Brand vs Performance Marketing

Second Nature

#Sports #Business #Dylan Bowman

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

год назад 1:01:54

MP3•Главная эпизода

Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands.

Show Notes:

For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/

Zach Miller: https://www.instagram.com/zachmiller38/

Mario Fraioli: https://themorningshakeout.com/

ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi

For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0

BPC:

Boulderthon: https://www.boulderthon.org/

KetoneIQ: http://www.ketone.com/freetrail30 (30% off)

My First Million Podcast: https://www.mfmpod.com/

The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8

Leatherman: https://amzn.to/4dKgeWV

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

85 эпизодов

Second Nature

Brand vs Performance Marketing

Second Nature

published год назад

MP3•Главная эпизода

Show Notes:

For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/

Zach Miller: https://www.instagram.com/zachmiller38/

Mario Fraioli: https://themorningshakeout.com/

ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi

For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0

BPC:

Boulderthon: https://www.boulderthon.org/

KetoneIQ: http://www.ketone.com/freetrail30 (30% off)

My First Million Podcast: https://www.mfmpod.com/

The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8

Leatherman: https://amzn.to/4dKgeWV

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

85 эпизодов

#Sports #Business #Dylan Bowman

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