Strategic Communication with Taya Jarman of The Institute for Public Health Innovation

Health Nonprofit Digital Marketing

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals.

About the guest

Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).

Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek.

She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus.

When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle.

Resources

• Axios: https://www.axios.com/
• American Marketing Association: https://www.ama.org/
• Public Relations Society of America: https://www.prsa.org/
• Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/

Contact Taya

• LinkedIn: https://www.linkedin.com/in/tayajarman/
• Institute for Public Health Innovation: https://www.institutephi.org/