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Music Tectonics

Rock Paper Scissors, Inc. PR firm

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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
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The Play Tectonics Podcast

Jeffrey Peyton

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Isn’t it tempting to imagine our learning culture free of the trappings of factory learning? Is it hard to imagine an education Promised Land? If you have been schooled on the Short Answer and the Short Leash, like a slave, the secret north passage is risky. But If you have an imagination and are receptive to innovation, the door is always open. Listening to our Podcast, we think, is a way to walk through that open door into a dimension of shared hope and possibility. Together, we can help m ...
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It’s a holiday re-gift! Today we take you back to the very first How To Start Up with Cliff Fluet. This was a great conversation that set the stage for the rest of our HTSU interviews. Cliff begins at the beginning – guiding us through the essentials of startup evaluation and asking the necessary questions: Does your innovation solve a real-world p…
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Ever wondered how the music industry parallels the cautionary tales of Kodak, the Sony Walkman, and Nokia?Join us as we chat with Constantine Roussos of Dot Music. He shares his insights on this journey of music's digital transformation, spotlighting the industry's struggle with outdated business models and highlighting the power shift towards stre…
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Andy Blair of Reverb Data, joins us to unravel the role data plays in shaping the future of the music industry. We explore the transformation of artist management in the digital age, and talk about how the gap between traditional music law and data law creates challenges—and opportunities—for those in the industry. Shoutouts: Adaptive Music Music M…
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It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Deba…
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Today Dmitri talks with Audiomack co-founders David Ponte and Brian Zisook. They offer a behind-the-scenes look at their music streaming platform that has found its stride by catering to up-and-coming artists worldwide. They share their unique approach, which empowers artists with valuable data – helping them grow their careers organically, making …
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Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as enco…
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On this episode, Tristra talks with Dae Bogan, the MLC's head of third-party partnerships. In a wide ranging conversation, they explore how focus has moved from seeking out new technological breakthroughs towards integrating existing innovations like AI, blockchain, and cryptocurrency. The landscape of music publishing is no longer the sleepy niche…
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We are back from the Music Tectonics Conference and it was a lot! We had an amazing three days at the carousel and on the Santa Monica beach. This episode brings a tiny sample of some of the conversations that were to be had at this year's Creator Fair, a new edition to the conference. AugustLab BandLab Eternal Research The Music Tectonics podcast …
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It’s another How to Scale Up! Rock star turned tech pioneer Ryan Star joins us to share his transition from stage to boardroom. As CEO and co-founder of Stationhead, Ryan created a platform that bridges the gap between superfans and artists, redefining how music is consumed and celebrated. Stationhead's growth, with over 17 million users and engage…
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Andrew Batey of Beatdapp, joins us to expose the underbelly of fraud within the music industry. From organized crime syndicates to bot and malware operations, Andrew paints a picture of the music ecosystem's vulnerability. We learn about how these sophisticated fraud schemes are manipulating music streams on an unprecedented scale, siphoning billio…
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Today Dmitri launches a new miniseries – How To Scale Up. These conversations are meant to work together with the How to Start Up episodes, and will attempt to answer the question of “How did you get from there…. to here….?” On this episode Dmitri talks with Darryl Ballantyne, the CEO and co-founder of LyricFind. LIsten in to find out how Darryl go…
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Join us today as we talk with two innovators who will be joining us at the carousel and on the beach at the Music Tectonics Conference October 22-24. First up, a conversation with Jennifer Sullivan of KiTbetter. Tristra dives into the magic behind the KiTalbum, where the lines between physical and digital music blur – creating new opportunities for…
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This week Dmitri talks with Kiran Mampilly of Tarka Labs about his experience in guiding startups in the music industry. Some topics covered; the importance of transforming ideas into practical steps, the critical role of minimum viable products (MVPs) to test market viability, the strategic advantages of having a fractional CTO, and as always – en…
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Join Dmitri and Tristra as they dive into the big headlines of the month. Just some of the subjects discussed; the concept of the "connection economy," the shift towards content like podcasts and audiobooks and what this may mean for the future of audio engagement, as well as whether or not the streaming market is reaching a saturation point, and w…
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Is AI poised to revolutionize the music industry? Listen to conversations about how AI is reshaping both the business and creative sides of music with Matt Henninger from Music AI and Bill Colitre from Music Reports. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business get…
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Join us for an exploration of the future of audio creation with our guest – independent author, audiobook narrator, and creative economy expert, Joanna Penn. Joanna shares her insights on selling audiobooks directly through Shopify, using YouTube for distribution, and maintaining direct fan engagement with her extensive email lists. We also go down…
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What's the secret sauce behind Canada's flourishing music tech scene? Join us as we sit down with Andre Galuban and Isabella Schilpp from the Canadian Consulate in LA and discuss how different provinces are pioneering unique tech sectors. We discuss several Canadian startups that are poised to make waves at the beach during the upcoming Music Tecto…
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Tristra and Eleanor scan the horizon of music tech news and discuss the latest ripples and waves shaping our industry. Today they go into the rabbit hole that is the current state of fandom. Join us. Rock Paper Scissors Scanner Shownotes Over Half of TikTok’s Biggest Global Tracks of the Summer are Independently Distributed Music Business Worldwide…
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What if the pace of technological advancement is overshadowing the true potential of existing analog technologies? Join Tristra as she speaks with the inventive minds behind Eternal Research; a startup “dedicated to creating new instruments that unlock the hidden music in everyday things.” The Music Tectonics podcast goes beneath the surface of the…
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Let's invent a new musical instrument! And usher it to market! Sounds fun, right? Join us in a conversation with the minds behind Playtime Engineering and their “music exploration devices” BlipBlox and MyTrax. They share their experiences with crowdfunding, getting a product from drawing to factory, their creative marketing strategies, and the unex…
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How can you boost your credibility, and gain market share? Do you want to sell your product, and get VC money? Today Dmitri and Tristra discuss a topic that is near and dear to them both. It's the fundamentals of PR! This is an essential listen for startups – and if you’re well established, there are nuggets of wisdom for you too. How To Startup is…
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Many a music startup has failed because of a lack of a plan around licensing. And the few that make it through the licensing gauntlet are the ones that last. In this episode we talk with a panel of experts in the space – Bill Campbell, Barefoot Media, Siegfried Paquet, StealthWrks, and Vickie Nauman, CrossBorderWorks. How To Startup is a Music Tect…
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In this episode we launch the annual Swimming with Narwhals startup competition! Listen to expert advice from previous winners Karen Allen of Infinite Album and Ben Bowler of AUX, as well as investment insights from VCs Bruce Hamilton and advisor Cliff Fluet. Ben Bowler Aux Karen Allen Infinite Album Bruce Hamilton, Everybody Ventures Cliff Fluet, …
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What sets apart a startup ready for Series A funding from one still in the seed stage? Join us as we uncover the answer with Sun Jen Yung, partner at Nfluence Partners. Together, we break down the critical elements that signify a startup's readiness. Sun Jen Yung The Music Tectonics podcast goes beneath the surface of the music industry to explore …
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What happens when artists stop chasing vanity metrics and start focusing on cultivating genuine, deep relationships with their fans? Listen this week as Tristra and music industry thinker Rob Abelow chat about this shift in the music landscape - where redefining success is a metric of fan intensity rather than just streaming numbers. Rob shares his…
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Join us as we chat with Bruce Hamilton, General Partner of Everybody Ventures. Bruce's journey from Live Nation and A&R at Epic Records, to startup founder himself, on to his current role in VC provides the backdrop for our discussion. We talk about the current investment landscape for music tech startups – noting the pivot towards more selective f…
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And we’re back! Dmitri and Tristra enjoy a conversation sifting through some of what is happening in the world today – aka the Hot Lawsuit Summer! Head over to our website for links to some of the articles the two of them reference. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the …
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Join Dmitri and Tracy Maddux the Former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a …
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Dmitri talks with Chris Wieduwilt – aka the AI Musicpreneur – about his route from struggling musician to vanguard for AI empowerment in music. They discuss the variety and scope of AI tools that exist, touching on ethics, ownership debates, and the potential impact on human creativity. Links to some shoutouts mentioned in the episode, and the Musi…
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On this episode we sit down with Gareth Deakin to talk about successful business collaborations and the various types of partnerships – from distribution, to technology and marketing. He underscores the necessity of clear mental models and the importance of viewing these partnerships as frameworks for value creation and strong commercial relationsh…
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This is a live recording from our online Seismic Event of May 8th. Join us as we navigate the brave new world of generative AI music with some of the industry's sharpest minds. Amadea Choplin, COO of PEX, Charles Alexander, of Vinil and Remington Scott, from Hyperreal shed light on the pressing need for tracing, control, and monetization in an era …
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Dmitri and Tristra scan the horizon of music tech news and discuss the latest ripples and waves shaping our industry. From “multiplayer mode” music experiences, where fans and artists blur the lines in a remix-friendly world, to Spotify's controversial new bundling practices – these are only a couple of the many topics we get into. Join us. Rock Pa…
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As the music industry morphs, Dmitri and Sami Forzinetti deep dive into a conversation that touches on the decentralization of income streams and the rise of direct artist-fan connections. We dissect the evolving roles of labels, the implications of platforms like TikTok and Substack on artist income, and the potential of new funding models that ar…
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The age of Mass Data is here. From music discovery based on algorithms, to small artists using fan location data to plan tours, to AI-generated music, data is changing just about every aspect of the music industry. In this episode, Tristra talks to Aram Sinnreich and Jesse Gilbert, authors of The Secret Life of Data. Jesse and Aram show us that tod…
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Listen in to the conversation I had with expert Bob Moczydlowsky, former Managing Director of Techstars Music, about what trends and investment shifts he sees shaking up the music tech startup space. This was a live Seismic Activity event, open to all and held monthly. RSVP for the next one here. The Music Tectonics podcast goes beneath the surface…
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If you’re a regular listener, you know we run the Music Tectonics conference. Early EARLY bird tickets are now on sale, and it’s time for you to think about joining us on the beach in Santa Monica CA. Find out about this year's keynote speaker—and why it's a big deal that he's back! We share a few audio snapshots from the conference to give you a t…
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Join Dr. Portia Sabin, President of the Music Business Association, and Dmitri in a candid discussion about how technology is propelling the industry forward. Their conversation touches on how tech helps to mitigate issues like fraud, and how it is reshaping the way we experience live events. Portia and Dmitri discuss the interplay between innovati…
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This episode contains a host of insider knowledge. For example, did you know that ideally your pitch to an investor would not go further out than the next twelve months? And that the strength of your team could be more important than your innovative idea. Join Dmitri for a rooftop discussion at SXSW 2024, as he talks with Xavier Péters of Lean Squa…
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Vinyl provides a tactile connection to an artist, and stands as an artistic statement amidst the ephemeral nature of streaming. Join us as Tristra talks with Karlyn King, a researcher whose work attempts to decode the enigma of vinyl's unwavering charm. “We live in the post ownership economy. Music is just a rental service, you're renting the right…
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How close are you to the exchange of money? Let's take some time to think through this most vital piece of the music tech startup equation. Money. Join Dmitri in this thought experiment as he goes deep – and works through the realities of building a startup within an ecosystem in which music is often undervalued. The Music Tectonics podcast goes be…
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In this week’s episode, we look at the explosion of Afrobeats through the lens of data. Christine Osazuwa, music data expert and Chief Strategy Officer at Shoobs, discusses how data can show us hidden stories behind the globalization of all sorts of genres: K-Pop, Reggaeton, Bollywood, and more. “Music drives culture, culture drives music, etc,” Ch…
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Venturing into the music tech startup scene requires more than just a bright idea; it demands a deep understanding of the music industry's unique challenges and opportunities. That's where Vickie Nauman, founder and CEO of CrossBorderWorks, steps in. On the latest Music Tectonics podcast, we tackle the nitty-gritty of transforming your innovative s…
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Join Dmitri and Tristra as they explore what’s happening right now in the wide world of music and tech. Using Rock Paper Scissors’ weekly newsletter, Rock Paper Scanner, as a jumping off point, Dmitri and Tristra discuss the TikTok/Universal game of chicken, Spotify’s payouts to the indies, and the current state of live music according to Live Nati…
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Imagine a world where your likeness is more than just an image—it's an asset. Our conversation with Jim Griffin, media technologist and founder and moderator of the Pho list, talks us through name, image, and likeness (NIL) rights in the music industry. Artists are navigating a new digital landscape where AI has the potential to turn one’s likeness…
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Join Dmitri on an exploration through the evolving landscape of modern synthesizers at the Buchla & Friends event held in downtown LA last month. From the innovative offerings of the Buchla Easel to Noise Engineering, Elektron, 1010 Music and the Star Wars vibe of Soma Laboratory’s Terra, there was a lot to take in. It truly felt like a fusion of a…
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Step right up to a sonic adventure! Dmitri’s recent experience at NAMM uncovered a treasure trove of musical innovation as well as future classics, all together under one roof. Journey with Dmitri through some of NAMM’s latest offerings. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing…
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How do you transform your startup idea from a mere spark, into a full-blown inferno of success? Today Dmitri is talking with Cliff Fluet, a self proclaimed Digital Media Lawyer and the strategic mastermind behind Eleven. The conversation is wide ranging, from early, make-or-break stages of startup development, to what Cliff believes are key traits …
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Seth Goldstein and Michael Nevins of Music.AI give us the lowdown on audio deepfakes, singing clones, and synthetic voices, and what they mean for the music business. We peel back the layers of AI-generated voices, revealing how this tech transforms one person's voice into another's while maintaining the original performer's emotional core. We delv…
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Step into the vibrant world of music making innovation with Adam McHeffey, CMO at Artiphon. Dmitri and Adam discuss the breakdown of the barriers to music-making, as unconventional instruments unleash a surge of first-time musicians and new creators. We'll unravel how inclusivity is striking a chord in the mainstream, and why the growing number of …
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Join Tristra Newyear Yeager and Eleanor Rust to unpack the fascinating intersection of music, media, and technology. In this episode, we take a stroll through forecasts that other analysts are making for 2024, in the music industry and its borderlands. the future of sonic branding. Imagine a world where brands harmonize with our lives through disti…
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