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Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
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Coaching Digital

Tesacu

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Bienvenidos y bienvenidas a Coaching Digital para espíritus knowmads, el podcast en el que cada viernes, a las 15:30 hora española, descubrimos el cómo, el por qué y el para qué de la comunicación en Internet y de las tecnologías digitales. Noticias, testimonios, herramientas, estrategias y recursos digitales que tratarán de ayudaros a llevar a buen puerto esa transformación profesional que queréis y necesitáis. Al micrófono y con todos vosotros, Teresa Sáez, de tesacu.com ¡Conectamos con la ...
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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
  continue reading
 
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
  continue reading
 
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
  continue reading
 
Welcome to Digital Content and Expert Advice for Coaches and Freelancers with Rosemary O'Shaughnessy. I am Digital Content Manager and Certified LinkedIn Insider. The aim of this Podcast is to chat about content creation and speak to experts about the many challenges that can hold back freelancers and coaches from succeeding in business. #Freelancers #Coaches #DigitalContent #ContentMarketing #WorkLifeBalance #ExpertAdvice #ProfessionalDevelopment #LinkedInInsider #DigitalMarketing #CareerGr ...
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show series
 
This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. • Importance of content as currency in digital marketing •…
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What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …
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What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …
  continue reading
 
What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …
  continue reading
 
One thing coaches and experts need to know… …is that the coaching industry, like any market, is volatile. Case in point: COVID. When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends…
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Summary In this conversation, Matt Coffy and guest Maxwell Nee dive into entrepreneurship, focusing on strategies for building shareholder value, implementing innovative revenue-sharing models, and managing investment risks. They explore how to effectively navigate the evolving business landscape by emphasizing scalability, recurring revenue, and l…
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Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone…
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Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone…
  continue reading
 
Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone…
  continue reading
 
Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s ju…
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Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s ju…
  continue reading
 
Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s ju…
  continue reading
 
Summary In this conversation, Matt Coffy and Mark Helton discuss the importance of maximizing sales productivity through effective lead conversion strategies. They explore the capabilities of Hot Prospector, a sales automation tool designed to help agents manage leads efficiently. The discussion highlights the significance of speed to lead, the int…
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With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes t…
  continue reading
 
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes t…
  continue reading
 
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes t…
  continue reading
 
When this university lecturer ditched his books for ‘bums’… … he started helping high-ticket coaches make MILLIONS each year. Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia. So when he combined the t…
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Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per …
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Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per …
  continue reading
 
Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per …
  continue reading
 
We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy prof…
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What’s this shows all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s…
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We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy prof…
  continue reading
 
What’s this show all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s …
  continue reading
 
We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy prof…
  continue reading
 
What’s this show all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s …
  continue reading
 
What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and …
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Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you. In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate share…
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Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos c…
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Summary In this conversation, Matt Coffy and Frankie Fihn discuss the evolution of monetizing audiences, sharing actionable strategies for building followings and creating profitable ventures. Frankie highlights how anyone with a phone can build an audience and explores his approach to finding underutilized assets and crafting unique offers that dr…
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Summary In this conversation, Matt Coffy and Eddy Miranda delve into the intricacies of building and monetizing online communities, particularly for high-ticket coaches and educators. They explore the journey of starting from scratch, emphasizing the importance of nurturing relationships with potential customers. The discussion touches on diverse m…
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After 20 years in marketing you start noticing all the stuff that businesses do… …that makes them lose money (or at least leave it on the table!) Chief offender of them all? Not having a fully-optimized marketing funnel. Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s …
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Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics. Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform …
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If you can tell a good story, you can write copy that sells. Now, that’s not a secret. But… …it’s just HALF the truth. The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that. In this episode you’ll learn: A secret tec…
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Summary In this conversation, Matt Coffy and Kip Hernandez discuss the critical importance of systematization in business, emphasizing how businesses can struggle without proper systems in place. He explores the challenges of managing workflows, the impact of technology shifts, and the significance of optimizing customer journeys. The discussion al…
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SummaryIn this engaging conversation, Matt Coffy and Dr. Jones explore the transformative journey of a business moving from struggling with profitability to achieving significant growth. They delve into leveraging technology, crafting effective sales strategies, and building authority in the market as critical components for success. The discussion…
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What if the secret to higher profits and happier teams was as simple as ‘caring more’? Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff. He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE s…
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Summary In this conversation, Matt Coffy and Aaron Thomas discuss effective strategies for building brands and improving business operations through automation and AI. They share insights on transforming a struggling business into a profitable one by leveraging Go High Level, automating workflows, and creating custom solutions tailored to the clien…
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I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, au…
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Summary In this insightful conversation, Matt Coffy and Eddy Miranda discuss Matt's transition from running a successful agency to exploring new business ventures, including affiliate marketing, consulting, and SaaS. They reflect on the process of selling a business, lessons learned along the way, and the importance of building a legacy. The dialog…
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Let’s be honest: you’re not doing webinars for free. Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES. Sadly that’s impossible if you’re attracting the wrong kind of audience. (Especially if they’re just in it for the freebies!) In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all t…
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When someone tells you, “Your Feng Shui is sabotaging your business”... You’d maybe laugh. But here’s the thing… Spend 30 minutes with award-winning Feng Shui master Kevin Foong… …and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live. More importantly? It works for his clients – which include banks …
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Summary In this conversation, Matt Coffy and Kip Hernandez discusses the critical role of AI in modern business, emphasizing the need for companies to implement AI solutions to stay competitive. He highlights the importance of training AI systems to function effectively, particularly in managing leads and customer interactions. The discussion cover…
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What if there was a quick and cheap way you could get leads for your high-ticket offer? Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick. You don’t need a complicated funnel - just an ad account. In …
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Summary In this engaging conversation, Matt Deseno shares his optimistic outlook on life and business, emphasizing the importance of simplicity and enjoyment in the entrepreneurial journey. He discusses the evolving landscape of marketing, the impact of regulation, and the significance of consumer sentiment in shaping business strategies. Deseno hi…
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Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosi…
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Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in me…
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If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales fr…
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In this conversation, Rob Bailey shares his journey of personal and professional growth, emphasizing the importance of simplicity in business systems and the power of effective systems in achieving efficiency. He discusses his transition from agency work to the SaaS model, highlighting the success of the Go High Level platform and the affiliate mar…
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Think LinkedIn is just a network of stiff profiles? Think again! Treat it like a professional Instagram to boost your visibility. Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by ana…
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