Doula business myths lurk around every corner. Do you think you need to be a successful solo doula before starting a doula agency? Believe certification doesn’t matter? Are you wondering if AI can truly capture your authentic business voice? In this episode, we’re tackling some of the biggest myths in the doula industry with none other than ProDoul…

Understanding breastfeeding challenges is crucial for providing effective support to new parents. Nipple soreness, cracked or bleeding nipples, and engorgement are common challenges. Inverted nipples and delayed milk production also cause difficulties. Cluster feeding and growth spurts add to the stress. Together, these issues can make the early we…

Decision fatigue surrounding pregnancy, birth, and the postpartum period can have a profound impact on expecting and new parents. The mental load of constant decision-making can be exhausting. Doulas play a crucial role in easing the burden of decision fatigue. We provide clients with the tools and resources to make informed and confident choices. …

Virtual doula services emerged very quickly due to the pandemic in 2020. Necessity dictated that families who wanted the support of a doula when hospitals limited visitors receive that support virtually. Now, four years later, some doulas are still trying to build a business solely on virtual support. Doula support, whether in person or virtually, …

Disappointing experiences can arise for both doulas and clients. As doulas, we must recognize how our biases may influence our perception. Furthermore, discussing these experiences with clients can affect how they interpret their birth and postpartum experiences. Therefore, we must process our feelings and biases separately from the doula-client re…

The use of Cytotec, or misoprostol, in obstetrics has a complex history. Initially created to treat gastric ulcers, Cytotec also plays a critical role in reproductive health. It has been used for medical abortions, cervical ripening, and labor induction. In this episode, we explore Cytotec's journey from its original purpose to its controversial us…

Neurodiversity can present many unique challenges for doulas. There is no doubt that doula work demands that we be highly social and often requires deep emotional connection and physical touch. From managing sensory sensitivities and navigating overstimulation to finding balance in high-energy environments, neurodiversity can impact the doula-clien…

There are many doula pathways regarding the structure and type of doula business that one may wish to pursue. Some individuals may begin with a solo business model, while others may jump into the world of doula agency owners right from the start. No one doula pathway will work best for everyone. Regardless of the pathway that one chooses, there is …

Creating meaningful connections with your prospective clients—is a vital skill for any successful doula. Building trust and a personal connection is essential for securing clients and providing the best support throughout their journey. Many practical strategies can be utilized to connect on a deeper level, from the first consultation to ongoing ca…

Universal precautions are essential to maintaining a safe and hygienic environment for both your clients and yourself. It is important for labor and postpartum doulas to understand them and how to apply them to their work. Universal precautions for doulas include proper hand hygiene. This involves handwashing before and after client interactions, e…

Doula availability is a topic that can cause some anxiety. Being on-call 24/7 is a significant challenge, and adapting to this lifestyle requires careful planning and boundary-setting. Your phone is an essential lifeline to both your family and your clients. Feeling overwhelmed by the need to be available at a moment's notice is common, but there a…

Managing money is an essential skill for doulas, yet many need time, patience, and effort to develop this skill. Doulas must practice setting aside money for taxes to avoid being caught off guard during tax season. When that tax bill hits, it can hit hard. The unpredictable nature of birth work also requires budgeting your income. Without a budget …

Navigating the challenges of working with independent contractors as an agency owner is no small feat. Your agency's reputation, especially your own, hinges on contractors doing their jobs well. Many owners feel compelled to control contractor performance to ensure the work meets their high standards. However, regulations for independent contractor…

In this episode, we discuss recent events that have come to our attention and give our thoughts and feedback. A recent case that has gained national traction involves the passing of a mother and baby. What can we do as doulas if we are in a situation where we don't see a provider meeting the standards of care? Speaking up can be difficult, yet help…

As a doula, navigating unexpected situations will become a part of our work. Perhaps a client who has a premature baby. Or those whose labors begin and progress too quickly to get to their chosen birth location. Thinking on our feet and embracing the unexpected will inevitably become a part of our work. When navigating these unexpected situations, …

For many birth workers, where they enter this work is not the same place where they wind up. For example, some may enter this work providing labor support. Yet they may find once they have their own children, that postpartum work is a better fit. Others may enter into the field via postpartum support. Then, life leads them into childbirth or newbor…

As doulas, it's not uncommon to encounter individuals with a fear of birth. This fear can be rooted in many sources. First, the way in which TV represents birth. Second, the stories our friends and family share; and third, an individual's lived experiences. The media often portrays birth as a dramatic process. The water breaks and the camera cuts t…

Doula mistakes come in all shapes and sizes. We're human, so it's understandable that mistakes will happen. Some mistakes will be unavoidable and only discovered through trial and error. Others can be avoided. Common mistakes include a lack of effective communication, such as being slow or failing to follow up on inquiries or client communications.…

One of the most common questions we hear is, "How do we navigate the question of how many clients we have supported when we first start out?" The question "How many births have you attended?" Or "How many families have you supported postpartum?" is not uncommon. Certain personality types are more inclined to ask these types of questions. For them, …

Supporting single parents through pregnancy, labor, and the postpartum period looks different than supporting those who are partnered. How we approach labor or postpartum support with an unpartnered parent will look different. Many factors will be different when planning for labor. For example, will they get to their birth location? Or who will mak…

As birth professionals, providing evidence-based information to our clients is essential. However, it's not uncommon to wonder where to find quality research. Knowing how to read and interpret the evidence is also a skill that takes time and discernment. The first step is understanding the types of studies that exist. From randomized controlled tri…

According to the American Cancer Society, vulvar cancer accounts for 6% of all cancers of the female reproductive organs. Over 1600 individuals will die from vulvar cancer per year. Cancers of the uterus, cervix, and ovaries are far more well-known, identified, and diagnosed. Yet, cancer of the vulva is a diagnosis that is often hard to obtain. Oft…

Advanced maternal age is defined as a pregnant individual who is 35 years of age or older at the estimated due date or date of delivery. Pregnancy at or beyond this age is considered a risk factor for adverse outcomes in the birthing person and baby. When one is considered "advanced" in age, it is common for closer monitoring to be recommended duri…

Combination feeding is one of many approaches families choose when feeding their baby. It may be the plan from the start. Or, clients may find themselves settling into combination feeding due to postpartum challenges. Some parents may feel that taking on 100% of the responsibility for infant feeding is an overwhelming task. For these individuals, s…

Perinatal mood and anxiety disorders impact 15-21% of pregnant and postpartum individuals, according to the National Institute of Health. As birth professionals, it is likely that you will encounter a client who experiences a mood or anxiety disorder during pregnancy or after birth. We must be able to identify the signs and symptoms of those who ma…

It's been a busy, amazing year of growth, learning, and success. Here we are again at the end of another amazing season. Looking back over the past year, it's always fun to see our most popular episodes and share our favorites. As always, your love and passion for the topics we talk about are seen, heard, and felt so very much. We appreciate the in…

When it comes to your website, there are a few website essentials that you should be sure to include. There are also common traps that you should avoid. Your website is the virtual storefront of your business. Often, it will be the first impression that a prospective client will encounter. As a result, you must make an excellent first impression. T…

Choosing between virtual or in-person training is one of the first choices often made when considering the many pathways to becoming a doula. Both formats offer pros and cons to learners. Which format may work best for you will depend on many factors. Do you thrive in more independent learning? Or do you thrive in a classroom setting? Do you learn …

The methods of support provided during the third stage of labor are many. How the third stage progresses will determine the type of support appropriate for each client. Assistance with bonding, the initiation of breastfeeding, and supporting a client through a perineal tear are all ways in which a client may need the support of their doula. It is a…

Understanding birth-related trauma is an essential skill for all individuals who work in the perinatal field. The fundamental definition of trauma is: a deeply distressing or disturbing experience. When working with birthing or newly postpartum families, we may encounter clients who will identify their experience as traumatic. It is never our role …

The expectations vs the realities of doula work can be vast. Many people consider entering this work, thinking it will be sunshine and rainbows. Experiencing birth and cuddling babies is often high on these lists. One of the very first stark realities that most doulas face is the fact that they are starting a business. It's easy to focus on just wo…

Childbirth education is a way for pregnant individuals to learn about the process of birth and what options may exist. It does this through expelling fear and increasing knowledge. In addition, it teaches pregnant people how to advocate for their wishes. However, the role of the doula and the role of the childbirth educator seem very similar but th…

For many, the pushing phase of labor is an exciting yet scary part of the labor process. Many individuals have concerns or fears surrounding the pushing phase of labor. From tearing to their infant's safety, a doula is needed for emotional and physical support. Supporting a client through this phase begins during pregnancy. Here, we can help client…

We often see questions among doulas about agency interviews. There are a lot of specific questions about what to expect and what questions to ask the agency. Each agency will have specific questions that they feel are important to ask. So, what you may encounter will vary from agency to agency. However, some questions will overlap between businesse…

There are many benefits to adding placenta services as a part of the services you offer. While there is a benefit to the clients who utilize this service, there are also benefits to those who offer it. Processing the placenta for encapsulation in the client's home brings a wealth of benefits to the client in addition to safety. It also allows the e…

Learning how to initiate and lead conversations between prospective clients and clients is an essential skill in doula work. Yet at times, doulas often feel unsure about what to ask or how to keep the client conversations going. Beyond the core questions of due date, location of delivery, and basic contact information, what other information a doul…

There are many facets to consider when supporting a client through active labor. This stage of labor is often an opportunity to become more physically active and present in client support. However, it is also important to remember to alternate periods of activity with rest during active labor. When supporting clients through this stage of labor, it…

A common inquiry in many online doula communities is where to find free samples to give to clients. While it's likely true that most people love a freebie, are they actually free? Many individuals don't consider the cost of their time in requesting, processing, storing, and handing out freebies. Additionally, many companies that give out products f…

As birth professionals, education surrounding the perinatal period is an ongoing process. While it is impossible to learn everything about pregnancy, birth, and postpartum, countless opportunities are available to expand your knowledge base. But how do you decide which topics to choose? When thinking about continuing education, think out of the box…

Undoubtedly, social media plays a big role in our lives and how we communicate with the world. Social media platforms have become a big part of marketing products and services. Learning how to navigate social media as a business owner creates unique challenges. One of the challenges is creating and maintaining social media boundaries. As business o…

When we think about the value of doula work, we must consider two perspectives—the perspective of the doula and the client's perspective. Before a doula can successfully market their services, they must understand their value to potential clients. While the hallmark of doula work is providing support, the doula must sell their service before client…

Supporting early labor is a necessary skill for labor doulas. Yet many doulas may not know how to approach early labor from a mindset of patience vs the instinct to try to move labor along. Early labor can be a time of anxiety and doubt for expecting families. Contractions may come and go, and they often wonder, "Is this labor?" They often look to …

One of the more challenging aspects of becoming a doula is navigating doula fees and payments. One of the most common decisions is how to take payment for the services you will provide. There is a tendency for doulas to want to avoid credit card processing fees. They often do this by using peer-to-peer payment options such as Paypal, Venmo or platf…

Transitional labor is the third phase of the first stage of labor. It is also considered the most challenging phase of labor, especially for those giving birth without pain medication. During the transition phase of labor, contractions occur every 1-2 minutes and last approximately 60-90 seconds. The cervix dilates from 8-10 centimeters. This is th…

Professionalism has many definitions, and how one exhibits doula professionalism in their doula work will vary. We believe that professionalism means that we embody integrity and accountability, responsibly conduct ourselves, and always present the best versions of ourselves in our work. This means we have solid systems to navigate prospective clie…

The poverty mindset is common in doula work. According to Alan Weiss: "A poverty mentality is one that influences behaviors consistent with beliefs that money shouldn't be spent, opportunities are limited, any risk at all is dangerous, any success is temporary and non-replicable, and generally remaining in the back of the pack is safest." Many indi…

As doulas supporting client decisions plays a key role in our care. While there are many approaches to this side of our work, there are also many potential barriers. One of the most prominent barriers is the bias that birth workers bring into their work while supporting client decisions. We see this when doulas say, "I support my client in making i…

When it comes to the ins and outs of how a doula agency works, many myths exist. The truth is, there are many perks to working with a doula agency. For many, the team approach creates a desirable environment where birth workers can find support. Others love being able to focus on the client-facing work and leave the client acquisition process to so…

As doulas, we often give so much of ourselves as we help families navigate labor and the postpartum period. Yet self-care as a doula is often something that falls along the wayside. We often work with clients at their most vulnerable during one of life's biggest transitions. While our work with one client ends, we often step in to support the next …

Prelabor rupture of membranes or PROM is defined as the spontaneous rupture of the amniotic sac without contractions for an hour or more after the 37th week of pregnancy. Premature prelabor rupture of membranes or PPROM, is the spontaneous rupture of membranes without contraction for an hour or more before the 37th week of pregnancy. PROM is experi…