Лучшие подкасты про Right Hook Digital (2024)

1
Dayna Lucio on Combining General and Local SEO for the Best Possible Results 40:42

21d ago40:42

40:42

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franc…

1
George Nguyen on Creating a Successful Brand Publication 50:51

2M ago50:51

50:51

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will …

1
Elizabeth Rule on Scaling Multi-location Brands with Local SEO 54:22

3M ago54:22

54:22

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…

1
Airtel Kenya: Are They Making the Right Moves to Challenge the Market? 50:05

3M ago50:05

50:05

In this episode, we explore Airtel's actions and strategy in this challenging environment. We examine Airtel's market approach, including the expansion of Airtel Money, the rollout of Airtel 5G, and their marketing and pricing strategies. Join us as we analyze whether Airtel is taking the right steps to gain a competitive edge in the Kenyan market.…

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Melissa Popp on Consumer-Centric Storytelling in Content Marketing 49:17

3M ago49:17

49:17

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various depart…

1
Tech at a Time of Protest: A Discussion on the Role of Tech in Kenya's Ongoing Protests 43:40

4M ago43:40

43:40

In this episode we delve into the critical role technology has played amidst the widespread opposition to the Finance Bill 2024. From breaking down the bill's implications to sparking nationwide conversations on TikTok, WhatsApp, Twitter, and Instagram, we explore how digital platforms have galvanised public sentiment and facilitated organised prot…

1
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

5M ago1:27:20

1:27:20

In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…

1
Aaron Weiche on Developing a Conversion Mindset 43:19

6M ago43:19

43:19

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…

1
Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

7M ago47:23

47:23

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…

1
Galaxy S24 Deep Dive: Design, Camera, AI, and More 41:46

7M ago41:46

41:46

In the latest episode of our 24Bit Podcast, Emmanuel, Nixon, and Dickson dive deep into a conversation about our experiences with the Samsung Galaxy S24, sharing our insights after using the base model for more than three weeks. Our comprehensive discussion covers several crucial aspects of the device, from its design and performance to the camera …

1
David Mihm on the State of Multi-location GBP Management 47:25

8M ago47:25

47:25

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…

1
Can Tech Be Sustainable? Epson's Answer for Education 23:17

8M ago23:17

23:17

Welcome to this episode where we delve into the realm of sustainable printing in education. Hosted by Epson Kenya, a stakeholder's roundtable in Nairobi convened to discuss the pivotal role of sustainable print technology in revolutionizing education for the youth. The event aimed to foster an exchange of ideas among education stakeholders, sheddin…

1
Showmax 2.0 Frustrations: Our Thoughts and Suggestions 42:26

8M ago42:26

42:26

Showmax had a relaunch of its platform bringing in a new app, logo, look and experience. In this podcast we talk about our frustrations, our thoughts and our suggestions.Watch here or listen to 24Bit on your favourite podcast platform.

1
Steve Wiideman on Navigating Big Brand Local SEO 49:45

9M ago49:45

49:45

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes…

1
Infinix NOTE 30 VIP: Here is what we think about the Racing Edition! 31:50

9M ago31:50

31:50

In this episode, we talk about the Infinix NOTE 30 VIP Racing Edition, a device made in partnership between Infinix and BMW's Designworks Company. This is the same Infinix NOTE 30 VIP. But with a twist in design and a couple of tweaks in software, as you'll hear or see in this episode. You get the same processor, the same display, the same wireless…

1
The AI Dilemma: Navigating Ethics, Innovation, and Regulation 35:05

9M ago35:05

35:05

In the second episode of 2024, we delve into the rapidly evolving world of Artificial Intelligence. We unpack the current state of AI, exploring its myriad applications and the ethical quandaries they present. From the use of generative AI in crafting advertisements to the profound ways AI promises to transform our lives, we tackle the readiness of…

1
2024 Tech Predictions: From AI to EVs, Elections, and More 45:52

10M ago45:52

45:52

Welcome to the first episode of 24Bit Podcast in 2024! In this exciting episode, your hosts Dickson Otieno, Emmanuel Chenze, and Nixon Kanali sit down with a special guest, June Okal - a Tech Policy Lawyer, to delve into the world of tech predictions for the year ahead. Join us as we explore a wide range of fascinating topics that are set to shape …

1
Stefan Somborac on The Life and Times of a Google Product Expert 41:01

12M ago41:01

41:01

In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn: Why the new EU reinstatement process forms part of a "pe…

1
Reviews Roundup; Phones We Have Been Using and Loving 32:11

1y ago32:11

32:11

Dive into the latest #24BitPodcast episode as Dickson Otieno, Emmanuel Chenze, and Nixon Kanali bring their current smartphones to the table. From the cutting-edge Infinix Zero 30 5G to the premium #iPhone15ProMax, get our unique perspectives and no-holds-barred opinions on today's leading devices. We don't stop there as we also explore the feature…

1
Unpacking Safaricom Hook: A New Digital Horizon for Kenya's Youth 23:07

1y ago23:07

23:07

Listen in to the unpacking of Safaricom Hook with insights from tech experts Dickson Otieno, Emmanuel Chenze, and Nixon Kanali in our latest podcast episode. Discover how Safaricom's collaboration with the Power Learn Project is poised to replace Blaze and revolutionize youth engagement in Kenya through technology. Learn about the easy access to th…

1
Character Development 101: Building Dynamic and Compelling Fictional Figures 38:57

1y ago38:57

38:57

In this episode of "Beyond the Pen," hosts Maccabee and Chelse take you on a journey into the fascinating world of character creation in storytelling. Dive deep into the craft of building characters that readers will remember long after the final page is turned. We discuss the vital role of foils in character development and how they can enhance yo…

1
When a Broken Detective Is Still Being Stalked By Her Kidnapper: An Inside Perspective into Mystery Thrillers with Award-Winning Author A.K. Ramirez 51:32

1y ago51:32

51:32

Join hosts Maccabee and Chelse as they delve into the fascinating world of character perception with the acclaimed author A.K. Ramirez. Discover how understanding a character's perspective can transform your writing. Dive deep into the complexities of the Marissa Ambrose Witness Series and its portrayal of characters and their worlds. Learn how to …

1
Perspective vs Perceptions: How to Maximize Your Book Sales at Conventions with Well Developed Characters 40:02

1y ago40:02

40:02

Join Maccabee and Chelsea as they share invaluable tips and tricks to unlock your creative potential as an indie author. Discover how to make the most of your time at conventions, like Nightmare Weekend Richmond, to connect with fans and boost your sales. Plus, delve into the art of character development and perspective in your narrative. Dive deep…

1
Crystal Carter on Powerful Applications of Schema Markup 45:36

1y ago45:36

45:36

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema: Why it's not as scary as you think it is Why it's business-critical for some industries What to do (and not do) if you receive a schema warning How to use a CM…

1
Decode 2.0: Safaricom Explores the Liberation of Global Networks for Enhanced Connectivity 34:26

1y ago34:26

34:26

Join hosts Emmanuel Chenze and Nixon Kanali as they delve into the intricate world of network liberation and global connectivity in the digital era. This episode welcomes James Langat, Lead Networks Implementation and Operations, and Lilian Kiambati, Service Management Lead, both spearheading Safaricom's innovative strides in technology.Topics cove…

1
Decode 2.0: Sculpting a Future-Proof Workforce in Africa’s Digital Era 46:10

1y ago46:10

46:10

In this thought-provoking discussion, Emmanuel Chenze together with our guests dive into what the future holds for the workforce in Africa, particularly within Kenya's burgeoning tech scene. Our esteemed guests, Donna Rege, Head of Safaricom Women in Technology and Senior Manager, Digital IT and Business; Maureen Mathenge, HR Cluster Lead for Techn…

1
Decode 2.0: Unveiling What to Expect at This Year’s Summit 37:49

1y ago37:49

37:49

In this first episode of our series on Safaricom Decode 2.0, hosts Chenze Emmanuel and Nick Kanali sit down with Naisenya Mungai and George Njuguna from Safaricom to discuss the behind-the-scenes of the company's engineering summits. We explore why Safaricom has begun hosting these events, the impact of the first summit, Decode 1.0, and what's on t…

1
Part Two of An Indie Authors Guide to Traditional Book Publishing Contracts and Knowing Your Rights with Publishing Agent Cory Rice 24:35

1y ago24:35

24:35

In This Episode In this two-part episode of Beyond the Pen, we're joined by Publishing Agent and Contracting Negotiator Cory Rice to unravel the mysteries of book publishing contracts. Discover the key elements every indie author should insist upon, protect your copyright rights, and gain insights into the evolving landscape of publishing agreement…

1
Discussing Samsung's Device Financing Options with Absa and Badili 38:08

1y ago38:08

38:08

We sat down with Samsung, Absa and Badili to discuss device financing for Samsung devices. We learnt a lot from Badili and from Absa about how you can get devices without paying in bulk. Listen in to the discussion with Emmanuel Chenze, Nixon Kanali, Pauline Munyoki from Absa, and Rishabh Lawania from Badili. Want to feature on our podcast? Reach o…

1
Part One of An Indie Authors Guide to Traditional Book Publishing Contracts and Knowing Your Rights with Publishing Agent Cory Rice 28:02

1y ago28:02

28:02

In This Episode In this two-part episode of Beyond the Pen, we're joined by Publishing Agent and Contracting Negotiator Cory Rice to unravel the mysteries of book publishing contracts. Discover the key elements every indie author should insist upon, protect your copyright rights, and gain insights into the evolving landscape of publishing agreement…

1
How To Safeguarding Your Creativity Before Signing Any Publishing Contracts 37:18

1y ago37:18

37:18

In This Episode Beyond the Pen presents an essential episode on understanding contracts in the publishing industry. Maccabee and Chelsea share their experiences, insights, and cautionary tales to help indie authors protect their creative work. Learn the art of negotiating terms, deciphering legal jargon, and standing up for your rights. Discover th…

1
Crafting Captivating Book Blurbs: Your Ultimate Guide to Hooking Readers 34:17

1y ago34:17

34:17

In this episode of "Beyond the Pen," hosts Maccabee and Chelsea unravel the mysteries of book blurbs. Learn why your book blurb is your first pitch to potential readers and why taking shortcuts or relying on AI is a recipe for disaster. Get actionable tips for crafting book blurbs that align with your book's genre and attract readers like a magnet.…

1
How Researching the Human Experience Can Help You Tell Your Families Stories 33:38

1y ago33:38

33:38

Join us in this captivating episode of "Beyond the Pen" as we sit down with indie author Shirley Novak. Discover her incredible journey through the world of hybrid publishing, her success with The Fulton Press, and valuable insights into the challenges she faced during her book's research process. Explore the emotional rollercoaster of unveiling hi…

1
The Ultimate Guide to Genre Tags, Ad Scams, and : Unlocking Your Book's Marketing Potential 47:04

1y ago47:04

47:04

In This Episode Calling all indie authors! In this episode of "Beyond the Pen," hosts Maccabee and Chelsea deep-dive into the art of genre-specific marketing. From horror to dark fantasy and tragic romance, learn how to effectively promote your indie book across different genres. Uncover the pitfalls of ad scams and the importance of genuine review…

1
Unveiling Author Branding Secrets and Genre Surprises through Digital Marketing for Authors 40:53

1y ago40:53

40:53

In This Episode Join hosts Maccabee and Chelsea in this captivating "Beyond the Pen" episode as they delve into the intricate world of author branding and marketing platforms. Discover the secrets to crafting a cohesive brand that perfectly mirrors your literary work while reaching the right audience and platforms for maximum impact. Uncover the ar…

1
Mike Blumenthal on What Google's Past Can Teach Us About Its Future 38:53

1y ago38:53

38:53

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn: What the future of Google Busine…

1
Steamy Windows and 50 Shades Mishaps: A Hilarious Dive into Romance Fiction and Fundraising with Author Diane Bergner 42:32

1y ago42:32

42:32

In This Episode In this captivating episode, hosts Maccabee Griffin and Chelsea sit down with acclaimed author, Diane Bergner, diving deep into her spicy romance novel, "The Royal Coconut Beach Lunch Club." Shifting from nonfiction to a vivid world of romance, mystery, and workplace drama, Diane unravels her unique approach to blending genres, reve…

1
Are Romance Novels Just Fantasies or Do They Reflect Reality? - The Most Surprising Perspectives in Romance Novels 35:29

1y ago35:29

35:29

In This Episode Dive deep with Maccabee Griffin and C.R. Rice as they unravel the intricate tapestry of romance novels in this episode of "Beyond the Pen." From the allure of dual and third-person perspectives to the enthralling mystery of storytelling, we examine the cliches that pull our heartstrings and the blurred lines between fantasy and real…

1
Discussing Safaricom's Home Fibre Offer Over The Years With Stephen Maina 42:24

1y ago42:24

42:24

In this episode, we discuss Safaricom Home Fibre with Stephen Maina from Safaricom. He answers our questions on the service, quality, past, plans and so much more. Stephen Maina: Is a passionate telecommunications expert with over a decade of experience across various domains. He is a Senior Manager in Fixed Data Tribe focusing on the consumer spac…

1
Unearthing South Korea's Hidden Truths: Explore the Dark Past with 'Banned Book Club' Graphic Novel 41:09

1y ago41:09

41:09

In this Episode In this captivating podcast episode, Maccabee and Chelsea unveil a special guest: Ryan Estrada, the brilliant co-author behind the groundbreaking graphic novel "Banned Book Club." Prepare to be transported into the tumultuous world of Hyung Sook Kim as she navigates the treacherous landscape of South Korea during a time of political…

1
Beyond the Pen: Navigating the Fine Line Between Hot Topics and Book Bans 36:38

1y ago36:38

36:38

In This Episode Dive into the debut episode of "Beyond the Pen" as Maccabee and Chelsea delve deep into the intricate relationship between society and literature. From the curious journey of hot topics like Ryan Estrada's graphic novel "Banned Book Club" to the historical and modern-day implications of banned books, we shed light on age-appropriate…

1
Scaling Authors Ambitions & Bonds Before you Publish Your Book: Jeff Hoffman's Masterclass on Business, Relationships, and 'Scale' 43:33

1y ago43:33

43:33

In This Episode Join Maccabee and Chelsea on a captivating journey with Jeff Hoffman, the pioneering force behind innovations like Booking.com and UBid.Com. From the genesis of "Scale" to the intricacies of marrying business with personal relationships, this episode offers a comprehensive blueprint for entrepreneurs and authors alike. Dive into the…

1
Master Author Branding and Unlock Your Version of Success like Being a Bestselling Author with Tips and Tricks like Time Management and Personal Boundaries 43:48

1y ago43:48

43:48

In This Episode Delve into the captivating realm of the publishing industry in this must-watch episode! Unravel the art of author branding, from crafting a distinct logo to honing in on your target audience. Dive into the intricate world of copyrighting names, and join the heated discussion on book covers versus cosplay. Have you ever pondered the …

1
How Journaling Improved the Quality of an Authors Storytelling and the International Market Allure 48:45

1+ y ago48:45

48:45

In this Episode Dive deep with Lauren Erickson, acclaimed publishing strategist and author of "The Finer Things Club," as she reveals the transformative power of journaling in memoir writing. Uncover the mysteries of the chameleon effect, the allure of international markets, and the pulse of the publishing industry – from bestseller lists to the Ni…

1
Noah Learner on Telling Client Stories with Data 45:48

1+ y ago45:48

45:48

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn: Where Google truly pulls its GBP performance data from The trut…

1
The Surprising Truth About Bestseller Lists, Publishing Mishaps, and the Realities of Bookstore Success 38:40

1+ y ago38:40

38:40

In This Episode Dive into the enigmatic world of publishing with "Exposed: The Surprising Truth About Bestseller Lists, Publishing Mishaps, and the Realities of Bookstore Success." Unravel the secrets behind bestseller lists and discover why getting a book into physical bookstores might be tougher than you think. Ever heard of Nielsen BookScan? We …

1
Traveling Portals to Craft Sigils, Satyrs & Time-Travel in Epic Fantasy Worldbuilding & D&D with author Travis I. Sivart 45:43

1+ y ago45:43

45:43

In This Episode Join Maccabee and Chelsea on this spellbinding episode of Beyond the Pen as we delve into the imaginative mind of renowned fantasy author Travis Sivart. From the enigmatic energy exchange in his mesmerizing 'Portals' series to the influences of South Florida and global cultures in his storytelling, Sivart takes us on a masterclass j…

1
Are Publishers Really Responsible for an Author's Marketing? 36:53

1+ y ago36:53

36:53

In This Episode Join hosts Mack and Chelsea in this eye-opening episode of "Beyond the Pen" as they debunk common misconceptions about the publishing industry. Discover the reality of author marketing, the impact of trends, and the rise of self-publishing. Gain valuable insights into understanding traditional publishing contracts and why some autho…

1
Starlink is in Kenya, Are we boarding? Should you? 42:25

1+ y ago42:25

42:25

In the first Episode of our new season, we discuss Starlink. Are we buying? Is it worth it? Should you consider it? What is it exactly? And what does it mean for local internet providers? Listen in to the conversation with Emmanuel Chenze, Dickson Otieno, and Nick Kanali. Want to feature on our podcast? Reach out to us on Twitter @24BitTech or on o…

1
A Candid Conversation about Mastering Adulting as a Bookworm while Exploring Coming-of-Age books like 'Sh*t I Wish I Knew in High School' 46:31

1+ y ago46:31

46:31

In this episode Calling all book enthusiasts and literary aficionados! Prepare for an engaging and thought-provoking podcast episode that will expand your storytelling horizons and inspire your creative pursuits. In this riveting conversation, hosts Maccabee and Chelsea take you through the fascinating worlds of literature, social media, and person…

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