How Collaboration Between Marketing & Fundraising Departments Can Lead to Optimal Donor Experiences

Go Beyond Fundraising: The Podcast for Nonprofits

The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents. In this episode, Pursuant CEO, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Friends Animal Society about ways leaders can encourage collaboration between the fundraising and marketing departments to create optimal stewardship experiences. As Chief Experience Officer, Sue ensures that the marketing communications, fundraising, and experience teams are working in unison to create the best experience possible for donors and people who interact with Best Friends Animal Society.