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Shifting Focus (How To Film Weddings)

John Bunn

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Shifting Focus with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who want to build a business that actually works. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedd ...
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BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some crea…
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You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship So many creatives are doing everything "right" and still feel stuck. They're talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the …
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Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to ste…
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Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elop…
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Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Inst…
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Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I g…
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In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success.…
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Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing [email protected] In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matte…
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In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that ha…
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In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I'm sharing the …
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In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what insp…
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Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event brand…
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Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learned that luxury isn't just about visuals. It's about the experience you provide. In this episode of Shifting Focus, I'm sharing the real lessons I've learned while leveling up my wedding filmmaking bran…
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In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, c…
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In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has be…
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In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She …
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Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding…
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In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a…
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In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they've built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their style has evolve…
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Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the business side of her…
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Get ready to challenge the status quo with Josh Huggett, Adelaide's most unapologetic and controversial wedding photographer. Known as "Australia's least professional wedding photographer" and the "cool wedding photographer," Josh throws out the rulebook, ditching suits for T-shirts and jeans, yet still books hundreds of weddings and commands over …
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In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They reflect on their individual journeys, the challenges of entrepreneurship, and the importance of community support. Nick shares insights into his new podcast, Hotkeys, which aims to educate and inspire f…
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In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients ra…
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https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collab…
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In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She discusses the importance of personal branding, authenticity, and community support in building a successful photography business. Lauren emphasizes the need for photographers to present themselves pr…
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You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you're a photographer, videographer, or any creative entrepreneur, this episode wil…
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After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuc…
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After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it. In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Ni…
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Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery. In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful …
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Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it. In this episode, we're talking about the deeper transformation your clients are actually buying—and how to…
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Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workf…
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Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand witho…
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Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business. I'll walk you through how I shot 25+ sessions for free, turned a couple of those into hig…
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Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business…
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The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing! Plotline is an AI tool that takes all of the audio from your wedding and crea…
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🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you. 🔗 More from John Bunn: We…
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In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books. In this episode Nick shares what he did and how he did i…
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Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today's episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer. Follow John: https:…
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Are you tired of getting the 'what are your prices' email from inquiries? We are too. In today's episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don't want to miss this episode. Follow John: https://www.instagram.com/john…
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If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in. But what happens when you get a mentor, and lean into what makes you unique? That's exactly what Nick and Mason of Panovision Films chatted about this week on the podcast. Mason has blown up on insta…
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In today's episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been blowing up in the UK with their new podcast. They just hosted TWVP Summit with over 120 wedding filmmakers and we wanted to talk to them about how they are changing their industry. This episode will su…
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This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multiple teams across the globe, as well as keeping their films creative, they have figured out how to build a business that is thriving. John sits down with Roma and Vera, to discuss their journey and hear…
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Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a "big following." But what if I told you that it wasn't just about a big number next to your name? What if I said I had booked over $200k in weddings in the last 6 months from focusing on my Instagram Strategy? In this week's episode, I show you where I see so many wedd…
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Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in the world. In this week's episode, John digs deep into their story, and how they have transformed their business with social media. We also dig into the Art of Luxury Mediterranean Tour Part 2 - their l…
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Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is what is going to make you look like a legitimate business. Nick is currently going through and making changes to his website, and in this week's episode he wanted to share a few tips that he has top o…
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Are you wanting to charge 5k for your weddings? 10k? In this week's episode John breaks it down for you on his 4 key ingredients for booking 10k weddings. This might be some of the best free content we have ever put out there before. When it comes down to it, you have to be working on these 4 things if you want your business to be pushing into the …
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In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to well over 6 figures. John and Carly spend a lot of time talking about getting videos to go viral, but more importantly how to get people to inquire with you.…
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Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.…
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Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.…
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