Лучшие подкасты про The Marketing Blender (2024)

1
How to Build a Strong B2B Brand Strategy 26:41

14d ago26:41

26:41

Hey everyone! Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding. Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference! In this episode, we'll cover: 👉 Why your brand needs a solid "why" (Hint: It's not just about making money!) 👉 How to figure out who y…

1
Top B2B Lead Nurturing Secrets with Ramsey Sanchez 35:54

19d ago35:54

35:54

Hello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth. Key Ta…

1
Employer Branding, Attracting Talent and Fixing the People Problems Preventing Your Growth 51:47

1M ago51:47

51:47

In this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance. Key Takeaways: ➡️ The Hidden Costs of People Problems: Un…

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How to Build a B2B Marketing Funnel with Ramsey Sanchez 38:12

1M ago38:12

38:12

In this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value …

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The Best B2B SaaS Lead Generation Tactics 25:34

2M ago25:34

25:34

Hello and welcome back !! ✨ In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategie…

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B2B Marketing for Instagram with Sa Maria Boyd 26:17

2M ago26:17

26:17

Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent. Key Takeaways: ✨ Why Instagram is a valuable tool for B2B marketing, regar…

1
How to Generate B2B Leads MUCH Faster 43:04

2M ago43:04

43:04

Hello and welcome back!! In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth. What You'll Learn: ✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sa…

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What to Fix in Your B2B Marketing Funnel 35:41

3M ago35:41

35:41

Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws. In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" an…

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Facebook Tips with Sa Maria Boyd 36:18

3M ago36:18

36:18

Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!) Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook. Sa Maria shares insider tips on: ➡️ Leveraging Facebook groups to connect with your i…

1
B2B Marketing Automation 28:44

3M ago28:44

28:44

Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation. They break down: ➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams. ➡️ What to automate: Nurture campaigns, ads, reminders, soci…

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The Truth About Outsourced B2B Lead Generation 26:11

3M ago26:11

26:11

Hey there marketing superstars! 🤩 Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly. Here's what you'll learn: - The deadly assumption…

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Navigating the Complexity of B2B2C Marketing 22:16

3M ago22:16

22:16

Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you! Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship. Here's what you'll learn: - What B2BtoC buyers REALLY care…

1
When and How to Hire a CMO 37:42

4M ago37:42

37:42

Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎 In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO …

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How to Run Successful B2B Healthcare Marketing 27:30

4M ago27:30

27:30

Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop mess…

1
How to Run Successful B2B Channel Partner Marketing 36:40

4M ago36:40

36:40

This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey. Here are the key takeaways you'll learn: The Importance of Channel Partners: 70% of the technology addressable market is reached through channel partners. Many businesses rely on channel partners for a s…

1
Blender Reacts 🤯 33:50

4M ago33:50

33:50

Dacia and Daisy are back with a spicy new episode of The Marketing Blender Show! 🌶️ In "Blender Reacts," they dive into viral marketing clips and share their unfiltered opinions. This time, they're tackling advice from marketing giants Gary Vaynerchuk, Neil Patel, and April Dunford. Expect hot takes on: 🙅‍♀️Gary Vee's 50 Consumer Segmentations: Is …

1
When to Hire a SAAS Fractional CMO for Your Startup 33:41

4M ago33:41

33:41

🚀 Wondering when is the right time to bring in a Chief Marketing Officer for your SAAS startup? The answer might surprise you! Join Dacia Coffey and Daisy McCarty in this episode of The Marketing Blender Show as they dive deep into: 💥 The surprising truth: Why RIGHT NOW is the ideal time to hire a fractional CMO, even if your revenue is at $0. 🧩 Va…

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What to Look for in a B2B Branding Agency 36:22

5M ago36:22

36:22

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses. Colin shares his proven branding p…

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The Marketing Blender Show LIVE! | What's Working for B2B Marketing in 2024? 1:02:42

5M ago1:02:42

1:02:42

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 ____________________________________________________________________________ 🌐 Learn …

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7 Amazing B2B Social Media Content Ideas with Sa Maria Boyd 36:17

6M ago36:17

36:17

✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨ In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies. They dive into the world of B2B social media content creation. Dacia Coffey chats with soci…

1
Make People Want It! : B2B Demand Generation 31:32

6M ago31:32

31:32

Hello and Welcome back to another exciting episode of The Marketing Blender Show! Do you ever feel like your B2B marketing is just creating leads, not desire? This episode of The Marketing Blender Show is all about Demand Generation! Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how…

1
How to Make the Most of a Fractional Marketing Team 28:51

6M ago28:51

28:51

Welcome back to The Marketing Blender Show! ✨ In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing te…

1
Dos and Don'ts of B2B Social Selling 28:40

6M ago28:40

28:40

What's up?! Welcome back to another episode of The Marketing Blender Show! In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ulti…

1
Corporate Caffeine Author Interview 1:00:00

6M ago1:00:00

1:00:00

Hello and Welcome back to another episode of The Marketing Blender Show! ✨ In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment." Dacia shares her revolutionary approach to business-to-bu…

1
6 Pro Tips for Maximizing Conversions on B2B Google Ads with Ramsey Sanchez 1:08:40

7M ago1:08:40

1:08:40

Hello and Welcome Back to The Marketing Blender Show! In this episode, digital marketing expert Ramsey Sanchez joins host Dacia Coffey to walk through 6 pro tips to get maximum ROI out of your B2B Google Ads campaigns. Ramsey dives deep into crucial elements like: 💥 Keyword strategy - Finding the right keywords, using negative keywords, and leverag…

1
The Revenue Strategy 1:13:25

7M ago1:13:25

1:13:25

Revenue strategy is the key to unlocking sustainable business growth and profitability. In this insightful session from March 15th, industry experts Dacia Coffey and Burt Copeland share their pioneering insights on building a revenue strategy that drives results. Over 90 power-packed minutes, you'll learn to distinguish between good and bad revenue…

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How to Build a Smashing B2B Social Media Marketing Strategy with Sa Maria Boyd 39:21

7M ago39:21

39:21

Welcome back to The Marketing Blender Show!! ✨ Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right pl…

1
The Marketing Blender Show | Live Q&A 46:02

7M ago46:02

46:02

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 _________________________________________________________________________ 🌐 Learn Mor…

1
How B2B Marketing Works for Professional Services 26:06

8M ago26:06

26:06

Welcome to the latest episode of The Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! 🎉 In this episode, titled "How B2B Marketing Works for Professional Services," Daisy and Dacia dive deep into the intricacies of marketing for professional service providers. Drawing from their own experiences and extensive research, they explore t…

1
5 Tips for B2B Industrial Marketing 28:42

8M ago28:42

28:42

Welcome to the latest episode of The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty! In this episode, we delve deep into the realm of industrial products and services, sharing invaluable insights and strategies garnered from our 11 years of experience in this space. Episode Highlights: Discover why industrial marketing requires a u…

1
The Best B2B Digital Marketing Strategies for 2024 with Ramsey Sanchez 40:46

8M ago40:46

40:46

Welcome back to The Marketing Blender Show💡 In the latest episode of the Marketing Blender Show, our host Dacia Coffey welcomes guest host Ramsey Sanchez for a deep dive into the intricacies of digital marketing and its crucial role in pipeline management. Together, they explore the distinct strategies for utilizing social media and search engines …

1
10 Examples of B2B Marketing Growth Hacks 32:37

9M ago32:37

32:37

Welcome back to The Marketing Blender Show with your hosts, Dacia Coffey and guest host Gene Lewis, the head of client strategy and Fractional CMO. ✨ In this episode, we dive deep into the top B2B growth hacks that drive results quickly. From reactivating old leads to leveraging interactive tools, nurturing email campaigns, and maximizing customer …

1
Messaging: How to Get Attention & What Should My Home Page Say? with Gene Lewis 31:16

9M ago31:16

31:16

Welcome to another exciting episode of the Marketing Blender Show!✨ Hosted by Dacia Coffey, this episode features a special guest host, Gene Lewis, the head of client strategy at our agency. Join us as we dive into the fascinating world of messaging and how to capture people's attention in today's fast-paced digital landscape. In this episode, Daci…

1
B2B Manufacturing Marketing 35:00

9M ago35:00

35:00

Welcome to the latest episode of the Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! In this episode, we delve into the intricacies of B2B manufacturing marketing, exploring examples, tips, tricks, and essential insights for anyone navigating this complex landscape. Manufacturing marketing comes with its own set of challenges, from…

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Can a Fractional CMO Really Know Your Business? 21:58

9M ago21:58

21:58

Welcome to the latest episode of the Marketing Blender Show! ✨ In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common…

1
What Happens When Marketing is Fun? 19:50

9M ago19:50

19:50

✨Welcome back to The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty. In today's episode Dacia & Daisy discuss the importance of fun in B2B marketing strategies. They discuss how invoking humor, dreams, and vision can add fun elements to marketing campaigns and connect on a deeper level with customers. Listen in as they explore succ…

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Deep Dive into Buyer Personas and Talent Personas with Mellora Moore 36:23

10M ago36:23

36:23

🚀 Welcome to the latest episode of The Marketing Blender Show! In this episode, Dacia is joined by fractional Chief Marketing Officer, Mellora Moore, to dive into the crucial topics of buyer personas and talent personas. Discover how understanding your target audience and potential employees can make or break your success in marketing and recruitme…

1
Branding with Colin Short 36:35

10M ago36:35

36:35

🎉 Welcome back to The Marketing Blender Show! In this latest episode, your host Dacia Coffey is joined by the creative genius Colin Short, the Creative Director of The Marketing Blender. Get ready to peel back the curtain of creativity and discover the brilliant madness that goes into crafting unforgettable brands. In this episode, Dacia and Colin …

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Marketing & Mindset 24:41

10M ago24:41

24:41

🚀 In this episode of The Marketing Blender Show, Daisy McCarty and Dacia Coffey explore the crucial topic of "Marketing & Mindset." 💡Key Takeaways: Shift focus to empathize with audience needs and center marketing around the value it brings. Adopt a marathon mindset for sustained marketing success. Cast a compelling vision, thinking big and aiming …

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Meet Dacia Coffey and Shasta Daisy McCarty 25:04

10M ago25:04

25:04

Welcome back to The Marketing Blender Show! 🎙️ Hey, everybody! In this latest episode of The Marketing Blender, hosts Dacia Coffey and Daisy McCarty pull back the curtain and give you a glimpse into their backgrounds, experiences, and the unique blend of skills they bring to the table. Join them as they share insights, stories, and a whole lot of f…

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Holiday Marketing Do’s& Don’ts 16:40

11M ago16:40

16:40

🎄🎉 Get ready for a festive treat on The Marketing Blender Show! Your hosts, the marketing mavens Daisy McCarty and Dacia Coffey, are here to sprinkle some holiday cheer on your marketing strategies! In today's episode, they unwrap the secrets of successful Holiday Marketing Do's and Don'ts. They journey through the magical world of holiday promotio…

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How to Write an Amazing B2B Marketing Plan for 2024 20:34

11M ago20:34

20:34

🚀 Unlock Success in 2024 with Your B2B Marketing Plan! 🌐 | The Marketing Blender Show 🎙️ Hosts: Dacia Coffey and Daisy McCarty 🔍 In this Episode: Join Dacia and Daisy in the latest episode of The Marketing Blender Show as they unravel the secrets to crafting an exceptional B2B marketing plan for 2024. Whether you're in B2C, B2B, or even nonprofit, …

1
What is a Fractional CMO? 16:30

11M ago16:30

16:30

Welcome back, enthusiasts, to another exhilarating episode of the Marketing Blender Show! Daisy and Dacia are set to unravel the mysteries surrounding Fractional CMOs and their pivotal role in scaling businesses. 🕵️‍♂️ 🚀 Key Takeaways: - Discover the true essence of effective strategic marketing through compelling narratives and relatable examples.…

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What Does Marketing Have to Do With Talent and Recruiting? 18:42

11M ago18:42

18:42

🚀 Welcome back to the Marketing Blender Show! 🚀 In this episode, Dacia and Daisy dive into the intriguing connection between marketing and talent acquisition. As seasoned Chief Marketing Officers, they share valuable insights into how marketing strategies can play a pivotal role in attracting and retaining top-tier talent. 🔍 Episode Title: "What Do…

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How to Build a Marketing Budget 21:27

12M ago21:27

21:27

Welcome back to another insightful episode of the Marketing Blender Show, where our hosts, Dacia Coffey and Daisy McCarty, tackle one of the challenging aspects of business growth - the marketing budget. We explore various facets ranging from the necessity of allocating an appropriate budget, the potential dangers of underinvestment, to the transfo…

1
What Should Your Marketing Budget Be? 32:10

12M ago32:10

32:10

In this episode, we're going to discuss why you should invest more into digital marketing with your business budget. Digital marketing is one of the most effective ways to reach your target market, and it doesn't have to be expensive to get started. If you're thinking about increasing your marketing budget, be sure to check out this video! We'll di…

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The Art of Crafting Impactful Mission and Vision Statements 21:53

12M ago21:53

21:53

Discover the importance of concise, powerful, and well-crafted mission and vision statements in this episode of The Marketing Blender Show. Our hosts delve into the common mistakes businesses make when creating these statements, highlighting the confusion between mission and vision statements and the misuse of buzzwords. They also share their insig…

1
10 Ways to End Your Client Churn Problems 24:50

1y ago24:50

24:50

Welcome to the Marketing Blender Show, where we share valuable insights to help you succeed in marketing and business. In this episode, hosts Dacia and Daisy discuss the 10 essential strategies to prevent client churn and scale your revenue. They cover topics such as setting clear customer retention goals, quantifying your value, using transparent …

1
How to Drive Word of Mouth Marketing on Purpose 21:42

1y ago21:42

21:42

Welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy dive deep into the world of Word-of-Mouth Marketing, revealing how you can harness its power intentionally and make it a predictable part of your marketing strategy. Word-of-mouth marketing isn't just about doing good work; it's about being remembered at the right time by …

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How Marketing Can Drive Business Resilience During an Economic Downturn 20:54

1y ago20:54

20:54

Welcome to another insightful episode of The Marketing Blender Show, hosted by industry experts Dacia Coffey and Daisy McCarty. In this episode, we delve into the importance of business resilience and the role of innovation in this journey. We discuss how businesses can drive continuous improvement and increase profitability, how a custom software …

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