No question too big, no question too small. On Search Engine, PJ Vogt answers the questions you might ask the internet when you can't sleep. If you find the world bewildering, but also sometimes enjoy being bewildered by it, we're here for you. Edited by Sruthi Pinnamaneni. ***Named one of the best podcasts by Vulture, Time, The Economist, & Vogue. (OK, in 2023, but still...)***
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Interviews with Recruiters, Employers and Industry Experts
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SEO Info, resources and tools https://searchengineoptimizationaudit.com
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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at tim@soulheart.co
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Search Engine Authority is an internet marketing agency who specialize in sales copy, sales funnels, seo and adwords. Learn new ways to hack, build quality links, guerrilla market and build solid sites that convert on autopilot. Swing over to http://searchengineauthority.co.nz and learn how to build a solid presence online.
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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SEO and UFOs, where search engine optimization techniques blend with the alien concepts often as elusive as a UFO sighting. Let’s explore the nebulous territories of SEO, we'll contrast the grounded strategies with the often misunderstood and very familiar techniques agencies use. From tried-and-true SEO methods to the often disputed, hard-to-believe tactics, join us on a journey to decode what's proven, what's myth, and what's yet to be discovered in the digital realm.
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Welcome to the PODcast that was made for the digital marketers or the person who wants to become a digital marketer. Information in this PODcast is to help pay it forward to the next person. This is an introduction episode to tell you more about the information that will be shared in the up and coming PODcast. Listen in to see if this is for you! Support this podcast: https://podcasters.spotify.com/pod/show/seo-help/support
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The SEO Podcast - Practical & Effective Search Engine Optimization
SEO training & tactics that work. Learn how to rank your website Google.
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
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Google Search Volatility Cooling, AI Overviews Penalties, Maps Pin Hack Fix, Search Market Share & More
10:42
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10:42
This week I covered how the third-party search rank checking tools seem to have cooled, but the chatter is still pretty heated. Maybe Google is blocking these tools, as I covered. Google still shows sites in AI Overviews even if they have manual actions. Google updated its manual actions for News and Discover policy violations. Google says it selec…
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Illustrating SEO Impact To Executives
27:45
27:45
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27:45
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing thei…
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Is it ok to just work all the time?
1:09:36
1:09:36
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1:09:36
For our first episode in the new year, a reflection on how we spend our time. What we devote our life to, and the roads we choose not to take. A conversation with Ira Glass. Tickets for the Search Engine live show Support the show To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more …
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It’s New 1/16 : Authorship w/Name & Content, AP & Gemini, Chat in Google Ads & More
10:59
10:59
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10:59
This week we talk about authorship and why you need to include name & contents. A new deal between the AP and Gemini. Chat being more promintently featured in Google Ads, new Ads rules for Children & Teens on Google as well as some fancy new swipe and zoom features in Google.0:00 - Intro1:06 - Authorship with Name & Comment2:13 - AP & Gemini Partne…
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Gaining SEO Buy-In Within Large Enterprises
35:49
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35:49
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the res…
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It’s New 1/14: Google Search Volatility Up? Google Under 90% Share, Legal for Ads Images & More
10:19
10:19
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10:19
Google Volatility has begun picking up after a dormant period. Bad news for Google as it drops uner 90% Market Share for the first time since 2015. According to Lily Ray, Sites with Manual Actions are now showing in AI Overviews. And new additions to Google Ads with Legal disclaimers for Dynamic Images and New Promotion Assets for Google Ads Advert…
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The Power Of Effective Topical Authority
23:38
23:38
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23:38
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting…
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It’s New 1/13: Google Search Cooling, Maps Exploit Patched, Review Carousels, Bing Answers & More
12:56
12:56
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12:56
Google Search ranking volatility may be cooling a bit. Google fixed the maps pin attack exploit. Google updated its manual actions for Google News and Google Discover. Google has these search result snipper related reviews carousel. Bing is testing new AI answers that are more publisher friendly. Bing is testing bolding sponsored labels. 0:00 - Int…
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Successfully Localizing International SEO Content
22:16
22:16
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22:16
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant …
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We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, but it might be too early to tell. Microsoft is tricking its searchers to thinking they are using Google and not Bing. …
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Should SEOs Pay More Attention To Offline Marketing For SEO?
24:01
24:01
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24:01
Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO str…
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It’s New 1/9: Reddit Drops In Google, Google Ads Features & Bugs, Daily Listen Discover & More
17:07
17:07
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17:07
Reddit is realizing a noticeable drop in Google Search in the past couple of days. Google Ads negative keywords for Performance Max was seen in thew wild. A Google doc changes confused about ad scheduling with smart bidding campaigns. A Google Ads bug also confuses on pausing/removing conversion actions on asset group levels. Google Discover gets a…
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Should SEOs Care About PR & Marketing?
21:20
21:20
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21:20
Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for S…
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It’s New 1/7: Bing Tricks Google Users, Google Search Console 24 Hour Export & Google SPN vs Google Ads
13:27
13:27
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13:27
Microsoft is trying to trick Bing users to thinking they are using Google. Google Search Console's 24 hour view now is exportable, by hour, for the last 24-hours. Google Search Partner Network have a 37% lower ROAS than normal Google Search Ads. We have new attributes for Google vehicle ads. And more search banter… 0:00 - Introduction 0:51 - Bing T…
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Actionable And Effective Technical SEO Insights
29:42
29:42
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29:42
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without th…
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It’s New 1/6: Google Local Update, Blogging In 2025, Google Discover Sources & More
10:16
10:16
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10:16
We may have seen a Google local search ranking update this weekend, it is not confirmed by Google. Google said you don’t need a blog for a startup, which caused a whole stir in the community. Google said URLs provide minimal additional signals for SEO and rankings. Google Discover updates the feed to show more sources and much more… 0:00 - Introduc…
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Raising SEO Security Awareness
31:30
31:30
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31:30
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progr…
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It's the new year and why should that mean that Google Search calm down at all, in fact, it has been heated all holiday season, through New Years. I posted the 2024 Google algorithm update infographic. I also posted the January 2025 Google webmaster report, what an insane month. Google wants to scale Gemini to consumers in 2025, in a big way. Googl…
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SEO For Academic Journals
34:24
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34:24
Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,50…
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It’s New 1/2: Google Madness In December, Google Local People Talk About & Edit Ad Images With AI
10:32
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10:32
Last month in the Google SEO world was insane, I have a recap for you all. Google Local has this places people are talking about section. Google Ads asset library now lets you edit images with AI. And more banter… 0:00 - Introduction 1:30 - Google Madness 4:15 - Google Local Places People Are Talking About 5:51 - Edit Images With AI In Google Ads A…
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Training Clients On Using AI In Their Content Workflow
21:34
21:34
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21:34
Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptio…
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It’s New 12/31: Google New Years Volatility, Top Quality Store Badge & Netflix Tudum
12:51
12:51
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12:51
It’s New Years and yes, we have Google search ranking volatility and its heated. I posted the Google 2024 search updates infographic. Google has top store quality badges for websites. Netflix has a Tudum section that ranks well in Google Search. And more year end topics. 0:00 - Introduction 1:05 - Netflix Tudum 4:47 - Top Quality Store Badge 6:13 -…
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It’s New 12/30: Google 2025 Gemini, Spam Update Done & Google Ads Related
12:01
12:01
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12:01
Google’s CEO, Sundar Pichai spoke about Google’s urgency with 2025 and making Gemini a consumer app. Google’s spam update finished Thursday afternoon. We also got Google Ads news with find related products and services and more… 0:00 - Introduction 2:12 - Google Gemini in 2025 8:45 - Google Spam update done 10:00 - Google find related ads 11:54 - C…
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Why LLMs Are Imperative In SEO
45:43
45:43
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45:43
Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how these models significantly enhance understanding and responding to user queries, which can improve a website's SEO performance. Marie emphasizes the importance of integrating LLMs into SEO strategies…
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Google Spam Update Details, Google AI Organized Results, Google Ads Manual Actions and Updates, Apple Joins Google & Christmas Helpers
9:56
Google’s December 2024 spam update completed yesterday at 2pm ET but it had a busy and volatile week, burning through Christmas and the week. Google rolled out new AI organized search results for restaurants. Google Ads is testing search ads without ad descriptions. Google Ads has a new policy that incorporates manual actions on the search side. Go…
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Why is the pool at Buckingham Palace a secret?
1:14:18
1:14:18
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1:14:18
An investigation into a mysterious room. A room that the most famous family in England apparently does not want you to see. Support the show at searchengine.show To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices…
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Google's December 2024 spam update is still heated, although it should be done rolling out any time now. My 2024 Google algorithm in review story is up. Google Merchant Center relaxed its inconsistent language policy. Apple wants to be involved in defending its search deal with Google. Google Ads bug may lead to Google turning on broad match for so…
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It’s New 12/24: Google Ads Manual Actions, AI Organized Results, Google Ads PMax Updates & More
8:37
Google Ads will disapprove ads that have destinations to pages or sites that have Google Search manual actions. Google is rolling out AI-organized restaurant search result listings. Google Ads asset-level conversion data for performance max. Google Ads PMax campaigns will have brand guidelines enabled. Google Merchant Center Next has a new glossary…
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Digital Adoption & SEO
15:02
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15:02
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traf…
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It’s New 12/23: Google Spam Update Hits, Google AI Mode, Google Ads Descriptions & Controls
10:45
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10:45
Google's December spam update seems to be causing some be movement amongst some sites. Google testing AI Mode in Search. Google Ads is testing ads without ad descriptions. Google Ads has new brand controls for shopping ads in Performance Max campaigns. And more… A daily recap video summarizing a few of the top search marketing headlines covered at …
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How To Manage A Cross-Functional Team
32:02
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32:02
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise l…
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Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads & More
9:00
Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update. Mark Williams-Cook leaked a Google search ranking exploit through endpoints. Forbes cut ties with its f…
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Live At Brighton SEO With Cindy Krum
18:36
18:36
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18:36
Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete …
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1
When do you know it’s time to stop drinking? (re-broadcast)
1:03:37
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1:03:37
This week, a question a podcast has no business trying to answer. We talk to writer A.J. Daulerio about his own story of recovery, and the story of how he found himself opening a very unusual community on the internet. Check out The Small Bow. Support our show: searchengine.show To learn more about listener data and our privacy practices visit: htt…
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It’s New 12/19: Google Core Update Done, Google Reviews Data, Maps Flickering & More
13:26
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13:26
Google's December 2024 core update is done and it was quick and painful. Google Maps has a bug with some Business Profile listings flickering away. Google spoke about blocking policy pages. There is a new study on Google local reviews. Google Merchant Center lets you now select your payment methods. A daily recap video summarizing a few of the top …
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Trademark Your Way To A Stronger Business Valuation
26:58
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26:58
Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensi…
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It’s New 12/18: Google Ranking Data Leak, Forbes Fires Freelancers & Google Ads Tests Double Serving
9:32
The Google search API leak, now with an end point leak, shows some real interesting Google ranking information. Forbes fired its freelancers likely due to the Google site reputation abuse policy. Google Ads is testing double serving ads from the same advertiser on the same search results page. Google is testing things to do image carousels. Google …
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Innovations To Watch In Trademarking
28:23
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28:23
Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic appro…
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It’s New 12/17: Google Sites Within Sites, Disavowing Toxic Links, ChatGPT Search & First Order Discount
12:43
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12:43
Google said they are tracking the site reputation abuse problem by treating some sites within a site. Google says disavowing toxic links is a billable waste of time. ChatGPT Search is now out for all logged in users, for free. Google Merchant Center has first order discount promotion types. Google added newish documentation around faceted navigatio…
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Mastering Internal Linking
13:55
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13:55
Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opport…
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It’s New 12/16: Google December Core Update Is Big, More Frequent Core Updates & Attach Files To Search
9:41
The Google December 2024 core update landed hard over the weekend, it seems like a really big update so far. Google will be doing more core updates, more often. Google is testing a paper clip icon in its search bar to attach files to. Google Business Profiles is asking you to add your social profiles. A daily recap video summarizing a few of the to…
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Effective Product Page Optimization
20:28
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20:28
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and per…
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Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More
10:50
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10:50
Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend. Google confirmed it had a short indexing bug causing new content not to be indexed. Google Lens also had a serving outage o…
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Brighton SEO Week With Louisa Frahm
28:20
28:20
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28:20
Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market Connect With: Louisa Frahm: Websi…
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What if ayahuasca made you stop podcasting?
1:00:45
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1:00:45
An anti-woke podcast abruptly announces its end, and in its final episode, a host offers its listeners some surprising news. She had taken ayahuasca, a powerful psychedelic, and it had contributed to her decision to step away. The internet, itself, now looked different. Huh? A conversation with former podcast host Sarah Haider. Support Search Engin…
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It’s New 12/12: Gemini 2.0 AI Overviews, Apple Intelligence, Bing Cache, Google Search Console & Google Ads
12:00
12:00
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12:00
Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades, including visual intelligence. Google Search Console added 24 hour view and more changes. Bing removed the cache link. Google Ads is testing video assets for search campaigns. A daily recap video summarizing a few of the top search marketing headli…
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Focus Less On Building Backlinks, Focus More On Content
35:21
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35:21
Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quali…
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A Deep Dive Into Google Discover
19:48
19:48
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19:48
Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for busine…
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It’s New 12/10: Google Indexing Bug, Search Console Insights, Copilot Bing Webmaster Tools, Over-SEO & More
10:56
10:56
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10:56
Google confirmed last night it is having indexing issues again. Google Search Console Insights will no longer show Google Analytics data. Google updated its crawler documentation to explain how HTTP caching and ETag works. Google says sometimes over optimization can drift towards SEO spam. Bing Webmaster Tools integrated Copilot support is now in b…
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The Future Of Search With Big Changes On The Horizon
21:30
21:30
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21:30
VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies…
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