Лучшие подкасты про Nonprofit Marketing (2024)

1
Strategic Communication with Taya Jarman of The Institute for Public Health Innovation 38:06

8d ago38:06

38:06

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communica…

1
Trends in Health Philanthropy with Jeff Barrus of Grantmakers In Health (GIH) 40:22

27d ago40:22

40:22

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring …

1
Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations 39:00

1M ago39:00

39:00

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses…

1
Strategic Onboarding with Nicole Jones of Anti Cancer Lifestyle Program 35:16

2M ago35:16

35:16

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mod…

1
Navigating the Nonprofit Landscape with AI - George Weiner of Whole Whale 44:19

2M ago44:19

44:19

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprof…

1
Advancing Health Equity: A Marketing Approach with Nikki Hopewell of Susan G. Komen 31:45

3M ago31:45

31:45

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fosterin…

1
Equity-Centered Ethical Storytelling with Beth Eisen of Playworks 31:26

3M ago31:26

31:26

In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling…

1
Equity and Accessibility with Valaree Machen of Uplifting Athletes 31:10

4M ago31:10

31:10

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especia…

1
Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation 30:21

4M ago30:21

30:21

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep i…

1
Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International 34:14

5M ago34:14

34:14

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive s…

1
Navigating Collaborative Success: Marketing and Communications for Nonprofit Partnerships 31:45

5M ago31:45

31:45

In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations. Join us as Eugene shares his wealth of experience and insights, guiding u…

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Visualizing Complexity: Communicating Health Data for All 35:02

6M ago35:02

35:02

In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-be…

1
Crafting Impactful Narratives: The Power of Specificity in Storytelling 41:07

6M ago41:07

41:07

In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifti…

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Bridging Healthcare Equity: Digital Therapeutics and Breaking Down Stigma 34:41

6M ago34:41

34:41

In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particula…

1
Navigating the Intersection of Development and Communications 36:06

7M ago36:06

36:06

Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mi…

1
Empowering Change: Digital Advocacy Strategies in Health Nonprofits 31:40

7M ago31:40

31:40

Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical ai…

1
Connecting Across Generations for Nonprofit Success 41:07

8M ago41:07

41:07

How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in…

1
Exploring Online Communities in Health: Insights from the Colorectal Cancer Alliance 37:04

8M ago37:04

37:04

You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance. Amy shares her ins…

1
Engaging, Converting, and Measuring Your Website User Experience 11:11

9M ago11:11

11:11

In this episode of Health Nonprofit Digital Marketing, Spencer returns after a year-long hiatus to provide a wrap-up of season 2 and announce plans for future seasons of the podcast. This episode is all about engaging, converting, and measuring user experience on your website. Spencer emphasizes the goal of turning casual website visitors into enga…

1
Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars 40:52

1y ago40:52

40:52

Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract …

1
Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight 45:42

1y ago45:42

45:42

Volunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, wh…

1
Merritt Neil & Monica Tiffany, M&C 20:03

1+ y ago20:03

20:03

Merritt and Monica share a brief rundown of what stood out in nonprofit communications and fundraising this year and what will be important for nonprofits as we look ahead.

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EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity 54:32

1+ y ago54:32

54:32

The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its prese…

1
Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover 57:37

1+ y ago57:37

57:37

All of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what migh…

1
Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders 28:10

1+ y ago28:10

28:10

M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.

1
Ep 98: Creating a More Authentic Conversation with Aaron Wrixon 1:01:07

1+ y ago1:01:07

1:01:07

Are you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has co…

1
Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative 51:41

1+ y ago51:41

51:41

There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful…

1
Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King 52:35

1+ y ago52:35

52:35

Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when tel…

1
Ep 95: Reframing Costs As Investments with Alex Romero 57:03

1+ y ago57:03

57:03

Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupati…

1
Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council 25:36

1+ y ago25:36

25:36

Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council sits down with M&C Nonprofit Marketing Talk to discuss crafting grant proposals and some of the nuance that goes into good grant writing in this month’s episode.

1
Ep 94: Reimagining the Elevator Pitch With Building Bridges 1:03:28

1+ y ago1:03:28

1:03:28

In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture…

1
Sami Aaron, Founder, The Resilient Activist 25:31

1+ y ago25:31

25:31

This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.

1
Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik 52:57

1+ y ago52:57

52:57

Going after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform desig…

1
Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology 55:27

1+ y ago55:27

55:27

One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you …

1
Ep 91: Relationship-building on Social Media with Nick Black from Good United 39:46

1+ y ago39:46

39:46

Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any…

1
Ashley Lopez Anguiano, Manager of Signature Events, Children’s Mercy Hospital 35:24

1+ y ago35:24

35:24

M&C Nonprofit Marketing Talk sits down with Ashley Lopez Anguiano, Manager of Signature Events at Children’s Mercy Hospital to learn how event planning continues to evolve. Join us as we discuss ways to streamline processes when planning your organization’s next event.

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Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart 1:05:51

1+ y ago1:05:51

1:05:51

A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director a…

1
Ep 89: Own Your Marketing With David Pisarek of Wow Digital 57:20

1+ y ago57:20

57:20

If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy.…

1
Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity 1:05:06

1+ y ago1:05:06

1:05:06

Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a varie…

1
Jeff Church, Producing Artistic Director, The Coterie 26:02

1+ y ago26:02

26:02

Join M&C Nonprofit Marketing Talk as we sit down with Jeff Church, Producing Artistic Director for the Coterie Theatre to talk about holistic approaches to including donors, volunteers, board and staff in meaningful DEI initiatives.

1
Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads 55:41

2y ago55:41

55:41

Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right? Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”. And it really comes down to seeking cultural fit before task fit. It’s a bit of…

1
M&C #StillServing Case Study Update 25:37

2y ago25:37

25:37

The VFW kicked off a month of veteran-led community service events with VFW Day of Service on May 7. We sit down and discuss ways to keep your donors engaged, inspire philanthropy and promote your organization’s work in this month’s podcast.

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Ep 86: The power of purpose and leading with authenticity with Cheryl Farr and Cristina Ferreri from SignalCSK 56:09

2y ago56:09

56:09

At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like working with people with a purpose for a variety of reasons. …

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Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy 56:53

2y ago56:53

56:53

When asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one can take to get their sales humming. And yes, nonprofits…

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S2E4 - How to Organize Your Website Resources 12:43

2y ago12:43

12:43

Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking fo…

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Luann Feehan, President & CEO | Nonprofit Connect 31:41

2y ago31:41

31:41

M&C Nonprofit Marketing Talk sits down with Luann Feehan, President & CEO of Nonprofit Connect to discuss how the organization helps professionals grow. We also discuss ways nonprofits can attract talent, build culture and why nonprofit careers are becoming more popular.

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S2E3 - Seven Tips for Writing Helpful Content for Patients 12:00

2y ago12:00

12:00

Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In…

1
S2E2 - Four SEO Strategies to Boost Patient Resource Traffic 15:35

2y ago15:35

15:35

You're a nonprofit in the health space and you want to generate awareness for your organization. However, you don't know where to start or what strategies will work best for your organization. In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic. These strategies are not only ef…

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Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath 55:20

2y ago55:20

55:20

Like it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists to make these types of events not…

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Ep 83: Planning where you want to go with Sherry Quam Taylor from Quam Taylor Consulting 57:54

2y ago57:54

57:54

When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest today, Sherry Quam Taylor from Quam Taylor Consulting takes…

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