An entrepreneur's guide to help you leverage shiny objects.
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Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
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Ep. 123 - Spam and Cold Calling in Marketing
25:46
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Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing.MOCK, the agency
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Ep. 122 - The Power of Advertising
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21:13
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21:13
Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. Episode Transcript.MOCK, the agency
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Ep. 121 - Things We Wouldn't Work On
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23:56
Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects. Episode Transcript.MOCK, the agency
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Ep. 120 - Inspiration from the World Around Us
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Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity. Episode Transcript.MOCK, the agency
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Ep. 119 - First Dates in Business
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Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'. Episode Transcript.MOCK, the agency
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Ep. 118 - The Relevance of the Olympics in Modern Marketing
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Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective. Episode Transcript.MOCK, the agency
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Ep. 117 - Marketing Strategies for New Businesses
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Don and Rob share tried and tested marketing strategies for starting and growing new businesses. Episode Transcript.MOCK, the agency
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Ep. 116 - Pop Culture Viral Products
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Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups. Episode Transcript.MOCK, the agency
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From Microsoft to Market Research with Founder, Sean Campbell
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39:49
Do you or your team members work remotely? *** Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! https://smartcookie.thrivecart.com/sales-fast-fix/ *** Meet Sean Campbell. H…
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Ep. 115 - Design and Advertising for Alcoholic Beverages
22:51
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Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta. Episode Transcript.MOCK, the agency
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Why Local Marketing Matters with CEO, Alex Nocifera
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How many marketing channels do you use in your business? Print? Digital? Community-based? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Alex Nocifera is the Founder and CEO of LOMA, a so…
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Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski
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Do you know how to protect yourself and business from an online scam? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is …
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Ep. 114 - Atlanta Companies
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24:51
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Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more. Episode Transcript.MOCK, the agency
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How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
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41:27
Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Brandy Whalen. She is a shiny objec…
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Ep. 113 - Industry Trends and Predictions for 2024
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Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024. Episode Transcript.MOCK, the agency
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Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
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41:09
Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch?? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free p…
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Attorneys, AI, & Straight Answers, with Taylor Willingham
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37:46
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37:46
Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words “it depends.” Especially when it comes to life planning and real estate. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content …
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How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov
29:26
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29:26
Did you know man’s best friend can detect diseases in urine? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After a day of skiing and watching TV, Dejan and his co-founder learned a dog d…
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How to Avoid the Spam Folder and Win More Sales with Josh Kropkof
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37:11
Struggling to get results from email marketing? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With background…
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Married to My Business Partner, Meet Graeme and Leanne
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35:39
Could you run a business with your life partner, happily? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Ki…
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How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
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34:49
What legacy are you creating for your kids? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time pa…
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Finding Financial Blind Spots with CFO, Ben Risser
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Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ben Risser. Ben was an aerospace …
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How AI is Building Sales & Marketing Strategy with Matt Swalley
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32:30
Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early! This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Me…
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Ep. 112 - Black Friday Advertising
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Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping. Episode Transcript.MOCK, the agency
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Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz
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35:12
Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign! This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content s…
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Ep. 111 - Is Graphic Design Art?
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Don and Rob debate about whether graphic design is art, and discuss the blurry lines between art and advertising. Episode Transcript.MOCK, the agency
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How to Grow a VC Fund and a Family with VC Mike Cardamone
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Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up. After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too. This show is brought to you by SmartCookie Media where we provide end-to…
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Smart Nutrition & Personalized Supplements with Founder Ari Tulla
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44:16
What if your smart device could improve your nutrition? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After multiple health issues in his family, Ari knew he needed to dedicate his life'…
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Ep. 110 - Influencer Marketing
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Don and Rob discuss influencer marketing as a successful tool for driving awareness, traffic and sales to a business. Episode Transcript.MOCK, the agency
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App Development & Vision with CEO John Driscoll
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32:07
Have you ever thought of building an app? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After building a medical software app for a company that sold for somewhere in the millions, John …
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From Mergers & Acquisitions to Franchise Owner with John Prothro
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30:02
Do all franchises operate the same way? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot…
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Ep. 109 - Subscriptions in Advertising (Meta & Prime)
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Don and Rob discuss the evolution of social media ads, and share their personal preferences of advertising on social media and streaming platforms. Episode Transcript.MOCK, the agency
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From Photographer to Branding Expert with Deevo Tindall
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29:58
Have you ever felt like your brand is stuck or needs a partner? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. In this episode, Deevo tells us what holistic branding means, he gives us a …
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How One Inventor Found Market Share with Eli Packouz
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How big is your market? And how do you find your buyers? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Eli Packouz. He is a serial inventor and two-time founder. He started his firs…
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Minimizing Risk For Entrepreneurs Through Franchising with Tim Parmeter
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35:18
What if your next business came with a little guarantee? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Tim Parmeter, fellow podcast host and founder of FranCoach. Whether you're a f…
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Ep. 108 - Rebranding Walmart's Dog Food
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Don and Rob share funny stories of their experience working on the full scale rebranding of Walmart's dog food, Ol' Roy, 10 years ago. Episode Transcript.MOCK, the agency
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How to Master Email Marketing with Co-Founders Alex Melone and Andrei Marin
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26:39
Is email dead? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet co-founders of CodeCrew, Alex Melone and Andrei Marin. They are an email marketing agency known for their staggering 130…
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Ep. 107 - Barnes & Noble's New Brand and Design Strategy
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Don and Rob discuss Barnes & Noble's new approach to corporate branding and design consistency. Episode Transcript.MOCK, the agency
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How To Outsource Like a Pro with Agency Owner Joe Rare
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34:22
Is your business creating true freedom for you and your family? His mentor asked him this one question and the answer changed his business forever. Now he's sharing how it can helps yours too. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content …
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Ep. 106 - How To Build a Design Portfolio
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Don and Rachele share their experiences with outdated design portfolios and give advice on how to successfully build one. Episode Transcript.MOCK, the agency
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Before Hiring Consultants in 2024, Meet Fractional CMO, Aimee Schuster
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Should you hire another consultant, or a fractional COO or CMO? (And what the heck is the difference?) This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Aimee Schuster. She is the found…
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Ep. 105 - San Francisco, AI, and Self-Driving Cars
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28:27
Don talks about his recent family vacation to San Francisco, and how everything has changed. Episode TranscriptMOCK, the agency
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Ep. 104 - Fast Food Marketing
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Don and Rob discuss their favorite fast food restaurant's marketing strategies over the years. Episode Transcript.MOCK, the agency
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How Adding Four Words Equals More Sales, with Author, Tom Jackobs
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28:30
Looking for a formula for more sales? What if it was as simple as adding four words to your sales conversations? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Tom Jackobs. Tom knows…
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Ep. 103 - Taylor Swift's Influence on Brands in the Digital Age
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Rob and Don discuss Taylor Swift's influence on Heinz's brand, and how celebrities have marketing power in the digital age. Episode Transcript.MOCK, the agency
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Ep. 102 - B2B vs. B2C Marketing Strategies
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Don and Rob discuss the blurring lines between B2B and B2C in today's marketing Episode Transcript.MOCK, the agency
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How to Write Clear Messages That Win, with Business Author, Ben Guttmann
27:48
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27:48
Why are some business messages effective — while others fall flat? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ben Guttmann. He is a marketing executive, a Baruch College professo…
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BONUS: Women Road Warriors Podcast Interviews Nicole Schmied
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Do you struggle with a never-ending to-do list? Dozens of competing priorities? In this episode, the mics are turned around and Nicole is a guest on Women Road Warriors Podcast with host, Shelley Johnson. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a compliment…
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Ep. 101 - Johnson & Johnson's Rebranding
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Don and Rob discuss the redesign of Johnson & Johnson's logo, homogenization of brands and the importance of character in marketing. Episode Transcript.MOCK, the agency
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How to Leverage Your Network with Jermane Cheathem
35:26
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35:26
They say your net worth is in your network...today's guest proves it. Imagine this: It's the day before you start your new job at Wells Fargo as the branch manger. You call your new boss to tell him you need a higher starting pay...and he says to kick rocks. What now? This show is brought to you by SmartCookie Media where we provide end-to-end podc…
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