One of the most common social media questions is focus on how to get more followers on Instagram. In 2016 Instagram introduced an algorithm into it's platform. The goal of the algorithm is to create a better experience for its users and keeps them on the platform longer.This means that strategies and tactics used just a year ago may, at best, no lo…

Instagram, which originally started as a place for photographers to share their best photos, has morphed into a full on social media channel with hundreds of millions of users.There are also over 12 million posts that have included the hashtag #craftbeer.This is a good sign for you and your craft brewery because it very simply and powerfully says, …

Facebook Messenger BotsWhat are they?They are tools that can help businesses better serve customers who have specific needs or questions on Facebook.While Facebook offers some features to help you reply automatically to people who contact your business via Facebook Messenger it’s limited in just how much it can do.Thankfully, Facebook has made Mess…

User Generated Content (UGC) is powerful component for every social media game plan but is often overlooked and neglected.Its unique value proposition is the unique combination of creating greater engagement with your community and it requires time and resources to create it. People love seeing their photos and posts shared and are likely to tell t…

Facebook changed how the world communicates, connects, and shares information. Both individuals and businesses are using the platform for a multitude of reasons. So how do you keep your craft brewery relevant in the sea of information, viral videos, and fake news as people peruse through Facebook? In Batch 002 we dig into the four key ingredients t…

Up front investments are usually a big focus (and cost) when starting a craft brewery. Property.Building.Equipment.Distribution.Digital Real Estate. Huh!? Yeah, digital real estate. While it’s not a big cost compared to these other examples, it is just as important to your brewery’s success. In Batch 001 we dig into the three pieces of digital real…

Hello! I'm Ryan Bilello, host of the Social Media Advantage for Craft Breweries. This podcast is hand crafted, in small batches and made specifically for those who work in or own a craft brewery.This is the introduction episode to the podcast where you'll learn why this podcast exists, what kind of topics and content you can expect, and you'll lear…