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How To Grow Your Customer Base with Strategic Distribution Partners
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In this episode, we discuss the historical context of purchasing parts and how digital technology has enabled manufacturers, parts sellers, and distributors to expand their customer base outside of their local market. We also discuss diversification and the intentional enabling of your distribution network to service a wider customer base. In addition, we discuss the international market and why it has a great upside for your business.
- Parts customers are leveraging technology to procure parts
- Sellers & Manufacturers must be intentional in enabling strategic distributors to serve your growing customer base
- Selling all brands and fitments versus niche selling
- Growing your international customer base
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