Лучшие подкасты про Second Nature (2025)

1
Comparing Notes With A Competitor 1:09:58

1d ago1:09:58

1:09:58

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content…

1
Christian Peper Is Making Dialed Creators 1:07:05

4d ago1:07:05

1:07:05

It's one thing to build a following around your own social media account, but an entirely different task to do it for a brand. Christian Peper has done both - and not only that, he's launching a bootcamp to help other creators follow in his footsteps. Last month, he shared Dialed Creator with the world, which we think is going to play a big role in…

1
The Past, Present and Future of Corrine Malcolm 1:13:02

8d ago1:13:02

1:13:02

Corrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the next evolution of her career is about to unfold. 2025 predictions, athlete and brand insights, and plenty more. Show Notes: Corrine Malcolm: https://www.instagram.com/corrinemalcolm/…

1
Episode 69: Pit Viper & The Joke That Went Too Far 53:58

11d ago53:58

53:58

Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube chan…

1
Launching An Outdoor Brand 1:16:52

15d ago1:16:52

1:16:52

Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took…

1
Second Nature Outdoor Industry Awards 1:06:58

17d ago1:06:58

1:06:58

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Resear…

1
Red Bull And The Power Of Field Marketing 1:08:29

22d ago1:08:29

1:08:29

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in…

1
2025 Outdoor Industry Predictions 1:32:13

25d ago1:32:13

1:32:13

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/…

1
The Futurist Project: Outdoor Leadership Academy 52:22

29d ago52:22

52:22

The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Ma…

1
The Business Of Athlete Sponsorships: Patrick Lemieux 1:14:01

1M ago1:14:01

1:14:01

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athle…

1
Call for Submissions: Contribute to Season 3! 3:21

1M ago3:21

3:21

We're excited to hear from your for season 3! Fill out this form to start your submission to Second Nature: https://j09c5.app.link/e/KfZvWw9izPb After you fill out the form, you'll receive questions based on the topics you chose, with details about how to submit your audio. At the end of this call for submissions, you heard the voices of listeners …

1
Zip Allen: Strava's Year In Sport 56:05

1M ago56:05

56:05

Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava. Show Notes: Zip on LinkedIn: https://www.linkedin.com/i…

1
Speedland: What Happens Next? 1:00:28

1M ago1:00:28

1:00:28

Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show …

1
Behind The Most Viral Sports Videos 1:02:38

1M ago1:02:38

1:02:38

Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views…

1
The Value of B2B Partnerships In The Outdoor Industry 1:03:24

2M ago1:03:24

1:03:24

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-30078…

1
Mel Strong: From Nike to Next Ventures 1:06:44

2M ago1:06:44

1:06:44

From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capit…

1
Decoding The Difference: Outdoor + Cycling Audiences 1:01:05

2M ago1:01:05

1:01:05

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Dou…

1
Emergency Pod: The Running Event Recap 58:28

2M ago58:28

58:28

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https…

1
Skip the Greenwashing: What to Look for in Sustainable Fashion 43:50

2M ago43:50

43:50

When you’re trying to live more sustainably, fashion can be hard to navigate. The industry is ripe with greenwashing that masks exploitative practices for people and planet. But sustainable fashion is an expansive, exciting world of circularity, repair, and trustworthy, responsible brands. On this episode (our season 2 finale!), we’re coming face-t…

1
How Zwift Is Investing In Women's Sports 56:42

2M ago56:42

56:42

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bic…

1
Sports On Substack: Insights + Best Practices 1:01:12

2M ago1:01:12

1:01:12

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco…

1
Buy Less, Eat More: How to Reduce Food Waste 39:30

2M ago39:30

39:30

A third of the food we produce goes to waste, and a shocking amount of that waste happens in our own homes. The good news is that fighting food waste is easy with a few life hacks up your sleeve. And even better, it'll save you money too. ‍ In this episode, we hear what types of food our community struggles with and get their tips to curb the waste…

1
Grab Bag & Galaxy Brainstorming 1:03:29

2M ago1:03:29

1:03:29

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.…

1
Time To Get Serious: Simon Freeman 1:08:42

2M ago1:08:42

1:08:42

Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years. Simon has also created a special LtW Discovery Offer for …

1
The Beef with Beef: How It’s Affecting Our Bodies and the Planet 40:59

2M ago40:59

40:59

We’re eating way too much meat. An unsustainable, unhealthy amount of meat. If you’re looking for one way to drastically improve your health and carbon footprint — plant-based eating is it. But even if you’re not going fully plant-based, reducing your meat intake is a huge step in the right direction. ‍ In this episode, we hear how our community ha…

1
The Vision of Outside 1:02:10

2M ago1:02:10

1:02:10

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve). Show Notes: Outside: https://www.outside…

1
Second Nature Turns 50 - Ask Us Anything 1:09:23

3M ago1:09:23

1:09:23

We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the …

1
Buy Nothing Groups Put Community Over Corporations 17:53

3M ago17:53

17:53

When we need or want something, our first thought is often, "Where can I buy it?" But what if our first thought was: "I wonder if my neighbors have it?" Buy Nothing groups and free groups are community-rooted solutions for overconsumption and how much overconsumption costs us and the planet. Whether you're looking for empty plastic containers for a…

1
How SENDY Is Closing The Loop On Outdoor Gear 1:02:27

3M ago1:02:27

1:02:27

Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right p…

1
What It Takes To Produce Red Bull Rampage 1:00:40

3M ago1:00:40

1:00:40

Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch n…

1
The New NNormal: Building An Outdoor Brand 54:30

3M ago54:30

54:30

Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal:…

1
Galaxy Brain Ideas From China 57:47

3M ago57:47

57:47

Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG. Show Notes:…

1
Can We Vote Our Way Out of the Climate Crisis? 42:30

3M ago42:30

42:30

Government seems to move slower than the pace of climate change, so do our votes for climate candidates and policies actually make a difference? ‍ In this episode, we're connecting the dots between climate and policy and hearing from people around the world about how their governments’ policies are affecting their lives and their regions. We're als…

1
Brand vs Performance Marketing 1:01:54

3M ago1:01:54

1:01:54

Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands. Show Notes: For The Long R…

1
Going Rogue: The Adventure Tourism Economy 1:07:21

3M ago1:07:21

1:07:21

Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show No…

1
Learning to Love Plant-Based Cheese 34:31

3M ago34:31

34:31

Plant-based cheese is better than ever, but can we expand our expectations of cheese to ease our reliance on Big Dairy? Cheese is delicious. Even aspiring vegans find cheese hard to quit. But making dairy cheese is not only rough on the planet — the dairy cows’ lives aren’t great either. In this episode, we’re getting the full picture of the impact…

1
The Power Crystal of the Outdoor Industry 57:30

3M ago57:30

57:30

Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decont…

1
The Emergence of Outdoor Sports Epicenters 1:01:26

4M ago1:01:26

1:01:26

Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on b…

1
Sustainable Gifting is Easier (and Cheaper) Than You Think 35:31

4M ago35:31

35:31

Gifting isn't easy for everyone, and it certainly isn't cheap. On top of that, unwanted gifts can be wasteful and lead to piles of returns or trash. But becoming a more sustainable, low-waste gifter will make you a better gifter and save you money! In this episode, we give you dozens of great gift ideas from our community, and all of them are backe…

1
Demystifying The Future Of The Outdoor Industry 1:08:06

4M ago1:08:06

1:08:06

Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do tha…

1
The Infinite Game Of Outdoor Media 1:19:28

4M ago1:19:28

1:19:28

Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infi…

1
Community Voices: How We’re Coping With Climate Anxiety 13:42

4M ago13:42

13:42

Whether it's from a catastrophic storm, a brutal heat wave, or dying coral reefs, we're all dealing with the effects of climate change. All that stress and sadness can lead to climate anxiety (aka eco-anxiety). If you've felt anxious about the state of our climate, you're not alone. In our first-ever Community Voices episode of Second Nature, we're…

1
Stepping Into Oiselle's CEO Role with Arielle Knutson 1:01:14

4M ago1:01:14

1:01:14

Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry. Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle'…

1
Nike CEO Swap & The End of Gorpcore 1:08:36

4M ago1:08:36

1:08:36

Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some…

1
Ripple Effects: How to Convince Your People to Live More Sustainably 29:11

4M ago29:11

29:11

Can you convince others to take climate action without being a nag? When you do what you can live sustainably, there inevitably comes a time when you want to spread the gospel and share your practice with others. It's a fantastic way to expand your low-carbon impact, but how do you communicate with people in a way that they'll actually be receptive…

1
Business Is Hard 56:45

4M ago56:45

56:45

Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, i…

1
Brands and Athletes at UTMB 1:06:07

4M ago1:06:07

1:06:07

Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on …

1
Should We Have Kids in a Climate Crisis? 34:13

4M ago34:13

34:13

There are a lot of factors that go into the decision to have kids. Creeping up on that list is climate change. In the first episode of season 2, we’re diving into this tough topic with the help of community stories, data, and professional research from Dr. Jade Sasser. On this episode, you’ll hear: How the climate crisis has impacted our community’…

1
How Red Bull Rampage Made A Huge Step Forward 1:08:39

4M ago1:08:39

1:08:39

We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create …

1
The State Of Outdoor Specialty Retail 1:13:45

4M ago1:13:45

1:13:45

Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Buil…

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