The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
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Ep 317 3 Secrets To Getting More Sales w/ Brooke Casanovas
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Hi Podcast Friends! This week we're revisiting one of my favorite interviews with Brooke Casanovas where we TACKLE the fear of sales and how to get so much better at it. Get your first month of Insta Social Society for $1 TODAY in time for my BIG masterclass on July 31st HERE! You'll get 10-12 trending audios a week along with monthly content plann…
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Ep 316 Steal My Instagram Content Plan Blueprint
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How far in advance should you plan your Instagram content? And what content should you be creating anyway? In this episode, I give you my Content Plan Blueprint and a content schedule with SIX different types of content that you can use and reuse weekly. Join Insta Social Society today and get your first month for $1! You'll get 10-12 trending audi…
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Ep 315 "I Used to Hate You" and Other Things People Have Said to Me
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Have you ever felt misunderstood or isolated while running your business? In this episode, I talk about the emotional and mental challenges of building a unique online business and offer strategies to fortify yourself against the negativity. Join Insta Social Society today and get your first month for $1! You'll get 10-12 trending audios a week alo…
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Ep 314 Insta Social Society Q&A
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Have you ever wanted to get your BURNING questions about Instagram answered? In this episode, you'll get a SNEAK PEEK into what you get when you join us in Insta Social Society: a Q&A session! Join Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates,…
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Ep 313 Creating Scroll-Stopping Content
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How do you make your Instagram content STOP the scroll? In this episode, I'm diving into how you can make your content more fun, interesting, AND increase your engagement. Join Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led b…
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Ep 312 Ready To Break Up With Instagram? It's Time For An Intervention!
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Summertime is upon us! New season means new feelings; are you ready to break up with Instagram? I get it! In this episode I get into the nitty gritty of the challenges with Instagram (especially during the summer) and how we can OVERCOME them. Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with…
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Ep 311 Your BEST Instagram Summer Yet!
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Are you ready for your BEST Instagram summer yet?! This summer we're going to PROVE that you can be successful AND have fun growing on Instagram at the same time. In this episode, I talk about balancing business growth with the crazies of summer using goals, analytics, and more. Join Insta Social Society for $1 for your first month! We send you 10-…
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Ep 310 Burnt Out On Instagram?
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Feeling burnt out on Instagram? Summer is around the corner and if you're feeling overwhelmed, you're not alone. Things can get HARD with schedule changes and kids home all day. In this episode, I share my strategies on how to overcome Instagram burnout and make this your best summer for growth yet. I'm declaring this my Instagram Summer and I want…
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Ep 309 From 10k to 50k in 3 WEEKS w/ Alison Tierney
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In this episode of 'The Social Strategist' podcast, I interview Allison Tierney, a student of my Grow the Gram program, who achieved remarkable growth on Instagram, skyrocketing from 10,000 to nearly 50,000 followers in just three weeks! Allison is a registered dietitian board certified in oncology nutrition and is sharing her journey on Instagram …
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Ep 308 Grow the Gram with Me
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In this episode I pull back the curtain on Grow the Gram : what it is and how it can work for you. The course is designed to help people who are already established on Instagram, but feel stuck, grow their accounts. This episode also highlights some of the successes of past students. It’s going to blow your mind! Grow the Gram is opening on the 16t…
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Ep 307 Instagram Algorithm Changes (Small Creators, You’re Going to Love This)
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Instagram head, Adam Mosseri, made waves with his new announcements to the Instagram algorithm! I’m bringing you the real info about what it means (without a spin) so you know how to adjust your strategy. Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Can…
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Ep 306 3X Your Content Creation: The Ultimate B-Roll Guide
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Do you need Instagram content creation to be more effective, easier, and faster? Yes! (Is there actually any other answer?) Today we are talking about how to use B-Roll for creating Instagram content: what is it, how to make it, how to utilize it, and how to grow your business with it! I’m telling you, it will change your life. Because I love you, …
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Ep 305 Setting Up 6 And 7 Figure Success Systems: Part 2
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If I had to share just one secret to making your six and seven-figure business thrive, it would be implementing systems that help support you, your business, your goals, and your life. In this second episode of my system series, I am diving into how to create those systems so your business can grow with less stress and more success! Here are some o…
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Ep 304 Setting Up 6 and 7 Figure Success Systems: Part 1
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The secret to thriving in all areas of life is creating systems that make things run smoothly! All the parts of our life are connected: physical, spiritual, personal, and professional. One thing will affect another and so the systems we create need to take into account all of them! Today we’ll talk about three first steps on the road to systems suc…
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Ep 303 5 Tactics To Increase Your Revenue NOW
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In this episode, I am interviewing THE Heather Adams. She’s kind of a big deal, so check her bio below! Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024: Clarify your brand Make yourself known with a powerful organic online presence Build your email list Diversify your revenue stream…
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Ep 302 Don't Listen To The Haters with Meredith of The Peachie Spoon
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Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy. Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you’re…
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Ep 301 Are You Afraid to Succeed?
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In this episode we’ll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success. Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with m…
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Ep 300 How To Grow Your Socials by Being Authentically YOU with Eli The Attachment Nerd
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On the podcast today, I’m talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books “Securely Attached” and “Raising Securely Attached Kids.” Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships…
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Ep 299 How to Become an Affiliate All-Star
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After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered! The doors to Grow the Gram are o…
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Ep 298 Affiliate Sales and Being Yourself on IG with The Modern Dad
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This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him t…
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Ep 297 Repurposing Your Content Is Killing Your Growth: Brooke Follow-Up
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Don't kill your growth! You've got to repurpose your content in the right way to succeed! In this follow-up episode I pull out my top few takeaways from my interview with Brooke from Female Foodie. Create content specific to the platform you're using Protect your audience Create high-quality content Give it a listen to find out more tips! The doors…
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Ep 296 How to Make Instagram Tasty with Female Foodie
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Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best. The doors to Grow the Gram are open…
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Ep 295 Your Business and IG: Get On The Field
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Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us…
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Ep 294 How to Be Friends with The Instagram Algorithm with Jenica Parcell
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Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it? -Niching down -Using hooks that bring people in -Creating content that is quick and easy to…
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Ep 293 Join Grow the Gram for Explosive (and meaningful) Instagram Growth
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Today I share the story of how I cracked Instagram’s code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I’ve used it with many of my clients who’ve had extreme success and I want the same for you. In this episode, I share how I cr…
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Ep 292 Secrets to Making Money Using Affiliate Marketing with Jessica N. Turner
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Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about som…
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Ep 291 Has Your Instagram Growth Stopped? Try this! Leanne Barlow Follow-Up
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How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create …
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Ep 290 How To Be Less Romantic about Your IG Posts and Get Unstuck with Leanne Barlow
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Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she …
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Ep 289 Take the Leap from Owner to CEO: What We Learn from Happy Happy Houseplant
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How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, pr…
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Ep 288, Pt 2: Creating Real Connections with IG Followers with Mandi Gubler from Happy Happy Houseplant
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Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. In this second half of the …
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Ep 288, Pt 1: 256k to 609k in 1 Year with Mandi Gubler from Happy Happy Houseplant
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Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. This episode is so good, it…
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Ep 287 5 Minute Instagram Growth Strategies and A Big Announcement
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What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation. I al…
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Ep 286 How To Achieve "Atomic Growth" In Your Business with Chris Richards
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In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris’s free busi…
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Ep 285 Are Courses Out? Get Industry Secrets from Wes Wages
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Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, “the world is ready to learn from you”! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on y…
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In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation tim…
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Ep 283 $75M to $750M, Steal Stanley Cup's Strategy
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In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more! Solve your customer's pain points and problems Create influencer marketing campaigns Increase lif…
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Ep 282 Stanley Cup: Secret Viral Strategy with The Buy Guide
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Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make y…
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Ep 281 How I Got on Stage at Traffic and Conversion Summit
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In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas. The steps to get there are simple, but consistency and a little discomfort are key to mak…
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Ep 280 Guest Podcasting Secrets from My Podcast Coach, Dustin Riechmann
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In this exciting episode, Dustin Riechmann of 7 Figure Leap shares example after example about how your network is your net worth. Developing relationships with others is a key strategy to business growth. Dustin teaches how guest podcasting will create win-win-win scenarios for everyone involved. As you speak on a podcast, you will gain exposure t…
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Ep 279 300k in 1 year: Steal My Client's Strategy
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Being successful on Instagram isn't achieved just with luck. We can take some very specific steps to achieve the goals we want! Follow along as I share the strategy we implemented with one of my clients that earned her 300k followers of her target audience. Steps include: getting very clear on your niche, understanding your brand voice, identifying…
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Ep 278 Journey from Social to CEO
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In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business wit…
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Ep 277 How to Get Unstuck with Jaime, The Unstuckologist: Rerun
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Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can …
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Ep 276 Brittany Hanks on Going All-In on Your Business
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Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best. You can find Brittany on I…
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Ep 275 How to Authentically Gain 300k Followers on Instagram in Four Months with Sharon Says So
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I'm sharing this one again because it's one of my personal favorites and one of my top listened to interviews. Get ready to take notes, because it's a good one! Enjoy my interview with Sharon McMahon from Sharon Says So. Sharon grew from 14k followers to 400k in just four months. See just how she did it and how her strategies can work for you. In t…
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Ep 274 State of My Business and What It Means for You
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2023 is coming to an end! It's been a pretty massive year for me in growth personally and professionally and I'm excited because the things that I learned this year are going to help you in your business! I'll walk you through the changes and what I did to make them happen. Sign up for my weekly trending audio emails HERE. Join Insta Social Society…
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Ep 273 How to Confidently Step into Your CEO Identity: Sarah Young Follow-up
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There is so much tied up in how we feel about money and making money. In the previous episode, I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of mone…
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Ep 272 - How to Start Investing and Building Wealth with Sarah Young
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34:17
Today I’m chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co., an online business where she and her team provide tax and accounting services for business owners. We’re talking about how to build more wealth for the future and keep more of your hard-earned money. We’ll also delve into current events and emp…
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Ep 271 - 2024 Social Media Marketing Trends to Explode Your Growth
25:22
25:22
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25:22
2024 is coming and I’m sharing my predictions for how social media is going to change in the New Year. I’ll give you several areas to focus on in your business so that you can achieve those goals you’ve been working toward. Whether you’ve got 100 followers or 150,000, these strategies can apply to you and your business. We’ll talk about how social …
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Ep 270 Stop Confusing Your Audience - Zack Zeller Follow-up
15:05
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15:05
Today I’m doing a deep dive into my last episode with email marketing expert Zack Zeller. We’re talking about how being specific about who you serve can actually help you attract more customers, not fewer! We’ll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they’re ready to buy whe…
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Ep 269 Zack Zeller: Finding Your Irresistible Siren with Email Marketing
41:45
41:45
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41:45
I’m excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He’s sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase. You can find Zack at zackzeller.com and learn how to Double…
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