Being a B2B Influencer Strategist: Insights from Lucinda Henry

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

On episode #99 of the 2B Bolder Podcast, I dive deep into B2B influencer marketing with Lucinda Henry. Lucinda is an award-winning, industry-recognized marketing strategist and a long-time supporter of this podcast; she brings her wealth of experience and creative prowess to our show.
Topics covered include:
- Demystifying B2B Influence: Lucinda breaks down what it means to be a B2B Influencer and the intricacies of working as a B2B Influencer Engagement Strategist.
- Insider Insights: Discover the untapped opportunities and overlooked aspects of influencer marketing.
- Strategic Wisdom: Lucinda shares invaluable advice for companies navigating the complex world of influencer partnerships.
- Success Toolkit: Learn the essential skills needed to excel in this dynamic field.
- Future Forecast: Get a glimpse into the evolution of B2B influencer marketing in the coming years.
- A Journey Through Adobe: Lucinda reflects on her experiences at Adobe and her love of data.
- Empowering Advice: Lucinda addresses self-confidence challenges and risk-taking for women building their careers.
- Wisdom for the Younger Self: Lucinda shares what she would tell her 20-year-old self.
- The Essence of 2B Bolder: Lucinda's take on what 2B Bolder truly means.
Tune in to be inspired by Lucinda's journey, innovative strategies, and down-to-earth wisdom. Whether you're a budding influencer, a marketing professional, or someone passionate about the power of storytelling and influence, this episode is full of insights and inspiration.
Resources:

Lucinda Henry on LinkedIn

Two Shallow Pockets on Pinterest

Two Shallow Pockets website

The Influence Factor by The Influencer Marketing Factory
Top 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.
Listen on: Apple Podcasts Spotify

Support the Show.

When you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses. 🎉