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Conversely

Back Porch Group

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Conversely is a weekly podcast about what's broken and what's awesome in music, business, and technology. Your hosts are Mike Fabio, Brian Rawlings, and Shawn Yeager. Probably NSFW.
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show series
 
MMRBQ 2024 was nothing short of electrifying, and it all began when Jersey Calling hit the main stage of Freedom Mortgage Pavilion in Camden, NJ. Shortly after their set, this year’s featured Local Shots band joined Brent Porche live at the broadcast booth to revel in their ‘RBQ moment. See more at wmmr.com/brent…
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Moments after their first performance together in over a decade, Philly’s own Silvertide gathered at the broadcast booth at MMRBQ 2024, basking in the glow of what had just transpired. Nick Perri, Walt Lafty, Brian Weaver, Mark Melchiorre, and Kevin Frank shared their excitement on air with Brent Porche, and traced the moments that led them to the …
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Pierre Robert and WMMR alum/Bruce Springsteen expert Kevin Gunn celebrate Bruce and the E Street Band's return to Philadelphia for two nights. Pierre and the "Professor" chat Bruce's relationship with the station, current E Street member and contributions, and how there's nothing like seeing Bruce in Philly.…
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Green Day were in Philadelphia on August 9th for a tour that's celebrating 30 years of 'Dookie' and 20 years of 'American Idiot.' They played both of those albums in their entirety, plus a ton of hits and a few new songs, too (36 in all!). Backstage at Citizens Bank Park, in an extended conversation with Pierre Robert, Tré Cool talks about Green Da…
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Ahead of his show with Green Day at Citizens Bank Park, Billy Corgan called up Brent Porche at WMMR Philadelphia to give us an idea of what we can expect from the Smashing Pumpkins' stadium set. Billy gave us a run-down of the album Aghori Mhori Mei, which was announced last month and release just two weeks later. The two also covered wrestling, of…
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Before taking the stage at the Fillmore Philadelphia on Friday night, the Struts crashed Pierre Robert’s Workforce blocks - live on the air! - with a special birthday surprise. Luke Spiller, Adam Slack, Jed Elliott, and Gethin Davies spent some time at the WMMR studios to update Pierre on their current tour, their brand new single, and how interest…
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It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results. But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best fo…
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Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for s…
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In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency. Karlie Welch, Direc…
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Shinedown are known for bringing the heat in their pyro-heavy live performances, and now they’re heating things up in a different way: with a brand new hot sauce. The band is collaborating with Torchbearer Sauces to create Symptom Chipotle Garlic Sauce, a nod to their song “A Symptom of Being Human.” In this new interview, Brent Porche speaks with …
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From looking back on their past volatility to discussing their current studio and stage dynamics, Chris and Rich Robinson of the Black Crowes covered it all on 93.3 WMMR Philadelphia. Pierre Robert welcomed the brothers to his studio before they played a sold-out show at The Met on Broad Street that night. Hear and see more at WMMR.com…
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The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns. Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation …
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The World’s Most Notorious Rock Band is entering a new era. Vince Neil and Tommy Lee of Mötley Crüe checked in with Radio Sara on 93.3 WMMR Philadelphia to give us *the dirt* on new music, their current lineup and the band’s upcoming shows at the Hard Rock in Atlantic City. Plus: Vince and Tommy reveal the deep Crüe cut that they miss playing live,…
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In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies …
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The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations. This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management. Key Topics Key challenges in the P&C insurance market to…
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In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as wh…
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MMRBQ 2024 is on sale NOW! Pierre Robert and Lzzy Hale of Halestorm had a chat live on the air today about the band's return to the MMRBQ stage this September. They talk about Halestorm's earliest connections with WMMR and Philadelphia, as well as their friendships with some of the other artists on the lineup. Lzzy tells a very cool story of how sh…
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Ed Roland of Collective Soul stopped by the broadcast booth after the conclusion of the Preston and Steve Cardboard Classic before their set at the Mountainfest Winter Music Festival at Montage Mountain. We world premiered the new song Mothers Love during the interview and they played it that evening. Ed chats about the upcoming double album, it is…
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The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base. What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant…
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In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, joi…
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Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. In this session, we’ll explore the importance of re-engaging…
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Pierre Robert recently had a chance to chat with the amazing Dolly Parton. She has done so much in her fantastic career; just this past year Dolly put out a book, a rock album, and was inducted into the Rock and Roll Hall of Fame. She at first declined the induction but after some persuasion she accepted and wanted to put out a rock album to make s…
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Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty. In this podcast, Amy Klenke, Head of Client Services and Product Strategy, …
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Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue. In this podcast,…
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Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicol…
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Our Program Director in 1978 to 1980, Jeff Pollack, was at the helm of the WMMR for only a year and a half but brought WMMR back to #1 in the ratings and had so much to do with the revitalization of what we now call Putting Philly First. Jeff, who was just 26 at the time, would be the 3rd PD in 3 years and the station was struggling. When questione…
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Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition? Tune into this podcast with Michelle Taves, GM of…
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Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing. Jay is also the brains behind the free Guru virtual conference, the world’s largest conference on email marketing, and the host of the “D…
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In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts. In this podcas…
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Jacky BamBam got the chance to speak with Wolfgang Van Halen ahead of his show with Mammoth WVH in Philadelphia on November 18, 2023. Tickets to the show are available now, and you don’t wanna miss it. At the show, you can expect to hear tracks from Mammoth WVH’s new album Mammoth II, which arrived on August 4th. The new LP expanded the foundation …
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Pierre Robert chats with Paul Rodgers, who's lent his voice to Free, Bad Company, the Firm, the Law, and Queen. Paul Rodgers is also a solo artist; 'Midnight Rose' is out September 22nd is Paul's first solo album in 25 years. They chat about the new songs including "Take Love" and "Living It Up", from the album and how the cover art came about... h…
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Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online. In this podcast, we will unveil effective strategies that will dominate social media advertising i…
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With Q4 approaching and media budgets getting trimmed, tune into this podcast to learn about 5 ways to maximize a shrinking media budget. Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of …
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Technological advancements continue to reshape marketing and consumer. In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024. Key Highl…
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Few bands have managed to endure four decades of shifting trends and breakneck performances in the way that Metallica has. Even fewer have solidified their legacy while at the height of their career. They're still selling out stadium double-headers while seeping into the consciousness of Gen Z via Stranger Things and TikTok virality, connecting the…
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In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. Tune into this podcast to explore the untapped potential of 1st party data and uncover why it’s your best friend in achieving marketing excellence. During this engaging session, we will delve into the five key reasons why 1st party data should be…
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The holiday season is a crucial time for businesses of all sizes, and the competition for consumer attention is fierce. In this podcast, you’ll learn how to transform your holiday campaigns into a powerhouse of customer engagement and revenue generation. Key Topics: Understand the Holiday Landscape: Explore the unique challenges and opportunities p…
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Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising. With cookie restrictions and privacy guardrails g…
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Pierre is joined by his long time friend and co-worker, John DeBella, for one final crossover on MMR before his retirement. They discuss John's start in Philly, trips to London and AC, the Louie Louie Parade, and Pierre being ever so slightly behind. *They even do a couple live reads together*Pierre Robert
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As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight ret…
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As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight ret…
  continue reading
 
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over pr…
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What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is it with Google delaying it now until 2024? New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever. In this po…
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Jacky Bam Bam had the new Corey Taylor song "Beyond" on Smash or Trash, and he caught up with Guitarist Christian “Tooch” Martucci. Martucci grew up in Philly and played in a band with Bam Bam. They discuss their history together, the making of the new Corey Taylor album and touring.Pierre Robert
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Happy heavenly birthday to Don Rickles, who would have turned 97 years old today. The razor-tongued comedy legend was particularly adept at insults – so much so, that you couldn’t help but laugh, even if you were his target. Exhibit A: At the top of this interview, before Pierre Robert even had a chance to properly introduce him, Don took aim at Pi…
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Movers and Shakers host Luci Rainey interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy. Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your s…
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