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The Optimal Path

Maze

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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success. We're taking a short summer break and will return this fall with new episodes. Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch ...
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Path to Optimal Wellness

Lekan Bello

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To inform and discuss the essentiality of striving to achieve optimal wellness. We believe that attaining optimal wellness should be everyone’s priority. We, however, are not in doubt about the fact that striving for optimal wellness is a choice that requires the individual to be committed, consistent and compliant. The podcast episodes shall therefore be looking at guiding discerning individuals who are desirous of striving to achieve optimal wellness.
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Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and high-risk scenarios. Dalia shares how to classify decisions based on their level of risk and reversibility, along with questions and tactics to help determine the type of r…
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Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye customers, three prototypes, in one day—to accelerate learning and de-risk product decision-making. Gain …
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Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business outcomes, how to effectively track and communicate the value of research, and why the future of the industry lies in driving customer-centricity across the entire business. Disco…
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In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and experience-led, and the role of UX research in shaping customer-centric cultures and experiences. The conversation covers cultural shifts towards empathy and curiosity, mechan…
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In this episode of The Optimal Path, Hannah Anokye joins host Ash Oliver to discuss her work on the Intuit Futures Team and the role of qualitative research in exploring emerging technologies, understanding users' needs, and identifying opportunities for new product developments. Hannah shares best practices for conducting moderated user interviews…
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Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of research. Nick shares strategies for synthesizing secondary research findings into actionable insights for product teams and emphasizes the importance of storytelling and journ…
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In this episode of The Optimal Path, Ravi Mehta talks to Maze about connecting user research to product strategy and integrating effective product decision-making frameworks. Ravi outlines the importance of visualizing product strategy—from the company's mission to defining specific product goals—and how to balance intuition, analytics, and user fe…
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In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business. Reggie shares how he led the development of training programs, automated processes, and ResearchOps to enable cross-functional teams to conduct …
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In this episode of The Optimal Path, Ash Oliver discusses the future of user research with expert Dave Hora. From his beginnings in research back in 2011 to his key roles at companies like Plangrid and Instacart, Dave has been at the forefront of driving innovation through research. Now, he's here to share his thoughts on what’s next for user resea…
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In this episode of The Optimal Path, host Ash Oliver and Senior User Research Manager Paige Bennett explore the vital role of workshops in product development. Paige shares her experience facilitating workshops in the fintech industry, plus best practices for measuring success and co-creating with cross-functional partners and customers. Join us to…
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In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of h…
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In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together, they discuss the role of user research in building community products and how to start and scale a research practice inside design teams. About Amy: Amy Lima is a first-gene…
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In this episode of The Optimal Path, host Ash Oliver welcomes Marcus Brandford to discuss the transformative power of research in marketing and product development. Delving into how research can inform creative campaigns and marketing decisions, Marcus shares how Figma harnesses customer insights to understand its audience and build impactful brand…
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In this episode of The Optimal Path, host Ash Oliver sits down with Roy Opata Olende to delve into the complexities of UX research across organizational altitudes. They explore the different modalities of learning that take place inside organizations, the critical need for leadership buy-in, and the challenges of communicating research impact. Roy …
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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. The voices featured in this trailer are Ash Oliver, UX Research Advocate at Maze; Marcus Brandford, Figma; Roy Opata Olende, Zapier; Amy Lima, (formerly) Amp @ Amazon Music; and Benjamin Humphrey, Dovetail New episodes drop every other week. Follo…
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Send us a text The episode opened with a story of how stress could inflict man and how a man could deal with it. It defined stress, highlighted some everyday stressors and human responses to stress, and touched on how stress impacts human wellness and well-being. Finally, some coping mechanisms of stress were also touched on. Enjoy Support the show…
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Send us a text The episode explores a vital but often overlooked aspect of wellness - restorative sleep highlighting its importance. The episode highlights why quality sleep is paramount for health, mental well-being, and daily performance. It also discusses practical, proven strategies for getting the best possible rest. Support the show www.optwe…
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Send us a text This episode examines the role of nutrition in overall health. It discusses the benefits of eating whole, unprocessed foods. The episode is the sixth of guides in the journey towards achieving and maintaining optimal wellness Support the show www.optwellcon.com, service@optwellness.coach…
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Send us a text Episode 5 of the Path to optimal wellness deals with the question of Mindfulness: What is mindfulness? What are its benefits? How relevant is this phenomenon to a person in quest for optimal wellness? Can it be practised every day? If yes, how? What are the challenges or difficulties in mindfulness? Finally, give some examples of min…
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Send us a text This episode looks into the theory of Wellness Continuum and its relevance in striving towards optimal wellness. It then relates the importance of the wellness continuum and Wheel of Life in assessing a person’s state of wellness. It then links the functionality of the wheel of life and the wellness continuum as practical checker too…
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Send us a text In this episode of Path to optimal wellness, we identified the different dimensions of wellness and looked at various ways an individual can assess their wellness. The Wheel of Life was mainly discussed and described, highlighting how it can be used to evaluate one's current state of wellness and how it helps identify areas one may n…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Jo on Twitter or LinkedIn. Resources mentioned: Continuous Research Report: Tr…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Gabriel on Twitter (@gabrielvaldivia) or check out his website. Resources ment…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Aiswarya on LinkedIn or check out her newsletter. Resources mentioned: The Pow…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Jasmine on Twitter (@jazzy33ca) or check out her website. Resources mentioned:…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Julian on LinkedIn. And if you'd like to discuss the episode with other listen…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Josh on LinkedIn or check out his Instagram account (@joshdixit). And if you'd…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Bob on LinkedIn and Twitter. And if you'd like to discuss the episode with oth…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Pulkit on LinkedIn and Twitter. Resources mentioned: B.J. Fogg, Behavior Scien…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Benjamin on LinkedIn. Resources mentioned: Foundations of atomic research by T…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Erika on Twitter (@mulegirl) or check out her articles on Medium. Resources mentione…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Renato on Twitter (@renn) or check out his website. Resources mentioned: Org Design …
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Samuel on Twitter (@fastfinge). Resources mentioned: Maze Community Event: Designing…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can connect with Melanie on LinkedIn or check out her articles on our blog, In The Loop. Resour…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Roberta on Twitter (@robertalearns) or check out her website. Resources mentioned: A…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Behzod on Twitter (@beh_zod) or check out his website. Resources mentioned: You Are …
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. Liked what you heard in this episode? Read Andy's full article over on our blog, In The Loop. You c…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Anton on Twitter (@antonsten) or check out his website. Resources mentioned: Masteri…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. Liked what you heard in this episode? Read Teresa’s full article over on our blog, In The Loop. You…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. You can follow Brian on Twitter (@brian_lovin) or check out his website. Follow Maze on social medi…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. Liked what you heard in this episode? Read Jeremy’s full article over on our blog, In The Loop. You…
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The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same. Liked what you heard in this episode? Read David’s full article over on our blog, In The Loop. You …
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