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Fitness Business Freedom

Fitness Business Freedom

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Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
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Two Systems Every Fitness Business Needs Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! I…
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Designing A Powerful Front End Offer A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. In this episode I walk you through a simple formul…
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Simple 5 Step Sales Framework The biggest problem with sales conversations is actually pretty simple. People don’t know how to have them. It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too grea…
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The 3 Layers Of Support You Need Can this journey be done alone, maybe. But, one thing is for sure it doesn't have to be a guessing game or as difficult as it already is when you have the right support system backing you. The issue is a lot of fitness business owners let ego get in the way of curating the right supportive environment and look at re…
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Boost SEO Through Localized Content So much traffic is missed by simply not tapping into your local market. In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients. We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness bus…
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Habits Of High Performing Business Owners The habits we hold and maintain shape our future. if your habits are not in alignment with what you say you want to accomplish or how you want to be living there will always be friction there. Having awareness around the types of habits that are consistently linked to high performers help allow you to audit…
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What Is Working Now (Marketing) When you are guiding your business it is important to pay attention to what is working now and what people want to tap into the natural flow. Sometimes resisting this natural flow can have negitive affects on your business. In this episode I highlight 3 areas to pay attention to when it comes to your marketing approa…
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Hiring Quality Trainers One of the most important skill sets as you build a business is developing a team and being a leader. Understanding how to attract and vet quality talent to get people up and running quickly will allow you to be more in control of the growth of your business. In this episode we walk through some best practices you can implem…
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Mindset Reframe To Create Better Solutions Being a business owner means your are always first and foremost the Chief Problem Solver. That is always your biggest role to solve the problems that stop growth. In order to do that you have to make sure you are getting into the right mindset. It starts with asking yourself or your team the right question…
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Why Sales Objections Happen And How To Overcome Them The sales conversation starts as soon as anyone comes in contact with your brand. That is why it is vital to understand what causes objections to address them as early as possible. People start formulating their perception of you and your business from that first interaction and you are either se…
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Mindset Over Strategy When your mind is in the right place then the strategy will follow. Most have this backwards and instead focus on the strategy thinking that can over come the lack of mindset. In this episode I share some reflections with you that you too might benefit from to build more awareness with how you are operating. The Needs Assessme…
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How To Remove The Intimidation Factor One of the huge hurdles that has to be overcome is dealing with the intimidation factor. Really what it is is the fear of the unknown. We have to remember that most of your clients are not as passionate about fitness and some this can be the first time really making this a priority. So in order to actually have…
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Building A Business With The End In Mind This may not even be on your radar right now, but it should be. When you build a business with the end in mind it means you are doing it right and putting everything in place that needs to be for a fully functioning business. Doesn't matter if you plan to sell or not the reality is the 8 core areas still nee…
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Are You Reactive Or Proactive To get into a place where you are truly thriving you have to move your thinking from being reactive to proactive. This ensures your are in tune with your business and not over looking weaknesses in your business because things are good now. We highlight 3 simple takeaways to start moving into the perspective of a busin…
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Are You Busy Or Productive Time and focus are the greatest assets we all have. They are also the most wasted and abused. With so many different distractions there will never be a shortage of attention grabbing situations. But, as effective business owners we have to rise above that and control out time and focus to build successful businesses that …
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Using Outbound to Fuel Your Inbound Most fitness businesses are missing a key part of marketing. They typically only focus on in-bound marketing which is great when you have good outbound marketing fueling that. So, in this episode I highlight the key reasons to add outbound marketing actions to complete your marketing system and create the synergy…
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The Key to Breaking the Loop of Average Results So many fitness business owners keep settling for average results. It happens every time you stop a current action to chase the next shiny object thinking it will generate faster results. It just simply won't. If you are over experiencing average at best listen in to today's show to lift you up and po…
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Why Business Systems Matter A solid business is a business that is consistent and predictable, and you achieve that by having systems. Without systems you are shooting from the hip and hoping things work out. Then when they do it is hard to replicate due to the random actions. In this episode I share a story of a business owner that quickly went fr…
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What is steering your business (emotions or facts) This episode is meant to be more of a wake up call if needed. It can be very easy to quickly let emotions get the best of our decision making. All it takes is - a key employee leaving - a string of clients canceling - just not hitting a goal you wanted to hit But, when we as business owners remove …
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The Best Master The Basics Are you constantly looking for the latest trends or marketing tricks? You just might be overlooking the most import business strategy to build a wildly successful fitness business. The basics Chances are there are always areas to improve on and very few truly have this master as each new level of business requires new dem…
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Good Leaders Ask Better Questions Being a leader doesn't mean you do everything the best. It means you allow everyone else to do their best. It comes down to how well you communicate. Part of that is being able to ask better questions that open up conversation and create clarity in your business for everyone. Book Recommendation: Great CEOs Are Laz…
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Carving Out Your Ideal Client: An absolute must to building a strong fitness business. You have to have extreme clarity on who you are serving and the outcome you deliver. No more are the days of slapping up a general weight loss program and expecting people to come flooding in. In this episode I dive into why this has to be addressed, how to go ab…
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Scaling From 100k to 500k Seems like a big jump but when you have built the foundation which is what you are doing between starting out and hitting your first 100k, it happens a lot faster then you think. But, that doesn't come without challenges and increased awareness of the new demands on your business and more importantly yourself. The Needs As…
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When first starting your fitness business hitting 100k seems so far off. It can be, but not if you understand the challenges you will face and the solutions to move past them. Hitting 100k is really where you start to set the foundation for the future of your business. It isn’t about financial and time freedom….yet. Listen in as we walk through wha…
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All the leads in the world don’t help you if they are not showing up. Managing your show rates is vital to building forward momentum as you can’t serve people if they don’t show up. In this quick tactical episode we highlight the 3 major weaknesses as well as 3 tactics to combat those weaknesses you can start implementing right away! The Needs Asse…
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Who Is FR Whether you are brand new or a seasoned vet in the fitness industry, having a mentor will accelerate your growth. But, how do you know who to trust? Great question and we can not speak for others, but we will highlight a bit of our journey and how we consistently help fitness business owners win. Join us on today’s episode to learn more a…
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In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results. Joel and Derek combine their unique perspectives and experiences (they are a combo of a …
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In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself. This episode is an invaluable resource for gym owners a…
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In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability …
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Is this episode, Javy Caraballo, owner of EastieFit in East Boston, shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff. You'll learn the art …
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Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best …
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Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story …
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Looking for a game-changer for your group training programs? Want to make programming not only fun again but something you can delegate? In this podcast episode, fitness business owner and FR Coaching Partner, Cory Cripe (the mastermind behind Fitness Lying Down in LaCrosse, WI) shares his experience with the incredible DVRT system that has superch…
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By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in …
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Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing. As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Pamela MacElree Pamela MacElree is owner and co-founder of Urban Athlet…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Marshall Ray Marshall has been a coach for over 17 years and has a pass…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Alicia Streger Alicia Streger is a business coach and content creator w…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Jonathan Price Jonathan began his personal training career at the Pelha…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Asa Ivers Asa has been in the fitness industry for over 15 years. Her p…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Roger Bielicke Roger’s experience includes 24 years with Enterprise Ren…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anthony Milia Anthony Milia owns Milia Marketing, a successful, award-w…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Dan Ritchie Dr. Dan Ritchie started his fitness career at Southeast Mis…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Joe Rouse Joe was born in New Bern, NC and moved to Wilmington when I w…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anna Iveson Anna is a competitive figure skater…turned banker…turned Fa…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Mitch Maladrino Mitch is an Enterprise Strategic Account Manager for Tr…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Cory Cripe Cory graduated from UW - La Crosse in 2001 with a B.S. in Ex…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Dylan Martinsen Dylan is a modern renaissance man and The Genuine Copyw…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Nick Winkelman Nick Winkelman is the head of athletic performance & sci…
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Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Sumit Seth Sumit is a strong believer in the power of human connections…
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