Cheeky conversations about content strategy, riveting tales of projects gone off-the-rails, and reflections on life in the trenches of digital publishing.
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Jeff Allen worked in Sportstalk radio in Orlando from 1983 to 1996, most notably as the Program and Sports Director at WGTO in the early 90's, anchoring morning sports reports and various sportstalk shows. Now, after many years, Jeff is deciding to have some fun again to share sports opinions through this podcast.
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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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In-Depth Commercial Real Estate is an exploration of the people, ideas, strategies, and methods behind commercial real estate. In each episode we’ll talk to an expert about a particular topic, from CMBS and cap. rates to innovation, hiring strategies and everything in between. This podcast is hosted by Paul Eaton, Principal at E7 Investments. Paul's LinkedIn: https://www.linkedin.com/in/peaton/ New episodes every two weeks.
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The Cognitive Bias podcast explores the world of things we do that don't make any rational sense, one bias at a time.
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Dying Scene Radio is the official podcast of the music/news website, DyingScene.com. Hosted by Bobby Pickles and a revolving, ragtag cast of misfits (i.e., Elena Venetia, Chris Fox, etc.), morons (i.e., TONE LO-KI, Piazza, etc.), and musicians - the show premiers new music, covers all the latest headlines, and features band spotlight interviews (notable guests have included: Ben Weasel, Cock Sparrer, Frank Turner, Fletcher Dragge, Gavin McInnes (co-founder/Vice), Millencolin, and face to face).
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Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client’s goals will help you stand out from the crowd. You’ll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it’s on zoom. Connie Whitman knows sales. Heart-Centered Sales Leader will help you tighten the gap between ...
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Leveraging AI To Access Actionable Sales Insights with Nick Caruso (episode 195)
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“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.” – Ryan Bezenek. I have been intrigued by ChatGPT since I heard about it years ago. I want to continue to grow my understanding of AI and how to use it to devel…
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Jeff Sharon of Black & Gold Banneret
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I'm joined by Jeff Sharon of the Black & Gold Banneret and the stadium voice of UCF Football as we talk about the Knights season, last weeks loss to Colorado and the upcoming game against the Gators. We also touch on other college football topics like the NIL and transfer portal, plus MLB and NFL too.…
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Your Value Statement to Generate Sales Quickly and Easily with Connie Whitman (episode 194)
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“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events…
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Frank Murtaugh of the Memphis Flyer
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We cover a variety of topics with Frank Murtaugh of the Memphis Flyer including college football, the NFL, and MLBUnique yet common sense sports opinions
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Preparation and Follow-up to Fast Forward Sales Success with Connie Whitman (episode 193)
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“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…
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The Student of the Game, Kyle Nash
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We discuss how the NFL looks after week 2 and the UCF Knights after their big road win at TCUUnique yet common sense sports opinions
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Encore: Economics For Entrepreneurs with Hunter Hastings (episode 192)
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Connie's motivational quote today is by – Ben Bernanke, "The ultimate purpose of economics, of course, is to understand and promote the enhancement of well-being." When I was in college many years ago, I double majored in Economics and Finance. Yes, you can call me a dork! Even though I was unsure of what I wanted to be when I grew up and I knew th…
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Moving Forward Together in a Fractured and Divisive World with Eric Allan Eaton (episode 192)
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My motivational quote for today is by – R. Roosevelt Thomas, Jr. “Let's stop believing that our differences make us superior or inferior to one another. A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” - R. Roosevelt Thomas, Jr. I love this quote and find its relevance extremely timely in today’s divided w…
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The Baseball Playoff Chase with Joe Finger and Jay Cresswell
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We break down the baseball playoff race with Joe Finger and Jay Cresswell, share some baseball stories and lament the woeful Chicago White SoxUnique yet common sense sports opinions
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Mindset Shifts From Sales to Sales Leadership with Rebecca Gebhardt (episode 191)
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“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg. I have shared the Gallup Global Workplace Surveys about employee engagement at work over the years. Well, a new study just came out, and it’s not good! The study shows that 33 percent of American workers descr…
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WKMG News 6 Sports Director Jamie Seh
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Great to have Jamie Seh of WKMG News 6 back on the program as we discuss Lake Mary winning the Little League World Series, the upcoming football season for the UCF Knights including some quick hits on Miam, FSU and Florida. And of course, we have to talk about her Buffalo BillsUnique yet common sense sports opinions
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UCF Football Roundtable with Matt Murschel, Adam Eaton, Eric Lopez and Trace Trylko
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It's our 6th annual UCF Football Roundtable as we bring you the best who cover and talk about UCF Sports. Matt Murschel of the Orlando Sentinel, Adam Eaton and Trace Trylko from the Sons of UCF and Eric Lopez of Black & Gold Banneret give us a breakdown, with their thoughts and opinions on the 2024 season…
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How the Act of "Selling Less" Can Enable You to Sell More with Jeff Standrige (episode 190)
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“People buy from people they know, like and trust. At the start of building a relationship with your buyer the only thing you can shoot for is ’Trust’. Building trust has to be very obvious from the very first contact you make with your buyer or you kill any chance of starting a dialogue.”- Michael deGroot YouTube: https://youtu.be/7VLfEVq5ifA Chec…
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ESPN College Football Analyst Rene Ingoglia
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ESPN's Rene Ingoglia joins us to discuss the start of the college football season, preseason rankings, realignment, the expanded playoffs and the UCF Knights as Rene will call their first game of the season vs New HampshireUnique yet common sense sports opinions
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The Untapped Potential of LinkedIn for Business Strategies with Indrek Põldvee (episode 189)
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“The sale most often goes to the most interested party.” – Steve Chandler. Being interested and curious about what our clients need today and in the future is critical to our sales success. So, how do we show that we care, are curious, and are interested in helping our ideal client? One way is to use resources available to us to spotlight our geniu…
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Media Spotlight with Adam Eaton & Eric Lopez
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Adam Eaton & Eric Lopez join me to discuss NBC's Olympic Coverage, CBS & Fox NFL crews and Joe Tessitore as the new voice of Monday Night Raw. We also conduct our next announcer draft for NBA & College BasketballUnique yet common sense sports opinions
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Encore: How to Overcome Sales Call Reluctance with Connie Kadansky (episode 188)
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“The confidence you have going into the sales call will determine the level of profit you have coming out.” – Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…
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Lead Generation and Email Marketing That Works with Amy Kuphal (episode 187)
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“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion r…
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Pat Williams Tribute with Andrew Monaco
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We honor the late great co-founder of the Orlando Magic, Pat Williams on this episode with Andrew Monaco, the voice of Texas A&M. Andrew worked with the Magic in the early days of the franchise and shares his memories of Pat. We also discuss A&M sports including baseball's run to play for the championship…
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AI and the Upcoming Augmented Technology Revolution for Business Growth with Ethan Robert Casin (episode 186)
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“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” – Rob Garf. This quote is essential for sales teams to understand that sales have always been about building relationships and the human touch or experience. At least, that has been the source of my success. Early in my…
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BEST OF JAS: My last interview with the late great Pat Williams
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From 4 years ago, I interviewed Pat Williams who had just recently retired from the Orlando Magic on his efforts to bring MLB to Orlando and we got his thoughts on legacy of NBA Commissioner David Stern who had just passed at that time. RIP Pat.Unique yet common sense sports opinions
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Relevant Value Propositions to Increase Sales Results with Jaynie L. Smith (episode 185)
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"Your customers are the judge, jury, and executioner for your value proposition. They will be merciless if you don't find the fit!" - Alexander Osterwalder. The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark wi…
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Talking Baseball with Jay Cresswell and Joe Finger
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It's our mid-season check-in on MLB as we discuss the passing of baseball greats Willie Mays and Orlando Cepeda, the "retirement" of umpire Angel Hernandez, some fun baseball stories, trivia and MLB finally getting right with a full slate of games on the 4th of JulyUnique yet common sense sports opinions
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Cultivate a High-Performing Sales Team to Achieve Outstanding Results with Ryan Charterina (episode 184)
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"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs. I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts to help me understand business, techn…
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Remembering Legends with Frank Murtaugh
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Great to be joined by Frank Murtaugh of the Memphis Flyer and Memphis Magazine as we pay tribute to three great sports legends that have passed in recent weeks in Bill Walton, Jerry West and Willie Mays. We also touch on the Caitlin Clark effect on the WNBA and some MLB conversationUnique yet common sense sports opinions
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Build Personal and Business Brand Using Media and PR with Shannon Procise (episode 183)
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“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. Publicity is one form of media exposure that helps us market our prod…
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Common Myths around Selling with Jackie Joy (episode 182)
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“This is not hard sell-it’s heart sell. Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer. Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from my peers in the financial industry. By c…
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Marketing with LinkedIn and PR with Karen Yankovich (epsiode181)
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“In sales, a referral is the key to the door of resistance.” – Bo Bennett. For over 35 years, I have been blessed to live off referrals. It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you. I have learned that the key is harnessing the power of magnetic marketing with LinkedIn and PR, which …
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Media Spotlight with Adam Eaton & Eric Lopez featuring our football announcer drart
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Adam & Eric are back for another media spotlight show as we discuss Verne Lundquist's last call at the Masters, NFL Network cuts, and the NBA's new TV deal which has them leaving Turner for NBC. And we begin a series of announcer drafts for each of our "networks" focusing on NFL and College FootballUnique yet common sense sports opinions
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Insurance Sales - Four Pillars of Effective Marketing with Andy Neary (episode 180)
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“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley. I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to…
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Shannon Doherty, UCF Softball
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We welcome former UCF first baseman Shannon Doherty to the show as we continue our softball appreciation week. We discuss Shannon's great career at UCF, the culture of the program and the Knights first season in the Big 12.Unique yet common sense sports opinions
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Womens College World Series Preview with Alex Powers, ESPN Softball & Baseball Analyst
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Great to have ESPN Softball & Baseball Analyst Alex Powers on to discuss the Womens College World Series. We also discuss UCF's first season in the Big 12 as she called many of the Knight's games on ESPN+. And we lean on her expertise as an FSU Baseball analyst to chat about the Tallahassee Regional in the NCAA Baseball Tournament where FSU hosts S…
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Grow Sales Results Using Stories with Mike Bosworth (episode 179)
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“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching. Years later, people approached me and said, “Do you remember when you taught us XYZ? I still think about that and remember how to use that concept with my cl…
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Roadmap from Business Failure to Success with Steven Pemberton (episode 178)
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“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill. Boy, this quote hit home for me. I know I have failed many times in my life. We see quotes like this when we are in a crisis or facing failure and think, BS, I failed, I’m not good enough, or I don’t deserve the success. And there lies the issue—our mind…
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Sales Are About Being Resilient and Getting Back Up with Akeem Shannon (episode 177)
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“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela. I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The r…
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Scott Orgera, Co-Author of 976-1313: How Sports Phone Launched Careers and Broke New Ground
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Before 24-hour sports television and radio, the internet and social media, Sports Phone broke new ground with constant scores and news updates to fans who dialed a pay per call service called 976-1313 (area code 212 for those who dialed long distance) in New York and other major markets. Scott Orgera, co-author of this book joins me to discuss the …
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How to Recruit Better Sales Reps with Stephen Rhyne (episode 176)
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“If you don’t have a defined process that moves your people forward so they can achieve greater results, then what is it you are managing? You’re managing the status quo.” – Keith Rosen. I often see managers managing numbers or metrics versus coaching someone to grow and build new and improved skills. Those who know me have heard me often say, “We …
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Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
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Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationshi…
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Cold Email, Sales, and Life as a Digital Nomad With Adam Rosen (episode 175)
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“Great things are done by a series of small things done together.” – Vincent van Gogh. After COVID, I was forced to pivot and create an entire digital library of training and new business outreach. Understanding this new world of online automation, branding, and client outreach required a huge learning curve. So what did I do? I buckled down, took …
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Christopher "Mad Dog" Russo
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We welcome to the show, sports radio legend Chris Russo, whom I was his producer during his Orlando days at WKIS. We reminisce about those times as well as discuss his illustrious career at WFAN, Sirius XM and moreUnique yet common sense sports opinions
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Marketing and Sales Strategies Create Higher Profits with Taylor Frame (episode 174)
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“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales c…
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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
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Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …
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Using AI to Grow Sales and Business Growth with Thomas Ryan (episode 173)
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"Let tech do all the heavy lifting. Let it do all the research. Let it even write all the emails. But right before you engage with the human, that’s where you have to put that human factor in.” – John Barrow. Unless you have been living under a rock, AI is everywhere. So, how do we use AI effectively without watering down our brand and, more import…
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March Madness Recap - Mike O'Donnell of CBS Sports & ESPN
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We recap March Madness and UConn's run to a back to back championship with Mike O'Donnell, college basketball analyst from CBS Sports and ESPN. Mike also shares a great story about pickup basketball from his days at NC State.Unique yet common sense sports opinions
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How to Increase Income by Making More Sales with Dr. Yaniv Zaid (episode 172)
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“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar . Trust is such an interesting and important word. We think we know what it means but don’t always know how to earn it. Becoming a trusted partner isn’t about discounting the fees you charge; it’s about the relationship you continue to bui…
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Talking Baseball with Joe Finger & Jay Cresswell
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As the MLB season is set to open, Joe & Jay are here to talk about our teams, expectations for the 2024 season, some fun baseball notes, Jay's supersized Spring Training trip and we do some TV Themes, which I almost forgot to do again during our show!Unique yet common sense sports opinions
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How To Grow Your Sales Results with Jay Abdulaziz (episode 171)
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“Your attitude, not your aptitude, will determine your altitude.”- Zig Ziglar. I had a huge paper to write for one of my business classes in college. As part of my research, I read a Zig Ziglar book (yes, a real book, not online references), and my life was changed forever! His brilliant approach to business and life was all I needed to know I had …
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Media Spotlight with Eric Lopez
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With our friend Adam Eaton under the weather, it's just me and Eric Lopez on our media spotlight as we discuss the March Madness broadcast roster changes, Tony Romo ruining the end of the Super Bowl broadcast and we get some great stories and behind the scene stuff from Eric on calling UCF Softball and other sports…
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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
43:36
43:36
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Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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The Value Sale: How to Prove ROI and Win More Deals with Ian Campbell (Episode 170)
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“When you say ROI, do you mean return on investment or risk of inaction?” – Paul Gillin, I love this quote. Having been in sales for many decades, I know the importance of measuring ROI. However, many leaders try to measure ROI by managing their sales teams solely through numbers. I believe using numbers as your only metric may be dangerous. If we …
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