Лучшие подкасты про Paid Ads (2025)

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23. The Game-Changer: Why AI is Revolutionizing Digital Marketing 12:09

2y ago12:09

12:09

Ai technology is what all the rage is about these day! In today's episode I break down how I use AI in my business and for my clients on a daily basis. BUT...listen until the end to hear my CAUTIONS when using AI and my FUTURE PREDICTIONS! As always, please share the social love and write a review on Apple Podcasts for your chance to be read on the…

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22. How to Understand Your Business to Crush Your Goals! 7:25

2y ago7:25

7:25

Creating a successful digital marketing plan requires more than just posting on social media or running ads. To achieve your desired results, you need to start by understanding your business. This means identifying your goals, knowing your target audience, and understanding what makes your business unique. By doing so, you can create a plan that al…

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Guest podcast spot with B2B Playbook 55:45

2y ago55:45

55:45

Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life. I'll also cover a pretty amazing retargeting framework that Impactable has rolled out to over 200+ clients!Justin Rowe

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21. Ten Tips When Starting Your Business 14:33

2y ago14:33

14:33

Starting a business is not easy! I've been a business owner for almost 5 years and have had many trials and tribulations. If I could go back in time, there are a few things I would do differently. I wish I would have had a business bestie to help me navigate through my business owner Journey. In this episode I unpack my top 10 tips to help you on y…

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20. How to Turn One Piece of Content into Many Pieces! 14:19

2+ y ago14:19

14:19

Content is KING! You’ve heard it before and it’s true! On today’s episode we talk about why a content strategy is vital to your brand growth and how to turn one piece of content into many pieces of content! There is nothing worse than content dying on the virtual bookshelf. Get more out of each piece of content! Refer to EP #2: The Secret to Your S…

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19// Top Marketing Mistakes Your Making in Your Business 6:28

2+ y ago6:28

6:28

On today's episode we're unpacking what are the common mistakes you're making in your business that are keeping you from real growth! -KristenKristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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18// Build a Profitable Online Business Without Constant Content Creation! 8:11

2+ y ago8:11

8:11

Are you an online business owner, coach, consultant, service or product based business who is struggling to gain followers no matter how much content they put on social media, believes that they must have hundreds of thousands of social media followers to run a profitable business? Or perhaps you have a large following and you’re tired of the const…

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17// Reach Your Buyers Throughout the Customer Journey 12:59

3y ago12:59

12:59

Did you know that customers go through a funnel before buying your product? I know that sounds crazy, but it’s true! I get into all the details of the top of the funnel, middle of the funnel, and bottom of the funnel customer journey. Take a listen and notes on how you can reach the right audience, at the right time, with the right messages to conv…

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16// Upgrade Your Marketing From Traditional to Digital 5:43

3y ago5:43

5:43

-KristenKristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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15// How to Convert More Leads With Paid Social Media Ads 10:30

3y ago10:30

10:30

Are you ready to start converting more leaves? You're in the right place! On today's episode I bring all the knowledge bombs on how reach your warmest leads and convert to sales with these top performing ad strategies! -Kristen Learn more: www.kristenschneiderco/podcast.com Connect on IG: @kristenschneiderco LI: https://www.linkedin.com/in/kristens…

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14// One AI Tool to Level Up Your Marketing, Sales, and Lead Generation! 23:58

3y ago23:58

23:58

In today’s episode I interview Anna Tutckaia, Head of Digital Marketing for ManyChat! You will not want to miss this episode. It’s jam- packed with information on how to level up your marketing, sales, and lead generation with one simple, easy to use AI tool! I use this tool for my businesses and couldn’t be happier with my recent results! (I do no…

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13// Grow Your Revenue With Branding 32:25

3y ago32:25

32:25

Welcome to The Digital Traffic Show, I'm your host Kristen Schneider, Former corporate climber turned agency owner who specializes in driving the right people at the right time to your products or services. If you are a B2B or B2C business owner, CEO, marketing professional, coordinator, or director looking to drive the right traffic at the right t…

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12//Sales and Marketing Automation 101 49:14

3y ago49:14

49:14

Welcome to The Digital Traffic Show, I’m your host Kristen Schneider, Former corporate climber turned agency owner who specializes in driving the right people at the right time to your products or services. If you are are B2B or B2C business owner marketing professional, coordinator, or director looking to drive the right traffic at the right time …

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11. 6 Reasons to Outsource Your Paid Media 13:58

3y ago13:58

13:58

In today’s episode I give you my top reasons why you should outsource your paid media campaigns to a digital agency. You won’t want to miss these details and why outsourcing to the experts will save time, money, and so much more! -KristenKristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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10. 8 Digital Marketing Skills You Need in 2022 and Beyond 16:14

3y ago16:14

16:14

Listen up all business owners, marketers, solopreneurs, marketing coordinators and more! On today’s episode we discuss the 8 8 Digital Marketing Skills You Need in 2022 and Beyond to be successful. Listen now to catch all the juicy details!Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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Linkedin Paid Ads Vs Facebook Paid Ads 13:41

3y ago13:41

13:41

Linkedin Ads VS Facebook Ads People really like to compare different ad channels to each other to try to see which one is better or where they should put their money or maybe even just what to try next. I’ll start off by saying that each channel is actually pretty different for a few different reasons and you can’t just be thinking in terms of cost…

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09. 3 Frequently Asked Social Media Marketing Questions09. 12:10

3y ago12:10

12:10

Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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08. Marketing and Branding and Advertising Oh My! 11:35

3y ago11:35

11:35

Marketing, and branding, and advertising, Oh my! Does it all have your head spinning? Today we are breaking down the differences between these three buckets and why all three play a part in your businesses success. Marketing, branding and advertising…I’m sure you’ve heard all of these terms before and most likely somewhere along the lines they have…

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07. The 4 Pre-Qualifiers to Start Using Paid Advertising 12:40

3y ago12:40

12:40

Have you ever wondered when it's the right time to start using paid advertising to drive more traffic and sales for your business? This is the episode for you! The 4 Pre-Qualifiers to Start Using Paid Advertising⁠!⁠ ⁠ 📣Special offer alert! 📣⁠ I'm taking 3 thirty minute consultations to help you align your marketing goals. If you have a current prod…

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Elements of a Linkedin Ad - Launch Day! 16:33

3y ago16:33

16:33

Elements of a Linkedin Ad - Launch Day! 1. First, you have the name at the top. This is optional but can help with organization or even numbering different options. 2. Next, you have the introductory text space. This is where you’ll input the main copy for the ad which will show above the image. For this one, I’m referring to single image ads which…

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06. 6 Simple Steps to Defining Your SMART Marketing Goals 14:10

3y ago14:10

14:10

In today's episode you’re getting the step by step details on how to create SMART marketing goals to make sure your priorities and resources are aligned!Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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Linkedin Ads - Bidding and Budget Basics 14:26

3y ago14:26

14:26

Linkedin Ads Bidding Basics I actually leave a lot of my campaigns on these settings: Set a daily budget Run campaign continuously Maximum delivery (automated). Let’s walk through it real quick. Set a daily budget. This just means that instead of setting a lifetime budget with an end date..I choose to put a daily budget that just continues to run u…

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Linkedin Ads Audience Filters 18:07

3y ago18:07

18:07

Let’s get into a fun one here which is Linkedin targeting - the actual audience that you can target with your Linkedin ads and what filters you have to work with here. Linkedin’s targeting capabilities are probably one of the top 3 reasons people actually love Linkedin ads and one of the main reasons they are so effective. It’s also part of the rea…

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05. How to Use Storytelling to Attract Your Ideal Customer! 10:00

3y ago10:00

10:00

Hello fellow marketers and business owners! This episode is chalked full of the nitty gritty details of storytelling in your marketing and advertising and how it’s going to drive more engagement and sales for your business!Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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04. The Top 3 Fundamentals to Your Successful Online Marketing 10:00

3y ago10:00

10:00

Hey! Today you’re going to learn my top 3 fundamentals for your online business to be successful in marketing! We are diving into all of the no fluff details today!Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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Impactable.com - Our Own Linkedin Paid Ads Strategy 29:23

3y ago29:23

29:23

Conversion setu We actually got rid of the form on our website because it was just another hurdle for people to jump through before booking a call and then required another touchpoint to follow up with those who submit a form but don’t book a call. Instead, the first conversion we track is actually booked calls. How did we do this? We use calendly …

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03. Build Your Unique Selling Proposition AKA Your Secret Sauce as a Solopreneur or Entrepreneur 13:43

3y ago13:43

13:43

Hey friend! Today’s show is all about the secret sauce! As entrepreneurs we all want to know how to get more clients, customers and sales. I have all of the details on how to build your personal unique selling proposition to stand out from the crowd!Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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02. The Secret to Your Success: Identify Your Target Market and Create an Ideal Customer Avatar! 16:38

3y ago16:38

16:38

Hey sis! Today you’re going to learn how to identify your target market and create an ideal customer avatar to build the foundation for who you serve. This avatar will guide all of your future marketing and advertising efforts! By the end of the show you’ll be able to identify your target market and know exactly who is your ideal customer!…

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Basic Strategy/Example of Linkedin Paid Ads Campaign 14:00

3y ago14:00

14:00

Let’s break up the tedious foundational walk-through and take a step back to a little more high-level view of what we are looking to build. For those who have never run Linkedin ads before, this will shed light on what all these pieces we are building will eventually look like. And for those who are currently dabbling or running Linkedin ads, this …

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Linkedin Ad Types/Formats 21:36

3y ago21:36

21:36

Welcome back and we are grinding out the basics here still. A lot of foundational info to get through but it’s important to really understand what the capabilities are here in order to know what’s possible. I won’t spend too much time here (hopefully) as my main goal is just the basic understanding of the Linkedin ad formats you can work with. Sing…

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01. What is Digital Marketing and Why Does it Matter as an Online Entrepreneur? 7:16

3y ago7:16

7:16

Hey sis! Today we are clarifying what digital marketing is and why it can either make or break your online business. I'm giving you all the no fluff details about digital marketing for your online business! You’re going to find out why digital marketing is so important for your online business to thrive!…

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Linkedin Ad objectives 27:50

3y ago27:50

27:50

What are the different ad objective types? Brand Awareness Website visit Engagement Video Views Lead Generation WEbsite conversion Job applications Funnel Concept - Stages of a prospect If you haven't been in the b2b world for too long then you might not be familiar with some of the ever so popular funnel images that show the different states of a …

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#7 - How long does it take to start seeing results from Linkedin Paid Ads? 17:29

3y ago17:29

17:29

This is another common question as people tend to be a bit anxious to start getting leads and closing deals as soon as possible. I’ll level with you a bit here. If you aren’t aware of this yet, I'll be the bearer of somewhat bad news. Marketing is a long-term play that builds momentum over time and is not as quick and transactional as you might hop…

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#6 Linkedin Custom Audiences - Linkedin Retargeting Audiences 21:32

3+ y ago21:32

21:32

In this episode, I'll cover the main types of custom audiences that you can make which are also the audiences we can later use for retargeting. Here are the main types of custom audiences I cover: -Company/contact -Event -Company page -Lead Gen form You’ve probably at least heard about Linkedin lead generation forms or could make a good guess what …

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#5 How much budget do you need for Linkedin Paid Ads 14:59

3+ y ago14:59

14:59

Good question and I have a few answers on this one as each person/business is different. First off, what’s your overall marketing budget and what other channels are you involved in? Really big difference in answers here on a budget if this is your first paid ads channel you are looking to carve out vs you already running 8k/month on google, 2k/mont…

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#4 Linkedin Insights Tag and Linkedin Conversion Tracking 26:20

3+ y ago26:20

26:20

Linkedin Insights tag installed We touched on this in the last episode but let me recap and expand on this. The Linkedin insights tag is much like google tag or Facebook pixel. It’s a line of code that goes into your website that allows the Linkedin ads campaign to see who’s clicked into your website, what pages they visit, and helps ensure your co…

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#3 Initial walk-through of Linkedin Campaign Manager 21:54

3+ y ago21:54

21:54

Basic areas inside the campaign manager that should be on your radar. Settings Settings are actually not labeled super clearly so you might be searching around a while at first. It’s located on the top right corner and has an icon of the company logo you are in and the name next to it. If you click this logo, you’ll see options to visit the company…

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#1 Linkedin Paid Ads Foundation 13:07

3+ y ago13:07

13:07

In this episode I cover why you should even care about Linkedin ads, what the format of this podcast will look like (what kind of things we cover), and a quick intro into who I am and who we are as a company. 1. Why Linkedin Paid Ads? -If you are looking to grow sales -If you want to improve the ROI of your google ads, Facebook, or other marketing …

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#2 - Are Linkedin Paid ads too expensive? 2:53

3+ y ago2:53

2:53

Honestly first episode so I'm sure I'm going this wrong but like a true marketer...I just dove right in. I answer the basic questions of "Is Linkedin Ads too expensive?" and also dive into the cost per click, cost per lead, and make a good case why these should not be the primary consideration when looking at Linkedin Ads. Linkedin Marketing is it'…

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