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This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business. If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you. Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelan ...
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In today's episode, we're diving deep into planning for summer—how to handle the season, whether you’re ramping up or winding down. As summer approaches, it's crucial to strategize effectively to make the most of these warmer months, regardless of your business pace. Key Talking Points: Summer Business Myths: Debunking the myth that summer has to b…
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Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…
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If you’ve been looking for a structured approach to scale your offers and create repeatable systems in your business, this episode is for you! We’ll explore what frameworks are, why they are crucial for scalability, and how they differ from other systems. Key Talking Points: Understanding Frameworks: Learn what a framework is and how it serves as a…
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Today's episode is another Focused Action Coaching sessions. I'm thrilled to share a vibrant discussion with Heather Wyatt of Goddess Getaway Waves, who's courageously navigating the retreat planning business from the lush landscapes of Costa Rica. Heather's confronting a common snag: potential clients love the idea of hosting retreats until they r…
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In today's episode I am sharing my opinion on why I think every business owners should join a mastermind. We will talk about what masterminds are, their monumental benefit to business owners, and how they differ from group coaching programs. If you're looking to amplify your business growth and refine your strategic approach through collaborative w…
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Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitabi…
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In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content thro…
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In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working. Key Points: The hidden money in business is often found by focusing on what is working, rather than what isn't. Examples of how clients found success by identifying and expanding on what was already working in their …
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In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy. Key Points: 1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need. 2. Marketing Plan: Emp…
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In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business. I explain that while individuals may be highly skilled in the…
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In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business. Key Takeaways: The distinction between follow up and nurturing in the context of s…
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In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue. Passive income requires effort and is not truly passive. However, by repackaging and selling past conten…
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In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behin…
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In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interact…
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In this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey. Key Points Understanding your bus…
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Introduction: In this episode I am discussing the topic of Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion. I delve into the controversial aspect of chasing a paycheck versus pursuing one's passion and provide insights on finding a balance for business growth and sustainability. Key Points: 1. The importance of chasing a payche…
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In this episode, I am sharing the importance of understanding how to balance the daily grind with long-term business goals. We will talk about the importance of finding a happy medium between the two and provide actionable insights for achieving this balance. Summary of the Episode: The episode focuses on the struggle of balancing daily tasks with …
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In this episode, I discuss the potential drawbacks of niching oneself too far in business. Drawing from a recent mastermind conversation, I delve into the limitations of being overly niche and the importance of educating your clients about the breadth of your services. Summary: I address the common advice in the online space to niche down and focus…
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In this episode, I want to chat with you about the growth stage of entrepreneurship and emphasizes the importance of recognizing and celebrating this stage. We talk about the difference between growth and scaling and encourages business owners to focus on sustainable growth rather than rushing to scale. I also believe that the growth stage is one o…
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In this episode, Michelle interviews Matt Allyn, a content creator and storytelling expert. They discuss the overwhelming nature of the content game and how to find a content strategy that resonates with you. Matt shares his journey from engineering to content creation and emphasizes the importance of authenticity in connecting with your audience. …
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In this episode, we are chatting about the problem with stretch goals and why I'm not a fan of them. She emphasizes the importance of setting attainable goals that are relevant to one's business and resources. Michelle highlights the discouragement that comes from setting unrealistic goals and encourages celebrating milestones along the way. She al…
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In this episode, I wanted to be open and honest and share my vision for 2024 and the importance of doing less to accomplish more. To emphasize the need to focus on what truly matters and to say no to obligations that don't align with one's goals. In this episode we will be discussing my key success factors, including protecting her schedule and avo…
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Summary In this episode, Michelle reflects on the year and shares a mishmash of topics. She expresses gratitude for her listeners and invites feedback for the podcast. Michelle emphasizes the importance of normalizing communication in sales and encourages people to let others know when they are no longer interested. She reminds listeners that they …
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Summary In this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up,…
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Summary: In this client spotlight episode, Michelle interviews Jena Paulo, a ClickUp consultant. They discuss Jena's journey from offering various services to specializing in project management using ClickUp. They also talk about the transition from the retainer model to the VIP day model, the importance of maintaining relationships, and Jena's exp…
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Summary In this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementi…
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In this episode, Michelle interviews a long time client of hers and spiritual mentor, Britt Chemla Jones to share her journey of business growth as well as share her incredible wisdom on how to live a more spiritual and mindful life. Michelle and Britt talk about the impact of pushing boundaries and embracing discomfort. This episode dives into the…
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In this episode, Michelle dives into the dynamic world of business trends, offering valuable insights and reflections on what to embrace and what to let go as we move into 2024. The discussion spans various aspects, from seasonal trends in individual businesses to broader industry shifts. Michelle emphasizes the importance of observing patterns, co…
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In this episode, Michelle dives into the intricacies of envisioning success for the upcoming year and explores the deeper aspects of vision casting, moving beyond the traditional concept of vision boards and material successes. Here are the few of the key takeaways: Connecting with Your Why: Vision casting goes beyond material desires; it's about u…
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In this episode, we are diving DEEP into the KEY data sources hiding in your business that are goldmines of information! Data is the secret sauce to understanding your business thoroughly, even if it might seem intimidating or dull at first. In this episode we break it down into four key areas: financial, operations, sales and marketing, and client…
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In this episode, Michelle introduces a series for the month of November focused on preparing for 2024. She emphasizes the importance of reflection as a foundation for successful planning and encourages listeners to start by assessing themselves in various aspects of their lives, including personal successes, skills, strengths, celebrations, and are…
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In this podcast episode, Michelle discusses the topic of accountability and why it often doesn't work as intended. She emphasizes the importance of setting realistic and specific accountability goals, rather than generic or fluffy ones. Michelle also talks about the pitfalls of overcommitting and the pressure it can create, leading to a sense of re…
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In this podcast episode, Michelle explores the often controversial topic of pricing in the online business world and offers a fresh perspective on the subject. She delves into two main aspects of pricing: factual data points and the influence of goals, vision, pricing strategies, and communicating value. Key Takeaways: Pricing Considerations for Pr…
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In this episode of The Real Truth About Business, Michelle explores the concept of diversifying income within your business and beyond. She shares personal insights and actionable tips to help listeners embrace various income streams. Summary: In this episode, Michelle discusses the importance of diversifying your income, both within your business …
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What is the Rapid Fire Formula? Why is it beneficial to your business? Rapid Fire Coaching is the business model I have moved all of my 1-on-1 clients to. It is such an incredible business model from both a consumer perspective and a consultant/coach perspective. This type of coaching allows you to work with a client in the moment when an issue ari…
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In this episode of "The Real Truth About Business," Michelle dives deep into the prevalent "should" mentality in the online business space. She discusses the pressure to conform to expectations and offers insights on embracing your uniqueness. As the year-end approaches, Michelle encourages listeners to break free from the constant noise of what th…
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In this episode of "The Real Truth About Business," Michelle dives deep into her recent launch of the One-to-One Profit Accelerator Workshop. She shares her honest experiences, insights, and key takeaways from the launch. This episode is a treasure trove of valuable lessons for entrepreneurs and small business owners. Key Takeaways: Embrace the Pow…
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In this episode of The Real Truth about Business Podcast, Michelle addresses the challenges business owners are facing in 2023, emphasizing the need to dispel unrealistic expectations and the importance of understanding the unique circumstances of this year. She discusses how the business landscape has evolved since the unusual years of 2020, 2021,…
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In this episode of "The Real Truth About Business," host Michelle DeNio dives into 3 reasons sales are down in your business and the importance of active promotion for small business owners. She emphasizes strategic planning, a proactive mindset, and overcoming the fear of being sales-focused. Michelle highlights the value of establishing oneself a…
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In this episode of The Real Truth About Business, host Michelle DeNio engages in a thought-provoking discussion with her long-standing client and Biz Bestie, Nicole Cheri Oden. Together, they delve deep into the intricacies of entrepreneurship, emphasizing the criticality of a solid business plan and the importance of seeking the right guidance and…
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How many times have you gotten inspired and excited about a new idea and you just are so fired up about it - you just dive right in and start working on it without even thinking twice about it. As business owners, this happens all the time. We are constantly getting new ideas and thoughts that we want to just start taking immediate action on. In to…
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This is a bonus episode - a mini pep talk. Download this one, save the link and listen when you are feeling stuck, unmotivated or ready to throw in the towel. Sometimes the best thing we can do is walk away, take a break, turn off all the noise and just give our mind and bodies the space it needs to think and process. Always in your corner - Michel…
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"Discipline beats motivation." Elaine Jardon, Email Marketing Strategist and Copywriter, shares her story and top tips for how she was able to replace her teaching income in one year primarily by focusing on the BORING activities in her business. Tune in to today’s episode of The REAL Truth About Business, where Elaine and I talk about... Why the s…
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Do you have a recurring revenue stream in your business? An offer that brings in revenue month after month without having to continually sell something new? I am a HUGE believer that every business owner should have at least one recurring revenue stream. On today’s episode of The REAL Truth About Business, we are talking about and diving deep into.…
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What would you do if your revenue was down 50% in one year? It's really not a great feeling and many people probably wouldn't feel comfortable sharing that publicly. But that's exactly what is happening this year in my business thus far and I want to peel back the layers for you and share with you exactly what is going on. I believe in being fully …
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How’s your conversion rate going these days? There comes a time when many business owners say, “I NEED TO ACCELERATE MY CONVERSION RATE?” But I have a different take on this… You should never need to accelerate your conversion rate. You should have enough leads in your pipeline at any given point that somebody is always converting. Most of the time…
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On today’s episode of The REAL Truth About Business, we are talking all things Power Partners. Who are they? Where can you find them? How can they benefit your business? And where are you missing opportunities to create the collaborations that will help you grow your business? Find out NOW! You don’t want to miss this episode. I’m giving you everyt…
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For those of you who are new here, I am well known for my tough love approach that kicks you in a$$ from time to time. Consider this your warning. Are you ready? You can have results…or you can have excuses…BUT YOU CAN’T HAVE BOTH! Everyone talks a big game when it comes to their business. We all want to hit high sales goals, sell out our mastercla…
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2023 is flying by! It feels like yesterday it was January and now here we are in July! So- I have some good news, and I have some bad news. Bad news is… The first half of 2023 is over. It is done. The good news is… You still have 6 months left to make this an incredible year. And you can absolutely do that! BUT- it is going to require a little bit …
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I’M BACK, BABY! And it feels oh so good! I know, I know...my hiatus lasted a little bit longer than I originally intended. But everything came together at the right time. If you’ve been around for a while then you know my podcast used to be called Strategy in Small Doses. But as I have found more alignment in my life and business, I realized that i…
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