Dikshant Dave: Can AI Revolutionize Consultative Selling?

21st Century Entrepreneurship

Dikshant Dave, CEO of Zigment - Agentic AI for Performance Marketing & Selling, is a seasoned entrepreneur with over 15 years of experience, and we spoke about how AI is transforming the landscape of consultative selling. Drawing from his journey—from running a direct-to-consumer business to founding an AI-driven solution—Dikshant shared actionable insights into scaling meaningful customer engagement in an era of rapid technological change.

One of the most compelling points Dikshant highlighted is the untapped potential of AI to unlock "the golden moment"—the crucial window of engaging with prospects within four minutes of their inquiry. "Your probability of conversion increases 22x if you engage instantly," he explained. This efficiency, previously unattainable with human resources alone, is now achievable at scale with AI.

Dikshant’s story begins with his experience running a personalized supplementation business, where he discovered that the key to converting customers often lay in one-on-one interactions. "I started calling these customers... eight or nine out of ten would buy," he recounted. This revelation sparked the idea for building scalable AI solutions that mimic human consultations, especially in industries like healthcare, insurance, real estate, and more.

We also explored the broader implications of AI adoption for businesses and society. From overcoming inefficiencies in lead management to creating new opportunities for nonprofits, Dikshant painted a hopeful vision of AI’s role in growth. His partnership with Give.org exemplifies this, enabling charities to optimize donor and volunteer engagement with limited resources.

Key Takeaways

• The Golden Moment: Responding to customer inquiries within four minutes can improve conversions 22x—a capability now accessible with AI.
• Scaling Consultative Selling: AI empowers businesses to engage meaningfully with every customer, not just the select few.
• Inefficiency Overhaul: Traditional lead management often results in missed opportunities. AI eliminates delays, ensuring prospects remain engaged.
• AI for Good: Dikshant’s collaboration with charities showcases AI’s potential to amplify positive social impact.

If you're navigating how to leverage AI for meaningful customer engagement or exploring ways technology can support societal good, this conversation offers a roadmap to possibilities.