In 1980, I was dropped off by a police officer at my parent's house for a reason that may never have happened in all of history, except for that day. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

I ran an experiment to see if waking up before dawn for an entire year would be beneficial. Guess what? It did. You don’t need to do this same thing, though. Just use the main lesson I reveal in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

Sometimes - many times, in fact - it's not about being talented. It’s about going where a need already exists and making yourself valuable. Here’s how our band did exactly that. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

The first 3 Lego factories burned to the ground. What happened next? --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

NASA doesn't need a social media communications policy, and neither do you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

What do salespeople want more than anything else? Not what you think. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spencerxsmith/message

#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. …

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Min…

Episode #037: "What can I say, women love me."—A picture worth a thousand fears. Spencer and D.P. take a look at Brian Solis's Conversation Prism 5.0, and discuss why it shouldn't stop you from doing social media. This episode focuses on the section entitled 'A picture worth a thousand fears.' that can be found on page 51 of ROTOMA—The ROI of Socia…

Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. Spencer and D.P. look at how making others look good can actually make your 'top of mind awareness' soar. This episode focuses on the section entitled 'The #1 social media strategy that works everywhere.' that can be found on page 45 of ROTOMA—The ROI …

#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. D.P. flies solo with a Down Under flair as he talks about sharing, guitars, and friends in Australia. This episode focuses on the section entitled 'Sharing, not shilling.' that can be found on page 39 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spenc…

#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? Spencer and D.P. discuss the difference between a 'hot take' and 'cold consideration,' and why you might want to temper the heat of your social activity. This episode focuses on the section entitled 'Hot Take or Cold Consideration?' that can be found on page 101 of ROTOMA—The ROI…

#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn D.P. looks back at his last week on LinkedIn, and the crazy conversation that went on re: Madison's first LinkedIn Local event. +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by …

#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. Spencer and D.P. probe Spencer's short-hair metal band days, and talk about how the lessons learned then can work for you on social media today. This episode focuses on the section entitled 'Starting your own ROTOMA cover band' that can be found on page 29 of ROTOMA—T…

#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool? Spencer and D.P. Q&A their way re: the power of asking questions to supercharge your social media. This episode focuses on the section entitled ' The most powerful ROTOMA tool? Asking a question.' that can be found on page 23 of ROTOMA—The ROI of …

#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? Spencer and D.P. talk about Walt Disney's penchant for plus-ing, and when 80% out the door is better than 100% in the drawer. This episode focuses on the section entitled 'WWWDD—What would Walt Disney Do?' that can be found on page 9…

#029: ""—"Umm, hole driller you would be."—Know your REAL product. Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. S…

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spence…

#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media. This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page 105 of ROTOMA—The ROI of Social Media 'Top o…

#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media. This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spen…

#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. Spencer and D.P. make the case for staying biological when going social. This episode focuses on the section entitled 'Success on Social isn't mathematical, it's biological.' that can be found on page 19 of ROTOMA—The ROI of Soc…

#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. Spencer and D.P. talk sandwiches, cupcakes and 401k social media techniques that work no matter what you do professionally. This episode focuses on the section entitled 'Ask simple questions. Share smart answers.' that can be found on page 119 of ROTOMA—The RO…

#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal Spencer and D.P. talk about the need for quality content, D.P. reveals a deep dark secret involving Romania, tights, and floor exercises. This episode focuses on the section entitled 'Killer Cereal' that can be found on page 149 of ROTOMA—The ROI of Social Media 'Top of Mind' by Sp…

#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. Spencer and D.P. discuss the way infant photographer was able to take her business from Minneapolis to Moscow in just over two years. This episode focuses on the section entitled 'World Class ROTOMA, a Master Class' that can be found on page 193 of ROTO…

#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. Spencer and D.P. discuss how the social media has changed the production value equation. Key takeaway: quality trumps production quality every day of the week. This episode focuses on the section entitled 'Unproduction Values' that can be found on page 167 of ROT…

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.' This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 89 of of ROTOMA…

#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123) Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great. This episode focuses on the section entitled Making your Customers Look Great. It can be found on p…

SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18 Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World. This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018 and the concepts found in 'ROTOMA—The…

#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127) Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both. This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social M…

#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19) Spencer and D.P. discuss the finer points of social media, with an emphasis on understanding the difference between the organic and programmed. This episode focuses on the section entitled 'Success on Social is biological, not mathematical.' that …

Episode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83) In this episode, Spencer and D.P. look into LinkedIn as a 'must do' for anyone in business, with a special focus on simple tips for LinkedIn agnostics. This episode focuses on the section entitled 'LinkedIn without the FreakedOut' that can be found on page 83 of 'RO…

Episode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135) Spencer and D.P. discuss the finer points of using FAQ-style content throughout social media to answer your users' perennial questions—and boost your social media brand. This episode focuses on the section entitled 'FAQ You' that can be found on page 135 of 'ROTOMA…

#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183) Spencer and D.P. share ideas on how to make the most of any conference you attend, and how to get the most profile and brand-boosting benefit via smart social media amplification. This episode focuses on the section entitled 'Making Conferences Count' that can be found…

#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179) Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.' This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. S…

Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13) Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein. This episode focuses on the section entitled 'The #1 Social Media Metric' that can be found on page…

Episode #011: "For me, it's golf. Let's not talk about golf."—You ‘check in.’ they ‘check out.’ (page 175) Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of social activity. This episode focuses on the section enti…

Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161). Spencer and D.P. discuss the need to define and defend your personal 'power cycle' in order to create the best work, build your brand, and boost your 'top of mind' awareness via social media. This episode focuses on the section entitled 'Protect your Po…

Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55) Spencer and D.P. talk wax on re: the fear of personal branding—and why you just need to get over it, and get growing your personal brand via the powerful FREE tools of social media. This episode focuses on the section entitled 'Personal Branding Phobia' that can be fou…

Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131) Spencer and D.P. drill down into the idea that it's far better to serve up nutrient-rich, relevant posts on social media than rely on clickbaity 'over promising' to attract engagement. This episode focuses on the section entitled 'Serve Sushi, not Clickbait' that…

Episode #007: "No man is an island? Yeah, you are."—Free Like—the incredible power of a simple 'thumbs up" (page 145) Spencer and D.P. discuss the real relationship—and brand boosting—power of a simple 'Like' on Facebook, LinkedIn, Instagram, et al, and why you need to make 'making others look good' a daily part of your social media personal hygien…

Episode #006 “Is that why they’re always featuring cheese in mine?”—Wisdom in Bulk: 3 Lessons from Costco (page 113) Spencer and D.P. go to school on one of the biggest, bulkiest brands out there—Costco. This episode focuses on the section entitled 'Wisdom in Bulk: 3 Lessons from Costco' that can be found on page 113 of ROTOMA—The ROI of Social Med…

Episode #005 “What kind of idiot are you, Spencer?”—A look into ‘What’s Your Flagship?’ (page 77) Spencer and D.P. take a look at what it means to define and maintain a primary 'flagship' social media presence, and how to enhance and amplify its voice by the smart application of other social media channels. This episode focuses on the section entit…

Episode #004 “Go to page 155 in your hymnals…”—A deep dive into your ‘Personal Branding Power Hour’ (page 155) Spencer and D.P. take a detailed look at Spencer's 'Personal Branding Power Hour' technique for building your social media muscles and grow your personal brand via social media. This episode focuses on the section entitled 'Personal Brandi…

Episode #003 “Who’s eating elephants out there?“—‘LinkedIn means Business.'” (page 73) Spencer and D.P. go deep on what Spencer calls "the biggest business intelligence resource in social media—LinkedIn." This episode focuses on 'LinkedIn means Business' which can be found on page 73 of ROTOMA—The ROI of Social Media 'Top of Mind, available now at …

Episode #002: "You don't get if you don't ask."—The social power of naïvete. Spencer and D.P. discuss the incredible power of not knowing, but asking (The Power of Naïvete, page 33), and how it can power your personal and professional branding efforts via the many engines of social media. +++++++ The ROTOMA Podcast focuses on specific sections of t…

Episode #001 “OMG, You’re just like the book!”—Introducing ROTOMA, the ROI of Social Media ‘Top of Mind’ Spencer and D.P. introduce listeners to the foundational concept behind ROTOMA (the Return On Top Of Mind Awareness), with a little extra focus on the sections Unselfish Selfies (page 189) and The Salesman's Mistake (page 207). +++++++ The ROTOM…

Episode #000: "X is for Xavier"—an Introduction to the ROTOMA podcast Spencer and D.P. introduce the concept of the podcast, and give a few details into who they are and where they come from (personally and professionally), and invite listeners to engage with them via email and social media. +++++++ The ROTOMA Podcast focuses on specific sections o…