Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Michael O’Neal chats with other unemployable people like himself to learn how to take your skills and hobbies and turn them into a business.
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Ep. 188 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOP
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In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period. ================================================================= Key Discussion Points: (00:40) The m…
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Ep 187 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮
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20:21
In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies. ================================================================= Best Moments: (00:49)Kristen's role at RingCentral and her journey in the event tech industry (04:31) Explore how jou…
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WIP 1560: Learn How This Investor Made $95K in Just 3 Weeks!
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29:49
Ever felt stuck in a real estate deal that seemed like it would never end? Land investor, Chuck Williams, knows the feeling. In this episode, he shares how he turned a seemingly hopeless 8-month project into a massive payday in just a few weeks. Discover how Chuck: Overcame a scarcity mindset and stayed focused on his goals. Stuck to his proven str…
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WIP 1559: #ThrowbackThursday - From Full-Time Job to Financial Freedom through Real Estate in Less than a Year!
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Do you want to escape the rat race and build your real estate empire? Wholesaling is the answer! Kelvin and Darrell did it in under a year…Join us to learn their secrets and discover how you can build a life of freedom too. Listen now and make sure to join the TTP training program to get more wholesaling wins. --------- Show notes: (0:41) Beginning…
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Ep. 185 - EASY Ways to WIN AWARDS! (they really matter!) 🎃 I was a TOILET for Halloween 😨 Ask Us ANYTHING
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In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas. ================================================================= Best Moment…
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WIP 1558: Discover How this NJ Woman is Doing Wholesaling Deals in Two States
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Meet Nakia, the NJ woman crushing wholesaling deals in two states! In this episode, she reveals the three steps to becoming a real estate entrepreneur, how cold call rejections helped her improve, and breaks down a big deal from a senior owner vacant list. Check out Brent's TTP training program today and learn how to go from faith to fact. --------…
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Ep. 184 - What’s Up THIS WEEK ==> VIDEO Content is changing! How many EMAILS should you send EACH WEEK? 📺NICOLE KIDMAN Show on NETFLIX...REALLY GOOD! And Devin is a LOSER!👎
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In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette. ========…
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WIP 1557: #Classic - Meet the 26 Year Old Who is on Track to Make a Million Wholesaling Houses
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It's time to stop chasing dead-end leads and start building a thriving business. Join us as Greg Helbeck, a 26-year-old wholesaler on track to make 7-figures, reveals his secret to finding deals and crushing it in today's market. Don't miss this chance to learn how to switch up your strategy and start profiting big! If you want to follow Greg’s foo…
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SPECIAL LIMITED SERIES: ===> See COMPETITOR Info! EXACTLY how to see what your competition is doing!🚽 <=== | BATHROOM Break #20 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success. ================================================================= Best Moments: (01:47) Understanding the role of analyzing your competitors' action…
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Todd Toback, shares his secrets to landing two massive $40k deals. Discover how to focus on big-ticket transactions, leverage marketing to attract high-value clients, and adopt the mindset of a true deal-maker. Get ready to transform your real estate business and reap the rewards of your hard work! --------- Show notes: (0:42) Beginning of today’s …
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Ep. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOP
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In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates. ================================================================= Best Moments: (00:40) What aspirational marketing is and why it's effective (02:00) Statistics showing how aspirational subje…
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WIP 1555: How I Made $35k on My First Land Deal
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Joe Crane shares how he made $35k on his first land deal (and how he did it). He dives into his investing journey, how a simple letter led to his first major deal, and why understanding the system is key to success. Don't miss it! If you're ready to see results from land deals, the Land Sharks Program is packed with actionable tips that work. -----…
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Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘
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In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital commu…
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WIP 1554: #ThrowbackThursday - Cold Call Breakdown - How to Pre-qualify a Seller in 90 Seconds!
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Here’s another cold call breakdown where Brent analyzes a call by Fran, a powerhouse known for her aggressive approach that lands BIG deals. Despite going off-script, she successfully hits all four pillars of pre-qualifying a seller in just 90 seconds! Amazing, right? Find out more cold calling tactics with Brent’s TTP Training Program. --------- S…
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Ep. 181 - EMAIL PRE-HEADERS Are Going AWAY? 🍝 Are You a LOSER When the Dinner Check Arrives? 🫠 Ask Us ANYTHING
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In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions. ================================================================= Best Moments: (01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 …
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WIP 1553: The Insider's Guide to Big Dollar Deals with Tax Liens
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Unlock the potential of tax liens and tax deeds with expert Saen Higgins. Since 1994, Saen has helped investors achieve high returns through this often-overlooked strategy. In this episode, you’ll discover practical steps to start making BIG money with tax lien investing. No matter your experience level, the TTP Training Program is here to guide yo…
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Ep. 180 - What’s Up THIS WEEK ==> UH OH! Are you aware of BIG Dates COMING UP? 🌭 JOEY CHESTNUT... HUGE NEWS! (you gotta hear this)!!! 🌭
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In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event. ================================================================= Best Moments: (00:56) Instagram's New Feature: Discussion about Instagram's new feat…
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WIP 1552: #Classic - $220k+ in Half a Year - How This Newbie Did It
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David Niehaus shares his wild journey from putting up bandit signs at 4 AM to closing over $300k in his first year and a half. Learn how he found and sold his most lucrative deals and start using his strategies today! Ready to take massive action? Apply to Brent’s TTP Training Program and discover the systems and strategies to find and close deals.…
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SPECIAL LIMITED SERIES: ===> DANIEL Goes to a MEDIUM! Power of SWAG! And POWER of Letting People be FIRST! 🚽 <=== | BATHROOM Break #19 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it. ================================================================= Best Moments: (00:49) Daniel's Medium Experience: A quirky start with a mediu…
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Are you looking to close more real estate deals? Today's episode might be the answer you've been looking for. Todd Toback shares next level strategies on how to navigate the selling process like a seasoned pro. You'll discover how to build strong relationships with sellers and tenants, set clear expectations, and the secret to pulling complicated d…
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Ep. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s Scoop
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In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content. ================================================================= Best M…
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Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!
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In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing. ================================================================= Best Moments: (04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies (04:37) Jay frames the conver…
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WIP 1550: 25-Year-Old's Secret to Finding His First Real Estate Deal!
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Find out how 25-year-old Mason Crane unlocked the potential of land investing to close his first real estate deal. In this episode, Mason shares the insider strategies that set him apart, including the power of blind offer letters and a rock-solid script that guided him to success. This is your chance to learn the exact moves that can turn land int…
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WIP 1549: #ThrowbackThursday - The Unique Approach a Philadelphia Wholesaler Used to Generate $120k in Wholesale Fees!
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Discover how a real estate mastermind turned the pandemic's chaos into cold hard cash. Learn the secrets of Marqus Freeman, who turned a $120k profit during the crisis. From navigating market shifts to finding incredible deals, this is a must-watch for anyone looking to make BIG in real estate. Ready to turn your real estate goals into reality? Joi…
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Ep. 177 - BAD: YOUR EMAIL Program is NOT READY for 2025! 🤮 Eating FISH at the Airport? 🤮 Ask Us ANYTHING
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In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle. ================================================================= Best Moments: (01:10) A first-hand account of Jay's brush with nature's unpredictability (02:13) Exploring the k…
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WIP 1548: Stop the Steal - How to Protect Yourself from Squatters Occupying Your Properties
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Picture this: You've invested your hard-earned money in a property. Then, unexpected occupants move in without your permission! It's a nightmare, right In today's episode, Brent Daniels sits down with George McCleary, a real estate investor who's faced the harsh reality of dealing with squatters. How does this real estate investor bring awareness t…
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Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂
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In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show. ================================================================= Best Moments: (00:40) Jay sets the stage for an insightful discussion on marketing and media trends (01:0…
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WIP 1547: #Classic - Meet the Scientist Who Just Made $83,910 Wholesaling Houses Part Time
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27:23
Ever felt like you were missing the puzzle piece that would unlock your potential? Jose Gloria, a scientist by profession, found his in real estate. He transformed his analytical mindset into a thriving investing business, closing $83,910 in wholesale fees. Discover your missing piece today by joining Brent's TTP training program and learn the stra…
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SPECIAL LIMITED SERIES: ===> The Tiktokification of Everything😬Marketers are SLEEPING on Short-Form VIDEO! 🚽 <=== | BATHROOM Break #18 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies. ================================================================= Best Moments: (00:30) The Rise of Short-Form Video: How short-form video is transfo…
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WIP 1546: $90k Deal Review - The Secret to Doing Bigger Deals
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In this episode, we're diving deep into Todd's latest real estate success story - a $90k deal that's packed with insider tips. Discover how he leveraged private lender money, negotiated like a pro, and avoided those deals that can drain your profits. Whether you're a seasoned investor or just starting out, this episode is your blueprint for real es…
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Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹
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This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost. Best Moments: The F-Name Episode: Personalization Th…
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Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰
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In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns. ================================================================= Best Moments: (01:48) Is Threads (the Meta app) the next…
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WIP 1545: How to Do Your First Land Deal FAST
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Brent Bowers shares practical tips on how real estate professionals and entrepreneurs can fast-track their way to success. Learn the importance of targeting out-of-state owners, the power of land offer letters, and how to start making those crucial connections through cold calling. Perfect for anyone looking to dive into land deals without wasting …
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WIP 1544: #ThrowbackThursday - How This Wholesaler Just Did a $35,000 Deal by Driving for Dollars
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27:49
Driving for Dollars is the simple, scalable, and effective way to find hidden gems in your market. Join us as we chat with Josh Donesky, a seasoned investor who started wholesaling at just 18! Today, he'll share how he netted $35,000 on a single Driving for Dollars deal. Want to learn more and start generating your own deals? Listen to this episode…
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Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding em…
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WIP 1543: Unstoppable Mindset - From Sweeping Floors to Consistent Wholesale Deals
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43:07
Brandon Narrain’s journey from sweeping floors to securing consistent wholesale deals is nothing short of inspiring. He went from faith to fact, proving that there’s money in real estate and making deals. In this episode, Brandon breaks down how to make serious cash from utilizing properties, and break free from financial limits. Learn from his ins…
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Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳...
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates! ================================================================= Best Moments: (00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newslette…
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WIP 1542: #Classic - Key to Bigger Wholesaling Deals - Cold Calling Real Estate Agents and Why You Need to Be Doing It Right Now
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20:17
Discover the secret to real estate riches. Forget the grind of cold calling. Brent Daniels has mastered the art of finding hidden property gems. Learn his proven system for transforming overlooked houses into substantial profits. Today, you'll unlock the blueprint for real estate success. Unleash your inner real estate investor (and more) with Bren…
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SPECIAL LIMITED SERIES: ===> SECRET Tips for CONTENT IDEAS! How to never run out! 🚽 <=== | BATHROOM Break #17 (COLLAB: The Marketing Millennials + Do This, Not That)
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10:24
In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas. ================================================================= Best Moments: (01:20) Piggybacking Off …
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WIP 1541: Raising Financial Geniuses - 10 Essential Money Skills for Kids
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Want to raise money-savvy little ones? Join Todd Toback as he spills the beans on the 10 Essential Money Skills every kid needs to know. From turning allowance into a learning lab to unlocking the secrets of family finance, Todd shares practical tips and real-world advice. Discover how to ignite your child's financial fire, turning everyday life in…
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Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop
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In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research. Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it! ============================…
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Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth!
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21:40
In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut. ==========================…
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WIP 1540: How to Triple Your Land Profits
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Unlock the secrets to tripling your land profits… Learn how to position your property in front of the right traffic, why hiring a marketing professional can make a difference, and the importance of investing in drone footage and high-quality photography (all in one episode). If you’re a real estate professional or entrepreneur looking to scale your…
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WIP 1539: #ThrowbackThursday - The Top 10 Questions for New Wholesalers Just Starting Out
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17:44
New to wholesaling? Your questions answered! Join us as Brent tackles the TOP 10 most common hurdles faced by newbies. Get ready to level up your wholesaling game with practical advice and insider tips. Don't miss this episode! And be sure to join the TTP training program for more. --------- Show notes: (0:40) Beginning of today’s episode (1:10) Ho…
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Ep. 169 - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? 🤮 WEIRD Food Combos! People are GROSS 🤮 | Ask Us ANYTHING
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry! ================================================================= Best Moments: (01:07) Why did a 50% discount campaign underperform compared to a 30% discount? (02:05) The surprising psychology…
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WIP 1538: Unlocking Free Seller Leads with Social Media Magic
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28:08
Josh Culler reveals a revolutionary approach to real estate. Transform your phone into a lead generation powerhouse by tapping into the goldmine of social media marketing (and how you can do it for FREE). Tune in now! Discover how to convert online presence into profitable deals with TTP training program. Join us today. --------- Show notes: (0:50)…
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Ep. 168 - What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also sha…
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WIP 1537: #Classic - How a Former Waitress and Busy Mom Made $38,000 in a Single Month Wholesaling Houses
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34:52
Can a single mom with no experience turn $0 into $38k in a month? Tadi did it. From waitress to real estate boss, she cracked the virtual wholesaling code. Want to know how? Join Brent's TTP training program and learn directly from the pro. Ready to rewrite your story? Let’s get started! --------- Show notes: (0:54) Beginning of today's episode (1:…
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SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That)
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11:32
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11:32
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic. =====================================…
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WIP 1536: 5 Terrifying Real Estate Business Fears and How You Can Conquer Them
19:08
19:08
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19:08
Are fear and doubt sabotaging your real estate dreams? In this episode, Todd Toback exposes the five main fears crippling entrepreneurs and investors alike. From the dread of the unknown to the gnawing anxiety about lacking the right tools, he pulls back the curtain on the dark side of the business. But don’t worry – Toback isn’t just here to scare…
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