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Go Beyond Fundraising, a podcast brought to you by the Pursuant Group, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.
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More than 50 years ago, Robert Greenleaf broke ground with his concept of servant leadership. And while this idea is still relevant today, we believe it’s more than putting others first. In fact, author and self-proclaimed nonprofiteer Evan Wildstein says that by hyphenating the term, you become both — a servant and a leader. And that’s where the m…
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Steve Jobs famously wanted the iPhone design to be so simple that a child could use it just by picking it up. As a result, Apple set the standard for inclusive and accessible design. And in an age where our interactions grow more digital by the day, accessibility can’t be overlooked. In this episode of the Go Beyond Fundraising podcast, we’re talki…
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Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see suppor…
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Has this ever happened to you? Your nonprofit has a robust contact list, but general emails don’t seem to go anywhere. You wonder if there’s a better way to reach supporters, especially during critical giving seasons like the year-end campaign. You could benefit from creating targeted communications for different types of donors! By using the tools…
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When it comes to year-end campaigns, sometimes it’s hard to know how to integrate digital fundraising alongside direct mail. How often should you post about a year-end campaign on each of your social media platforms? Is it okay to send donors, potential donors, and lapsed donors an email and a direct mail ask in November and December? How does your…
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In this episode of our series, we explore the importance of donor relationships and stewardship in ensuring a successful year-end fundraising season. We share strategies for donor retention, expressing gratitude, and building long-term engagement. Discover how to create meaningful connections with your supporters and cultivate a loyal donor base th…
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In December, every nonprofit organization, including your own, sends out multiple communications each week, all in an effort to make year-end fundraising goals. It’s easy for organizations to get lost in a sea of sameness, especially at this time of year. That’s why this week’s episode of “Year-End Fundraising in July” is focused on helping you sta…
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In this episode, we kick off our series by highlighting the importance of data-driven planning for a successful year-end fundraising campaign. We explore how leveraging data can provide valuable insights and help you make informed decisions. Join us as we discuss the key metrics to analyze, such as donor demographics, giving patterns, and previous …
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The 2023 Giving USA Annual Report on Philanthropy is out! Taken at face value, the findings are a bit disheartening. But don’t get discouraged by the state of giving just yet. There are also myriad opportunities for you to set your nonprofit on the right course. In this episode of the Go Beyond Fundraising podcast, we’re joined by Matthew Mielcarek…
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Is artificial intelligence (AI) coming for your job? That’s the big question on everyone’s mind as tools like Chat GPT emerge and become more mainstream. But behind this fear lies the question you should actually be asking: How can this tool help me do my job better? In this Go Beyond Fundraising podcast episode, we talk with two GivingDNA tech exp…
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If you can only boost one program, make it monthly giving! The 2023 M+R Benchmarks report found that monthly giving increased by 11% in 2022, accounting for 28% of all online revenue. Don’t discount your sustaining donors — they’re the ones helping you meet your goals. In the latest Go Beyond Fundraising podcast episode, we’re sharing the latest ti…
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The Fundraising Effectiveness Project’s Annual Report findings were a bit of a surprise to most nonprofits. For the first time in years, the FEP found a decline in not only the number of donors, but also a decline in total dollars given in 2022. In this episode of GoBeyondFundraising, we chat with Pursuant SVP of analytics, Matthew Mielcarek to gle…
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What does a post-COVID-19 nonprofit look like? Smaller organizations are seeing their woes deepen as emergency aid from the government ends. Plus, staff shortages are increasing, thanks in part to widespread burnout. Don’t worry—it’s not all doom and gloom. Listen to the latest episode of the Go Beyond Fundraising podcast to learn how fundraisers c…
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Artificial intelligence (AI), automation, and other tech tools are emerging to (supposedly) make our lives easier. But at what cost? So many of our interactions occur over a digital channel that it can be easy to forget there is an actual person on the other end. Being human in our communications is what makes the difference to our donors. In this …
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Why all the fuss about Gen Z? This generation is primed to reshape the future of philanthropy through its values-led giving and social activism. In this episode of the Go Beyond Fundraising podcast, we’re previewing the new report, “The Nonprofit’s Guide to Engaging Gen Z.” Learn what motivates Gen Z to give so you can acquire and steward this key …
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In this episode, we catch up on what’s happening across the fundraising and marketing landscape as we talk through trends we're seeing. From taking a look at who 2022’s top donors were, to a new study that sheds light on donor behavior as we spring forward, and new limitations TikTok is implementing for minors, we dig into all these consumer trends…
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A January National Review article declared “Middle-Class Philanthropy Is Collapsing,” but is that really the case? The number of donors might be declining, but gift amounts are increasing. So, is it a decline in donors or of small-dollar donations? In this episode of the Go Beyond Fundraising Podcast, we’re taking a deeper look at this claim throug…
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According to the National Philanthropic Trust, total donor-advised fund (DAF) contributions grew 48.4% between 2020–2021, from $9.7 billion to a whopping $14.56 billion. Are DAFs part of your fundraising strategy? In this episode of the Go Beyond Fundraising Podcast, we talk with Vicky Kelberer of Vanguard Charitable about why DAFs are the fastest-…
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It’s hard to believe we’re already nearing the end of 2023’s first quarter! These first three months have been full of headlines nonprofit professionals should pay attention to. In this episode, we’ve invited Pursuant Insights Consultant Nicholas Hedenkamp to discuss the latest trends and biggest news in the fundraising world. Four topics have been…
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Are you aware that only 7% of a person's wealth is held in cash? That means the vast majority of their assets, like stocks, real estate, and artwork, are being overlooked by most nonprofits when it comes to fundraising.In this episode of our podcast, we're diving into the world of non-cash donations with fundraising expert Dawn Galasso from Pursuan…
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LinkedIn is no longer a platform solely for housing digital resumes and sharing job postings. In recent years, it has turned into a space to engage with more than 800 million users from over 200 countries, making it the ultimate networking tool any nonprofit should have in its brand awareness toolbox. In this episode, we chat with Taylor Shanklin, …
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Concierge service is no longer just an amenity hotels offer to elevate experiences for guests, now, it is something nonprofits can utilize to heighten the giving experience for their donors too. Kacey Crawford, vice president of digital strategy, and Kristin Priest, vice president of client strategy at Pursuant discuss how concierge giving can empo…
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The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents. In this episode, Pursuant CEO, Trent Ricker spoke w…
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In this episode, we sat down for our monthly check-in with Pursuant Insights Consultant, Nicholas Hedenkamp, to get his insight into what’s happening in the fundraising and marketing landscape. With it being February, we set out to explore the top trends nonprofits may experience in 2023. Of the trends he sees coming, all have one thing in common–d…
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AI-created content has been a reality on the Internet for a while now, but when OpenAI’s ChatGPT launched in November 2022, it turned heads like no AI before. For the first time, content written by an AI actually surpassed the writing abilities of many humans, even if its accuracy sometimes missed the mark. ChatGPT goes beyond predictive texts to w…
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Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks. Donors can contribute to organizations and charities today, but instead of paying for…
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The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. Just as many may be wondering what it all even means — FTX? SBF? Worry not. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated…
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What tops your 2023 New Year’s Resolutions? For Pursuant CEO and President Trent Ricker, it’s bringing marketing and fundraising together. In this episode, we talk with Trent about how organizations can ease the tension between these two departments to better serve their constituents and drive stewardship. These teams are interdependent but often h…
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Why do people give? As nonprofit fundraisers and marketers, it’s a question you should try to understand if you want to be successful. Here’s another one that may at first seem unrelated: Why do people consume content? Often in our work, we create content, reformat it for a particular platform, blast it out with a scheduling tool, and check it off …
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On today’s episode, we’re diving into Classy’s fourth annual Why America Gives Report and talking through some of the data points that caught our eye. We’re also thrilled to be joined by Michelle Boggs, the executive nonprofit industry advisor at Classy, who has more than 15 years of experience in fund development, community partnerships, team and …
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In this episode, we’re talking year-end trends with Nicholas Hedenkamp, Pursuant’s Insights Consultant. There were three big topics that recently caught our attention. 1. Volunteerism Recent studies show a lack of diversity in volunteerism. There are higher rates of volunteerism among white people than among people of color, although it may be that…
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Non-profit communicators know that personalization is more important than ever. But given our tech-enabled reality, personalization is evolving. How can you leverage data to create highly relevant and customized content for your audience? That's what we’ll explore in this podcast with two experts from Pursuant: Jennifer Bielat, Executive Vice Presi…
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When times are tough, and wallets shrink, how do you keep your nonprofit a top priority for your donors? The goal is to be a fixed line item in a donor’s budget — non-negotiable, even in hard times. To achieve this, you must understand where your donor’s values align with your organization's. In this episode of the Go Beyond Fundraising Podcast, we…
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As you begin planning for 2023, the current economic climate may have you tightening your belt to stay on budget. Donor acquisition tends to be singled out for cuts in tough times because the ROI isn’t always obvious. In this episode, Pursuant Executive Vice Presidents Jennifer Bielat and Alicia Lifrak will help you make the case for responsible in…
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As we approach the final months of 2022, we know many of you will be focusing on your year-end campaigns. And as the threat of a global recession looms large, you may be looking for ways to tighten spending. Stewardship is often one of the programs to be scaled back. In this episode, we’re talking with David Sacchetti, Director of Client Strategy, …
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On this episode, we’re talking with Trent Ricker, President and CEO of Pursuant, and Matthew Mielcarek, Senior Vice President of Analytics and Insights Strategy, about the recently released 2022-2023 Pursuant Giving Outlook. Specifically, we’re digging into how the Giving Outlook can help us navigate the challenging economic times we’re all facing.…
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Acquisition can be a thorn in the side of marketers. And as the cost of acquiring donors continues to rise due to paper shortages and increasing digital ad rates, the cost of acquiring attention has gone up, too. In this episode, we’re speaking with Soraya Alexander, President, Classy and COO, GoFundMe. Classy’s tech is well-known in the world of n…
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Nonprofits are often tasked with doing more with less, leaving fundraisers feeling like they have limited options and resources, which in turn can lead to a lack of innovation and creativity. This is called a scarcity mindset, and it can be detrimental to achieving the results you want to see. In this episode, we talk with Gauri Manglik, CEO and Co…
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As political campaigns turn up the heat leading to the mid-term elections, you’ll need to find new and creative ways to get your message heard. In this episode, Nicholas and Leah chat about the trends and topics they’re seeing as 2022 closes in on the busiest time of the year for nonprofit. Here are some of the key takeaways: Create a unified messa…
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Have you changed jobs recently in exchange for more flexibility, pay, or upward advancement? If so, you're not alone. The C-19 pandemic sparked a “Great Resignation,” spurring workers to take stock of their priorities and leading many people to leave jobs and demand better work-life balance through options like remote work. On the podcast, we spoke…
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We recently sat down with our Senior Vice President of Insights, Analytics, and Experience, Matthew Mielcarek, to break down a few of the big ideas and highlights from the 2022 Pursuant Giving Outlook. In our annual Pursuant Giving Outlook, we compiled the best industry knowledge, data, and statistics on things like: -Current market conditions and …
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Amid today’s economic uncertainty and rising costs, nonprofits need to focus on strengthening relationships with their existing donors. A key way to do this is to follow your data.In this episode, we talk with Dan Stevens, co-founder and senior vice president of business development at Windfall, and Dawn Galasso, vice president of sales at GivingDN…
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How effective is your monthly giving program? Too often, nonprofits take a “set it and forget it” approach. But by nurturing monthly donors, you can build reliable and consistent revenue for your organization that has the potential to make a million-dollar impact. In this episode, we talk with Abby Trahan, who served as the Annual Giving Coordinato…
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Rage giving? Social commerce? Data governance? You can be sure that there’s no shortage of new concepts popping up in today’s nonprofit marketing arena. But if you need a quick lesson on these trending concepts, you’re in the right place.In this episode, we tackle these topics and more with industry insight consultant Nicholas Hedenkamp, who compil…
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The Nonprofit Alliance recently said, “Consumers are spending more at the gas pump and the grocery store and so they're not increasing their philanthropic spending.” What exactly does this mean for fundraisers? How will this affect donor behavior? What strategies will allow us to fulfill our mission?This week, Nicholas Hedenkamp, an insights consul…
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Is your nonprofit on the fence about accepting crypto? Are you interested in learning what the buzz is all about? Maybe you’re curious about the fundraising benefits for your organization? Then you won’t want to miss this podcast.To answer all your crypto-related questions, we spoke with Pat Duffy, Co-Founder of The Giving Block. In 2018, Pat, and …
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In our latest episode, we sat down with Bryan Kramer to discuss impactful methods of personalizing the donor experience in ways that resonate with your constituents. The big tech companies have developed strategies of personalizing their users' experiences that drive incredible loyalty. Learn how you can do the same for your donors by adapting ways…
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In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit le…
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There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to k…
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The new Facebook Challenge Fundraisers are helping organizations acquire brand new supporters, raise significant funds, and start personal relationships with everyone who joins the group. With such a cost-efficient way to meet your mission goals, this platform cannot be ignored.Good United works hand-in-hand with Facebook to create and optimize Fac…
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