Accelerating Your Conversion Rate

The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs

How’s your conversion rate going these days? There comes a time when many business owners say, “I NEED TO ACCELERATE MY CONVERSION RATE?”

But I have a different take on this…

You should never need to accelerate your conversion rate. You should have enough leads in your pipeline at any given point that somebody is always converting. Most of the time when you are trying to accelerate your conversion rate, you’re coming from a place of lack.

You’re coming from a place of desperation…

“I need this right now.”

“I need this client.”

“I need this money.”

When you really should be asking yourself, how can I continue to build my pipeline so that I don’t need to accelerate my conversion rate?

Here’s how you can do just that:

1- Understand where your leads are coming from. In order to do this, you need to be tracking your conversations. There is a great tracker available in the Lead Gen Done Different Bundle.

2- Review these conversations. What are their pain points? What are they needing?

3- Reflect. Look at the last 3 people you have converted. How many conversations did you have? How long were they in your pipeline? What made them finally pull the trigger to work with you?

4- Put yourself back into their world. Put your offers out there.

We’re talking about all this and more in Episode 6 of The Real Truth About Business Podcast today!

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