Лучшие подкасты про Amt (2024)

1
Z 世代行銷秘笈：10大訣竅讓年輕人成為你的品牌推進器！ 8:13

3d ago8:13

8:13

品牌到底應該抓住這些年輕世代的眼球？讓他們驚人的消費力展現在對品牌的認可和支持呢？以下10大要點一起來看看吧：留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
消失的「人情味」也在讓你的顧客流失嗎？ Bynder 最新AI 研究洞察報告 5:35

21d ago5:35

5:35

當消費者辨認出品牌品牌使用生成式AI時會發生什麼事呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The keys to winning government contracts 40:42

26d ago40:42

40:42

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals. Topics discussed include:. The six functional areas needed for winning proposals What do evaluators across the spectrum (DOD, mili…

1
Navigating the capture process 41:23

1M ago41:23

41:23

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show. Topics include: The fundamentals of opportuities Acquisition timing and capture process Corporate capabilities to win Customer int…

1
愛馬仕的「配貨」潛規則：品牌溢價的創造與消費者忠誠度提升 6:19

2M ago6:19

6:19

配貨策略是愛馬仕專屬的嗎？這樣的策略對於消費者而言會有什麼影響呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The value of GovCon associations 41:01

2M ago41:01

41:01

This week on Amtower Off Center, GovCon expert Katie Helwig of MildRed joins host Mark Amtower to discuss the value of GovCon associations. Topics include: Creating visibility in GovCon The GovCon association landscape Criteria for selecting the association which will be best for you Getting involved with your association…

1
#3 Bewährungshilfe ist wie Zahnarzt 22:15

2M ago22:15

22:15

Warum macht es Sinn, Zeit und Geld in die Wiedereingliederung von Straffälligen zu investieren? Fühlen sich die meisten Kriminellen nicht ganz wohl in ihrer Haut? Offenbar nicht, wie Bewährungshelferin Nathalie Dorn aus Erfahrung weiss. Der Weg zurück in den Alltag aber ist oft sehr schwierig. Und Widerstände sind vorprogrammiert – denn wer beschäf…

1
#1 Beamtendeutsch entschlüsselt 24:21

2M ago24:21

24:21

Warum ist es so schwierig, amtliche Mitteilungen in einfacher, verständlicher Sprache zu verfassen? Was tut der Kanton, um Verständnisbarrieren für Fremdsprachige und Menschen mit Beeinträchtigungen abzubauen? Könnte man mit einfacher Sprache nicht sehr viel Geld einsparen? Kommunikationsmanagerin Emek Sahin hat sich der Aufgabe angenommen, das «Be…

1
#4 Gewässerschutz ist Klimaschutz 22:34

2M ago22:34

22:34

Baden kann man in unseren Seen und Flüssen immer und überall. Das nehmen wir zumindest an. Doch sind unsere Seen und Flüsse wirklich so sauber wie ihr Ruf? Und warum braucht der Kanton ein solch umfassendes Schutz- und Überwachungsprogramm? Gerade jetzt, angesichts des Klimawandels, sind die Herausforderungen gross und genaue Beobachtungen Gold wer…

1
#2 Zankapfel Jugendkriminalität 22:47

2M ago22:47

22:47

Warum investieren wir so viel Steuergeld in Massnahmen gegen die Jugendkriminalität? Wäre wegsperren nicht viel billiger und effizienter als langjährige Begleitung und Betreuung? Oberjugendanwalt Marcel Riesen-Kupper kennt den Vorwurf der «Kuscheljustiz». Er kennt aber auch die neidischen Blicke der ausländischen Kollegen und Kolleginnen auf das Sc…

1
AI生圖做成公仔合法嗎？AI生成影像與版權爭議 7:06

2M ago7:06

7:06

你知道最近有人想要用AI生成的圖片做成公仔的爭議嗎？這樣做到底合法還是不合法呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
TRAILER «Vom Amt ufbotte» 1:32

2M ago1:32

1:32

Die Klischees über das Beamtentum halten sich hartnäckig: Genormte Büros, verstaubte Angestellte und eine teure, unproduktive Bürokratie. Im Podcast «Vom Amt ufbotte» schauen wir nach, was an diesen Klischees heute noch dran ist und wir folgen der Spur unserer Steuergelder. Was tut der Kanton gegen das unverständliche «Beamtendeutsch»? Warum kosten…

1
An overview of generative AI 41:12

3M ago41:12

41:12

This week on Amtower Off Center, host Mark Amtower interviews Fergal McGovern, CEO of Visible Thread. Visible Thread(VT) provides support tools and processes for the contractor side of the proposal community, especially in the evolving area of generative AI. Topics include: Fergal's background and what VT offers to the contractor community An overv…

1
解鎖AI商業潛力：企業如何利用 GenAI 革命化行銷以及AI商用化的可能性 9:13

3M ago9:13

9:13

AI商用到底可以還是不可以呢？現在的主流意見怎麼說？趕快來聽聽看！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The "do's and don'ts" of GovCon 44:27

3M ago44:27

44:27

This week on Amtower Off Center, host Mark Amtower starts year 18 at Federal News Network with guest Kevine Jans, president of Skyway Acquisition and host of the Contracting Officer's Podcast. Topics include: Kevin's background as a DOD contracting officer prior to Skyway Starting his podcast 10 years ago Proposal "do's and dont's" The Aristotelian…

1
The top contracting stories of 2023 40:36

4M ago40:36

40:36

This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors. Topics include: The top stories of 2023-24 M&A trends and activity The increasing role of private equity in the federal market Key elements for growth …

1
25 things all small busines contractors should know 43:00

4M ago43:00

43:00

This week on Amtower Off Center, Host Mark Amtower interviews contract funding expert Teresa Moon of Parabilis on a wide variety of issues facing smaller contractors and those new to the market. Our topics include: Is your product or service viable in GovCon and have you done enough research to bear this out What is your event/networking strategy? …

1
面對Google淘汰第三方Cookies的挑戰：行銷人的新策略與機遇 5:40

4M ago5:40

5:40

Google的最新Cookie政策對行銷策略有什麼影響呢？或許將是行銷人將要面臨的一波轉機喔！一起來看看吧留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
帶領ROI起飛的AI工具應用策略 ——BrightBid最新研究報告重點摘錄 9:08

5M ago9:08

9:08

AI工具在行銷領域的應用最新白皮書摘要！想了解AI工具應用的你一定要看的最新報告留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
穿越元宇宙的行銷：揭開行銷6.0（Marketing 6.0）的面紗 7:45

5M ago7:45

7:45

Marketing 6.0 這次將著重在什麼樣的行銷科技變革呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
CMO必讀：個人化行銷實用指南 11:03

6M ago11:03

11:03

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
MarTech 從業人員薪資大調查 (2024年最新版) 3:57

6M ago3:57

3:57

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
品牌社群行銷大躍進！利用SMO提升社群成效 6:05

6M ago6:05

6:05

社群早已是個大品牌經營管道的重點，然而如何運用SMO策略，讓品牌社群行銷更有亮點，流量漲破天呢！？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
什麼是CSR? 善盡社會責任對品牌的重要性 7:00

6M ago7:00

7:00

你是否越來越常看到品牌推出「空瓶回收」、「舊物回收」等等的相關活動呢？為什麼品牌要實施這樣看似耗費大量成本的社會責任策略？這樣的策略對於品牌行銷有什麼幫助呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
All things ACT-IAC 41:10

6M ago41:10

41:10

This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC. Topics include: a brief history of ACT-IAC the mission of the organization professional development opportunities committees and communities of interest the ongoing events for the councils and the major…

1
2024短影音行銷趨勢預測：5種爆紅影音策略全指南 6:55

7M ago6:55

6:55

短影音目前已是兵家必爭之地，2024年如何搶先規劃佈局，擬定短影音行銷策略呢？一起來看看吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
All things AI 45:05

7M ago45:05

45:05

This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit. Topics discussed include: the current evolutionary stepping point in technology that AI, ML and LLM represent a little historical perspective on what brought us to this point, including earlier uses of voice recognition the emergen…

1
2024 Martech 趨勢分析: 科技驅動全新互動模式 9:35

7M ago9:35

9:35

2024年Martech趨勢是什麼？如何佈局2024行銷策略呢？一起來看看吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Meta 推出 genAI 廣告功能 4:04

7M ago4:04

4:04

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
元宇宙和行銷：成為領先者的機會 6:16

7M ago6:16

6:16

你聽過元宇宙嗎？你知道元宇宙如何影響行銷科技嗎？一起來進入元宇宙的世界吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Using artificial intelligence to improve contract proposals 39:48

8M ago39:48

39:48

Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including: 5 Ways to use AI to Improve proposals 14 ways to determine if your proposal is any good How branding can hurt your proposals 10 things the customer might choose to do instead of accep…

1
Hard Talk: Confessions of an Accidental Marketing and Communications Professional 42:23

8M ago42:23

42:23

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional. Topics discussed include: Why did you write Hard Talk? Who is the audience Dealing with unexpected situations that can impact a company's reputation…

1
AI人工智慧如何改變社群媒體 9:15

8M ago9:15

9:15

你曾經在社群媒體上看到AI生成的內容嗎？其實AI現在已經充斥在社群媒體之上，不僅僅是生成的文本內容，甚至是圖片、影片，連與你互動的客服人員都有可能是AI機器人喔！ AI人工智慧如何應用在社群媒體中？又如何影響著我們的生活呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
智慧行銷：AI 與行銷科技年度趨勢洞察 7:39

8M ago7:39

7:39

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Branding & marketing in GovCon 43:01

9M ago43:01

43:01

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon. Topics include: Defining your market niche Being able to enunciate your market position in 90 seconds or less Why your capabilities statement is not etched in stone T…

1
Trends in the government market 43:24

9M ago43:24

43:24

This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study. Clarity is Deltek's annual study on trends and contractors perspectives of the government market. Topics discussed include: Companies attitudes and mindsets toward the governme…

1
The Visible Expert Revolution 43:21

10M ago43:21

43:21

This week on Amtower Off Center, host Mark Amtower is joined by Lee Frederiksen of Hinge Marketing to discuss Lee's new book, The Visible Expert Revolution. Topics discussed include: What is a visible expert The value of visible experts to a company Steps to become a visible expert Five styles of visible experts…

1
Marketing strategies to boost small businesses 42:24

10M ago42:24

42:24

This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market. Topics revolved around strategies for small business growth, including: understanding and controlling how your company is perceived in the market using data to assess market demand for what you do differentiating and carving ou…

1
A discussion of the current GovCon landscape 43:18

11M ago43:18

43:18

This week on Amtower Off Center, host Mark Amtower is joined by contracts guru Larry Allen, to discuss the current GovCon landscape. Topics include: Three GSA audit issues to watch out for End of FY spending and the possibility of a shutdown at the beginning of FY 24 GSA OASIS+ RFP hitting the street and Alliant 3 RFP due out in Q1 24 Is POLARIS de…

1
探討AI人工智慧如何影響、創造嶄新的工作模式 12:45

12M ago12:45

12:45

Leave a comment and share your thoughts: https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/85 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https://www.amt.org.tw 👉用LINE聯繫我們 https://line.me/R/ti/p/%40504liyyc Powered by Firstory Hosting…

1
消費行為已變？通膨後的全球購買趨勢 10:26

1y ago10:26

10:26

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 企業為維持競爭力，必須積極追蹤消費者的行為變化，這需要深入了解顧客態度、偏好、購買習慣，並且預測和適應這些變化。KANTAR的全球消費者信心追蹤器每年在19個市場調查超過540,000名消費者，監測通貨膨脹上升對於個人財務的影響。這個追蹤器發現的洞察讓企業尋找新興趨勢並調整營運策略，企業若能走在市場前端，將可以提高顧客忠誠度，推動企業成長和盈利。 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/84 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉…

1
失去信任、失去客戶：中小企業的客戶關係危機如何重生？ 10:15

1y ago10:15

10:15

Leave a comment and share your thoughts: https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
No-Code AI 版圖發展：企業導入該關注什麼點？ 8:59

1y ago8:59

8:59

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 本文介紹無程式碼AI（No-Code AI）應用程式的發展與功能，未來展望以及目前行業版圖的概況，讓不懂程式碼的行銷人也能輕鬆應用最前沿的科技。除了能快速解決業務上的難題與挑戰，而且成本相對低廉，是中小企業數位轉型重要的起步點之一！ 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/82 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https://www.amt.org.tw 👉用LINE聯繫我們 https://line.me/R…

1
為什麼CMO必須跨越技術鴻溝？探討現今商業環境中行銷與科技的關聯 8:36

1y ago8:36

8:36

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 現今商業環境中，CMO的角色變得越來越重要，CMO需要深入理解和掌握各種行銷技術，並制定對應之策略。然而，在過去的幾年中，許多研究皆顯示CMO缺乏參與技術策略和管理的意識。近日，生成式AI的出現，特別是ChatGPT，為CMO提供了更多的機會和挑戰。希望藉由本次內容，為大家探討現今AI時代下，CMO的角色和挑戰，並提出相關建議。 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/81 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 h…

1
An expert's take on ChatGPT 42:37

1y ago42:37

42:37

Digital marketing pioneer and Evalueserve Vice President Geoff Livingston, joins host Mark Amtower on this week's Amtower Off Center to discuss artificial intelligence and ChatGPT.Federal News Network | Hubbard Radio

1
All things Zero Trust 41:38

1y ago41:38

41:38

Hansang Bae, Public Sector chief technologist for Zscaler, joins host Mark Amtower on this week's Amtower Off Center to discuss zero trust, and why its adoption has been so slow.Federal News Network | Hubbard Radio

1
再也不見：APP刪除之挑戰與趨勢報告 11:30

1y ago11:30

11:30

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/80 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https://www.amt.org.tw 👉用LINE聯繫我們 https://line.me/R/ti/p/%40504liyyc Powered by Firstory Hosting

1
需求與隱私：探討客製化體驗與顧客隱私保護之間的衝突 9:02

1y ago9:02

9:02

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 客製化體驗與侵犯客戶隱私僅僅存在一線之隔，隨著更多個人數據在企業營運、行銷上愈常被使用的趨勢下，消費者們也開始感到擔心與驚慌，自己的數據是如何被使用的？是否有很好的管理？希望藉由本次內容，為大家導覽企業、品牌方，如何在數位化的時代下，滿足顧客客製化體驗的需求同時，也能兼顧顧客數據安全。 👉文章連結 https://marsgo.amt.org.tw/blog/martech-report/79 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https://www.amt.org.tw 👉用…

1
元宇宙商務：商業模式的典範移轉 10:40

1y ago10:40

10:40

Leave a comment and share your thoughts: https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 元宇宙的發展型塑新的商業模式，這將與過往對於銷售對象的認知有所不同。本文介紹元宇宙特有的新商模包括D2A、V2P、P2V等，以及品牌開始為元宇宙商務做好準備的六點方向，縮小實體世界和虛擬世界之間的差距！ 👉文章連結 https://marsgo.amt.mytw.org/blog/martech-report/73 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https://www.amt.org.tw 👉用LINE聯繫我們 https:…

1
9項遠距辦公管理心法，提升效益，打造雙贏的工作場所 9:52

1y ago9:52

9:52

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 疫情的催化之下，遠距辦公的型態出現，並且持續受到討論與關注，疫情時是迫不得已，然而到了疫情後，員工早已習慣遠距辦公所帶來的好處。儘管大部分雇主不樂見遠距辦公的形式，但不得不去面對這樣的趨勢。因此，希望藉由本次內容，向大家介紹身為領導者，在面對此趨勢下，有什麼樣的管理心法，以及該如何確保員工、團隊與企業都能持續有效率地運轉。 👉文章連結 https://marsgo.amt.org.tw/blog/martech-report/78 👉加入AMT專屬討論社群 https://lihi1.cc/TqNy7 👉AMT官方網站 https:…

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