It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing
Manage episode 366509953 series 2828593
Контент предоставлен Accenture. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Accenture или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.
60 эпизодов
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Manage episode 366509953 series 2828593
Контент предоставлен Accenture. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Accenture или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.
60 эпизодов
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Похожие на Accenture AI Leaders Podcast
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continue reading
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…
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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