPA, MBA, founder and principal of Robust Alternatives and MyCFO
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Jim Roche, CPA, MBA, is founder and principal of Robust Alternatives and MyCFO. Robust Alternatives performs tax services, but more importantly consults clients to discern key performance, as well as leading, indicators. When systems consistently capture, track and report on financial & non-financial measures, leaders simply refer to a dashboard of…
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Episode 6: Understanding how and why your prospects make their Buying Decisions
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Send us a text Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no ex…
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Episode 5 Differentiating Yourself from the Competition
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Send us a text Ever felt like you're shouting into the void, trying to get your brand noticed? We've brewed up the perfect concoction in the latest episode of the Sales and Marketing Playbook podcast to ensure your business becomes the unmistakable flavor in a bland market. I'm Craig Andrews, your host from Beholder Agency, joined by the savvy Evan…
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Phyllis Sisenwine - Master Certified Coach, Motivational Speaker, Author, and "The Lawyers Coach"
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Phyllis Sisenwine, Master Certified Coach, Motivational Speaker and Author is known as "The Lawyers Coach". Master Certified Coaches are the top 4% of credentialed coaches. Although her specialty is working with lawyers, she works with individuals and organizations on business and personal development. Phyllis has earned the international reputatio…
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John Kowanetz - founder of Pathways Coaching & Consulting & Author of Life Without Crutches
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Jon Kowanetz - Lead Pathfinder of Pathways Coaching & Consulting. Jon works with business owners and leaders wanting to grow. He helps them recapture the enjoyment, and confidence that they’ll succeed, after many have approached, if not experienced burnout. In his book Life Without Crutches, Jon tells of his journey from addiction to alcohol - succ…
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Episode 4 The Importance of Targeting Your Ideal Prospect
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Send us a text Unlock the blueprint to transformative business growth with your hosts, Craig Andrews and Evan Polin, as we guide you through the intricacies of crafting needle-sharp client targeting strategies. This episode is a treasure trove of insights for ambitious entrepreneurs and sales professionals eager to make their mark. We dissect the a…
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Lisa Levesque & Belle Walker, Generation Innovation: Business, Family and the Journey to Success
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Lisa Levesque, a Certified Master Business Coach & owner of a FocalPoint Business Coaching & Training franchise helping owners, executives, corporate teams and professionals improve their lives. Belle Walker, Founder and Lead Consultant of Belleview Consulting, an Organizational Efficiency Engineer taking clients from Friction to Function™. Their b…
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Amy Slotnick, Regional SVP at Fairway Mortgage Corporation
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Amy Slotnick has over 40 years of mortgage industry experience. As Regional SVP of Fairway Mortgage Corporation, she both manages a branch and helps buyers with mortgages. She is a constant top producer, with multiple awards and recognitions to her credit. Amy believes that education and customer service are the keys to success in the mortgage indu…
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Episode 3 Creating and Tracking Your Sales and Marketing Plan
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Send us a text Discover the strategic blueprint for sales and marketing success as Evan Polin and I, Craig Andrews, reveal the insider's game plan for business growth. Prepare to be armed with the knowledge to craft a winning strategy, pinpoint where each lead comes from, and leverage CRM technology to keep your data in check, especially during com…
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Episode 2: Defining Sales and Marketing: The Art of Sales and Marketing Synergy Through a Dating App Lens
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Send us a text Unlock the secret to harmonizing your sales and marketing strategies for success that rivals the perfect love match! I, Craig Andrews, along with my co-host Evan Polin, promise to guide you through the intricate dance of sales and marketing, using the all-too-relatable world of dating apps to illustrate the crucial connection between…
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Episode 1 Fundamentals of Sales and marketing
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Send us a text Unlock the potential of your sales and marketing strategies with insights from two industry mavens, Craig Andrews and Evan Polin. Our inaugural episode of Sales and Marketing Playbook Unleashed sets the stage for a series that promises to equip you with the tactics and strategies needed for explosive business growth. Through our pers…
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John Houle, business owner and author of ‘The Siberian Candidate’ and ‘The King-Maker of Providence'
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John Houle is founder and owner of pubic relations firm JH Communications, and marketing firm Main St. Media. John is the author of The King-Makers of Providence, a fast-paced political thriller for our time that asks: When you only play to win, how do you keep from becoming your worst enemy? In the sequel The Siberian Candidate, protagonist Henry …
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Steven Stroum, founder and president of Venmark International, author of Success and Self-Discovery
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Steve Stroum - founder and president of Venmark International, author of Success and Self-Discovery. He is a seasoned publicist, marketer, and entrepreneur and has been featured in many magazines, newspapers, and TV and radio shows. After 1 year at Northeastern University, he enlisted in the Air Force during the Vietnam War. He received a medical d…
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Bruce La Fetra - The Client Whisperer - Eastwood Strategy Advisors
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Bruce La Fetra's clients call him The Client Whisperer. As founder and owner of Eastwood Strategy Advisors, Bruce uses a product marketing approach that generates bigger and faster returns for most small to mid-sized B2B firms. Bruce shows B2B business owners how to fish for clients with a spear instead of casting a wider net. His clients accelerat…
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Kris Whitehead, Leadership and Mindset Coach, Consultant, Founder/Owner of Iconic Alliance
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Kris Whitehead is the founder and owner of Iconic Alliance, a whole life and business coaching program helping owners and entrepreneurs excel in every area of their lives. In the coaching space since 2010 Kris and his then business partner grew their Think To Succeed program to a world-wide coaching practice in mere months. Kris is a Best-Selling a…
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Rosa Sophia - Managing Editor of Mobile Electronics Magazine
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Rosa Sophia - Managing Editor of Mobile Electronics Magazine for 12-volt aftermarket car audio. She holds an AS in Psychology, a BS in Communication and Media Studies, a degree in Automotive Business Management/Automotive Technology and is pursuing a Masters in Fine Arts in Creative Writing. She has been published in Philadelphia Stories Magazine, …
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Tom Hostage, Fdr of Bespoke History, Bespoke Reunion Publishing, Ptr of Hostage Brothers Printing
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Tom Hostage, Fdr and Pres of Bespoke History, Bespoke Reunion Publishing, and Partner of Hostage Bros Printing, shares his passion for preserving the stories of families and family businesses. Bespoke has worked with captains of finance and industry – including two NFL families – producing privately commissioned books to capture family and institut…
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Maureen Maas, a founding principal of Collaborative Insurance Solutions, LLC
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Maureen Maas is an award-winning insurance veteran with 30 years’ experience. She is a founding principal of Collaborative Insurance Solutions, LLC, a boutique Commercial and Personal Lines Property & Casualty insurance agency specializing in customized risk management solutions for small to medium-sized businesses and high net worth individuals. H…
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Chris Hallinan, Director of IoT Sales, Author, Speaker, Instructor, Pilot, Army Veteran
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Chris Hallinan - Director of IoT Sales, Author, Speaker, Instructor, Pilot, Army Veteran - talks about his career as a hardware and software developer, and his promotion of the Open Source ecosystem. He is an accomplished author, speaker and instructor - 3 books, including the popular embedded Linux book "Embedded Linux Primer". He is a Private Pil…
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Bill Coyne-Estate Planning Attorney, founder of Boston Legacy Planning and Legacy Planning Network
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Bill Coyne, founder of Boston Legacy Planning LLC and Legacy Planning Network, talks about his law career through the eyes of a former litigator and expert in estate planning, legacy planning, business exit planning, as well as the avoidance and resolution of disputes involving trusts, estates, business owners, and fiduciaries, often including medi…
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Tom Maloney, Residential Lender, Bank of Canton
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Tom Maloney, Residential Lender, Bank of Canton, was the oldest of five. He graduated from Arlington Catholic HS, earned his B.A. in English from Stonehill College (performed the Commencement Address) and his M.A. in History from Providence College. He became an early movie buff, and developed a love for theater having been in school, college, amat…
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Mohammed A. Siddiqui - Financial Advisor, Business Owner, World Traveler and Adventurer, Author
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Mohammed A. Siddiqui - Wealth Advisor, Business Owner, World Traveler, and author of Footprints in Stone: a History of Immigration and Assimilation. He holds a BS in economics from Osmania University in India, and an MBA from Babson College in MA. As an avid outdoorsman, Mohammed has summited four peaks in as many continents, and has trekked desert…
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Joanne Black - 2x Author, Professional Speaker, and founder of No More Cold Calling
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Joanne Black, founder of No More Cold Calling, is considered America's leading authority on referral selling. She's not bragging. Her publisher said it! She has written No More Cold Calling™: The Breakthrough System That Will Leave Your Competition in the Dust, and Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal. Joanne founded h…
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John Polumbo, President and Founder of Winning Edge Selling, Inc.
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John Polumbo, sales trainer and president and founder of Winning Edge Selling, Inc. discusses his work as a Virtual VP of Sales, CEO Sales Leadership Advisor, World Class Sales Trainer & Coach, & Affiliated Partner of No BS Sales School. John’s experience is deep and intimate. John has over 20 years experience in the development of winning sales or…
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Leigh Chandler - Attorney, small business owner, Mediator and Conflict Coach
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Leigh Chandler - Attorney, small business owner, Mediator and Conflict Coach - works with those who need to not only resolve conflict, but continue to speak with each other, or even work together, afterwards. Her clients include business partners, neighbors, creative collaborators, and others. Leigh earned her law degree from Pepperdine University,…
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Tomas Keenan - Technician turned CEO turned high-level business and success coach
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Tomas Keenan is a prime example of a technician turned CEO. He has moved into the coaching space as a high-level business and success coach. He is the founder of Step It Up Academy. He knows what it takes to build a successful business. He tells it like it is and he's exactly the kind of mentor to take client businesses to the next level. Tomas und…
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Herb Cogliano - Entrepreneur, former CEO of Sullivan and Cogliano, founder of Aspire Growth Advisors
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Herb Cogliano, former CEO of Sullivan and Cogliano, Certified Scaling Up Coach, and founder of Aspire Growth Advisors talks about helping his clients grow their businesses. He leads his advisory practice leveraging the Scaling Up Performance Platform (Verne Harnish's award-winning book, Mastering the Rockefeller Habits - Scaling Up). As an Internat…
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