1017: Dean Keyworth: Designing Modern Spaces Fit for Rural Living

A Well-Designed Business® | Interior Design Business Podcast

Today With Dean Keyworth:

Welcome to a Well-Designed Business. My guest today is Dean Keyworth, founder of Armstrong Keyworth, who recently published a book through the Royal Institute of British Architects called New Country: City Style for Rural Living, that teaches you how to create practical designs that work for country homes and also provide functionality for the modern world.

There are so many details in the book that explain how this specific expertise in design impacts rural clients, and why it matters.

Beyond this, Dean shares the big picture concept about the value you bring to your clients and the impact you have on their daily lives.

LuAnn Nigara and Dean Keyworth's Ah-Ha Moments

“The design has to work practically, but it doesn't have to be that radically different. If you're already contemporary, stay contemporary.” -Dean

More About Dean Keyworth

After a first career in travel marketing for British Airways and Hilton Hotels, Dean Keyworth re-trained with a diploma in Interior Design and set up his own practice, Armstrong Keyworth Ltd in 1997. As well as his client projects, Dean has written for magazines and newspapers in the United Kingdom and Europe on design matters.

Following 3 years on the board, Dean was elected as President of the British Institute of Interior Design (BIID) in 2006. In 2017, he was given the prestigious BIID Merit award for services to the industry.

His conversion of an 1821 church into a family home received a highly commended award for the ‘best re-use of a Georgian building’ from the Georgian Group in 2021

In December 2022, he published a book, ‘The New Country’ about bringing city sophistication to rural projects. He is currently working on his second interiors book about the changing trends in luxury design.

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The New Country Book

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