201 Marketing to Attract More of What You Love (feat. Karen Reyburn, CPA)

Accounting High

Episode 201

FACULTY: Karen Reyburn, CPA

CLASS: #SocialStudies

In this podcast episode, Scott interviews Karen Reyburn, CPA, and owner of We are PF. Karen talks about building her brand and business, highlighting the importance of authenticity, creativity, and adaptation in the evolving landscape of accounting and business consulting. From the origins of her brand colors to her approach to social media marketing, Karen provides valuable lessons and experiences that resonate with entrepreneurs and professionals alike.

Shout Outs:

We are PF

Chapters:

00:00:00 Introduction

00:06:51 Being Unique by Being Yourself

00:09:26 Origin of the Brand Colors

00:20:49 Social Media Creativity

00:30:39 Makeup of the Business

00:32:08 Karen's Author Journey

00:48:23 The Second Book

00:50:36 Pivoting with Clients and then Losing Them

Connect With Us On Linkedin!

Karen Reyburn

https://www.linkedin.com/in/karenlreyburn/

We are PF

https://wearepf.com/

Scotty OKR Scarano

https://www.linkedin.com/in/scottscarano/

Accounting High

https://www.linkedin.com/company/accounting-high/

https://www.accountinghigh.com/

Tags:

accountant marketing, building accounting brand, branding for accountants, creative accountants, marketing coaching, Scottish accountants, CPA creativity, accounting firm culture, accounting niches, ideal clients, business growth, author insights, self-publishing books, accounting industry, audience focus, brand colors, brand identity, marketing strategy, entrepreneurial mindset, business pivots