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EP 67: From 2024 to 2025: The Biggest Digital Marketing Trends You Can’t Ignore
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🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025!
Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there.
I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first marketing never goes out of style). Whether you’re reflecting on the year or gearing up to make your mark in 2025, this episode will give you clear, actionable insights to keep your marketing ahead of the curve.
On This Week’s Episode, We Discuss:
- AI’s Impact on Marketing: How AI tools transformed content creation in 2024 and what to expect with ChatGPT 5.
- The Video Content Revolution: The explosion of short-form video and predictions for longer, deeper video content in 2025.
- Email Marketing’s Staying Power: Why email marketing remained rock-solid and tips to grow your list in the new year.
- The Authenticity Movement: The rise of brands ditching overly polished content for real, unfiltered connections.
- Personalized and Interactive Strategies: How personalization and tools like polls and quizzes are reshaping audience engagement.
- Sustainability in Marketing: The importance of integrating purpose-driven, eco-conscious strategies into your marketing.
- Balancing AI and Humanity: How to pair AI’s efficiency with human-centric messaging for deeper connections.
- SEO’s Evolution: Adapting to changes in SEO and the rise of video SEO to stay visible.
- Subscription and Membership Growth: Why recurring revenue models are driving loyalty and long-term success.
- Podcasts in 2025: The continued relevance of podcasts and why they should be part of your strategy.
Whether you’re sipping hot cocoa or catching this on the go, this episode is your perfect prep for a thriving 2025. Let’s set your business up for success together!
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