The best music and post production tips, tricks and news on the web, brought to you by the Production Expert team. We support users of Pro Tools, Logic Pro and Studio One and those who work in music and post production.
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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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In this Podcast Short Julian explains his reasons for nominating 5 skills which he thinks every engineer would benefit from learning, and 3 which, while very worthwhile, don't make the list. The original article can be found here and the article by Damien Kearns referenced in the podcast can be found here.…
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Pendo VP Product Marketing, Jackie Palmer on Product Launches
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Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is…
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The Amazingly Boring Truth That´s Affecting Your Mixes
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Welcome to the Production Expert podcast. In this edition Julian and Ashea are joined by Andy Bensley & Marcel Schechter of Genelec. Where they discuss why a great listening environment is the best time saver, and how to get the best setup for our individual needs. About Our Guests: Andy Bensley: joined Genelec as Regional Business Development Mana…
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Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning
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32:35
Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and u…
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LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
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Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you think about executing the go-to-market strategy? 11:45 How …
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Tips, Tricks and Hot Audio Takes
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In this edition Julian and Ashea are joined by producer & mega musician Mark Thompson, where they discuss new tips, tricks, and things they generally love (or hate) right now. Talking Points: Good advice or cool production tips you´ve learned that you´d like to share. Plugins or hardware that people need to know about. Finds Of The Week: Julian: Kr…
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Russ wonders if all this modern recording technology is actually damaging our creativity rather than enabling us?Production Expert
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In this edition Julian and Ashea are joined by Luke Steven Ramsay and Luke Goddard, where they break down songs from the 80s until now and ask, what makes a hit? Talking Points: Pick 2-3 tracks you love from the 80s-today. We compare why. Production, musicality, expression, cultural influences, demographic. Ashea´s Tracks: Back Bone- Chase & Status…
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In this podcast short Russ Hughes says; "You are going to come up against all sorts of problems when recording and mixing. Occam’s Razor is an indispensable tool we ignore at our peril."Production Expert
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Does Anyone Actually Care Anymore?
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In this edition Julian and Ashea are joined by Luke Goddard and Paul Maunder, where they discuss tried and tested production rules and ask, does anyone care about that anymore and if so, why? Talking Points: Being in the room with the artist/client, is it still necessary? Does it even matter? Have listeners' ears become accustomed to things like Au…
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In this podcast short Russ Hughes explores how audio professionals can get ahead in marketing. "I remember being on Zoom call with some of the most respected names in music production some time ago. I was talking about marketing strategies to help them get new clients and to grow their businesses. As we went through the Q&A time and the session dre…
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Recording Techniques- Capturing The Best Sound At Source
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In this edition Julian & Ashea are joined by Miles Fulwider, Producer, Engineer & Educator working extensively in Immersive formats and CEO of ADK Microphones. where they discuss how to take the simplistic, ‘less is more’ approach by capturing the best sound at source. Talking Points: You can’t polish a ****, why capturing the best sound in the rec…
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The Colour Vs Transparency Debate
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In this edition Julian is joined by William Wittman & Steve DeMott, where they discuss transparency vs colour. Talking Points: Coloured Vs Transparent gear,(mics, etc) when, why and how do you use it? Arguments for and against. Gear recommendations. Recommended by Steve: Q2 Audio Finds of the week: Julian: New IEMs William: youtube channel : Sorted…
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Shifting The Goal Posts In Post Production
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In this edition Julian & Ashea are joined by David Barber, President of the Motion Picture Sound Editors. Reid Caulfield, sound editor, mixer & audio consultant in Los Angeles & Alex Gregson, head of audio & Post Production mentor at 344 Audio, where they discuss how to adapt to the shifting goal posts in Post Production. Talking Points: Post Produ…
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Immersive Mixing In Post (Lessons For Music Mixers )
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In this edition Julian & Ashea are joined by Justin Webster of The Cargo Cult and Mixing Engineer Paul Maunder, where they discuss ways in which we can apply tools used in Post Production to improve our immersive music mixes. Talking Points: What are some techniques that you often hear/use in Post Production that could benefit music mixes? Perfecti…
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The Wild Side Of Mixing. Breaking Free From Limiting Schools Of Thought.
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In this edition, Julian & Ashea are joined by Noam Levinberg of Safari Pedals & Mark Gittins from Sensound, where they discuss how to break free from outdated schools of thought during the production and mixing process. Talking Points: Wild thoughts on classic studio techniques- what are some new, out there or avant-garde techniques or practices th…
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The Flow State. Why It's Crucial And How To Stay In It!
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In this edition Julian and Ashea are joined by Grammy Award-winning Producer, Engineer & Musician Chris Shaw & Multi-Platinum Engineer Bainz , where they discuss ways in which we can streamline our workflow to help stay in the creative zone. Talking Points: What are some repetitive & time consuming tasks in our production/mixing workflows and what …
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Logic 11- The Most Significant Update Yet?
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In this edition Julian and Ashea are joined by Eli Krantzberg, where they discuss the newly released Logic 11. Talking Points: New Logic Session Players Global Track and Region Chords Stem Splitter ChromaGlow Dolby Atmos Enhancements Sound & Producer Packs Pitch Source Parameter Logic Pro for iPad 2 Eli's Videos: https://www.youtube.com/watch?v=OCN…
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The Secrets Behind A Successful Immersive Mix
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In this week’s edition Julian and Ashea are joined by Mark Gittins, where they discuss some of the secrets behind a successful immersive mix. Talking Points: Mixing the new Judas Priest album How does your approach differ when mixing in Atmos vs stereo? Important things to consider Maintaining the feel of the stereo mix Workflow Rooms, headphones ,…
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Tips, Tricks & Things We Wish We Knew Sooner!
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In this week’s edition Julian & Ashea are joined by Paul Maunder, where they discuss some of the best advice, tips and tricks they've learned during their careers to date. Talking Points: Workflow tips, shortcuts and things you’ve discovered along the way Recording, production and mixing tricks. Things you wish you knew when you first started out M…
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The Art of Sound Design for Film & TV
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In this week’s edition Ashea is joined by Dallas Taylor from Defacto Sound & Twenty Thousand Hertz Podcast, where they discuss the sound design process behind some of the world's most famous brands. Talking Points: Working to a brief: What is your process for capturing the mood and creating an experience that complements the visual storytelling? So…
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Voice Cloning Software: A Powerful But Potentially Dangerous AI Tool.
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In this week’s edition Julian and Ashea joined by Anna Bulakh of Respeecher, where they discuss the importance of ethics in AI and how to proceed with caution. Talking Points: What are some of the current threats AI poses in society/the audio and music industry today? Synthetic media, voice cloning software and other tools are still in their early …
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Who Are The New Industry Gatekeepers?
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In this week's edition Julian and Ashea are joined by Steve DeMott, where they discuss the music industry Gatekeepers of today, who are they and are they worse? Talking Points: Social Media age and the “democratization” of the industry. Labels vs the new A.I/Digital gatekeepers Youtube, Google and artist revenue Finds of the week: Julian: High Stru…
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Is AI Finally Coming For Our Jobs?
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In this week’s edition Julian and Ashea are joined by Reid Caulfield, where they discuss a recent article from the LA Times and ask ‘Is AI coming for our jobs, and should we be worried?’ Talking Points: LA Times Article: https://www.latimes.com/.../ai-artificial-intelligence... From the article: "In the music and sound-recording industry, the tasks…
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The Truth About Making A Living In The Audio Industry
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On request of our listeners. In this week's episode Ashea is joined by Russ Hughes and Paul Maunder where they give tried and tested advice on how to make a living in today's audio industry. Talking Points: What was your first pro gig and how did that come about? Getting work in a traditional studio setting Freelancing Types of clients and how to d…
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The Secret Sauce Behind The Legendary PMC Speakers
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In this week’s edition Julian & Ashea are joined by Oliver Thomas and Maurice Patist from PMC. Talking Points: PMC & its history - background of company Relationship with UGM/Dolby PMC and suitability for Immersive - any particular features which you think make them particularly suitable? How does an ATL differ from a ported or band pass cabinet in…
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The UK Government Women In Music Report: Can We Agree On How To Tackle These Issues?
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Talking Points: In this episode Ashea is joined by Russ Hughes & Lexie Morgan of HHB London and formerly iZotope, to give three different perspectives on the recent UK government report about the obstacles women are met with while pursuing a career in the music industry. Summary of the UK Government report: The Report: Production Expert Article: Le…
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In this week’s edition Julian & Ashea are joined by Eli Krantzberg where they discuss some of the stand out gear and plugins from NAMM 2024. Talking Points: Wolff Audio Console Heritage Audio i73 SSL 360 Blue Cat Audio Yamaha- Seq track Raven MTi2 Beyerdynamic -DT-770-pro ACE Studio - AI vocal synthesizer Finds Of The Week: Julian: Kii SEVEN Ashea:…
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Is Audio Education Evolving To Meet Industry Demands?
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In this week's edition Julian & Ashea are joined by audio engineer and current student James Watts, where they discuss whether music education is adapting to meet the evolving needs of students and the industry. Talking Points: How much emphasis is placed on the following? Hands on experience, using hardware, navigating a mixing desk and traditio…
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In this week’s edition Julian and Ashea are joined by Steve DeMott where they discuss the importance and power of saying 'no' in a music production environment. Talking Points: ‘The Power of No’ in music production, recording & mixing. Expanding on William Wittmans article: Finds of the week: Julian: PMC 6-2 Ashea: Sketch Casette 2 Steve: Zoom H6 f…
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Things We Loved In 2023
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In this week’s edition Julian & Ashea are joined by James Richmond where they discuss some of the stand out developments of last year.Production Expert
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Dealing With Mental Health In The Audio Industry
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In the final edition of 2023, Ashea is joined by Russ Hughes & Reid Caulfield. Where they discuss the important topic of managing mental health, particularly in the audio industry. Talking Points: Dealing with anxiety and other mental health issues that plague freelancers and audio professionals. The stigma attached to mental health issues. The rol…
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The Evolution of Studio Roles
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In this week’s edition Julian and Ashea are joined by Ary Maudit, where they discuss studio roles, terminology and definitions, are they changing, if so how? Talking Points As an engineer at Strongroom, what is your role, and what are the main things you get asked to do? Have you witnessed people’s role changing/morphing over time, if so how? Produ…
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Things We Loved In November
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In this week’s edition Julian and Ashea are joined by Nathaniel Reichman, where they discuss the things they loved in the month of November. Talking Points: Universal Audio Opens LUNA to All Mac Users in Inclusive Software Update Avid Now A Private Company As STG Completes Acquisition Apple Logic Pro For Mac And iPad Updated - Includes Mastering As…
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Gear We Can't Live Without
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In this week's episode Julian and Ashea are joined by Graham Kirkman, where they discuss the gear and software that they wouldn't want to live without. Talking Points: Let’s discuss some of the gear/software that we find ourselves relying on and why that is. Open Back Headphones, Sit Stand Desk, Macbook Pro, VisLM, Celemony Melodyne. Neve 1073 Mic …
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'Sounds Like A Record' What Does That Actually Mean?
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In this week’s edition Julian & Ashea are joined by Eli Krantzberg, where they dissect the meaning of the commonly used term 'Sounds Like A Record'. Talking Points: We hear the terms ‘radio ready’ and ‘sounds like a record’ used a lot in this industry, so let’s break down the elements that make a song worthy of that statement, and why do some songs…
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The Future Of Music Production
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In this week’s edition Julian & Ashea are joined by Steve DeMott, where they discuss the future of music production and emerging trends in the world of audio. Talking Points: Let’s discuss some of the new trends and practices we are seeing pop up in the industry in general. Steve, you mentioned a few days ago that you’ve noticed a trend in audio pl…
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How To Revive Unfinished Material
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In this week’s edition Julian and Ashea are joined by Luke Steven Ramsay, where they discuss how to revive and make use of old material, that’s currently collecting dust on our hard drives. Talking Points Do you have a lot of unfinished material sitting around on your hard drive? If so, why do you think that is? Let’s discuss some useful ways as pr…
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Things We Loved In October
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In this week’s edition Julian & Ashea are joined by William Wittman, where they discuss the things they loved in October. Talking Points: Supertone- Clear Voice Separator (Goyo) Gik Acoustic- SlatFusor 4S Harrison Audio Mixing Console Landr Mastering Plugin,* Presonus- Open Source DAW Collaboration Maag Audio Pre Q2 Finds Of The Week: Julian - New …
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Can Your DAW Do This?
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In this week’s edition Julian is joined by Ashea & Siobhan Anderson. Where they compare 3 of the most well known DAWs and ask, ´Does your DAW do this?´ Talking Points: What first attracted you to your DAW of choice? Let’s briefly discuss platform compatibility for Logic X, Pro Tools & Ableton What do you like about your DAWs user interface? Have yo…
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Solving Room Acoustics With Marcel Schechter From Genelec
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In this week’s edition Julian is joined by Ashea & Marcel Schechter from Genelec , where they discuss ‘Solving Room Acoustics For Better Mixes ’ Talking Points What are some common acoustic problems in recording studios, and how can they be solved? How can room size and shape impact the acoustics of a recording space? Are there specific materials o…
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Degrees & Audio Courses. Are They Worth It?
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In this week’s edition Julian is joined by Ashea, Paul Maunder and Roger Guerin, where they discuss the pros and cons of an education in audio. Talking Points: How has education helped you in terms of knowledge and your career? There’s a plethora of free material online, on Youtube etc, how valuable is learning via this method? The value of structu…
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Things We Loved In September
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In this week’s edition Julian is joined by Ashea and Steve DeMott. Where they discuss the ‘Things We Loved In September ’ Talking Points: Export Selection In Pro Tools 2023.9 Autobounce Pro Tools Sketch DX Revive Nugen AB Assist Sontec MES-439-D9D Mixland Vac Attack Vacuum Tube Limiter Finds Of The Week: Julian - Kii Seven Ashea- Encounters- Docuse…
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Perpetual Licences vs Subscription Models.
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In this week’s edition Julian is joined by Ashea and James Richmond, where they discuss Perpetual Licences vs Subscription Models. Talking Points Pro Tools Perpetual Licences are now available for sale exclusively through authorised Avid resellers, they will not be sold via the Avid Web Store, thoughts on this? Pros and cons of perpetual licences v…
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How A.I Is Changing The Audio Industry
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In this week’s edition Ashea is joined by Russ Hughes & Vincent Hervy, where they discuss, how A.I and new technology is changing the audio industry. Ways in which A.I/ new technology has changed the way we work in music up until now How will our jobs need to evolve with the ever improving advances in technology? How can we make A.I work to our adv…
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Things We Loved In August
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In this week’s edition Julian is joined by Ashea and William Wittman, where they discuss the hottest new releases for August. Talking Points: Avid Pro Tools Sketch Focusrite Scarlett 4th Gen Interface Sonnox Voca STL Tones Control Hub UJAM UFX Reverb Allen & Heath CQ Series Mixers Finds of the week: Julian - Audio Plugin Uninstaller Ashea- Acon Dig…
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How Arrangement Can Affect A Mix
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In this week’s edition Julian is joined by Ashea and Gareth Nuttall, where they discuss how arrangement can affect the mix. Talking Points: How often do you end up changing parts of the arrangement to improve a mix? The importance of sound selection, layers and instrument placement. Frequency masking and arrangement tricks that can help. Filling in…
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In this week’s edition Julian is joined by Ashea, Graham Kirkman and Steve DeMott who discuss ‘Plugin UIs. What are the important things that developers need to consider?’ Talking Points: How important are visuals to us? Visual, graphical displays vs skeuomorphic designs, what are some of the pro’s and cons? What Plugin UI features do you think imp…
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Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market plan? 7:37 how do you lay out the responisbilities and plan across your organization? 10:03 How you think about defining that ownersh…
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Mental Health In The Music Industry
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In this week's podcast, Ashea is joined by Russ Hughes and Karen Down (The Support Squad) who discuss 'Mental Health In The Music Industry'. What are some of the challenges and pressures that audio professionals face in the music industry that might impact their mental health? Pressures of freelancing-How do we address the financial and emotional p…
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