The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co
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374. Artists with Social Anxiety Can Do Big Things Too
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49:48This week’s episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelming—whether on social media, video, or in person—you’re not alone! I’m sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote y…
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373. Muralist Tracing Tools - Apple Vision Pro vs Projectors
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30:22This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments. We’ll also compare it to traditional projectors and oth…
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372. Art Galleries vs. Social Media Sales with Louise McNaught
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46:56This week's episode on the Artist Academy Podcast features UK artist Louise McNaught. Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints. I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview HERE), so this episode provides an updated look at ho…
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371. Outreach 101 - Borrow My Virtual Assistant
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44:23Does outreach seem scary/foreign/confusing? Let me help… This week's episode on the Artist Academy Podcast is all about how I’m gaining mural customers from reaching out to businesses via email/DM and how you can get started too. Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few m…
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370. Mural Pricing Examples (Per Square Foot)
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40:53This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence. Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explain…
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369. Should You Separate Your Personal/Business/Art Instagram Accounts?
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33:36This week’s episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? I’m sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand. We’ll als…
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368. The Cost of Doing Business as a Muralist
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41:46This week's episode on the Artist Academy Podcast is all about understanding the true cost of running a mural business. From essential tools like projectors, iPads, scaffolding, and lift rentals, to ongoing expenses such as marketing, software, and website maintenance, we’re breaking down the financial side of being a professional muralist. I’ll ta…
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367. Nail Your Email Pitch! w/ Ryan Sanders
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34:42This week’s episode on the Artist Academy Podcast is all about mastering sales strategies. When pitching your mural services to potential clients, crafting the perfect pitch can make all the difference in landing the right opportunities. I’m joined by my husband Ryan, who brings his expertise from the world of insurance sales. He shares practical t…
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366. Ghosted! Here’s What NOT to Do 👻
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26:33On this week’s episode of the Artist Academy Podcast, we’re diving into a topic that hits home for many artists—waiting for that response from potential clients. Silence can feel intimidating, and it’s easy to let overthinking take over. But the truth is, a delayed reply rarely has anything to do with rejection. I’ll share personal stories about ho…
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365. Things I’m Leaving Behind for More PEACE and PROFIT in 2025
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30:09This week on the Artist Academy Podcast, we’re exploring the habits and practices to leave behind in the new year in order to improve your art business. It’s not just about the resolutions, but about making intentional changes that will push you toward growth. In this episode, I’ll share how I’m focusing on presenting a more professional appearance…
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364. This is Why Your Art Didn’t Sell Over the Holidays 😅
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26:34This week on the Artist Academy Podcast, we’re breaking down the reasons your art might not have sold over the holidays—and what you can do to fix it. Selling art isn’t just about creating something beautiful; it’s about making sure the right people see it, connect with it, and feel inspired to buy it. In this episode, we’ll talk about promoting yo…
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263. My Plan to Make $300,000 This Year While Working Less Than 30 Hours/Week
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50:19This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! I’m sharing strategies like social media posting, applying for public art calls, and cold outreach to businesses—plus, I break down the success rates for each method. You’ll also hear why having a strong p…
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362. Amplify Your New Year with This Challenge
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28:54This week’s episode on the Artist Academy Podcast is all about turning creative consistency into momentum with the 31-Day Challenge—starting January 1st! Whether you’re painting daily, posting for 31 days straight, or experimenting with videos and mural mockups, this challenge is designed to push boundaries and open doors. In this episode, I’m shar…
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361. $500 Giveaway - How to Make a Bigger Impact With Just 1 Post Rather Than 10
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33:30This week's episode on the Artist Academy Podcast is all about using a holiday promotion tactic that I’m currently implementing in my art business, and why I think it’s a strategy you should consider for your own business. Whether you’re selling murals, prints, small items, or custom canvases, I’m sharing why putting in that extra effort right now—…
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360. $100K in 100 Days Part 3
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50:17In this week's episode of the Artist Academy Podcast, we welcome you to part 3 of the $100K podcast series, where we’re getting real about the habits and strategies that will actually make those big goals possible. If you’ve been following along, you know I’m gearing up to make $100,000 in the first 100 days of 2025—but this episode is different. W…
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359. The Mural Artist’s Handbook with Morgan Bricca
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53:02This week's replay episode on the Artist Academy Podcast features California-based muralist Morgan Bricca. I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity of an experienced artist—one who has dealt with the past trials of owning a business but happily persev…
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358. $100K in 100 Days - Part 2
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43:10This week on the Artist Academy Podcast, I’m discussing a significant $8,000 investment I made in my art business and how it’s set to help me 5x that amount in just six months. In this episode, I’ll break down exactly what I invested in and why it’s crucial for growth in 2025. I’ll also explore the question of whether it’s time for you to invest in…
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357. Murals & Wall Decals by Marilena Madio
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49:38This week on the Artist Academy Podcast, I’m bringing back a replay episode with Marilena Madio from 2021. It was so memorable that I had to share it again—now, over three years later. I originally reached out to Marilena to chat about her wall decal product she began creating for customers but was caught off guard by how much mural wisdom she had …
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356. $100K in 100 Days
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35:04This week on the Artist Academy Podcast, we’re diving into an exciting challenge: the goal of making $100,000 in 100 days, starting January 1st. It’s a bold plan designed to push boundaries and inspire growth in your art business. In this episode, we’ll discuss how consistent, small actions can lead to big results and explore the value of making in…
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355. Adding a Personal Touch to Business in Today’s Automated World with Wanda Comrie
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45:29This week on the Artist Academy Podcast, we’re featuring a replay episode from back in 2020 with Australian oil painter Wanda Comrie. Wanda shared some amazing tips for Instagram during our chat, and one that stood out to me was her practice of privately messaging potential buyers with a video of her newly completed paintings. She talks about avoid…
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354. Embracing the Tough Moments: Why the Hard Times Make You Stronger
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40:33This week on the Artist Academy Podcast, we’re exploring how dealing with challenges and criticism is an essential part of growing as an artist and business owner. It’s not about the situation itself but how you choose to respond to it that defines your path forward. In this episode, we’ll dive into personal stories about navigating tough customer …
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353. 40 Years of Pinstriping, Lettering, and Graphic Design with John Foster
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37:55This week on the Artist Academy Podcast is an interview with artist John Foster, all about his lifelong career in custom lettering, pinstriping, and graphic design. I love chatting with artists who have lived through decades of the evolving art industry because they offer a completely different perspective compared to those who are just starting ou…
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352. Small Jobs, Big Wins: Turning Low-Paying Gigs Into Career Boosters
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25:24This week on the Artist Academy Podcast, we're exploring how small jobs can lead to big opportunities. I’m sharing my experience working on a mural for a local Mexican restaurant and how taking on a lower-paying project turned out to be a smart move for gaining exposure and expanding my portfolio. In this episode, I’ll explain how shifting my minds…
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351. Painting Eighteen-Storey Murals with Tony Castillo
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23:41This week on the Artist Academy Podcast is an interview with muralist Tony Castillo. Like most of us, Tony entered the art world thinking he would go in a certain direction but ended up turning, learning, and diving into murals headfirst. I love a good chat about large-scale painting, pricing, and the hurdles that only exterior painters have to fac…
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350. How Shame Holds Us Back From Growth
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21:20This week on the Artist Academy Podcast, we're diving deep into the subtle but powerful ways shame can prevent us from reaching our full potential as artists. We often don’t realize how feelings of inadequacy or fear of judgment can sneak into our creative process, holding us back from taking bold steps, experimenting with new ideas, or putting our…
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349. Murals, Mountains, Art Licensing - Turning Passions into Art with Emily Beaudoin
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41:34This week on the Artist Academy Podcast is an interview with muralist and adventurer Emily Beaudoin. I so appreciate how real Emily is with her answers to all the technical painting and business questions I ask her. She’s just like you and me, figuring it out as we go. Emily and I chat about her experience painting for Lululemon, Black Diamond, and…
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348. Try This Easy Go-With-The-Flow Marketing Tactic
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26:13This week on the Artist Academy Podcast, we're talking about a go-with-the-flow marketing tactic that can be a game-changer for any mural business. Discover how adopting a flexible approach—especially when it comes to scheduling, pricing, and client communication—has helped me handle the ups and downs of running an art business. From setting approp…
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347. Sculpting Your Own Art Career with William Jeffrey Jones
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55:42This week on the Artist Academy Podcast is yet another replay of an interview I did over 4 years ago with an inspiring artist who is living their unique art dream. William Jeffrey Jones is a sculptor living a little over an hour away from me in small-town Missouri. After this interview, I was so inspired by this unique human that I drove to his loc…
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346. Buy Back Your Time + Boss VS Employee Mentality pt.2
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31:17In this week's episode of the Artist Academy Podcast, by popular demand, we dive back into the topic of a Boss Mentality vs. Employee Mentality. The discussion explores the fundamental differences between these two mindsets and how they can impact artists' careers. The boss mentality encourages ownership, initiative, and a proactive approach to cha…
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345. Finding Your Artistic Style with Casey Langteau
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29:03This week on the Artist Academy Podcast, I am continuing the trend of bringing back some of the best, most inspiring, educational, and moving interviews from years past. This one is a look back at a chat from 2020 with Casey Langteau, all about how to find your artistic style. Casey is a New Orleans-based artist with her own beautiful gallery fille…
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344. Art, Business, Farming, Travel - BTS with Ryan and Andrea (Ehrhardt) Sanders
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30:43This week on the Artist Academy Podcast, I finally let my husband take over the interviewer seat and ask questions. We polled the Artist Academy about what questions they had regarding art, business, personal life, and what it’s really like living with a busy artist. My husband, Ryan Sanders, has been asking for this for a while, so I finally oblig…
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343. Boss VS Employee Mentality pt.1 - Painting on a Roof! - Last Chance for 35% off the Academy
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35:07Take advantage of 35% off Artist Academy Memberships: https://andrea-ehrhardt.mykajabi.com/birthday In today’s episode of the Artist Academy Podcast, I explain how I really felt painting on a roof and all the emotions that came with putting myself in an uncomfortable situation. I also touch on a subject that’s been on my mind lately: the difference…
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342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe
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38:39This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY. 35% off Lifetime Membership & 1-on-1 Coaching: Click here 35% off 1-Year Artist Academy Membership: Click here NEW: ABC Coloring Book! Click here If you were to ask me, “What do you want…
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341. A Wave of Inspiration and Adventure with Julie Kluh
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47:40Today’s interview is an inspiring story of adventure with artist Julie Kluh. Julie has traveled and lived all over the world via sailboat and now paints beautiful, ocean-themed oil paintings for collectors. Talk about living the dream! This interview is actually one from back in 2020, so I took a look at what Julie has been up to lately, and she’s …
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340. My Highest 🤩 & 😫 Lowest Moments - Happy 11th Anniversary to My Art Business!
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34:09This week on the podcast, I’m celebrating 11 years of full-time creativity/entrepreneurship by sharing some of my highest and lowest moments. I sat down to make a list of the fun, scary, trying times aaaaand some are pretty juicy. I open up about some REALLY tough times where on the outside it looked like I was having the time of my life… when in r…
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339. Painting with Purpose with Sophie Green
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54:23Today’s interview is an episode from 2020, where I had a very real conversation with wildlife artist Sophie Green. Check her out! I’ve followed Sophie online for the past four years, and the amount of growth she’s had with her art business has been so well-deserved. I remember messaging her a little over a year ago about how much her paintings have…
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338. Eliminate Indecisiveness by Doing THIS 💡
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34:38This week’s episode is the first of many solo episodes you’re about to experience for the remainder of the year. I’m going to be testing out the approach of giving you one solo episode per week that is brand new, while also bringing back an interview I did with a past artist guest (likely from three years ago or more) each week. Why am I doing this…
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337. Creating a High Vibe, Maintaining Momentum, & Mural Meetups
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48:48I’ve decided that this year I am kicking it INTO GEAR for the 4th quarter, and in this week’s podcast episode I’m sharing with you exactly what that means... How can you create a high-energy vibe for your life and business? How can you use that vibe and energy to gain momentum, and then maintain it throughout the week, month, quarter, or year? Let’…
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336. Painting Double Sided Windows Year-Round with Jackie Knauer
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35:58This week’s episode features Canadian artist Jackie Knauer. Painting windows is Jackie’s forte, so we dive straight into the technical side of how to paint so both sides are visible to the viewer. Jackie has a unique way of going about painting windows and shares everything from the step-by-step strategy to what specialized paint (and markers) she …
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335. Airbrush Window Painting - Prepare to be Inspired by Mish [Michelle Poli]
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41:54This week’s episode features Michelle Poli, or, as you may know her, Paint by Mish. We get into some very real talk about what it’s like getting started with painting windows, including how to pitch yourself, what supplies to use, and how to price. Michelle was inspired by window painting master Scot Campbell (aren’t we all?!), who came on the podc…
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334. Identify Your Energetic Minimum/Maximum & How To Expand It
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26:20This week’s episode is a small peek into a training we did recently inside the Artist Academy, all about finding and expanding your energetic minimum/maximum capabilities. This is not a visionary exercise, but rather a tactical strategy that will leave you saying, “I need to do this in order to make $$$ next month.” This is just 20 minutes of an ho…
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333. Relocating to Cyprus to Rebuild a Mural Business with Sascha and Tashi Stylianou
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46:21This week’s episode features muralist team Sascha and Tashi Styliano. I really enjoyed hearing all of the behind-the-scenes information on subjects like pricing, ads, what it’s like working with a partner, and how they relocated from South Africa to Cyprus all while keeping up the pace of full-time muraling. If you’re looking for some motivation to…
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332. Advice from the $100k Club
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35:27Making $100,000 in your art business is the goal of many, but few (in comparison) seem to achieve it. Why is that? I asked members of our Artist Academy $100k Club: “What is the one thing that contributed to your success the most this past year?” Their answers will motivate you! Shoutout to the $100k Club members featured in this episode: Lacey Cri…
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331. How to Navigate Your First Year in [Art] Business - Student Spotlight with Brian Fritz
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37:52This week’s episode is a coaching call with Artist Academy member Brian Fritz. Brian is an artist at the beginning of his art journey, and we all know how mentally taxing that time can be. The beginning months or years of starting any business are extra exciting, hopeful, and frustrating. That time specifically is THE time to lean on a mentor, not …
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330. Personal/Mental/Health Related Things That Make Or Break My Business Productivity
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31:38This week’s episode of the Artist Academy Podcast is all about the things that influence my art business but are not exactly business-type tasks. It’s no coincidence that when my non-work life is in check, my productivity seems to be at its highest. Things like personal, mental, and health-related obstacles can dent my goals, and they definitely ha…
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329. Ask These Questions to Land the Jobs with Scott Rempe
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41:18This week’s episode features illustrator and educator Scott Rempe. Scott gives actionable tips for you to take away and use within your art business to land more jobs! We go over how to have conversations with customers, what questions to ask, and even how to ask leading questions that position you as the expert. I remember my first few conversatio…
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328. Podcasting 101 with Andrea Ehrhardt and Ekaterina Sky
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1:07:25This episode was done a bit differently with Ekaterina Sky taking over the interviewer position to ask me questions about podcasting. She is starting a podcast of her own, so this is mostly an episode where you get to be a fly on the wall to hear how I started/grew/promoted this podcast in the early days and now. You’ll get a lot of surprise behind…
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327. 3 Things That Led Me To Hate My Art Business [& How I Fixed It]
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33:47This week’s episode of the Artist Academy Podcast shines a light on the negative side of owning your own art business. We often chat about how AMAZING working for yourself is, but nobody can argue that entrepreneurship comes with a heavy mental load at times. The 3 things that led me to reeeally dislike my art business (and at times still do) are: …
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326. Quit Your Day Job with Summer Paradiso
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35:04This week’s episode is yet another addition to the Quit Your Day Job series, where I interview current members of the Artist Academy to discuss how they recently quit their day jobs to pursue art full-time. Making that leap into full-time creativity after spending years working for someone else can be a rollercoaster of emotions, but Summer Paradis…
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325: Mastering the Art of Calligraphy: Insights from Margaret Shepherd
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30:29This week’s episode features professional calligrapher, author, and educator Margaret Shepherd. Throughout her 55-year career, Margaret’s calligraphy is currently in the collection of the Smithsonian Museum, the Rare Books Department of the Boston Public Library, along with freelance work for multiple colleges and law firms. She has taught workshop…
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