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046: Wardah Malik on the future of behavioural science
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I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.
And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.
But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.
Show notes
- How does BEworks approach client challenges
- Work Wardah is most proud of
- Creating, sustainable behavioural change at scale
- BEworks’s Reimagining strategy
- Diversity of talent in behavioural science
- What skills are needed to be a successful behavioural scientist?
- The different languages of behavioural science
- The next frontier: what does better access to data and AI mean for behavioural science
- The intersection of behavioural science and cognitive technology
- Behavioural science is like the Wild West
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