Лучшие подкасты про Nonprofit Marketing (2023)

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Relish THIS: The Nonprofit Marketing Podcast

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Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars 40:52

2M ago40:52

40:52

Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract …

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight 45:42

3M ago45:42

45:42

Volunteers are the fuel that keeps nonprofit organizations humming. Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, wh…

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M&C Nonprofit Marketing Talk

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Merritt Neil & Monica Tiffany, M&C 20:03

5M ago20:03

20:03

Merritt and Monica share a brief rundown of what stood out in nonprofit communications and fundraising this year and what will be important for nonprofits as we look ahead.

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Relish THIS: The Nonprofit Marketing Podcast

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EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity 54:32

6M ago54:32

54:32

The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its prese…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover 57:37

6M ago57:37

57:37

All of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what migh…

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M&C Nonprofit Marketing Talk

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Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders 28:10

6M ago28:10

28:10

M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 98: Creating a More Authentic Conversation with Aaron Wrixon 1:01:07

6M ago1:01:07

1:01:07

Are you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has co…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative 51:41

6M ago51:41

51:41

There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 96: Your Numbers Tell a Story: Understanding nonprofit finances with Stephen King 52:35

7M ago52:35

52:35

Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when tel…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 95: Reframing Costs As Investments with Alex Romero 57:03

7M ago57:03

57:03

Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupati…

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M&C Nonprofit Marketing Talk

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Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council 25:36

7M ago25:36

25:36

Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council sits down with M&C Nonprofit Marketing Talk to discuss crafting grant proposals and some of the nuance that goes into good grant writing in this month’s episode.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 94: Reimagining the Elevator Pitch With Building Bridges 1:03:28

7M ago1:03:28

1:03:28

In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture…

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M&C Nonprofit Marketing Talk

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Sami Aaron, Founder, The Resilient Activist 25:31

8M ago25:31

25:31

This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 93: Is Your Nonprofit Ready to Apply for Grants with Gauri Manglik 52:57

8M ago52:57

52:57

Going after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform desig…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 92: Help Is Always Available: You Don’t Have to Go It Alone with Mike Hess From The Blind Institute of Technology 55:27

9M ago55:27

55:27

One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you …

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 91: Relationship-building on Social Media with Nick Black from Good United 39:46

9M ago39:46

39:46

Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any…

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M&C Nonprofit Marketing Talk

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Ashley Lopez Anguiano, Manager of Signature Events, Children’s Mercy Hospital 35:24

9M ago35:24

35:24

M&C Nonprofit Marketing Talk sits down with Ashley Lopez Anguiano, Manager of Signature Events at Children’s Mercy Hospital to learn how event planning continues to evolve. Join us as we discuss ways to streamline processes when planning your organization’s next event.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 90: Framing your donations as investments with Greg Harrell Edge from Coachart 1:05:51

9M ago1:05:51

1:05:51

A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director a…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 89: Own Your Marketing With David Pisarek of Wow Digital 57:20

10M ago57:20

57:20

If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy.…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 88: Getting Culture “Right” and Focusing on Diversity, Equity, and Inclusion (DEI) in your Organization with Michael Rolph from New Sincerity 1:05:06

10M ago1:05:06

1:05:06

Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a varie…

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M&C Nonprofit Marketing Talk

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Jeff Church, Producing Artistic Director, The Coterie 26:02

10M ago26:02

26:02

Join M&C Nonprofit Marketing Talk as we sit down with Jeff Church, Producing Artistic Director for the Coterie Theatre to talk about holistic approaches to including donors, volunteers, board and staff in meaningful DEI initiatives.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 87: Aligning and Defining Your Company’s Culture with HR Strategist Otisa Eads 55:41

11M ago55:41

55:41

Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right? Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”. And it really comes down to seeking cultural fit before task fit. It’s a bit of…

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M&C Nonprofit Marketing Talk

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M&C #StillServing Case Study Update 25:37

11M ago25:37

25:37

The VFW kicked off a month of veteran-led community service events with VFW Day of Service on May 7. We sit down and discuss ways to keep your donors engaged, inspire philanthropy and promote your organization’s work in this month’s podcast.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 86: The power of purpose and leading with authenticity with Cheryl Farr and Cristina Ferreri from SignalCSK 56:09

12M ago56:09

56:09

At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like working with people with a purpose for a variety of reasons. …

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 85: CRMs, the number one tool you need to grow the success of your nonprofit with Lidiane Mocko of CRM Growth Strategy 56:53

12M ago56:53

56:53

When asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one can take to get their sales humming. And yes, nonprofits…

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Health Nonprofit Digital Marketing

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S2E4 - How to Organize Your Website Resources 12:43

12M ago12:43

12:43

Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking fo…

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M&C Nonprofit Marketing Talk

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Luann Feehan, President & CEO | Nonprofit Connect 31:41

1y ago31:41

31:41

M&C Nonprofit Marketing Talk sits down with Luann Feehan, President & CEO of Nonprofit Connect to discuss how the organization helps professionals grow. We also discuss ways nonprofits can attract talent, build culture and why nonprofit careers are becoming more popular.

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Health Nonprofit Digital Marketing

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S2E3 - Seven Tips for Writing Helpful Content for Patients 12:00

1y ago12:00

12:00

Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In…

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Health Nonprofit Digital Marketing

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S2E2 - Four SEO Strategies to Boost Patient Resource Traffic 15:35

1y ago15:35

15:35

You're a nonprofit in the health space and you want to generate awareness for your organization. However, you don't know where to start or what strategies will work best for your organization. In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic. These strategies are not only ef…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 84: Embracing the new future of virtual events to greatly increase your engagement, attendance, and donations with We and Goliath 55:20

1y ago55:20

55:20

Like it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists to make these types of events not…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 83: Planning where you want to go with Sherry Quam Taylor from Quam Taylor Consulting 57:54

1y ago57:54

57:54

When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest today, Sherry Quam Taylor from Quam Taylor Consulting takes…

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Health Nonprofit Digital Marketing

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S2E1 - Five Steps to a Better Patient User Experience 9:27

1y ago9:27

9:27

A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly. In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey …

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M&C Nonprofit Marketing Talk

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Capital Campaign Basics From a Pro: Karrie Duke, Director of Development for Center for Developmentally Disabled 29:33

1y ago29:33

29:33

We chat with Karrie Duke, Director of Development for Center for Developmentally Disabled about capital campaign fundamentals and her best tips after helping to guide CDD through two separate campaigns.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 82: Budgets are essentially plans, in numbers - Strategic planning for nonprofits with Carol Hamilton 53:30

1y ago53:30

53:30

When you think of strategic planning, what comes to mind? Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you know will rarely see the light of day once the session is complete? Or a valuable exercise that aligns your team, creates thrust for yo…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation 53:00

1y ago53:00

53:00

Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. Commitment happens when you land in the zone of uncertai…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 80 How to leverage authenticity and passion to do good in the world with Steve Bacon from Belief Theory 58:15

1y ago58:15

58:15

My coach frames everything from the perspective of commitment. And if you think you understand commitment, let me tell you something, his definition (and getting committed to REAL commitment) could change your world. See, it’s easy to “commit” to things you know you can do. I can confidently sign on to say, throwing a football 20 yards. That’s not …

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M&C Nonprofit Marketing Talk

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Tahir Atwater, Director of Donor and Volunteer Engagement, Jackson County CASA 38:34

1y ago38:34

38:34

M&C Nonprofit Marketing Talk hosts Tahir Atwater, Director of Donor and Volunteer Engagement at Jackson County CASA, to discuss ways to make your diversity, equity and inclusion initiatives a successful part of your nonprofit culture.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 79 Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Unger from Charge 1:01:17

1y ago1:01:17

1:01:17

Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals. However, partnerships are a two-way street. This week’s Relish THIS I spoke with Ken Ungar,…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 78 Help your organization thrive and survive with Mitch Stein, CEO of Pond 58:28

1y ago58:28

58:28

Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these challenges. There are SO many tools and resources available …

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 77 Making your organization work for you with Simon Severino from Strategy Sprints 48:40

1y ago48:40

48:40

What if you could have your organization truly work for you? Many leaders dream of building an organization that can run without constant attention and input from the founders. One that has the right team in place and the right processes on line to thrive. One that allows every team member the opportunity to step away for a while with the confidenc…

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Health Nonprofit Digital Marketing

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S1E24 - Three Reasons Your Site is Confusing 28:58

1+ y ago28:58

28:58

Many nonprofits face the challenge of improving their confusing website. In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it. Resources: The Complete Guide to Nonprofit Website User Experience (UX) [Brooks Digital] The Secret of Highly Effective Heal…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 76 Getting Inspirational - Build a better team through the power of leadership coaching with Chris Hutchinson 59:01

1+ y ago59:01

59:01

At the ripe, young age of 23, I found myself leading a team of creatives for one of the top three cycling catalog companies in the nation. Looking back at that time, I certainly could have used more experience in team management and motivation to get the most out of my team. Or at least some additional investment in myself to become a better leader…

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M&C Nonprofit Marketing Talk

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Scott Mason, Director of Stewardship and Marketing | Rose Brooks 21:39

1+ y ago21:39

21:39

M&C Nonprofit Marketing Talk sits down with Scott Mason, Director of Stewardship and Marketing at Rose Brooks to discuss redesigning newsletters, messaging challenges and measuring success in this month’s podcast.

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 75: Failing Fast for better results with Diana Zhang from Neighbor Share 1:01:29

1+ y ago1:01:29

1:01:29

Whether you're a seasoned nonprofit or just getting started, it's important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do. On this week's Episode I spoke with Diana Zhang, CEO and Co-Founder of Neighbor Share, an organization that offers “mic…

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Health Nonprofit Digital Marketing

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S1E23 - Ditching Social Media with Jed Johnson of Wide Awake International 35:59

1+ y ago35:59

35:59

Have you ever wondered what nonprofit marketing would be like without social media? In this episode, Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media. We discuss how social media conflicted with their values of dignity and love, how they generate awareness without social media…

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 74: Scale Your Organization Through Inspiring Your Stakeholders With Joe Sanders From Colorado Uplift 1:02:43

1+ y ago1:02:43

1:02:43

For most businesses and organizations, the quickest wins are found in the INSPIRE phase of the stakeholder lifecycle. In most situations, transforming customers and donors into repeat business is simply easier than selling to a whole new audience. After all, you’ve already put in the hard work nurturing these individuals through the ATTRACT, BOND, …

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Relish THIS: The Nonprofit Marketing Podcast

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Ep 73: Reframing your story to your stakeholders perspective with Danny Combs from TACT 48:25

1+ y ago48:25

48:25

Messaging is a challenge for many organizations. From struggling with differentiation, to being too “us” focused, it’s flat-out difficult to nail your core message and engage stakeholders. Yet most nonprofits have a great story lurking in the haze. After all, what’s not to love about an inspirational mission? And even the newest nonprofits have suc…

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Health Nonprofit Digital Marketing

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S1E22 - Managing Chronic Illness for Young Adults with Dominique Viel of InvisiYouth Charity 33:21

1+ y ago33:21

33:21

In this episode, Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses. We discuss her personal story as the founder of InvisiYouth Charity, what being "medically adult-ish™" means, and how she reaches and engages the young adult demographic. Get in touch: Website: http://www.invisiyouthcharity.…

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Relish THIS: The Nonprofit Marketing Podcast

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Episode 72: Get Committed And Take Action With Mark Bergel 56:08

1+ y ago56:08

56:08

If you have been listening to Relish THIS for a while, you have probably detected a theme: I'm a big fan of taking action. In fact, I ask each of my wonderful guests at the end of each episode what action they would like for you, dear listener, to take after our discussion. Well, my guest today, Mark Bergel, Co-Founder of the Shared Humanity Projec…

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Health Nonprofit Digital Marketing

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S1E21 - Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies 33:41

1+ y ago33:41

33:41

Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources. Resources: Th…

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