Top 25 Customer Success Strategist on How We Should Capture Customer Stories for ABM

ABM Done Right - A Personal ABM Podcast

Контент предоставлен Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

10M ago 33:28

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Dana Alvarenga (a 2023 Top 25 Customer Success Strategist and VP of Customer Experience at SlapFive: Customer Marketing) joins Kristina Jaramillo (President of Personal ABM to discuss:
1. Why customer success teams struggle with the "why stay," "why evolve," and "why expand conversations."
2. How most customer success teams are taking a piecemeal approach -- and how Dana is building the customer experience and customer marketing function to take a different approach!)
3. Why teams are failing to capture the customer story along the journey and what teams need to be more relevant to future and existing customers.
4. The role that customer marketing can play in retaining and expanding key accounts.

5. What's wrong with most customer stories (case studies) and how it does not influence retention and expansion conversations nor support selling conversations with new accounts.
6. How customer marketing teams should take an account-based approach and enabling customer success teams.

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#Business #Marketing #Kristina Jaramillo And Eric Gruber #Eric Gruber #Kristina Jaramillo