Лучшие подкасты про Marcos Rivera (2024)

1
Going Solo to Scale by Raising my Pricing 20X | John T. Meyer (Leadmore) 34:30

3d ago34:30

34:30

Want to future-proof your creative business against the ever-evolving landscape of technology and globalization? John T. Meyer dives into the future of creative entrepreneurship and offers actionable advice on niche specialization and leveraging AI. Marcos engages in a compelling conversation with John, founder of Leadmore, on the nuances of creati…

1
How to Scale Sales with Pricing | Jon Rydberg (Align Advisory Group) 35:18

17d ago35:18

35:18

Are freemium models confusing your customers and costing you sales? Find out why Jon Rydberg advocates for guided paid trials over freemium models and how this strategy can significantly boost your software's success. In our insightful conversation, Jon, the Founder and Principal of Align Advisory Group, takes us through his fascinating journey fro…

1
Pricing Fraud with Finesse | Tyler Adams (CertifID) 41:37

1M ago41:37

41:37

What if your real estate transaction could be hijacked by cybercriminals in mere seconds? Join me in a discussion with Tyler Adams, co-founder and CEO of CertifID, around the alarming realities of wire fraud in the real estate industry. With a shocking $12.5 billion lost to cybercrime last year according to the FBI, Tyler unveils how fraudsters exp…

1
Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio) 32:33

2M ago32:33

32:33

Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Cli…

1
How Stripe took a swipe at bundles | Annie Schmidt (Stripe) 38:02

2M ago38:02

38:02

Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role leading Stripe's terminal team. We start with a compelling rewind to Annie's days at MindBody, where she faced the challenges of implementing a price increase that initially did…

1
BGen Val Jackson, USMCR - Commanding General, 4th Marine Logistics Group 2:03:35

2M ago2:03:35

2:03:35

In this episode, BGen Jackson discusses why leaders don’t always need a bias for action and how the Marine Corps has to go on, so not everyone is going to get what they want. We also dive into mentorship between genders and how leaders at all ranks can learn from her experiences - specifically where she was successful in receiving mentorship in a m…

1
Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence) 41:16

2M ago41:16

41:16

What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at Maxar Technologies, who shares his expertise in pricing strategy spanning consulting, SaaS, and B2B technology. Kyle recounts transforming Bloomreach's pricing model from per page view to p…

1
The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire) 37:48

3M ago37:48

37:48

Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democra…

1
MGySgt Scott Stalker, USMC (Ret) – Former Command Senior Enlisted Leader with US Space Command 1:54:32

3M ago1:54:32

1:54:32

In this episode of Moments in Leadership, retired U.S. Marine Corps Master Gunnery Sergeant Scott Stalker discusses the lessons learned over his career, including his time in the Defense Intelligence Agency, United States Cyber Command, the National Security Agency, and in his final assignment with United States Space Command. Hear the story of how…

1
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur) 30:39

4M ago30:39

30:39

Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit down with Paul ‘PJ’ Jackson, GTM Coach, Mentor and Entrepreneur, who shares captivating stories including one from his time at a major media company. PJ successfully monetized dormant assets by aligning 10 d…

1
How the 20 year old startup got their groove back | Steve Hamrell (Call Box) 29:45

4M ago29:45

29:45

Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins us to shed light on the transformation journey they embarked upon, confronting package inconsistencies and the pressing need for a pricing strategy revamp. Together, we peel back the layers of creating a pric…

1
The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp) 33:13

5M ago33:13

33:13

Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models to serve the unique needs of non-profits. James enlightens us with his experiences in identifying the perfect customer profile for his company and how this knowledge is pivotal in tackling their specific cha…

1
MajGen Jim Lukeman, USMC (Ret) – Former 2nd MARDIV CG and Current CEO of the Marine Corps Heritage Foundation 1:22:58

5M ago1:22:58

1:22:58

In this episode of Moments in Leadership, U.S. Marine Corps (Ret) MajGen Jim Lukeman and host David B. Armstrong discuss both MajGen Lukeman’s Marine and civilian careers, showing duty does not end after time in uniform is concluded. his life and career, including his time as a Platoon Commander time in 1st Bn 2nd Marines, a Company Commander in Li…

1
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary) 35:51

5M ago35:51

35:51

Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the intricate world of pricing strategy and her two-decade-strong passion for the field. She gives us a candid look into the art of handling pricing objectio…

1
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS) 35:18

5M ago35:18

35:18

Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop on how Rob transitioned from sales to becoming a strategy maestro at ProfitWell, and we explore the transformation from broad freemium offerings to c…

1
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations) 30:47

6M ago30:47

30:47

Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackli…

1
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc) 35:59

6M ago35:59

35:59

Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a mi…

1
SgtMaj Marcos Cordero, USMC - CSEL, TF North: "Do You Just Assist In Enlisted Matters Or Do You Assist In All Matters?" 1:43:40

7M ago1:43:40

1:43:40

Please consider supporting this project on Supercast: Moments In Leadership Supercast Want to support the project AND look cool at the gym or when you take your blouse off for a working party? Grab a cool tee shirt here from Mission Essential Gear, where every order supports this project AND donates back to Patrol Base Abbate Relevant Resources Wha…

1
How we raised prices without pushback | Rob Merklinger (Influitive) 25:25

7M ago25:25

25:25

Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered…

1
Episode 33: Sustainable Development with Graham Goffey, Part 2 13:41

7M ago13:41

13:41

Graham Goffey: What is the role and potential of geologists and geoscientists in the energy industry’s transition to sustainable development? Hosted by Marcella Cilia and Eleine Vence. https://www.aapg.org/podcast/episode/articleid/67082

1
Episode 32: Sustainable Development with Graham Goffey, Part 1 32:21

7M ago32:21

32:21

Graham Goffey takes a look at the global dynamics impacting sustainable development around the world (one size doesn’t fit all!). Hosted by Marcella Cilia and Eleine Vence. https://www.aapg.org/podcast/episode/articleid/67081

1
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners) 38:42

7M ago38:42

38:42

Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their …

1
Col Paul Merida (Ret), USMC - Commanding Officer 22 MEU: "Handling the Crown Jewels" 2:11:03

8M ago2:11:03

2:11:03

In this episode of Moments in Leadership, U.S. Marine Corps Colonel Paul Merida and host David B. Armstrong discuss the early parts of his life and career, concluding with his time commanding one of the ‘Crown Jewels’ of the Marine Corps, a Marine Expeditionary Unit. His insights provide useful lessons about how to manage disparate organizations ov…

1
How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo) 31:08

8M ago31:08

31:08

Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and mark…

1
How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker) 34:36

8M ago34:36

34:36

How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating products that pack a punch. Journey through the labyrinth of setting and tweaking prices in a space where personal assessments morph into coaching gold. Ki…

1
HYHC 2023- Hyphen Conversations (Landon Gore &. Victoria Reyes) 48:05

9M ago48:05

48:05

Rev. Landon Gore and Victoria Reyes discuss prayer as a procrastination and how being in the presence of God can change what you see when you lift your eyes.

1
HYHC -2023 Hyphen Conversations (Marco Salinas & Victoria Reyes) 52:18

9M ago52:18

52:18

During the first hyphen conversation of hyhc 2023 youth president Marco Salina and hyphen director Victoria Reyes, discuss Bible studies and their importance.

1
2024 Anti-Predictions with CEO Marcos Rivera | Street Pricing 9:55

9M ago9:55

9:55

Brace yourselves for a unique perspective as we navigate through the sea of predictions circulating out there. Amidst the cacophony of forecasts for the upcoming year, this episode diverts our attention to what won’t unfold in 2024. This is not just about offering contrarian views; it’s about providing valuable insights for B2B SaaS leaders, the tr…

1
SgtMaj Carlos Ruiz, 20th SgtMaj of the Marine Corps - "Quality of Life 2030" 1:38:08

9M ago1:38:08

1:38:08

This episode is a unique look into the mind of one of our service’s senior leaders days before a major hearing. Moreso than a typical CSPAN briefing of soundbites, the lister will be able to hear, in detail, plans to improve quality of life and lethality of Marines. The 20th Sergeant Major of the Marine Corps (SMMC), Carlos Ruiz, discusses the init…

1
How we drove more enterprise value with pricing | Christian Nimsky (Vehlo) 31:35

9M ago31:35

31:35

Ever wondered why some SaaS companies soar with their pricing strategies while others nosedive? Christian Nimsky, SVP of Product at Vehlo, joins us to unravel the enigma. Christian dissects the critical misjudgments that can plague pricing models—think overlooked customer engagement and misinterpreted buying processes. We navigate through his treas…

1
Major General Matthew D. Smith, U.S. Army - "This Ain’t the Boy Scouts" 1:12:18

9M ago1:12:18

1:12:18

This Ain’t the Boy Scouts – U.S. Army Major General Matthew D. Smith In this episode of Moments in Leadership, Army Major General Matthew D. Smith and host David B. Armstrong discuss the early parts of his life and career, concluding with his time holding battlespace in Afghanistan without a workup cycle to support that style of operation. His insi…

1
Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle 34:57

10M ago34:57

34:57

Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing v…

1
How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy) 30:44

10M ago30:44

30:44

What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers. The …

1
How I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced) 25:42

10M ago25:42

25:42

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Why we switched to usage based pricing | Alyssa Higgins (CipherHealth) 27:16

10M ago27:16

27:16

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Why free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com) 30:08

11M ago30:08

30:08

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
SgtMaj Chris Rivera, USMC - "Your Rocker is Not a Hammock" 1:55:29

11M ago1:55:29

1:55:29

Sergeant Major Rivera enlisted in the Marine Corps in July 2000 and is currently assigned to the 3d Littoral Logistics Battalion. Extended show notes are coming - I'm just getting this episode out there for listening. Email me if you have any questions before I post notes.David B. Armstrong

1
Why we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo) 31:40

11M ago31:40

31:40

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
How we went from data to discipline | Srinivas Somayajula (Tropic, Calendly) 28:41

11M ago28:41

28:41

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
How I increased my ASP by 5x by attracting the right customer | Emeric Ernoult (AgoraPulse) 28:05

12M ago28:05

28:05

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
What we did to move away from “One Size Fits None” to increase our ACV | Arnab Mishra (Xactly Corp) 32:14

12M ago32:14

32:14

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Colonel Stephen W. Davis, USMC (Ret) – You Can't Manage People Up a Hill, But it Can Help 2:13:06

1y ago2:13:06

2:13:06

In this episode of Moments in Leadership, host David B. Armstrong spends time with retired Marine Colonel Stephen Davis, a veteran of the post-Vietnam War Marine Corps, the Reconnaissance Community, Joint Special Operations, and multiple combat tours up to the Regimental Command level, where they spend time discussing various topics related to hard…

1
CEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity) 38:42

1y ago38:42

38:42

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Vice Admiral (Retired) William R. Merz, USN – At 1000 Feet, Leadership Can Crush You 2:20:28

1y ago2:20:28

2:20:28

SPECIAL THANKS TO MATT MIRANDA AND JEREMY KOFSKY FOR EDITING AND SHOW NOTES SUPPORT In this episode of Moments in Leadership, retired Vice Admiral William (Bill) Merz and host David B. Armstrong discuss how life can take strange turns to making capable leaders, oftentimes through hard times and rough seas. VADM Merz has seen the depths of the ocean…

1
SgtMaj Black, 19th SMMC, Episode Two: Being a Good Marine is About the Non-Negotiables 1:35:28

1y ago1:35:28

1:35:28

HUGE THANKS TO JEREMY KOFSKY AND MIKE CIFUENTES FOR THEIR HELP PRODUCING THIS EPISODE. War is everchanging, but its nature is everlasting. Sergeant Major Troy Black, in one of his last speaking engagements as the Sergeant Major of the Marine Corps (and right before his selection as the Senior Enlisted Advisor to the Chairman (SEAC), uses this mantr…

1
LtGen David Bellon and the 20th Sergeant Major of the Marine Corps, SgtMaj Carlos Ruiz – A Command Team Briefing to Alpha Company TBS Spring 2023 1:00:26

1+ y ago1:00:26

1:00:26

‘The Enemy Doesn’t Care About Your Status’ - Upholding the Standard from the Front to Push Subordinates Forward. This episode is a unique and extremely rare look into what mentorship in the Marine Corps looks like and how Marines address each other and the issues facing the Marine Corps; head on. Lt Gen Bellon and SgtMaj Ruiz are the Command Elemen…

1
LtGen Greg Newbold USMC (Ret) – DILLICLAP & Competency are Never Out of Date 1:45:16

1+ y ago1:45:16

1:45:16

This episode is a look towards the past and how the core of a good leader is timeless. Lt Gen Gregory Newbold, the Marine Expeditionary Unit (MEU) commander of Operation Restore Hope and later on the Director of Operations for the Joint Chiefs of Staff, is a leader with an unwavering desire to be responsible to those he leads. This episode provides…

1
Episode 31: Sustainable Development with Lucy King 17:25

1+ y ago17:25

17:25

Join Sarah and Julian as they discuss current trends, potential and opportunities involving CCUS with Lucy King, senior research analyst for Wood Mackenzie in Edinburgh, Scotland. https://www.aapg.org/podcast/episode/articleid/65437

1
Deputy Undersecretary of the Navy (DUSN) Mr. Victor Minella – Navy to Civilian Leadership through the “DUSN’s Dozen” 1:32:28

1+ y ago1:32:28

1:32:28

In this episode of Moments in Leadership, host David B. Armstrong spends time with DUSN Victor Minella, otherwise referred to as “Dozen” where they spend time discussing various topics related to leadership from his enlisted time, his officer time, and finally in civilian leadership inside the Department of the Navy. DUSN Minella covers the importa…

1
LtGen David Furness, USMC – Rather than Yelling and Hazing, Try Focusing on Leadership Through Building Personal Connections, Rapport, and Culture 1:39:39

1+ y ago1:39:39

1:39:39

In this episode of Moments in Leadership, host David B. Armstrong invites LtGen Dave Furness back to the show to discuss various topics related to leadership. LtGen Furness covers the importance of leadership in making organizations successful and the difference in the interaction between the lieutenants and the captains. LtGen Furness emphasizes t…

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